Kill Your Darlings
We make brands part of the cultural conversation.
Kill Your Darlings works with experience-driven consumer brands in food & drinks, boutique hospitality, wellness and cultural events. We turn cultural relevance into commercial impact through brand partnerships, strategic campaigns, and media-first thinking. We specialise in: 🖤 Brand Partnerships & Co-Branded Collaborations Sponsorships, strategic matchmaking, and commercial negotiation. 🖤 Cultural Campaigns Marketing campaigns linked to key cultural moments, entertainment, and community events. 🖤 Influencer Marketing & UGC End-to-end strategy, talent sourcing, and content delivery. 🖤 Paid Social Advertising Meta, TikTok and other platforms - full-funnel and conversion-driven. 🖤 Campaign Strategy & Messaging Creative campaign thinking, positioning and rollout across channels. 🖤 Cultural PR & Press Outreach From trend-forward storytelling to product seeding and editorial coverage. 🖤 Content Production & Media Distribution Creative coordination and campaign delivery across owned, paid, and earned. Currently based in Belgium, with a network of trusted creatives, media buyers, and production teams. Fluent in Dutch, French, and English. Looking for a cultural campaign partner or need support with your next collaboration? 1 person in their team
Speaks Dutch, French, English
1 project in their portfolioSortlist member since 2024
Founded in 2024
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Services
6 services offered by Kill Your Darlings
Description We help international brands grow in Belgium through cultural campaigns, smart partnerships, and strategic media. Kill Your Darlings is where strategy meets execution - boutique in size, big in results.Skills in Marketing (17) Communication StrategyMarketing StrategyMarketing AutomationGeo MarketingConsumer MarketingData Driven MarketingApp MarketingMultichannel MarketingMarketing ConsultingMusic Marketing+7
Learn more about MarketingDescription No description provided for this service.
Skills in Content Strategy (8) StorytellingBranded ContentSocial Content StrategyContent AdvertisingTarget Audience DefinitionMultilingual ContentInfluencer-strategieContentproductieWork in Content Strategy (1) Client in Content Strategy (1) MarktrockEntertainment & Events | national
Learn more about Content StrategyDescription Kill Your Darlings curates real connections between brands and creators. From Belgian tastemakers to international talent, our influencer campaigns go beyond reach - they build trust, create content, and spark conversation.Skills in Influencer Marketing (13) Social Media InfluencerInstagram InfluencerCelebrity MarketingNano InfluencersMacro influencersInfluencer StrategyTiktok InfluencersMicro InfluencersInfluencer Content ProductionInfluencer Campaign Monitoring+3Work in Influencer Marketing (1) Client in Influencer Marketing (1) MarktrockEntertainment & Events | national
Learn more about Influencer MarketingDescription Kill Your Darlings designs social campaigns that feel native to the feed but strategic to the business. Whether it’s Meta ads or community-driven storytelling, we make social media work harder for brand and bottom line.Skills in Social Media (16) Social Media MarketingSocial Media ManagementSocial Media AnalysisSocial Media ContentSocial Media ServicesFacebook Business ManagerInstagram AdvertisingSocial Media GrowthSM AnalyticsSocial Media Monitoring+6
Learn more about Social MediaDescription Kill Your Darlings turns PR into cultural relevance. From product launches to earned storytelling, we help brands show up in the right places - press, events, partnerships - with tone and timing that feel local, not loud.Skills in Public Relations (PR) (14) Event ManagementPublic RelationsPR StrategySponsoringpublic communicationPR CampaignsPR MarketingPress KitCo-brandingPartnership Strategy+4Work in Public Relations (PR) (1) Client in Public Relations (PR) (1) MarktrockEntertainment & Events | national
Learn more about Public Relations (PR)Description No description provided for this service.
Work in Event (1) Client in Event (1) MarktrockEntertainment & Events | national
Learn more about Event
Team
1 member in Kill Your Darlings's team
StoryTo “Kill your darlings” is when you decide to get rid of an unnecessary storyline, character, or sentences in a piece of creative writing - elements you may have worked hard to create but that must be removed for the sake of your overall story.
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- HeadquarterAntwerpen, Antwerp, Belgium
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