The 10 Best Market Research Companies in Portland, OR - 2025 Reviews
Find providers
What service?
What service?

Top Market Research Companies in Portland, OR

Which one is the best for your company?

Takes 3 min. 100% free
Market ResearchUnited StatesPortland, OR
5 companies
Search location
Ratings
Budget

All Market Research Firms in Portland, OR

  • XO Agency

    certified-flagverified-flag
    (0 review)

    Let’s Do Faboo.

    From concept to connection, we offer full-service brand + digital solutions to create and promote what makes you exceptional. Founded in 2018, XO Agency offers exceptional services primarily for mid-size enterprise clients and nonprofits. We live and work where the mountains rise: out of the beautiful and creative hubs of Portland, Oregon and Denver, Colorado.
    1 work in Market Research
    Located in Beaverton, United States
    Budget on request
    Worked in Others (+1)
    Speaks English
    1-10 members

  • Good Kids

    certified-flagverified-flag
    5
    (4 reviews)

    We Build Brands Better. Come Play With Us.

    Recommended
    Hi 👋🏼 We're Good Kids.
 We're an an independent agency based in Los Angeles, NYC & Toronto. We create evocative campaigns that connect with audiences. Our powerful marketing strategy & outstanding advertising take our clients further than ever. Want to see where we can take you?
 ✨ We help small brands become big and big brands become giant. 🏆 Our award-winning strategy is on engagement, awareness & authenticity, underlining what's important. We create evocative campaigns that connects with audiences In meaningful ways. We humanize, amplify & relate. This converts, moves the dial and makes it shareable. In Short: We Build Your Reputation & get you results. We’re very good at: 🧠 Marketing Strategy 💥 Creative Production 📱 Social Media Management 💻 Digital Marketing 🤝 Pr & Partnerships 🎪 Pop Up Events 💰 Paid Advertising & SEO - In a world where you can be anything; don’t be boring.
 We'll give 'em something to talk about!
    6 works in Market Research
    Located in Los Angeles, United States (+1)
    From €10,000 for Market Research
    Worked in Marketing & Advertising (+5)
    Speaks English, French(+1)
    11-50 members

  • Yellow Zebra Brand + Marketing

    certified-flagverified-flag
    (0 review)

    – blending in + standing out

    Yellow Zebra is a naming, brand development and strategic marketing boutique as-a-service that transforms concepts and ideas into valuable business assets. We approach challenges with a creative perspective, see opportunity in uncommon places and connect brands and people through compelling stories. Welcome to our jungle. – blending in + standing out
    Looking for work in Market Research
    Located in Miami, United States
    From €10,000 for Market Research
    Works in multiple industries
    Speaks English, Portuguese(+1)
    1-10 members

  • TechSparq

    verified-flag
    (0 review)

    Turn On What's Next

    TechSparq is your digital powerhouse. We blend luxury, celebrity, and sports into one elite package. Fast. Nimble. Budget-friendly. We make your brand pop in the crowded digital scene. Got big ideas like "The Elite Experience"? We're the tech magic behind it. From Web3 to eye-catching media, we bring the future to your brand. Our mission? Make you shine in the digital cosmos. Plus, we're good for the world. Let's be elite together.
    Looking for work in Market Research
    Located in Sandy Springs, United States
    From €3,000 for Market Research
    Worked in Clothing & Accessories
    Speaks English, Arabic(+1)
    11-50 members

  • Rovamedia

    verified-flag
    4.9
    (26 reviews)

    Digital Marketing Redefined

    Top awarded
    PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/ Rovamedia is a digital marketing management service that supports subscriptions for various social media services for individuals and organizations. Rovamedia is a network of professional, highly talented, independently certified & advertising agencies with expertise in Digital Marketing Solutions. Rovamedia's vision is to support small medium and large-scale agencies to thrive in their businesses and enhance the intelligence, expertise, reach, and effectiveness of the members through knowledge sharing, international best practices, and compelling digital content collaboration. Rovamedia is a value-driven Digital Marketing agency dedicated to empowering our customers. Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. All clients we serve, are availed the opportunity to collaborate, share, envision, and bring the digital scope of their objectives close as they realize these using professional top-notch digital marketing services Rovamedia serves. Rovamedia provides the smartest and most innovative method to manage your business online digital media marketing with ease and great pricing. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers, and other business partners. We work in areas as diverse as search engine optimization, social media marketing, email marketing, and digital marketing. We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you. PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/ Our Vision  is dynamic and encompasses a lot. Having been a strategic partner to numerous large and small organizations in providing a sustainable digital marketing experience, we can right align our vision as follows: Create Dynamic Brands Serve More Countries Provide Digital Marketing Education A Large Audience of Loyalists Rovamedia is a network of professional, highly talented, independently certified & advertising agencies with expertise in Digital Marketing Solutions. Rovamedia’s mission is to support small medium and large-scale agencies to thrive in their businesses and enhance the intelligence, expertise, reach, and effectiveness of the members through knowledge sharing, international best practices, and compelling digital content collaboration. Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand leveraging technology. We have developed search strategies for leading brands to small and medium-sized businesses in many industries across the world. PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/
    2 works in Market Research
    Unknown location
    From €1,000 for Market Research
    Worked in E-commerce (+16)
    Speaks English
    51-200 members

Struggling to choose? Let us help.

Post a project for free and quickly meet qualified providers. Use our data and on-demand experts to pick the right one for free. Hire them and take your business to the next level.

Discover what other have done.

Get inspired by what our companies have done for other companies.

Full Service AOR For Von D Shoes

Full Service AOR For Von D Shoes

Branding, Strategy & Website For Careebance

Branding, Strategy & Website For Careebance

Branding, Marketing & Website For Justwomanly

Branding, Marketing & Website For Justwomanly

Frequently Asked Questions.

Market research companies in Portland, OR employ various innovative strategies to stay ahead of emerging trends and consumer behaviors. This dynamic city, known for its progressive mindset and diverse population, provides a unique environment for capturing evolving market dynamics. Here's how Portland's market research firms maintain their competitive edge:

  1. Leveraging Advanced Technology: Portland's tech-savvy market research firms utilize cutting-edge tools like artificial intelligence, machine learning, and big data analytics to process vast amounts of information quickly. This allows them to identify patterns and predict trends before they become mainstream.
  2. Embracing Social Listening: With Portland's active social media scene, research companies monitor online conversations, reviews, and social media trends to gain real-time insights into consumer sentiments and emerging behaviors.
  3. Conducting Agile Research: Portland's market research firms employ rapid, iterative research methods to keep pace with fast-changing consumer preferences. This might include quick-turn surveys, mobile ethnography, or real-time feedback loops.
  4. Tapping into Local Expertise: Many firms collaborate with Portland State University's renowned Business School or local industry experts to gain deeper insights into regional trends and consumer behaviors.
  5. Utilizing Geospatial Analysis: Given Portland's diverse neighborhoods, from trendy Pearl District to eco-conscious Southeast, researchers use location-based data to understand how trends vary across different areas of the city.
  6. Engaging in Cross-Industry Pollination: Portland's collaborative business environment allows market researchers to gain insights from various sectors, from the booming craft beer industry to the thriving tech scene, enabling them to spot cross-industry trends.
  7. Focusing on Sustainability Trends: With Portland's strong emphasis on sustainability, market research firms pay close attention to eco-friendly consumer behaviors and green market trends, which often emerge in Portland before spreading nationally.
  8. Employing Mixed-Method Approaches: Combining quantitative data with qualitative insights from Portland's diverse population helps researchers gain a more holistic understanding of consumer behaviors.

By employing these strategies, market research companies in Portland, OR not only stay ahead of trends but often play a role in shaping them. The city's unique blend of innovation, sustainability focus, and diverse population provides an ideal testing ground for new research methodologies and trend identification techniques.

Key Strategy Portland-Specific Application
Advanced Technology Utilizing AI to analyze data from Portland's tech-savvy consumers
Social Listening Monitoring Portland-specific hashtags and local influencers
Agile Research Quick surveys at popular Portland events like Saturday Market
Local Expertise Partnerships with Portland State University researchers
Geospatial Analysis Mapping consumer behaviors across Portland's unique neighborhoods

As the market research landscape continues to evolve, Portland's firms are well-positioned to lead the way in identifying and adapting to new trends and consumer behaviors, both locally and on a broader scale.

Technology plays a pivotal role in modern market research, revolutionizing how data is collected, analyzed, and utilized in Portland, OR, and beyond. The integration of advanced technologies has transformed the industry, making research more efficient, accurate, and insightful. Here's how technology has impacted market research in the Rose City and throughout the industry:

  1. Data Collection:
    • Mobile Surveys: With Portland's tech-savvy population, mobile-optimized surveys allow researchers to reach respondents on-the-go, increasing participation rates.
    • IoT and Wearables: Devices like fitness trackers and smart home systems provide real-time consumer behavior data, particularly useful in Portland's health-conscious and eco-friendly market.
    • Social Media Listening: Tools that monitor platforms like Twitter and Instagram help gauge public opinion on local events, businesses, and trends in Portland.
  2. Data Analysis:
    • AI and Machine Learning: These technologies help Portland researchers process vast amounts of data quickly, identifying patterns and insights that might be missed by human analysis.
    • Predictive Analytics: By analyzing historical data, researchers can forecast trends in Portland's diverse markets, from craft beer preferences to sustainable product adoption.
    • Natural Language Processing (NLP): This technology helps analyze open-ended responses in surveys, particularly useful for understanding Portland's unique cultural nuances.
  3. Visualization and Reporting:
    • Interactive Dashboards: Real-time data visualization tools allow Portland businesses to make quick, informed decisions based on current market trends.
    • Virtual and Augmented Reality: These technologies can create immersive experiences for concept testing, particularly relevant for Portland's creative and design-focused industries.
  4. Sampling and Recruitment:
    • AI-Powered Sampling: Advanced algorithms help ensure representative samples of Portland's diverse population, including niche markets like the city's thriving food cart scene or eco-conscious consumers.
    • Online Panels: Digital platforms allow researchers to quickly access and engage with specific demographic groups across the Portland metro area.

The transformation brought about by technology in market research has several key impacts:

  • Faster Insights: Real-time data collection and analysis allow Portland businesses to respond quickly to market changes, crucial in the city's fast-paced tech and startup ecosystem.
  • Cost-Effectiveness: Automation and digital tools have reduced the cost of conducting research, making it more accessible to Portland's many small and medium-sized businesses.
  • Enhanced Accuracy: Advanced analytics and larger sample sizes lead to more reliable results, helping Portland companies make data-driven decisions with confidence.
  • Deeper Insights: The ability to process and analyze vast amounts of data allows for more nuanced understanding of consumer behavior in Portland's unique market.
  • Improved Participant Experience: User-friendly digital interfaces and shorter, more engaging surveys lead to higher response rates and better-quality data.

While technology has greatly advanced the field, it's important to note that human expertise remains crucial. Portland's market research professionals combine technological tools with local knowledge and analytical skills to provide contextualized, actionable insights for businesses operating in this distinctive Pacific Northwest market.

Market research firms in Portland, OR employ several strategies to ensure the accuracy and reliability of their data collection methods. These practices are crucial for providing clients with trustworthy insights that can drive informed business decisions. Here are some key approaches used by reputable market research companies in the Portland area:

  1. Rigorous Sampling Techniques: Portland-based firms use advanced sampling methods to ensure representative data. This includes:
    • Stratified sampling to accurately represent Portland's diverse neighborhoods
    • Random selection within defined demographics to avoid bias
    • Appropriate sample sizes to achieve statistically significant results
  2. Multi-Modal Data Collection: To capture a comprehensive view of the Portland market, firms often use a combination of:
    • Online surveys optimized for mobile devices
    • Telephone interviews, particularly useful for reaching older demographics
    • In-person focus groups at locations like the Portland State University Business Accelerator
    • Observational studies in high-traffic areas such as Pioneer Courthouse Square
  3. Quality Control Measures:
    • Thorough training of interviewers and data collectors
    • Real-time data validation to identify inconsistencies
    • Double-checking of manually entered data
    • Use of reputable online panel providers for digital surveys
  4. Advanced Technology Integration:
    • Utilizing AI and machine learning for pattern recognition and anomaly detection
    • Employing blockchain technology for secure and transparent data storage
    • Using geolocation services to verify respondent locations within Portland and surrounding areas
  5. Ethical Standards and Compliance:
    • Adherence to ESOMAR guidelines and the ICC/ESOMAR International Code
    • Compliance with Oregon's specific data privacy laws
    • Regular ethical audits and staff training on data protection
  6. Triangulation of Data Sources:
    • Cross-referencing primary research with secondary data from trusted sources like the Portland Business Alliance
    • Collaborating with local institutions such as Portland State University for academic rigor
  7. Continuous Improvement:
    • Regular methodology reviews and updates based on industry best practices
    • Participation in market research conferences and workshops in the Pacific Northwest
    • Investments in ongoing staff training and development

By implementing these methods, market research firms in Portland ensure that their data accurately reflects the unique characteristics of the local market, from the tech startups in the Pearl District to the diverse communities in East Portland. This commitment to accuracy and reliability allows businesses to make confident decisions based on solid, locally-relevant data.

It's worth noting that the specific methods may vary depending on the research objectives and the target demographic. For instance, a study focused on Portland's burgeoning craft beer industry might employ different techniques than one examining healthcare trends in the metro area. Reputable firms will always be transparent about their methodologies and willing to discuss how they ensure data quality for each project.