Operad

Tel Aviv-Yafo, Israel

Smart Online Marketing

Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI.

25 personas en su equipo

Habla Hebreo, Inglés

13 proyectos en su portfolio

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2021

Fundado en 2008

2 premios recibidos

5/5

(5 reseñas)

Servicios

14 servicios ofrecidos por Operad

Descripción
RESEARCH & STRATEGY
• Thorough market research based on The client’s market, products, services and expertise
o Competitor analysis (direct and indirect)
o Relevant search result features & search platforms
o Trends & seasonality analysis around The client’s core terms
o Using Google Search Ads PPC data (if available)
o Analyzing audience pain points vs The client’s USPs
o Benchmarking visibility in search results for branded search terms

• Thorough KW & topic research – decided together based on strategy and marketing needs
o Demand volume around each selected topic
o Identifying and segmenting user needs
o Mapping all common questions around each topic cluster
o Analyzing user intent types
o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads
• Defining an impactful organic strategy based on the research
o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.)
o Defining visibility targeting - features and platforms

• Deciding on a number of topics and sub-topics (cluster content)

• Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters.

TOPIC CLUSTERS
• Existing content audit
o Mapping all existing content - what do we already have
o Where is it located on the website – structure, hierarchy
o How well it performs – rankings, traffic, contribution to conversions
o Which user intent it addresses
o What are we missing to complete the selected cluster
o Technical - cannibalization, duplications , crawling & indexing

• Creating detailed user intent-based content briefs (according to the agreed content plan)
o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side)
o Elaborated explanations for each topic and sub-topic
o Merging existing content and redirecting old content
o Removing redundant content
o Guiding the writers based on the findings
o Defining an internal and external linking strategy
o On-page optimization
o Rich content recommendations (visuals, infographics, charts, videos)

• Content QA
o Operad to get the materials from The client’s in-house /external writers
o Reviewing and improvement iterations based on need
o Repeat until ready to go live
o QA for live version (crawling, indexing, on-page optimization)

• Reporting
o Data studio dashboard, divided by topic
o KW monitoring injected to GDS

• Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc.
o Social media recommendations
o Forums (Reddit, Quora)
o Company newsletter
o Anywhere The client’s target audience is located and we have access to
• Iterations & Improvements
o What didn’t work - why
o What did work - how can we leverage it
o Improve our footprint on rich results
o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement
o QA, performance tracking, rinse and repeat
TECHNICAL HEALTH & INFRASTRUCTURE:
• Serving & rendering tests and recommendations
• Crawling & indexing management:
o Robots.txt
o URL parameters management
o Duplication management
o Pagination management
o Sitemaps
• Recovering external links to non-existent or error pages
• Improving site speed & Core Web Vitals
• Mobile compatibility testing & recommendations

INFORMATION ARCHITECTURE & WEBSITE HIERARCHY
• Categorization, based on research findings & Strategy:
o Category refinement
o New category opportunities
• Develop the information architecture for the site:
o Navigation menus
o Sub-categorization
o Internal linking strategy
• Page structure for each page type (Category, service, content etc.)
• Manage content topic-sub-topic relationships
• Manage category-service relationship
• Manage hierarchy signals (breadcrumbs etc.) accordingly

ON-PAGE & SERP VISIBILITY:
• META data optimization based on research
• Recommendations for image & video optimization (Google Images, YouTube)
• Headings and content guidelines
• Service page optimization for featured snippets in SERP
• Structured data implementation for better visibility in SERP
• Optimizing brand visibility in SERP

MONITORING:
• META data updates to maximize CTR according to performance
• New sections / pages opportunity monitoring
• Server responses monitoring
• Overall technical health monitoring and management

MONTHLY REPORTING:
• Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues
• Performance measurement based on predefined KPIs, decided along with The client
(19) Habilidades en SEO
seovideo seogoogle seotech seolocal seoseo auditmobile seoonline seoon page seowhite hat seo+9
(12) proyectos en SEO
(12) Clientes en SEO
TaboolaMarketing y publicidad | international
Yves RocherE-commerce | national
MaclocksHardware de tecnología y equipo | international
DavidShieldSeguro | international
Más información sobre SEO
Descripción
The service includes
• Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.)
• Campaigns' concept & setup on the following platforms:
o Google Ads
o Facebook ads (including Instagram)
o Native ad platforms (Taboola, OutBrain)
o Any Other paid platform needed and agreed upon with the client
• Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc.
• Reporting:
o Daily automatic performance Dashboard
o Monthly Report with activity summary and action items for following activity.
(10) Habilidades en Publicidad Online
online seodigital onlineonline adonline contentonline retailonline presenceonline videoFacebook AdsPublicidad instagramPublicidad nativa
(11) proyectos en Publicidad Online
(1) Reseña en Publicidad Online
Ido Bracha
(11) Clientes en Publicidad Online
MaclocksHardware de tecnología y equipo | international
TaboolaMarketing y publicidad | international
Royal CaribianViajes y ocio | international
MaytronicsVenta por menor | international
Más información sobre Publicidad Online
Descripción
No hay ninguna descripción para este servicio.
(4) Habilidades en Estrategia de contenidos
web contentcontent advertisingmedia contentonline content
(12) proyectos en Estrategia de contenidos
(12) Clientes en Estrategia de contenidos
Western DigitalHardware de tecnología y equipo | international
TaboolaMarketing y publicidad | international
WixMarketing y publicidad | international
MaytronicsVenta por menor | international
Más información sobre Estrategia de contenidos
Descripción
No hay ninguna descripción para este servicio.
(5) Habilidades en Consultoría de Datos
data drivendata analysisData Miningdata miningdata
(13) proyectos en Consultoría de Datos
(13) Clientes en Consultoría de Datos
MaclocksHardware de tecnología y equipo | international
TaboolaMarketing y publicidad | international
Yad2Productos industriales y servicios | national
AllJobsRecursos humanos | national
Más información sobre Consultoría de Datos
Descripción
No hay ninguna descripción para este servicio.
(5) Habilidades en E-commerce
economy scaleecommerce seoecommerceecommerce marketingb2b ecommerce
(10) proyectos en E-commerce
(10) Clientes en E-commerce
MaytronicsVenta por menor | international
KeterVenta por menor | international
Women's Health NetworkHospitales & salud | international
Aviation LinksViajes y ocio | international
Más información sobre E-commerce
Descripción
No hay ninguna descripción para este servicio.
(5) proyectos en Analítica Web/Big data
(5) Clientes en Analítica Web/Big data
TaboolaMarketing y publicidad | international
MaytronicsVenta por menor | international
KeterVenta por menor | international
DavidShieldSeguro | international
Más información sobre Analítica Web/Big data
Descripción
No hay ninguna descripción para este servicio.
(3) Habilidades en Estrategia digital
Conversion Rate OptimizationOnline MarketingData Driven Marketing
(6) proyectos en Estrategia digital
(6) Clientes en Estrategia digital
Yves RocherE-commerce | national
TaboolaMarketing y publicidad | international
Royal CaribianViajes y ocio | international
MaytronicsVenta por menor | international
Más información sobre Estrategia digital
Descripción
No hay ninguna descripción para este servicio.
(1) Habilidades en Publicidad
Search Marketing
(2) proyectos en Publicidad
(2) Clientes en Publicidad
MaytronicsVenta por menor | international
KeterVenta por menor | international
Más información sobre Publicidad
Descripción
No hay ninguna descripción para este servicio.
(2) proyectos en Planificación de medios
(2) Clientes en Planificación de medios
MaytronicsVenta por menor | international
KeterVenta por menor | international
Más información sobre Planificación de medios
Descripción
No hay ninguna descripción para este servicio.
(1) Habilidades en Aplicación Web
Web Content
Más información sobre Aplicación Web

Equipo

25 miembros en el equipo de Operad

HistoriaWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide. We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy. We see ourselves as partners, not just service providers. We make sure we understand yo

Premios

Operad fue galardonado 2 veces

Facebook Partner2017-1-1

Google Partner2012-12-31

Reseñas

5 reseñas de Operad

5/5

(5 reseñas)

Ido BrachaData & Analytics Manager en Pelephone Communications

5/5

Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.

ServicioPublicidad Online

Nami ZuckerSales & Marketing Manger en Autoeurope Israel

5/5

Thanks to the efforts of Operad, the company's revenues went up 50% in 2019. Each member of the team from top to bottom is a professional and makes it easier for the car rental brokers to go about their work with the project.

Jeff MckinnonOwner en Healthcare Internet Marketing Firm

5/5

The company has seen significant gains in terms of conversion rates and campaign results. Operad is highly communicative, and they’ve exceeded the client’s expectations. Their resources are deeply integrated with the firm’s internal processes, working as a true part of the client’s management team.

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Contacto

Datos de contacto de Operad

Detalles

https://www.operad.com/

Sede centralSoncino St 16, Tel Aviv-Yafo, Israel
London, UK
New York, NY, USA