Roman.ua

Agency made the audit of all our digital marketing activities a few years ago. They found mistakes in our Meta and Google ads and prepared a list of actions that we should implement. Made suggestions on how to improve work with our email marketing. That audit was really helpful, we strongly improved the quality of leads and decreased CAC. This year we have started to sell our software in the new Philippine market. We had a problem with lead generation. We need to attract new customers with an acceptable payback period in the short term. After the last audit we also already decreased CAC, due to the right work with GEO targeting. Also, we got a lot of ideas on tracking our paid ads and finding new ideas on how to optimize our email marketing campaigns. During the last audit, we also found new ideas for attracting customers with not typical methods: outreach, crowd marketing, working with the local community, etc.

"The main value is their level of flexibility and desire to go the extra mile if the situation requires it." Roman.ua has helped us significantly to cut costs. Taking the average costs, we’re talking about a 35-40 % reduction with a huge budget. Before the optimization, we spent more than 100,000 USD per month on PPC. Another achievement regarding the figures that I’d like to mention is that after the optimization was done, we increased the budget with the number of leads growing correspondingly. The vendor communicates well, enabling them to address change requests efficiently.