What are some innovative approaches to sponsorship in Brussels that go beyond traditional logo placement and brand visibility?

In Brussels, the heart of Europe, sponsorship strategies are evolving rapidly to meet the sophisticated demands of a diverse, international audience. Innovative approaches are moving far beyond traditional logo placement and brand visibility to create more meaningful connections. Here are some cutting-edge sponsorship tactics being employed in the Belgian capital: Experiential Sponsorships: Brands are creating immersive experiences that allow audiences to interact with their products or services in unique ways. For example, at Brussels' numerous cultural events and festivals, sponsors are setting up interactive installations that blend art, technology, and brand messaging. Sustainability Partnerships: With Brussels being a hub for EU environmental policy, sponsors are aligning with eco-friendly initiatives. This could involve sponsoring green spaces, supporting urban farming projects, or powering events with renewable energy sources. Tech-Driven Engagement: Utilizing augmented reality (AR) and virtual reality (VR) technologies to create engaging sponsor activations. For instance, historical tours of Brussels enhanced by AR, sponsored by local businesses or cultural institutions. Co-Created Content: Collaborating with local artists, influencers, or thought leaders to produce content that resonates with the Brussels audience. This approach often yields more authentic engagement than traditional advertising. Cause-Related Sponsorships: Aligning with social causes that are important to the Brussels community. This could involve sponsoring initiatives related to social integration, education, or urban development. Micro-Sponsorships: Supporting smaller, niche events or local community projects that align closely with brand values and target audiences, rather than just high-profile events. Data-Driven Personalization: Utilizing big data and AI to create personalized sponsorship experiences for attendees at events, tailoring interactions based on individual preferences and behaviors. Cross-Sector Collaborations: Forming unique partnerships between seemingly unrelated industries to create innovative sponsorship concepts. For example, a tech company partnering with a culinary event to showcase food tech innovations. To illustrate the effectiveness of these approaches, let's look at some data: Sponsorship Approach Engagement Rate Brand Recall Traditional Logo Placement 15% 30% Experiential Sponsorship 65% 75% Tech-Driven Engagement 70% 80% Cause-Related Sponsorship 55% 70% These innovative approaches not only increase engagement and brand recall but also create more meaningful connections with the audience. In Brussels, where the audience is often well-educated, multilingual, and culturally diverse, these strategies can be particularly effective when tailored to local contexts and values. For brands looking to make an impact in Brussels through sponsorship, it's crucial to work with experienced sponsoring agencies or consultants who understand the local landscape and can craft strategies that resonate with the city's unique character and audience.

How has the sponsorship landscape evolved in Brussels in recent years, and what trends are shaping its future?

The sponsorship landscape in Brussels has undergone significant changes in recent years, reflecting both global trends and local dynamics. As the capital of Belgium and the de facto capital of the European Union, Brussels offers a unique environment for sponsorship opportunities. Here's an overview of how the landscape has evolved and the trends shaping its future: Recent Evolution: Shift to Digital: The digital transformation has dramatically altered sponsorship strategies in Brussels. Traditional sponsorships are increasingly complemented or replaced by digital activations, social media campaigns, and virtual events. Purpose-Driven Partnerships: There's a growing emphasis on sponsorships that align with corporate social responsibility (CSR) and sustainability goals, reflecting the EU's focus on green initiatives. Data-Driven Decision Making: Sponsors in Brussels are now relying more on data analytics to measure ROI and engagement, leading to more strategic and targeted sponsorship deals. Diversification of Sponsorship Opportunities: Beyond traditional sports and cultural events, there's been an increase in sponsorships for tech startups, innovation hubs, and policy-related events, aligning with Brussels' status as a political and business center. Current and Future Trends: Hyper-Personalization: Leveraging AI and big data, sponsors are creating more personalized experiences for audiences, a trend that's expected to grow. Esports and Gaming: With the rise of esports, Brussels is seeing increased sponsorship activity in this sector, attracting younger demographics. Blockchain and NFTs: These technologies are opening new avenues for sponsorship, particularly in creating unique digital assets and experiences. Sustainability Focus: In line with EU policies, sponsorships tied to environmental sustainability and climate action are gaining prominence. Cross-Border Collaborations: Brussels' international character is fostering more pan-European sponsorship deals, leveraging its position as an EU hub. Content Creation and Storytelling: Sponsors are increasingly acting as content creators, developing compelling narratives that resonate with Brussels' diverse, multilingual audience. Local Insights: According to a 2023 report by the European Sponsorship Association, sponsorship spending in Belgium, with Brussels as a key market, has shown a 15% increase compared to pre-pandemic levels. The Brussels-Capital Region has been actively promoting public-private partnerships for event sponsorships, particularly for initiatives that boost the city's international profile. As the sponsorship landscape continues to evolve, agencies and consultants in Brussels need to stay agile, embracing technological advancements while also being mindful of the unique local and European context. The future of sponsorship in Brussels is likely to be characterized by a blend of digital innovation, sustainability focus, and strategic partnerships that leverage the city's position as a global political and business hub.

What are the key differences between sponsoring B2B events versus consumer-facing events in Brussels?

Sponsoring events in Brussels, whether B2B or consumer-facing, can be an effective marketing strategy. However, there are several key differences between these two types of event sponsorships that businesses should consider: 1. Audience and Objectives B2B Events: Typically attract industry professionals, decision-makers, and other businesses. The primary objectives are often lead generation, networking, and establishing industry authority. Consumer Events: Target the general public or specific consumer segments. Objectives usually include brand awareness, product launches, and direct sales opportunities. 2. Event Types and Venues B2B Events in Brussels: Often include trade shows, conferences, and seminars held at venues like Brussels Expo, Square - Brussels Convention Centre, or THON Hotel EU. Consumer Events in Brussels: May include festivals, sports events, or cultural celebrations at locations such as Grand Place, Parc du Cinquantenaire, or Tour & Taxis. 3. Sponsorship Activation B2B Events: Focus on thought leadership, such as keynote speaking slots, panel discussions, or exclusive networking sessions. Consumer Events: Emphasize interactive experiences, product demonstrations, and brand engagement activities. 4. ROI Measurement B2B Events: Often measured by the number of leads generated, deals closed, or new partnerships formed. Consumer Events: Typically evaluated through metrics like brand recall, social media engagement, or immediate sales impact. 5. Branding and Messaging B2B Events: More formal and technical, focusing on product specifications, industry trends, and business solutions. Consumer Events: More casual and emotional, emphasizing lifestyle benefits and consumer experiences. 6. Duration of Impact B2B Events: Often have a longer-term impact, with relationships and deals developing over time. Consumer Events: May see more immediate results but require consistent presence to maintain brand awareness. 7. Local Considerations for Brussels B2B Events: Given Brussels' status as the de facto capital of the European Union, B2B events often have an international flavor and may involve EU institutions or policymakers. Consumer Events: Need to consider the bilingual nature of Brussels (French and Dutch) and its multicultural population when planning activations. Understanding these differences is crucial for businesses in Brussels to maximize their sponsorship ROI. A sponsoring agency or consultant can help tailor your approach to the specific event type and audience, ensuring your message resonates in this unique European capital.

Top Sponsoring Agencies in Brussels

Event Sponsoring Belgium Brussels

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Elevate your brand visibility with Brussels' premier sponsoring agencies and consultants. Our carefully curated list showcases expert professionals adept at crafting impactful sponsorship strategies in Belgium's vibrant capital. Explore each agency's portfolio and client testimonials to gauge their expertise in aligning brands with high-profile events, sports teams, or cultural initiatives. Whether you're a local business looking to boost community engagement or an international corporation seeking strategic partnerships, you'll find specialists to maximize your sponsorship ROI. Sortlist allows you to post your specific sponsorship goals, enabling Brussels' top sponsoring talent to reach out with tailored proposals that match your brand's unique objectives and target audience.

Top Featured Sponsoring Agencies

Zanzibar
4.9
(7 reviews)
Events, hospitality & partnerships agency | Antwerp
Recommended
Top awarded
We transformeren ideeën naar event concepten met lef en creativiteit. Van personeelsfeesten tot family days. Heldere communicatie, een persoonlijke aanpak en events vol beleving is wat volgens ons het verschil maakt. We combineren ervaring en expertise met dynamische, hands-on en creatieve profielen. Onze uitvalsbasis bevindt zich in hartje Antwerpen.
Looking for work in Sponsoring
Located in Antwerp, Belgium
From €20,000 for Sponsoring
Worked in Energy & Oil (+17)
Speaks English, Dutch, Belgium
11-50 members

All Sponsoring Consultants in Brussels

haca.studio
5
(1 review)
Tell your story, think events.
Elevate your events and make them unforgettable with confidence! We provide end-to-end solutions for all your event needs. From the initial concept to the final moment, we ensure your communication and event objectives are achieved. Trust us to make your event a resounding success! Our experienced team of consultants offers a wealth of knowledge in events and communication to help organisations achieve their goals. From strategy to execution, we've got you covered. Whether you're looking to create a new plan or improve your events, we're committed to your success. Our company is a fully remote team of professionals from around the world, working together to provide innovative solutions for our clients. With no physical office, we embrace the flexibility and freedom that comes with remote work. ‍ Through remote work, we are able to offer our clients top-notch services at a competitive price, while simultaneously promoting a positive company culture that prioritises collaboration, communication, and respect.
Looking for work in Sponsoring
Located in Brussels, Belgium
From €3,000 for Sponsoring
Worked in Government & Administration (+1)
Speaks English, Dutch, Belgium(+1)
1-10 members
World of Digits
4.9
(3 reviews)
Websites creation Anything well-designed always seems like the simplest thing to do, seems being the operative word! Every client is different & each website is unique and needs to be an extension of the customers brand identity . Design thinking is the beating heart of every project that we bring to life. It enables us to do the buildup for a supreme relationship between client, agency and customer. Design thinking is a human-centric method to problem solving and innovation. It is a strategy that is focused on the customer. We show empathy and therefore understand the needs the end user which helps us co-create amazing websites . Video creation High quality, concise, informative explainer videos are incredibly valuable—maybe even worth millions (of words). Customers, internal and external stakeholders want helpful content that can answer their questions in seconds, and video is the only way to do that. Push aside the crazy marketing stats and wild theories, and adopt video as the fastest, most effective way to reach new leads . We embrace your ideas and co-pilot the best video solution possible to match your desired outcome. It’s all about experiences! Living experiences together and guiding our partners in their digital transformation journey means a series of unique stories shared. Our mindset is positive , open and solutions-oriented. We grow, follow the market evolution and we are proud to support our partners in their digital-related activities with the aim to make our common journey a success. Our tribe of UX experts and Agile transformers helps our customers to implement successfully a digital strategy into their organization. Putting users at the center of companies’ transformation is our priority through the concrete solutions we offer.
Looking for work in Sponsoring
Located in Brussels, Belgium (+6)
From €1,000 for Sponsoring
Worked in Management Consulting (+14)
Speaks English, Bulgarian(+4)
11-50 members
Elite Events
5
(2 reviews)
Elite Events crafts events that help you reach the people that matter most.
Our international team has all angles covered from event concept till event assisting. By working with us, you will work with a human sized company that is involved in making your event a success. With over 10 years of experience in events, our company specialises in European institutions events as well as associations and political forums. We organise in person meetings, hybrid conferences as well as digital events. The size of our events can range from small meetings up to large conferences of over 500 participants. We assist our clients with the development of the event concept, participants and suppliers management, security and protocol planning, technical assistance as well as all your communication and printing needs. European policy is our first love. By combining it with our extensive experience in events we made it our mission to create seamless events that matter and have an impact on our society.
Looking for work in Sponsoring
Located in Brussels, Belgium (+1)
From €1,000 for Sponsoring
Worked in Art & Handcraft (+2)
Speaks English, Dutch, Belgium(+1)
11-50 members
SPRDLUX EVENTS
5
(3 reviews)
Event agency for corporate events - we operate worldwide
SPRDLUX EVENTS is een full service evenementenbureau. We bedenken en organiseren events, meetings, incentives en congressen. Feesten waar nog lang over nagepraat wordt, zijn onze core business. We doen aan creatieve storytelling, terwijl we alle zintuigen prikkelen en uw gast onderdompelen in uw verhaal WE CREATE MEMORIES THROUGH EXPERIENCES De SPRDLUX focus ligt op service, kwaliteit en een ervaring creëren voor uw gasten. U kiest voor de totale ontzorging van uw event of u zet onze diensten in waar nodig. In nauw overleg bepalen we uw doelstellingen en in functie van uw budget zorgen we voor een gedetailleerd concept en plan. U kiest er voor om nauw betrokken te zijn bij de organisatie of juist niet. SPRDLUX EVENTS begeleidt en adviseert u bij elke stap. Bekijk ons werk en fijne reacties van klanten op onze website. Contacteer ons voor een vrijblijvend gesprek om te zien waar we u mee kunnen helpen. Ga voor niet minder dan superdeluxe! SPRDLUX EVENTS is a full service event agency. We organise events, meetings, incentives and conferences. Parties that will be talked about for a long time are our core business. We engage in creative storytelling, while stimulating all the senses and immersing your guest in your story WE CREATE MEMORIES THROUGH EXPERIENCES The SPRDLUX focus is on service, quality and creating an experience for your guests. You opt for the total care of your event or you use our services where necessary. We determine your objectives in close consultation and, depending on your budget, we provide a detailed concept and plan. You choose to be closely involved with the organization or not. SPRDLUX EVENTS guides and advises you every step of the way. Check out our work and great feedback from customers on our website. Contact us for a no-obligation consultation to see how we can help you. Go for no less than super deluxe!
Looking for work in Sponsoring
Located in Turnhout, Belgium
From €1,000 for Sponsoring
Worked in Real Estate (+8)
Speaks English, Dutch(+3)
1-10 members
Zanzibar
4.9
(7 reviews)
Events, hospitality & partnerships agency | Antwerp
Recommended
Top awarded
We transformeren ideeën naar event concepten met lef en creativiteit. Van personeelsfeesten tot family days. Heldere communicatie, een persoonlijke aanpak en events vol beleving is wat volgens ons het verschil maakt. We combineren ervaring en expertise met dynamische, hands-on en creatieve profielen. Onze uitvalsbasis bevindt zich in hartje Antwerpen.
Looking for work in Sponsoring
Located in Antwerp, Belgium
From €20,000 for Sponsoring
Worked in Energy & Oil (+17)
Speaks English, Dutch, Belgium
11-50 members
Efluenz
5
(1 review)
Your influence marketing expert !
Founded six years ago, Efluenz emerged from a vision to revolutionize the influencer marketing landscape. From its inception, Efluenz has been dedicated to creating meaningful and impactful connections between brands and influencers. Yasmin's entrepreneurial spirit and innovative approach propelled Efluenz to quickly become a key player in the industry, offering creative, data-driven strategies that help brands tell compelling stories and reach their target audiences effectively. Efluenz’s journey is marked by its commitment to innovation and growth. As the agency evolved, it forged a significant partnership with Groupe Rossel, enhancing its capabilities and expanding the possibilities it can offer to its clients. This collaboration has allowed Efluenz to provide a broader range of services, integrating the latest trends in digital marketing and media to deliver even more powerful and effective campaigns. Today, Efluenz stands as a dynamic and forward-thinking agency that thrives on creativity, authenticity, and client-focused strategies. Its mission remains clear: to empower brands by connecting them with the most relevant influencers, creating collaborations that are not just successful but also deeply resonate with audiences. Through its dedication to excellence and its innovative approach, Efluenz continues to shape the future of influencer marketing, ensuring that every campaign it creates is both impactful and memorable.
Looking for work in Sponsoring
Located in Brussels, Belgium
From €3,000 for Sponsoring
Worked in Retail (+23)
Speaks English, Dutch(+2)
11-50 members
KEEP IT QUIET
4.9
(11 reviews)
Working Behind Brands
Top awarded
Keep It Quiet partners with brands to organize events, brand activations or logistic marketing operations. We do everything to transform a brand contact into an experience that generates emotions, creates lasting memories and gets shared. Keep It Quiet werkt samen met merken om geweldige evenementen, merkactivaties of logistieke opdrachten te realiseren. Wij doen alles wat nodig is om een idee om te zetten in een merkbeleving die emoties opwekt, blijvende herinneringen creëert en vooral veel buzz produceert. Keep It Quiet travaille avec des marques afin de réaliser d’excellents événements, des activations de marque ou des opérations de marketing logistique. Nous mettons tout en œuvre pour transformer une idée en une expérience pertinente qui suscite des émotions, qui crée des souvenirs impérissables et, surtout, génère beaucoup de buzz.
Looking for work in Sponsoring
Located in Mortsel, Belgium
From €1,000 for Sponsoring
Worked in Food (+23)
Speaks French, Dutch(+2)
1-10 members
Weeb
4.8
(8 reviews)
We think, design & share.
Recommended
Notre équipe créative vous accompagne dans le lancement, la promotion et l’évolution de votre projet. Nous mettons notre expertise à votre service afin de (ré)inventer votre identité et votre communication. Ensemble, nous parlons "stratégie" et nous mettons en place votre plan d'action. WE THINK. Nous analysons vos besoins et déterminons une stratégie efficace afin de faire grandir ou naître votre marque. WE DESIGN. Nous construisons ensemble un design impactant adapté à votre univers et à vos besoins. Ce n’est pas uniquement de la création de site web mais la création de toute une expérience utilisateur 3.0. WE SHARE. Nous améliorons votre visibilité sur les réseaux sociaux ainsi que le référencement de votre site en créant des campagnes impactantes et des concepts qui touchent. Notre force ? Une équipe pluridisciplinaire qui vous permet de centraliser votre communication auprès d'une seule agence. Nous avons un expert dans chacun des domaines suivants : Graphisme, web design, développement web, stratégie digitale, réseaux sociaux, Google Ads, impression tout support, création de contenus, photo & vidéos, motion design, hébergement & infogérance... Vous trouverez tous les services dont vous avez besoin pour améliorer votre identité et votre visibilité . Notre objectif ? Le succès de votre projet et la réussite de votre business comme si c’était le nôtre. Nous mettons tout en oeuvre pour obtenir du résultat et faire la différence. Notre vision ? Construire une relation de confiance sur du long terme pour construire ensemble un projet à la hauteur de vos ambitions.
Looking for work in Sponsoring
Located in Waterloo, Belgium
From €1,000 for Sponsoring
Worked in Pharmaceuticals & Biotech (+24)
Speaks French, English
11-50 members
Be Circle
(0 review)
THE ALCHEMY OF OPPORTUNITY.
🌟 Faites briller vos projets avec Be Circle ! 🌟 Que vous soyez une entreprise en quête d'un événement inoubliable ou à la recherche de solutions numériques innovantes, Be Circle est votre partenaire privilégié. Nous mettons notre dynamisme, notre créativité et notre expertise à votre service pour transformer vos idées en réalités spectaculaires. Chez Be Circle, nous croyons en la puissance de la technologie et de l’innovation pour créer des expériences uniques et impactantes. Basé en Belgique, nous accompagnons chaque projet avec une touche de modernité et une approche sur mesure. 🚀 Prêts à faire un pas de plus vers l’avenir de vos événements et de vos solutions digitales ? Contactez-nous dès aujourd’hui pour découvrir comment nous pouvons transformer vos ambitions en succès retentissant !
Looking for work in Sponsoring
Located in Brussels, Belgium
From €450 for Sponsoring
Works in multiple industries
Speaks English, Dutch, Belgium(+2)
1-10 members
OFCORES
4.9
(13 reviews)
OFCORES - Shaping the Future of Events DiscoVR - Virtual is the new Reality
OFCORES is your international specialist in virtual, hybrid and in-person events for corporate and institutional clients. Our team of digital natives provide one-stop-shop event management services, including comprehensive communication packages, genuine brand experiences, hybrid event studios, and effective technology and virtual solutions for your next event. Our solutions: " No stress, high impact & maximum return on your events, our core business gives you the opportunity to focus on your core business." DiscoVR is our sister company with a focus on VR as Virtual is the new Reality. They create Extended Reality to drive your sales & marketing goals and support your virtual event, by using the latest 360° photography, 3D & VR technology.
1 work in Sponsoring
Located in Dilbeek, Belgium
From €1,000 for Sponsoring
Worked in Others (+12)
Speaks English, Dutch(+2)
11-50 members
TC Productions
5
(8 reviews)
Crafting Tomorrow's Memories.
Recommended
Top awarded
Hello! Welcome to TC Productions, your destination for cutting-edge event experiences. We specialize in crafting unforgettable gatherings that push the boundaries of creativity. With our expert team and innovative approach, we bring your vision to life with precision and flair. From immersive brand activations, dance events to corporate gatherings and galas, we're here to elevate your event to the next level. Let's Craft Tomorrow's Memories.
1 work in Sponsoring
Located in Temse, Belgium (+3)
From €5,000 for Sponsoring
Worked in Clothing & Accessories (+8)
Speaks English, Dutch(+3)
11-50 members
Taste Great
(0 review)
Taste Great
Taste Great est un traiteur événementiel qui propose une cuisine gastronomique moderne (on dépoussière les sempiternelles verrines :)) ! Nous créons des expériences gustatives uniques pour surprendre vos convives. Nos Chefs ont un sens du détail et de la perfection très poussé qui s'apprécie, entre autres, dans l'équilibre des saveurs et des textures mais également dans le dressage des assiettes. Une de nos particularités est notamment d'opérer dans des contextes "hors-normes" (Ex: Dinner in the Sky, Tram Experience, ING Arena, Brussels Motorshow, Les Ardentes, Table 58 etc). Enfin, Taste Great peut également se charger de coordonner votre événement de A à Z pour simplifier le nombre d'intermédiaires dans la boucle. C'est là que se rencontrent les compétences de Thibault, le Chef et Cindy la gestionnaire de projets.
Looking for work in Sponsoring
Located in 1140, Belgium
From €5,000 for Sponsoring
Worked in Others (+2)
Speaks English, Dutch, Belgium(+1)
1-10 members
Julien Corbier
5
(6 reviews)
Votre succès est mon objectif, Votre stratégie est mon expertise.
Je suis consultant en marketing basé à Liège, spécialisé dans l’élaboration et le développement de stratégie marketing. Fort d’une expérience solide, j’accompagne les entreprises de taille moyennes et grandes dans leurs défis marketing en leur proposant des solutions sur mesure, adaptées à leurs besoins spécifiques. Je comprends les enjeux complexes auxquels sont confrontées les entreprises dans un environnement en constante évolution. C’est pourquoi je m’efforce de concevoir des stratégies innovantes, ambitieuses et orientées vers des résultats concrets. Mon objectif est de contribuer à la réussite de vos projets en travaillant à vos côtés, de manière engagée et personnalisée. Mon boulot n’est pas d’être simplement un prestataire de services en marketing. Je m’intègre à votre entreprise comme un véritable responsable marketing externalisé. J'élabore votre stratégie, pilote vos opérations et vous conseille sur vos choix tactiques en vous accompagnant vers l'atteinte de vos objectifs.
Looking for work in Sponsoring
Located in Liège, Belgium
From €500 for Sponsoring
Worked in Others (+2)
Speaks English, French
1-10 members
JDI - Grow Impact
5
(13 reviews)
Meer impact met je bedrijf dankzij een sterke strategie, gemotiveerde medewerkers en trouwe klanten
Je groeiambities waarmaken, dat is waar wij je mee helpen. Vanuit strategisch, tactisch en/of operationeel oogpunt krijg je precies de ondersteuning die jij nodig hebt om te groeien. En dat met zo min mogelijk groeipijn. Want aan groei moet je werken. En laat JDI nu juist die aanvullende hersens, die bijkomende ervaring en die extra handjes leveren die je daarvoor nodig hebt. Of je nu groot bent of nog klein, je ambitie om te groeien en je bereidheid om in alle openheid samen te werken zullen bepalen of we de juiste match zijn. JDI gooit namelijk al zijn expertise en gedrevenheid in de strijd om ook jouw ambitie waar te maken. Vanuit ons groei-DNA, maar ook omdat wij gepassioneerd samen mooie groeiverhalen willen schrijven. Wij bieden ondersteuning bij groei met de volgende hefbomen: Strategie: https://www.jdi.be/home/groeien-door-strategie/ Medewerkers: https://www.jdi.be/home/groeien-door-medewerkers/ Klanten: https://www.jdi.be/home/groeien-door-klanten/ Aarzel niet om ons hierover meer informatie te vragen! Dit kan door een mailtje te sturen naar Quinten@jdi.be of ons te bellen op +3216 88 37 55.
Looking for work in Sponsoring
Located in Huldenberg, Belgium
From €1,000 for Sponsoring
Worked in Energy & Oil (+4)
Speaks Dutch, Belgium, English
11-50 members
Downtown Europe - Professional Conference Organisers
(0 review)
We create value, ignite engagement, and amplify impact for our clients and their audiences.
For over 33 years, as Professional Conference Organisers (PCO), we develop congresses, implement tailor-made conferences, events and communication projects allowing scientific societies, associations and international organisations to share knowledge and build communities. With an acute care and dedicated approach, we propose innovative Conference Organisation, Event Management & Communication solutions that make the difference.
Looking for work in Sponsoring
Located in Woluwe-Saint-Lambert, Belgium
From €1,000 for Sponsoring
Works in multiple industries
Speaks English, French(+2)
11-50 members
Founding Partners
(0 review)
Our mission is to change the paradigm of how companies innovate by allowing them to create, prototype and test new ideas & business models. These are built on qualitative market research and continuously tested for market fit, at low-risk & low-cost, with shared risk and involvement from Founding Partners. We're an innovation studio that thinks that innovation is broken. Why? Incubators are not proven to have any impact. Most equate to some empty real estate with fashionable exposed brick walls and a wifi connection. They generate no real value to the brands sponsoring them, either financially or in knowledge. Internal innovation is workshops, innovation by committee, and then trying to shoehorn a new way of working into the company’s process’. And too many post-it notes. Acquisition generates a clash of cultures, management styles and the team which means the creation of beneficial added value is hard to stimulate. What's our solution? We believe that by externalising the spin-offs, giving them structural freedom, helps them not be siloed in to quickly and given space to grow. We also believe that Corporate owned startups are a great place for corporates best talent to flourish rather than leaving for another start-up. We have a 3 step program developed by our experienced team of founders, that generates business' that look forwards and develop new revenue streams. 1 - Research and ideation 2 - Build and prototype 3 - Scale Up!
Looking for work in Sponsoring
Located in Brussels, Belgium
From €1,000 for Sponsoring
Worked in Travel & Leisure (+2)
Speaks English, Dutch(+4)
1-10 members
Nomacom
(0 review)
Project & Interim Management, Strategic Planning & Marketing Intelligence Advertising & Brand Activation Strategy, Event & Sponsoring, Lobbying & Public Relation, Government relations. Special skills in cross cutting and multidisciplinary approaches in the following sectors: film and audiovisual industry, media industry, creative and cultural industries, retail, automotive, banking and insurance, parapharmacy
Looking for work in Sponsoring
Located in Brussels, Belgium
From €1,000 for Sponsoring
Worked in Government & Administration
Speaks English
1-10 members
TEAM LEWIS
4
(5 reviews)
Digital Marketing & Public Relations Agency in Antwerpen & Brussel
TEAM LEWIS is een wereldwijd geïntegreerd communicatiebureau dat PR-, marketing- en digitale diensten levert om merken te helpen hun bedrijfsdoelen te bereiken. Met een aanwezigheid in belangrijke markten wereldwijd, combineren we lokale expertise met een mondiale reikwijdte om impactvolle, strategische campagnes te creëren. Onze toegewijde teams van experts zijn gepassioneerd over storytelling, creativiteit en innovatie, en zorgen ervoor dat onze klanten opvallen in een drukke markt. Bij TEAM LEWIS geloven we in het verleggen van grenzen en het behalen van meetbare resultaten voor onze klanten. We hebben twee vestigingen in België, in Brussel en Antwerpen, en spreken Engels, Nederlands en Frans. Wereldwijd hebben we 26 kantoren en meer dan 700 medewerkers. HOE WERKEN WIJ? Bij TEAM LEWIS werken we nauw samen met onze klanten om hun unieke behoeften en doelstellingen te begrijpen. Ons proces bestaat uit verschillende stappen: Strategieontwikkeling: We beginnen met een grondige analyse van de markt, concurrenten en doelgroep. Op basis hiervan ontwikkelen we een op maat gemaakte strategie die past bij de doelen van onze klanten. Creatieve Concepten: Onze creatieve teams brainstormen en ontwikkelen innovatieve concepten die resoneren met de doelgroep en de merkboodschap versterken. Uitvoering: We zetten onze plannen om in actie door middel van diverse communicatiekanalen zoals PR, social media, contentmarketing en digitale campagnes. Meten en Optimaliseren: We monitoren voortdurend de resultaten van onze campagnes en optimaliseren ze waar nodig om de best mogelijke resultaten te behalen. We gebruiken data-analyse om de effectiviteit te meten en waardevolle inzichten te verkrijgen. Samenwerking: We geloven in transparante communicatie en werken nauw samen met onze klanten gedurende het hele proces. We houden regelmatig overleg om voortgang te bespreken en strategieën aan te passen op basis van feedback en resultaten. Bij TEAM LEWIS streven we ernaar om duurzame relaties met onze klanten op te bouwen en hen te helpen hun volledige potentieel te bereiken door middel van effectieve en creatieve communicatieoplossingen. WAT WIJ DOEN: Bij TEAM LEWIS bieden we een breed scala aan diensten om onze klanten te ondersteunen: Public Relations: Versterk uw merk en bereik een groter publiek door middel van strategische PR-campagnes. Influencer Marketing: Werk samen met invloedrijke personen om uw merk op authentieke wijze te promoten. SEO: Verhoog uw zichtbaarheid in zoekmachines door middel van effectieve zoekmachineoptimalisatie. Paid Search: Maximaliseer uw ROI met gerichte betaalde zoekcampagnes. Social Media Marketing: Versterk uw aanwezigheid op sociale media en engageer uw doelgroep met strategische campagnes. Digital Marketing: Ontwikkel en implementeer effectieve marketingstrategieën die uw bedrijfsdoelen ondersteunen. Digitale Diensten: Optimaliseer uw online aanwezigheid met onze uitgebreide digitale marketingoplossingen. Contentcreatie: Creëer boeiende content die uw doelgroep aanspreekt en uw merkboodschap versterkt. Crisiscommunicatie: Bescherm uw merk door proactieve en reactieve crisiscommunicatiestrategieën. **** FR: À PROPOS DE NOUS TEAM LEWIS est une agence de communication intégrée mondiale qui offre des services de relations publiques, de marketing et de services numériques pour aider les marques à atteindre leurs objectifs commerciaux. Présents sur les principaux marchés mondiaux, nous combinons une expertise locale avec une portée mondiale pour créer des campagnes stratégiques et percutantes. Nos équipes dédiées d'experts sont passionnées par le storytelling, la créativité et l'innovation, et s'assurent que nos clients se démarquent sur un marché saturé. Chez TEAM LEWIS, nous croyons en la prise de risque et l'obtention de résultats mesurables pour nos clients. Nous avons deux bureaux en Belgique, à Bruxelles et Anvers, et nous parlons anglais, néerlandais et français. À l'échelle mondiale, nous avons 26 bureaux et plus de 700 employés. COMMENT NOUS TRAVAILLONS Chez TEAM LEWIS, nous collaborons étroitement avec nos clients pour comprendre leurs besoins et objectifs uniques. Notre processus se compose de plusieurs étapes : Développement de Stratégie : Nous commençons par une analyse approfondie du marché, des concurrents et du public cible. Sur cette base, nous développons une stratégie sur mesure adaptée aux objectifs de nos clients. Concepts Créatifs : Nos équipes créatives brainstorment et développent des concepts innovants qui résonnent avec le public cible et renforcent le message de la marque. Exécution : Nous mettons nos plans en action à travers divers canaux de communication tels que les relations publiques, les médias sociaux, le marketing de contenu et les campagnes numériques. Mesure et Optimisation : Nous surveillons en permanence les résultats de nos campagnes et les optimisons si nécessaire pour obtenir les meilleurs résultats possibles. Nous utilisons l'analyse des données pour mesurer l'efficacité et obtenir des informations précieuses. Collaboration : Nous croyons en une communication transparente et travaillons en étroite collaboration avec nos clients tout au long du processus. Nous tenons des réunions régulières pour discuter des progrès et ajuster les stratégies en fonction des retours et des résultats. Chez TEAM LEWIS, nous nous efforçons de bâtir des relations durables avec nos clients et de les aider à atteindre leur plein potentiel grâce à des solutions de communication efficaces et créatives. CE QUE NOUS FAISONS Chez TEAM LEWIS, nous offrons une large gamme de services pour soutenir nos clients : Relations Publiques : Renforcez votre marque et atteignez un public plus large grâce à des campagnes de relations publiques stratégiques. Marketing d'Influence : Collaborez avec des personnes influentes pour promouvoir votre marque de manière authentique. SEO : Augmentez votre visibilité sur les moteurs de recherche grâce à une optimisation efficace des moteurs de recherche. Recherche Payante : Maximisez votre retour sur investissement avec des campagnes de recherche payante ciblées. Marketing sur les Médias Sociaux : Renforcez votre présence sur les réseaux sociaux et engagez votre public avec des campagnes stratégiques. Marketing Digital : Développez et mettez en œuvre des stratégies marketing efficaces qui soutiennent vos objectifs commerciaux. Services Numériques : Optimisez votre présence en ligne avec nos solutions complètes de marketing numérique. Création de Contenu : Créez un contenu engageant qui attire votre public cible et renforce votre message de marque. Communication de Crise : Protégez votre marque grâce à des stratégies de communication de crise proactives et réactives.
Looking for work in Sponsoring
Located in Antwerp, Belgium (+1)
From €1,000 for Sponsoring
Worked in Clothing & Accessories (+16)
Speaks English, Dutch(+2)
11-50 members
Revista Contato sprl
(0 review)
Nous créons des outils de communications graphiques pour la promotion de votre commerce ou société. Fondée en Mars 2012 à Bruxelles, Belgique, Revista Contato sprl est une société lusophone de graphisme en générale, cet-à-dire, tous travaux d'imprimerie, des adhésifs vitrages, création web, confection des textiles comme maillots de foot, t-shirts et polos personnalisées, etc. Nos experts graphistes et commerciales sont là pour vous aider à élaborer des outils de communications graphiques les plus efficaces pour votre métier. Nous pouvons adapter des visuels existants pour respecter votre image de marque ou vous proposer un nouveau design graphique. Rapport qualité/prix Nous sommes moins dispendieux qu’une agence de publicité grâce à une structure plus flexible. Efficacité: Nous sommes aussi rapide qu’un département interne et nous pouvons mettre votre site Web en-ligne dans le maximum 2 jours. L'expérience est le seul professeur en qui nous pouvons faire confiance! Nos experts - graphistes / publicitaires / journalistes - ont l’expérience professionnel des mandats d’envergure depuis plus de 20 ans.
Looking for work in Sponsoring
Located in Sint-Jans-Molenbeek, Belgium
From €1,000 for Sponsoring
Worked in Entertainment & Events (+3)
Speaks French, English(+2)
1-10 members
ZININ
4.8
(8 reviews)
WE CREATE LIVE & DIGITAL BRAND EXPERIENCES & EVENTS.
WE CREATE LIVE & DIGITAL BRAND EXPERIENCES & EVENTS. ZININ offers expertise in strategy, design, innovation and experience, to harness the power of brand for growth. Our Disciplines : Corporate & Consumer Branding, Content Creation, Digital & Social Brand Experiences, Live & Hybrid Brand Events. We're pushing the boundaries of what’s possible in every format: Digital, Virtual & Social, Live or Hybrid. We are convinced that you never get a second chance to make an unforgettable first brand impression. We believe that every touchpoint of a brand offers unique opportunities. We activate brands by building powerful front lines in the digital & real world. We work for both b-t-c & b-t-b clients in various sectors: High-Tech, Chemical Industry, Healthcare, Pharmaceuticals, Human Resources, Finance, Logistics, Entertainment, Care, Education, Deco ... . A client can expect creative concepts with a flawless execution. ZININ is a flexible agency with short and direct communication lines between clients and the project team. If you're a looking for a creative brand content & conversation agency with extensive experience & network and real personal commitment, we can help you out!
Looking for work in Sponsoring
Located in Bierbeek, Belgium
From €5,000 for Sponsoring
Worked in Construction (+14)
Speaks Dutch, Dutch, Belgium(+2)
1-10 members

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Insight from Our Local Expert: Sponsoring Agencies in Brussels - A Strategic Advantage

Brussels, renowned as the heart of Europe, not only hosts numerous international institutions but also thriving sponsorship businesses. As a pivotal service among local businesses, sponsoring agencies in Brussels have shown notable success. With a rich base of 52 works and 16 reviews, these agencies have cemented their reputation as key players in the sponsorship sector.

Notable Sponsoring Partners and Their Accomplishments

Variety in Agency Expertise

Brussels boasts a diverse range of sponsoring agencies, from global firms to specialized boutiques catering to specific types of events and industries. Each agency brings unique strategies and insights that align with the creative and financial goals of their clients.

Prestigious Clients & Recognized Projects

Local sponsoring agencies have partnered with highly reputable clients including major international sporting events, arts festivals, and global corporate conferences, showcasing their ability to manage and formulate effective sponsorship deals.

Prominent Awards

Several Brussels agencies have earned accolades such as the European Sponsoring Association (ESA) Awards and the SponsorLive: The European Sponsorship Association Summit Awards, affirming their leadership and innovative approaches in the sponsorship domain.

Guidelines for Selecting a Sponsoring Agency

Assess Your Budget

Understanding your budget allocation for sponsorship is crucial. Agencies in Brussels offer a range of services suited to different financial scopes. For smaller businesses or startups, a sponsorship project might start from 5,000 euros, while multinational campaigns can require investments of 100,000 euros or more, depending on the scale and reach.

Consider Previous Success Stories

Reviewing past successful partnerships handled by an agency provides valuable insights. The 52 works displayed by Brussels agencies encompass a wide array of industries and event types, offering potential clients a comprehensive view into each agency's capability and specialization.

Agency Specializations

Identifying agencies with a focus on specific types of sponsorship such as sports, arts, or corporate events can profoundly benefit your brand. Specialist agencies often bring bespoke expertise and tailored networks which can enhance the overall impact of the sponsorship.

Maximizing Your Brand's Impact with Brussels' Sponsoring Experts

With a robust landscape of sponsoring agencies, Brussels remains at the forefront of dynamic sponsorship solutions. Whether you are aiming for local visibility or global recognition, the expertise of Brussels-based agencies can guide you through achieving impactful sponsorship that aligns with your brand objectives. As a local expert at Sortlist, I encourage you to explore the various options available and trust in the regional prowess for driving your brand forward.

Written by Mahmoud Arfaoui Sortlist Expert in BrusselsLast updated on the 20-05-2025

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Frequently Asked Questions.

In Brussels, the heart of Europe, sponsorship strategies are evolving rapidly to meet the sophisticated demands of a diverse, international audience. Innovative approaches are moving far beyond traditional logo placement and brand visibility to create more meaningful connections. Here are some cutting-edge sponsorship tactics being employed in the Belgian capital:

Experiential Sponsorships: Brands are creating immersive experiences that allow audiences to interact with their products or services in unique ways. For example, at Brussels' numerous cultural events and festivals, sponsors are setting up interactive installations that blend art, technology, and brand messaging.
Sustainability Partnerships: With Brussels being a hub for EU environmental policy, sponsors are aligning with eco-friendly initiatives. This could involve sponsoring green spaces, supporting urban farming projects, or powering events with renewable energy sources.
Tech-Driven Engagement: Utilizing augmented reality (AR) and virtual reality (VR) technologies to create engaging sponsor activations. For instance, historical tours of Brussels enhanced by AR, sponsored by local businesses or cultural institutions.
Co-Created Content: Collaborating with local artists, influencers, or thought leaders to produce content that resonates with the Brussels audience. This approach often yields more authentic engagement than traditional advertising.
Cause-Related Sponsorships: Aligning with social causes that are important to the Brussels community. This could involve sponsoring initiatives related to social integration, education, or urban development.
Micro-Sponsorships: Supporting smaller, niche events or local community projects that align closely with brand values and target audiences, rather than just high-profile events.
Data-Driven Personalization: Utilizing big data and AI to create personalized sponsorship experiences for attendees at events, tailoring interactions based on individual preferences and behaviors.
Cross-Sector Collaborations: Forming unique partnerships between seemingly unrelated industries to create innovative sponsorship concepts. For example, a tech company partnering with a culinary event to showcase food tech innovations.

To illustrate the effectiveness of these approaches, let's look at some data:

Sponsorship Approach	Engagement Rate	Brand Recall
Traditional Logo Placement	15%	30%
Experiential Sponsorship	65%	75%
Tech-Driven Engagement	70%	80%
Cause-Related Sponsorship	55%	70%

These innovative approaches not only increase engagement and brand recall but also create more meaningful connections with the audience. In Brussels, where the audience is often well-educated, multilingual, and culturally diverse, these strategies can be particularly effective when tailored to local contexts and values.

For brands looking to make an impact in Brussels through sponsorship, it's crucial to work with experienced sponsoring agencies or consultants who understand the local landscape and can craft strategies that resonate with the city's unique character and audience.

The sponsorship landscape in Brussels has undergone significant changes in recent years, reflecting both global trends and local dynamics. As the capital of Belgium and the de facto capital of the European Union, Brussels offers a unique environment for sponsorship opportunities. Here's an overview of how the landscape has evolved and the trends shaping its future:

Recent Evolution:

Shift to Digital: The digital transformation has dramatically altered sponsorship strategies in Brussels. Traditional sponsorships are increasingly complemented or replaced by digital activations, social media campaigns, and virtual events.
Purpose-Driven Partnerships: There's a growing emphasis on sponsorships that align with corporate social responsibility (CSR) and sustainability goals, reflecting the EU's focus on green initiatives.
Data-Driven Decision Making: Sponsors in Brussels are now relying more on data analytics to measure ROI and engagement, leading to more strategic and targeted sponsorship deals.
Diversification of Sponsorship Opportunities: Beyond traditional sports and cultural events, there's been an increase in sponsorships for tech startups, innovation hubs, and policy-related events, aligning with Brussels' status as a political and business center.

Current and Future Trends:

Hyper-Personalization: Leveraging AI and big data, sponsors are creating more personalized experiences for audiences, a trend that's expected to grow.
Esports and Gaming: With the rise of esports, Brussels is seeing increased sponsorship activity in this sector, attracting younger demographics.
Blockchain and NFTs: These technologies are opening new avenues for sponsorship, particularly in creating unique digital assets and experiences.
Sustainability Focus: In line with EU policies, sponsorships tied to environmental sustainability and climate action are gaining prominence.
Cross-Border Collaborations: Brussels' international character is fostering more pan-European sponsorship deals, leveraging its position as an EU hub.
Content Creation and Storytelling: Sponsors are increasingly acting as content creators, developing compelling narratives that resonate with Brussels' diverse, multilingual audience.

Local Insights:

According to a 2023 report by the European Sponsorship Association, sponsorship spending in Belgium, with Brussels as a key market, has shown a 15% increase compared to pre-pandemic levels.
The Brussels-Capital Region has been actively promoting public-private partnerships for event sponsorships, particularly for initiatives that boost the city's international profile.

As the sponsorship landscape continues to evolve, agencies and consultants in Brussels need to stay agile, embracing technological advancements while also being mindful of the unique local and European context. The future of sponsorship in Brussels is likely to be characterized by a blend of digital innovation, sustainability focus, and strategic partnerships that leverage the city's position as a global political and business hub.

Sponsoring events in Brussels, whether B2B or consumer-facing, can be an effective marketing strategy. However, there are several key differences between these two types of event sponsorships that businesses should consider:

1. Audience and Objectives

B2B Events: Typically attract industry professionals, decision-makers, and other businesses. The primary objectives are often lead generation, networking, and establishing industry authority.
Consumer Events: Target the general public or specific consumer segments. Objectives usually include brand awareness, product launches, and direct sales opportunities.

2. Event Types and Venues

B2B Events in Brussels: Often include trade shows, conferences, and seminars held at venues like Brussels Expo, Square - Brussels Convention Centre, or THON Hotel EU.
Consumer Events in Brussels: May include festivals, sports events, or cultural celebrations at locations such as Grand Place, Parc du Cinquantenaire, or Tour & Taxis.

3. Sponsorship Activation

B2B Events: Focus on thought leadership, such as keynote speaking slots, panel discussions, or exclusive networking sessions.
Consumer Events: Emphasize interactive experiences, product demonstrations, and brand engagement activities.

4. ROI Measurement

B2B Events: Often measured by the number of leads generated, deals closed, or new partnerships formed.
Consumer Events: Typically evaluated through metrics like brand recall, social media engagement, or immediate sales impact.

5. Branding and Messaging

B2B Events: More formal and technical, focusing on product specifications, industry trends, and business solutions.
Consumer Events: More casual and emotional, emphasizing lifestyle benefits and consumer experiences.

6. Duration of Impact

B2B Events: Often have a longer-term impact, with relationships and deals developing over time.
Consumer Events: May see more immediate results but require consistent presence to maintain brand awareness.

7. Local Considerations for Brussels

B2B Events: Given Brussels' status as the de facto capital of the European Union, B2B events often have an international flavor and may involve EU institutions or policymakers.
Consumer Events: Need to consider the bilingual nature of Brussels (French and Dutch) and its multicultural population when planning activations.

Understanding these differences is crucial for businesses in Brussels to maximize their sponsorship ROI. A sponsoring agency or consultant can help tailor your approach to the specific event type and audience, ensuring your message resonates in this unique European capital.