Operad

Tel Aviv-Yafo, Israel

Smart Online Marketing

Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI.

25 personas en su equipo

Habla Hebreo, Inglés

13 proyectos en su portfolio

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2021

Fundado en 2008

2 premios recibidos

5/5

(5 reseñas)

Compara con otras agencias

Servicios

14 servicios ofrecidos por Operad

Nombre del servicio

Nivel de experiencia

Reseñas relacionadas

A partir de

Descripción

RESEARCH & STRATEGY • Thorough market research based on The client’s market, products, services and expertise o Competitor analysis (direct and indirect) o Relevant search result features & search platforms o Trends & seasonality analysis around The client’s core terms o Using Google Search Ads PPC data (if available) o Analyzing audience pain points vs The client’s USPs o Benchmarking visibility in search results for branded search terms • Thorough KW & topic research – decided together based on strategy and marketing needs o Demand volume around each selected topic o Identifying and segmenting user needs o Mapping all common questions around each topic cluster o Analyzing user intent types o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads • Defining an impactful organic strategy based on the research o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.) o Defining visibility targeting - features and platforms • Deciding on a number of topics and sub-topics (cluster content) • Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters. TOPIC CLUSTERS • Existing content audit o Mapping all existing content - what do we already have o Where is it located on the website – structure, hierarchy o How well it performs – rankings, traffic, contribution to conversions o Which user intent it addresses o What are we missing to complete the selected cluster o Technical - cannibalization, duplications , crawling & indexing • Creating detailed user intent-based content briefs (according to the agreed content plan) o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side) o Elaborated explanations for each topic and sub-topic o Merging existing content and redirecting old content o Removing redundant content o Guiding the writers based on the findings o Defining an internal and external linking strategy o On-page optimization o Rich content recommendations (visuals, infographics, charts, videos) • Content QA o Operad to get the materials from The client’s in-house /external writers o Reviewing and improvement iterations based on need o Repeat until ready to go live o QA for live version (crawling, indexing, on-page optimization) • Reporting o Data studio dashboard, divided by topic o KW monitoring injected to GDS • Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc. o Social media recommendations o Forums (Reddit, Quora) o Company newsletter o Anywhere The client’s target audience is located and we have access to • Iterations & Improvements o What didn’t work - why o What did work - how can we leverage it o Improve our footprint on rich results o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement o QA, performance tracking, rinse and repeat TECHNICAL HEALTH & INFRASTRUCTURE: • Serving & rendering tests and recommendations • Crawling & indexing management: o Robots.txt o URL parameters management o Duplication management o Pagination management o Sitemaps • Recovering external links to non-existent or error pages • Improving site speed & Core Web Vitals • Mobile compatibility testing & recommendations INFORMATION ARCHITECTURE & WEBSITE HIERARCHY • Categorization, based on research findings & Strategy: o Category refinement o New category opportunities • Develop the information architecture for the site: o Navigation menus o Sub-categorization o Internal linking strategy • Page structure for each page type (Category, service, content etc.) • Manage content topic-sub-topic relationships • Manage category-service relationship • Manage hierarchy signals (breadcrumbs etc.) accordingly ON-PAGE & SERP VISIBILITY: • META data optimization based on research • Recommendations for image & video optimization (Google Images, YouTube) • Headings and content guidelines • Service page optimization for featured snippets in SERP • Structured data implementation for better visibility in SERP • Optimizing brand visibility in SERP MONITORING: • META data updates to maximize CTR according to performance • New sections / pages opportunity monitoring • Server responses monitoring • Overall technical health monitoring and management MONTHLY REPORTING: • Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues • Performance measurement based on predefined KPIs, decided along with The client

(16) Habilidades en SEO

SEO

Diseño de infografías

SEO local

Optimización móvil de SEO

SEO on page

Análisis SEO

SEO técnico

Xing

Anuncios en YouTube

PPC

(12) proyectos en SEO

Technical SEO & Content Strategy / Western Digital - SEO

Technical SEO & Content Strategy // Taboola - SEO

Professional SEO Consultancy // Wix - SEO

Complete Digital Marketing Services // Keter - SEO

(4) Clientes en SEO

Western DigitalHardware de tecnología y equipo | international

TaboolaMarketing y publicidad | international

WixMarketing y publicidad | international

KeterVenta por menor | international

Más información sobre SEO

Descripción

The service includes • Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.) • Campaigns' concept & setup on the following platforms: o Google Ads o Facebook ads (including Instagram) o Native ad platforms (Taboola, OutBrain) o Any Other paid platform needed and agreed upon with the client • Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc. • Reporting: o Daily automatic performance Dashboard o Monthly Report with activity summary and action items for following activity.

(10) Habilidades en Publicidad Online

Publicidad nativa

Anuncios en Facebook

Publicidad en Instagram

Digital en línea

anuncio en línea

Contenidos en línea

Presencia en línea

Venta al por menor en línea

SEO en línea

vídeo en línea

(11) proyectos en Publicidad Online

Technical SEO & Content Strategy // Taboola - Publicidad Online

Paid Campaigns Management // Royal Caribbean - Publicidad Online

Complete Digital Marketing Services // Keter - Publicidad Online

Complete Digital Marketing Services // Maytronics - Publicidad Online

Reseña en Publicidad Online (1)

Ido Bracha

(4) Clientes en Publicidad Online

TaboolaMarketing y publicidad | international

Royal CaribianViajes y ocio | international

KeterVenta por menor | international

MaytronicsVenta por menor | international

Más información sobre Publicidad Online

Descripción

No hay ninguna descripción para este servicio.

(3) Habilidades en Estrategia de contenidos

Contenido web

Publicidad de contenidos

Contenidos en línea

(12) proyectos en Estrategia de contenidos

Technical SEO & Content Strategy / Western Digital - Estrategia de contenidos

Technical SEO & Content Strategy // Taboola - Estrategia de contenidos

Professional SEO Consultancy // Wix - Estrategia de contenidos

Complete Digital Marketing Services // Keter - Estrategia de contenidos

(4) Clientes en Estrategia de contenidos

Western DigitalHardware de tecnología y equipo | international

TaboolaMarketing y publicidad | international

WixMarketing y publicidad | international

KeterVenta por menor | international

Más información sobre Estrategia de contenidos

Descripción

No hay ninguna descripción para este servicio.

(2) Habilidades en Consultoría de Datos

Minado de datos

Análisis de datos

(13) proyectos en Consultoría de Datos

Technical SEO & Content Strategy / Western Digital - Consultoría de Datos

Technical SEO & Content Strategy // Taboola - Consultoría de Datos

Paid Campaigns Management // Royal Caribbean - Consultoría de Datos

Professional SEO Consultancy // Wix - Consultoría de Datos

(4) Clientes en Consultoría de Datos

Western DigitalHardware de tecnología y equipo | international

TaboolaMarketing y publicidad | international

Royal CaribianViajes y ocio | international

WixMarketing y publicidad | international

Más información sobre Consultoría de Datos

Descripción

No hay ninguna descripción para este servicio.

(4) Habilidades en E-commerce

Comercio electrónico

Comercio electrónico B2B

Marketing de comercio electrónico

Comercio electrónico SEO

(10) proyectos en E-commerce

Paid Campaigns Management // Royal Caribbean - E-commerce

Complete Digital Marketing Services // Keter - E-commerce

Complete Digital Marketing Services // Maytronics - E-commerce

Digital Marketing // Strategy & Management - WHN - E-commerce

(4) Clientes en E-commerce

Royal CaribianViajes y ocio | international

KeterVenta por menor | international

MaytronicsVenta por menor | international

Women's Health NetworkHospitales & salud | international

Más información sobre E-commerce

Descripción

No hay ninguna descripción para este servicio.

(5) proyectos en Analítica Web/Big data

Technical SEO & Content Strategy // Taboola - Analítica Web/Big data

Complete Digital Marketing Services // Keter - Analítica Web/Big data

Complete Digital Marketing Services // Maytronics - Analítica Web/Big data

Paid Campaigns Management // Yves Rocher - Analítica Web/Big data

(4) Clientes en Analítica Web/Big data

TaboolaMarketing y publicidad | international

KeterVenta por menor | international

MaytronicsVenta por menor | international

Yves RocherE-commerce | national

Más información sobre Analítica Web/Big data

Descripción

No hay ninguna descripción para este servicio.

(3) Habilidades en Estrategia digital

Optimización de la tasa de conversión

Marketing de datos

Marketing online

(6) proyectos en Estrategia digital

Technical SEO & Content Strategy // Taboola - Estrategia digital

Paid Campaigns Management // Royal Caribbean - Estrategia digital

Complete Digital Marketing Services // Keter - Estrategia digital

Complete Digital Marketing Services // Maytronics - Estrategia digital

(4) Clientes en Estrategia digital

TaboolaMarketing y publicidad | international

Royal CaribianViajes y ocio | international

KeterVenta por menor | international

MaytronicsVenta por menor | international

Más información sobre Estrategia digital

Descripción

No hay ninguna descripción para este servicio.

(1) Habilidades en Publicidad

Marketing de buscadores

(2) proyectos en Publicidad

Complete Digital Marketing Services // Keter - Publicidad

Complete Digital Marketing Services // Maytronics - Publicidad

(2) Clientes en Publicidad

KeterVenta por menor | international

MaytronicsVenta por menor | international

Más información sobre Publicidad

Descripción

No hay ninguna descripción para este servicio.

(2) proyectos en Planificación de medios

Complete Digital Marketing Services // Keter - Planificación de medios

Complete Digital Marketing Services // Maytronics - Planificación de medios

(2) Clientes en Planificación de medios

KeterVenta por menor | international

MaytronicsVenta por menor | international

Más información sobre Planificación de medios

Descripción

No hay ninguna descripción para este servicio.

(1) Habilidades en Aplicación Web

Contenido web

Más información sobre Aplicación Web

Equipo

25 miembros en el equipo de Operad

HistoriaWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide. We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy. We see ourselves as partners, not just service providers. We make sure we understand yo

Premios

Operad fue galardonado 2 veces

Facebook Partner2017-01-01

Google Partner2012-12-31

Reseñas

5 reseñas de Operad

5/5

(5 reseñas)

Ido BrachaData & Analytics Manager en Pelephone Communications

Servicio: Publicidad Online

Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.

5/5

Tanya MishlovskiGlobal Digital Manager en Maytronics

Internal stakeholders are pleased with Operad’s contributions to the project, noting their satisfaction with the results. Throughout the project, the team has been dedicated to providing solutions, going above and beyond to deliver.

5/5

Orr PelessDigital Marketing Manager en Start-Up Nation Central

Operad is a reliable and trustworthy partner that gives sound advice even if it hurts them financially. Their professionalism and dedication are impressive. They constantly ask questions to ensure the project’s long-term success. Ultimately, their team is personable, talented, and communicative.

5/5

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Contacto

Datos de contacto de Operad

Detalles

Sede centralSoncino St 16, Tel Aviv-Yafo, Israel