Operad
Smart Online Marketing
Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI. 25 personas en su equipo
Habla Hebreo, Inglés
13 proyectos en su portfolioTrabaja de forma remota en todo el mundo
Miembro de Sortlist desde 2021
Fundado en 2008
2 premios recibidos5/5
Servicios
14 servicios ofrecidos por Operad
Descripción RESEARCH & STRATEGY • Thorough market research based on The client’s market, products, services and expertise o Competitor analysis (direct and indirect) o Relevant search result features & search platforms o Trends & seasonality analysis around The client’s core terms o Using Google Search Ads PPC data (if available) o Analyzing audience pain points vs The client’s USPs o Benchmarking visibility in search results for branded search terms • Thorough KW & topic research – decided together based on strategy and marketing needs o Demand volume around each selected topic o Identifying and segmenting user needs o Mapping all common questions around each topic cluster o Analyzing user intent types o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads • Defining an impactful organic strategy based on the research o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.) o Defining visibility targeting - features and platforms • Deciding on a number of topics and sub-topics (cluster content) • Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters. TOPIC CLUSTERS • Existing content audit o Mapping all existing content - what do we already have o Where is it located on the website – structure, hierarchy o How well it performs – rankings, traffic, contribution to conversions o Which user intent it addresses o What are we missing to complete the selected cluster o Technical - cannibalization, duplications , crawling & indexing • Creating detailed user intent-based content briefs (according to the agreed content plan) o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side) o Elaborated explanations for each topic and sub-topic o Merging existing content and redirecting old content o Removing redundant content o Guiding the writers based on the findings o Defining an internal and external linking strategy o On-page optimization o Rich content recommendations (visuals, infographics, charts, videos) • Content QA o Operad to get the materials from The client’s in-house /external writers o Reviewing and improvement iterations based on need o Repeat until ready to go live o QA for live version (crawling, indexing, on-page optimization) • Reporting o Data studio dashboard, divided by topic o KW monitoring injected to GDS • Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc. o Social media recommendations o Forums (Reddit, Quora) o Company newsletter o Anywhere The client’s target audience is located and we have access to • Iterations & Improvements o What didn’t work - why o What did work - how can we leverage it o Improve our footprint on rich results o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement o QA, performance tracking, rinse and repeat TECHNICAL HEALTH & INFRASTRUCTURE: • Serving & rendering tests and recommendations • Crawling & indexing management: o Robots.txt o URL parameters management o Duplication management o Pagination management o Sitemaps • Recovering external links to non-existent or error pages • Improving site speed & Core Web Vitals • Mobile compatibility testing & recommendations INFORMATION ARCHITECTURE & WEBSITE HIERARCHY • Categorization, based on research findings & Strategy: o Category refinement o New category opportunities • Develop the information architecture for the site: o Navigation menus o Sub-categorization o Internal linking strategy • Page structure for each page type (Category, service, content etc.) • Manage content topic-sub-topic relationships • Manage category-service relationship • Manage hierarchy signals (breadcrumbs etc.) accordingly ON-PAGE & SERP VISIBILITY: • META data optimization based on research • Recommendations for image & video optimization (Google Images, YouTube) • Headings and content guidelines • Service page optimization for featured snippets in SERP • Structured data implementation for better visibility in SERP • Optimizing brand visibility in SERP MONITORING: • META data updates to maximize CTR according to performance • New sections / pages opportunity monitoring • Server responses monitoring • Overall technical health monitoring and management MONTHLY REPORTING: • Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues • Performance measurement based on predefined KPIs, decided along with The client(16) Habilidades en SEO SEODiseño de infografíasSEO localOptimización móvil de SEOSEO on pageAnálisis SEOSEO técnicoXingAnuncios en YouTubePPC+6(12) proyectos en SEO (4) Clientes en SEO Western DigitalHardware de tecnología y equipo | internationalTaboolaMarketing y publicidad | internationalWixMarketing y publicidad | internationalKeterVenta por menor | international
Más información sobre SEODescripción The service includes • Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.) • Campaigns' concept & setup on the following platforms: o Google Ads o Facebook ads (including Instagram) o Native ad platforms (Taboola, OutBrain) o Any Other paid platform needed and agreed upon with the client • Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc. • Reporting: o Daily automatic performance Dashboard o Monthly Report with activity summary and action items for following activity.(10) Habilidades en Publicidad Online Publicidad nativaAnuncios en FacebookPublicidad en InstagramDigital en líneaanuncio en líneaContenidos en líneaPresencia en líneaVenta al por menor en líneaSEO en líneavídeo en línea(11) proyectos en Publicidad Online Reseña en Publicidad Online (1) Ido Bracha(4) Clientes en Publicidad Online TaboolaMarketing y publicidad | internationalRoyal CaribianViajes y ocio | internationalKeterVenta por menor | internationalMaytronicsVenta por menor | international
Más información sobre Publicidad OnlineDescripción No hay ninguna descripción para este servicio.
(3) Habilidades en Estrategia de contenidos Contenido webPublicidad de contenidosContenidos en línea(12) proyectos en Estrategia de contenidos (4) Clientes en Estrategia de contenidos Western DigitalHardware de tecnología y equipo | internationalTaboolaMarketing y publicidad | internationalWixMarketing y publicidad | internationalKeterVenta por menor | international
Más información sobre Estrategia de contenidosDescripción No hay ninguna descripción para este servicio.
(2) Habilidades en Consultoría de Datos Minado de datosAnálisis de datos(13) proyectos en Consultoría de Datos (4) Clientes en Consultoría de Datos Western DigitalHardware de tecnología y equipo | internationalTaboolaMarketing y publicidad | internationalRoyal CaribianViajes y ocio | internationalWixMarketing y publicidad | international
Más información sobre Consultoría de DatosDescripción No hay ninguna descripción para este servicio.
(4) Habilidades en E-commerce Comercio electrónicoComercio electrónico B2BMarketing de comercio electrónicoComercio electrónico SEO(10) proyectos en E-commerce (4) Clientes en E-commerce Royal CaribianViajes y ocio | internationalKeterVenta por menor | internationalMaytronicsVenta por menor | internationalWomen's Health NetworkHospitales & salud | international
Más información sobre E-commerceDescripción No hay ninguna descripción para este servicio.
(5) proyectos en Analítica Web/Big data (4) Clientes en Analítica Web/Big data TaboolaMarketing y publicidad | internationalKeterVenta por menor | internationalMaytronicsVenta por menor | internationalYves RocherE-commerce | national
Más información sobre Analítica Web/Big dataDescripción No hay ninguna descripción para este servicio.
(3) Habilidades en Estrategia digital Optimización de la tasa de conversiónMarketing de datosMarketing online(6) proyectos en Estrategia digital (4) Clientes en Estrategia digital TaboolaMarketing y publicidad | internationalRoyal CaribianViajes y ocio | internationalKeterVenta por menor | internationalMaytronicsVenta por menor | international
Más información sobre Estrategia digitalDescripción No hay ninguna descripción para este servicio.
(1) Habilidades en Publicidad Marketing de buscadores(2) proyectos en Publicidad (2) Clientes en Publicidad KeterVenta por menor | internationalMaytronicsVenta por menor | international
Más información sobre PublicidadDescripción No hay ninguna descripción para este servicio.
(2) proyectos en Planificación de medios (2) Clientes en Planificación de medios KeterVenta por menor | internationalMaytronicsVenta por menor | international
Más información sobre Planificación de mediosDescripción No hay ninguna descripción para este servicio.
(1) Habilidades en Aplicación Web Contenido web
Más información sobre Aplicación Web
Equipo
25 miembros en el equipo de Operad
HistoriaWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide.
We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy.
We see ourselves as partners,
not just service providers.
We make sure we understand yo
Premios
Operad fue galardonado 2 veces
Facebook Partner2017-01-01
Google Partner2012-12-31
Reseñas
5 reseñas de Operad
5/5
(5 reseñas)
IB
Ido BrachaData & Analytics Manager en Pelephone Communications
ServicioPublicidad Online
Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.
TM
Tanya MishlovskiGlobal Digital Manager en Maytronics
Internal stakeholders are pleased with Operad’s contributions to the project, noting their satisfaction with the results. Throughout the project, the team has been dedicated to providing solutions, going above and beyond to deliver.
OP
Orr PelessDigital Marketing Manager en Start-Up Nation Central
Operad is a reliable and trustworthy partner that gives sound advice even if it hurts them financially. Their professionalism and dedication are impressive. They constantly ask questions to ensure the project’s long-term success. Ultimately, their team is personable, talented, and communicative.
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Contacto
Datos de contacto de Operad
Detalles
- Sede centralSoncino St 16, Tel Aviv-Yafo, Israel