Criterion Global
Wachstum für die neue globale Wirtschaft.℠
Criterion Global ist eine bezahlte Mediaagentur, die Unternehmen hilft, über Märkte, Kanäle und Kundensegmente hinweg zu wachsen. Criterion Global hilft PE-gestützten und Multi-Brand-, Multi-Market-Unternehmen, Verschwendung zu erkennen, Märkte zu priorisieren und bezahlte Medien zu einem disziplinierteren Wachstumshebel zu machen. 41 Personen im Team
Spricht Englisch, Japanisch, Chinesisch, Spanisch, Koreanisch
1 Projekt*e in ihrem PortfolioArbeitet remote auf der ganzen Welt
Sortlist Mitglied seit 2014
Gegründet 2008
11 Auszeichnung*en erhaltenDienstleistungen
18 Dienstleistungen angeboten von Criterion Global
Dienstleistungen
Projekte
BewertungenAbTeam
41 Mitglieder in Criterion Global's Team
GeschichteIn the 2008 recession, our focus on "Technology & Tenacity" in paid media services set us apart as an independent media buying agency. Today, across North America, APAC, EMEA, and LATAM, we help challenger brands acquire new customers and expand efficiently, impacting global economic growth directly.
Auszeichnungen
Criterion Global wurde 11 Mal ausgezeichnet
Gramercy Institute, Gold, Media Buying, Private Equity2026-04-01Gold, Media Buying, Private Equity
Financial Communications Society, Silver, Media Strategy for a Financial Institution2026-04-01Silver, Media Strategy for a Financial Institution
Festival of Media APAC, SHORTLIST2023-12-01Best Campaign by an Independent Media Buying Agency
Festival of Media North America, GOLD2023-11-01Best Campaign by an Independent Media Buying Agency
Bewertungen
1 Bewertungen für Criterion Global
5/5
(1 Bewertungen)KP
Katherine Pokrass-AckletonSenior Global Marketing Manager bei Amazon
- Dienstleistung
- Mediaplanung
- Sektor
- E-Commerce
- Team
- 10001 - 10002
Katherine Pokrass-Ackleton empfiehlt diese Agentur
Was war das Ziel Ihrer Zusammenarbeit?
We were introduced through a search firm that - admittedly - included Criterion Global as a "wild card" independent media agency option. The brief/objective was selecting media agency for international media buying to enhance our market presence across 16 key growth markets in APAC, EMEA, and some in Latin America. Criterion Global won out as a firm that could provide a more senior, fluent, and sophisticated approach compared to global holdco media buying firms.
Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?
Criterion Global is very trnsparent and tells it straight. No surprises. We enjoyed the agency’s deep expertise and blunt insight. Their team demonstrated a thorough understanding of international media buying, tailoring campaigns to our specific needs and effectively reaching our target audiences. Their dedication and personalized service set them apart from the pitch phase and every renewal thereafter, making our collaboration highly effective over time.
Gibt es Verbesserungsmöglichkeiten?
There were some internal limitations on decision making based on the organization of our marketing leadership. While their work in collaboration was excellent, more frequent updates on campaign performance from OUR side would have helped align our goals. The team is proactive and responsive and still ensured we achieved our objectives efficiently, despite this.
5/5
- Budget
- Qualität
- Zeitplan
- Zusammenarbeit
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Kontakt
Kontaktdetails von Criterion Global
Details
- Headquarter407 Lincoln Rd, Miami Beach, FL 33139, USA
- 325 W 38th St, New York, NY 10018, USA
- 1 Keong Saik Rd., The Working Capitol, The Working Capitol, Singapore 089109, Singapore