How can email marketing automation be leveraged to gather valuable insights about B2B customers and enhance brand positioning in Brussels?

Email marketing automation is a powerful tool for B2B companies in Brussels to gather customer insights and improve brand positioning. Here's how businesses can leverage this technology effectively: Behavioral Tracking: Implement advanced tracking to monitor how Brussels-based B2B customers interact with your emails. This includes open rates, click-through rates, and engagement with specific content. These insights can help you understand what topics and offers resonate most with your local audience. Progressive Profiling: Use automated email sequences to gradually collect more information about your B2B customers. Each interaction can be an opportunity to learn more about their preferences, challenges, and needs specific to the Brussels business landscape. Segmentation and Personalization: Utilize the gathered data to create detailed customer segments. This allows for highly targeted and personalized email campaigns that speak directly to the unique needs of different B2B sectors in Brussels, from EU institutions to local tech startups. A/B Testing: Continuously test different elements of your emails, such as subject lines, content, and calls-to-action. This iterative process provides valuable insights into what drives engagement among Brussels B2B customers. Feedback Loops: Automate follow-up emails after interactions or purchases to gather direct feedback. This can provide qualitative insights to complement your quantitative data. Customer Journey Mapping: Use automation to track the entire customer journey, from initial contact to conversion and beyond. This holistic view can reveal opportunities for improving brand touchpoints and positioning. Content Engagement Analysis: Monitor which types of content (e.g., industry reports, case studies, or webinars) generate the most engagement. This can inform your content strategy and help position your brand as a thought leader in the Brussels B2B community. Integration with CRM: Connect your email automation platform with your CRM system to create a comprehensive view of customer interactions across all channels, providing deeper insights for brand positioning. By leveraging these strategies, B2B companies in Brussels can gain a competitive edge. For instance, a recent study by the Belgian Digital Marketing Association showed that companies using advanced email automation techniques saw a 25% increase in customer engagement and a 20% improvement in brand perception among B2B clients. Remember, the key to success in Brussels' B2B market is to balance data-driven insights with a personal touch. While automation provides valuable data, it's crucial to maintain the human element in your communications, reflecting the relationship-focused business culture of Brussels. Lastly, ensure compliance with EU data protection regulations, particularly GDPR, when collecting and using customer data. This not only avoids legal issues but also reinforces your brand's commitment to data privacy, a crucial factor for B2B trust in the Brussels market.

What are some innovative ways to use email marketing automation for thought leadership and establishing B2B brand authority in Brussels?

Email marketing automation offers exciting opportunities for B2B companies in Brussels to establish thought leadership and brand authority. Here are some innovative strategies to leverage this powerful tool: Personalized content series: Develop an automated email series that delivers tailored thought leadership content based on the recipient's industry, job role, or interests. Use Brussels-specific insights and case studies to make the content more relevant to the local market. Interactive assessments: Create automated email campaigns that include interactive assessments or quizzes. These can help Brussels-based businesses evaluate their current strategies or industry knowledge, positioning your brand as an authority. AI-powered content recommendations: Implement AI algorithms to analyze recipient behavior and automatically suggest relevant thought leadership articles, whitepapers, or webinars, ensuring your audience always receives valuable, personalized content. Multilingual automation: Given Brussels' multilingual environment, set up automated campaigns that deliver content in the recipient's preferred language (Dutch, French, or English), showcasing your brand's local expertise and commitment to personalization. Event-triggered thought leadership: Create automated email sequences triggered by industry events or news relevant to the Brussels market. This demonstrates your brand's ability to provide timely, insightful commentary on current trends. Collaborative content automation: Partner with other Brussels-based industry leaders or complementary businesses to create co-branded automated email campaigns. This expands your reach and reinforces your authority through association. Data-driven insights: Use automation to deliver regular, data-driven reports or insights specific to the Brussels B2B landscape. This positions your brand as a valuable source of market intelligence. Automated expert Q&A series: Set up an email automation flow that delivers a series of expert answers to common industry questions, positioning your brand as a go-to resource for B2B professionals in Brussels. Predictive content delivery: Utilize predictive analytics to anticipate when a contact might need specific information, automatically sending relevant thought leadership content at the right time in their buyer's journey. Automated webinar follow-ups: Create post-webinar email sequences that provide additional insights, related content, and next steps, extending the value of your thought leadership events and nurturing attendee relationships. To maximize the effectiveness of these strategies, consider the following best practices: Ensure all automated content is mobile-responsive, as 61% of email opens occur on mobile devices (Adestra, 2021). Regularly update your automation flows to reflect the latest industry trends and Brussels market conditions. Use A/B testing to optimize subject lines, content, and send times for better engagement. Integrate your email automation with other marketing channels for a cohesive thought leadership strategy. Always provide value first, focusing on educating and informing rather than overtly selling. By implementing these innovative email marketing automation strategies, B2B companies in Brussels can effectively establish and reinforce their thought leadership position, building brand authority in a competitive market. Remember, the key is to consistently deliver high-quality, relevant content that addresses the specific needs and interests of your Brussels-based audience.

Top Email Marketing Automation Agencies in Brussels

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Unlock the power of automated email marketing with Brussels' top-tier agencies. Our curated list showcases expert Email Marketing Automation Companies ready to revolutionize your digital communication strategy. Explore each agency's portfolio and client success stories to find the perfect match for your business needs. From personalized campaigns to advanced segmentation and analytics, these specialists offer cutting-edge solutions to boost engagement and conversions. Whether you're a local business or a multinational corporation, Brussels' Email Marketing Automation Agencies can tailor their services to your unique goals. Post your project requirements on Sortlist, and let Brussels' finest Email Marketing Automation Companies reach out with bespoke proposals to elevate your email marketing efforts.

Top Featured Email Marketing Automation Agencies

UAATEAM LLC
4.9
(36 reviews)
🏆 Best rates for Sortlist users 🏆
Recommended
Top awarded
We offer digital marketing services to firms who wish to maximize their internet marketing efforts. Based on your project and objectives, we can provide complicated or simple consulting services. ⭐️ SEM (PPC) management - your advertisements will be displayed above the organic search results in most major web search engines based on the keywords you specify. ⭐️ SEO management - we will optimize your website or application to rank higher in search engine results. ⭐️ Email marketing - we'll enhance your brand's revenue and user engagement. Promotional emails, welcome series, and cart abandonment ⭐️ Social Media Marketing (SMM) - we'll advertise your company on social networks and enhance audience interaction. We will collaborate with influencers to increase brand awareness and sales. ⭐️ CRO (Conversion Rate Optimization) - we will analyze your data and raise the conversion rate of your website or advertising campaigns without increasing your budget. Our company is a Google Premier Partner and Meta Marketing Partner. We are also partners with such services as Shopify, Klavuyo, Mailchimp, and TikTok, indicating that our qualifications are of the greatest level. We are experts in the following: Pay per click: Google Ads, BingAds, Facebook/Instagram ads, TikTok advertising, Pinterest advertising, Twitter advertising, Google Merchant Center, Programmatic, Quora ads, Yelp, Amazon ads. SEO : on-page SEO, off-page SEO, local SEO, technical SEO, Linkbuilding, PBN building. Social Media : influencers marketing, Instagram, Facebook, Twitter, TikTok, Linkedin, Pinterest, Social media strategy, social media content, UGC. Email marketing : automated flows, promo campaigns, Klaviyo, Mailchimp, Sendgrid, Sendpulse, Omnisend. Conversion Rate Optimization: Google Optimize, Google Analytics, heatmaps, UI/UX optimization, A/B testing. Contact us immediately to discuss your online advertising idea.
3 works in Email Marketing Automation
Located in Kharkiv, Ukraine
From €650 for Email Marketing Automation
Worked in Automotive (+14)
Speaks English, Russian(+2)
51-200 members
Brandimpact
4.8
(11 reviews)
Jouw copiloot voor impactvolle B2B marketing 🚀
Recommended
Top awarded
Te veel marketing blijft hangen in losse ideeën. Geen focus, geen samenhang, geen resultaat. Bij Brandimpact brengen we helderheid en actie. We verdiepen ons grondig in jouw markt, bedrijf en klanten om uitsluitend de meest waardevolle kansen te benutten. Met ons als copiloot krijg je een strategische partner die je helpt budget en sterktes optimaal in te zetten. Dus als ge eens wilt samenzitten, bel maar he.‍
Looking for work in Email Marketing Automation
Located in Ghent, Belgium
From €1,000 for Email Marketing Automation
Worked in Construction (+8)
Speaks Dutch, Dutch, Belgium(+1)
1-10 members

All Email Marketing Automation Companies in Brussels

Brandimpact
4.8
(11 reviews)
Jouw copiloot voor impactvolle B2B marketing 🚀
Recommended
Top awarded
Te veel marketing blijft hangen in losse ideeën. Geen focus, geen samenhang, geen resultaat. Bij Brandimpact brengen we helderheid en actie. We verdiepen ons grondig in jouw markt, bedrijf en klanten om uitsluitend de meest waardevolle kansen te benutten. Met ons als copiloot krijg je een strategische partner die je helpt budget en sterktes optimaal in te zetten. Dus als ge eens wilt samenzitten, bel maar he.‍
Looking for work in Email Marketing Automation
Located in Ghent, Belgium
From €1,000 for Email Marketing Automation
Worked in Construction (+8)
Speaks Dutch, Dutch, Belgium(+1)
1-10 members
Wearethewords
4.7
(2 reviews)
Contenu. Marketing. Performance.
Agence historique de content marketing multilingue en B2B et B2C, Wearethewords est spécialisée en ingénierie éditoriale. Notre crédo ? Maximiser l’utilité, l’attrait et la pérennité de votre patrimoine éditorial, en impliquant vos communautés dans votre prise de parole. Depuis deux décennies et des brouettes, nous aidons les marques à raconter ce qu'elles sont sincèrement et à être ce qu'elles racontent. Découvrez quelques-unes de nos références. Nos expertises Content Marketing Identité éditoriale Expérience de recherche Ingénierie éditoriale Refonte éditoriale Nos prestations éditoriales packagées Inbound marketing E-mail marketing Création de contenu SEO Marketing e-commerce Formation content marketing
Looking for work in Email Marketing Automation
Located in Brussels, Belgium (+1)
From €1,000 for Email Marketing Automation
Worked in E-commerce (+15)
Speaks French, English
11-50 members
Huble (ex.Digitag)
4.9
(15 reviews)
Seek evolution
Top awarded
Huble, HubSpot’s 2024 global partner of the year, is a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely—by building their business around HubSpot’s CRM. Committed to security and quality, Huble has certified compliance with ISO/IEC 27001:2022 and ISO 9001:2015 standards across its seven international businesses and 150+ employee s. Boasting almost 15 years of experience and 500+ successful HubSpot CRM implementations , Huble expertly steers clients through digital transformation with offices and consulting teams in the UK, USA, Canada, Germany, France, Belgium, Singapore, and South Africa.
2 works in Email Marketing Automation
Located in Brussels, Belgium (+2)
From €1,800 for Email Marketing Automation
Worked in Others (+20)
Speaks French, Arabic(+6)
51-200 members
Sales at Size
4.8
(5 reviews)
All-In-One Growth Partner
Highly recommended
Top awarded
Van strategie tot social media, van Google ads tot copywriting en van webdevelopment tot branding: bij Sales at Size zit je goed voor al jouw marketingactiviteiten, dus… klaar om je business een ongekende boost te geven? Let’s go!
Looking for work in Email Marketing Automation
Located in Malle, Belgium
From €1,000 for Email Marketing Automation
Worked in Clothing & Accessories (+7)
Speaks English, Dutch(+2)
1-10 members
Walking Men
5
(4 reviews)
Meaningful digital projects
Top awarded
Walking Men is a strategic partner to help you develop your digital capabilities and better connect with your audiences. We build digital ecosystems and create digital brand universes. We love finding simple solutions to complex challenges and aim to deliver beautifully crafted work. Collaboration is key We join forces with our clients and work closely together to improve the connection with their customers. Always put people first We always put people first and walk alongside users, focusing on their needs. Performance is a must We believe in data and analytics to measure and optimise performance. We use analytical skills and tools to obtain insights and craft excellent digital strategies, in order to have a greater impact on users and drive conversions. Content is king We deliver clear and connected stories that will bring customers closer, and aim to deepen their engagement in the brand. We build beautiful, meaningful and sustainable projects Digital convenience is now part of the minimum demand of people. Your audience uses digital tools all day long and expects the same level of quality throughout their customer journey. To get there, Walking Men highly recommends a customer centric approach. The more value you will bring to the customer, the more value you will get in return. OUR APPROACH 1. Discovery : Reveal and Align We start the project with a thorough understanding of your current digital ecosystem, you business context and your audiences. We help businesses to build digital projects that will support them to reach their end-to-end digitalisation, from the very first connection with potential customers to the after-sales support where full engagement with customers is reached. 2. Strategy: Define and refine the fundamentals The strategic approach of your digital ecosystem is the only way to provide your audiences with an optimal experience throughout the digital touch points of your business. Our aim is to create a meaningful and customer centric experience. To achieve that, we need a solid digital strategy. Together we will align our client’s expectations, outline user journeys and define the KPIs that will steer the project. 3. Content and users : Build strong foundations Our content-first approach ensures that the project will meet users’ expectations, integrating SEO strategy and clear KPI. Walking Men has a content-first approach. This allows us to create a rock-solid foundation for the client’s website, providing a guarantee of strong storytelling, both relevant to the brand and appealing to its users. 4. Design : Don’t fail to make a good first impression Based on your graphical identity and your company values, we explore and experiment with possibilities that make you stand out. We create a solid design system to build a strong digital brand universe. 5. Building and deployment : Flawless execution Mobile and desktop-friendly code, Drupal, WordPress... The right technology choice in line with the client’s needs.The website will adapt gracefully to all common screen resolutions (mobile, tablet, desktop) and types (touch or not), following the Responsive Design principles. 6. Maintenance and care : It’s not the end, it’s the beginning We assist our clients to continuously improve their projects. Success is about getting small things right. Not all issues can be fixed at the same time and not all goals can be reached right away, and it is normal to find more improvement points as projects move forward. We think good websites are kept up-to-date and relentlessly adjusting. We have a long track record of building the online presence of brands On walkingmen.com you will find some selected projects that illustrate our long lasting relationship with industry leaders in both B2C and B2B. Learn more about our work on our website : http://www.walkingmen.com Know more about our Agency life and behind the scenes on : http://www.instagram.com/walking.men
Looking for work in Email Marketing Automation
Located in Brussels, Belgium
From €1,000 for Email Marketing Automation
Worked in Music (+10)
Speaks English, Dutch(+1)
11-50 members
Ridder Marketing
4.5
(5 reviews)
Wij strijden voor jouw Machtige Marketing!
Al eens gehoord van het ridderideaal? Eer. Kracht en moed. Trouw. Vrijgevigheid. Eerlijkheid. Het klinkt alvast veelbelovend. En dat was het ook, in de middeleeuwen. Ons team van Ridder hanteert een eigen riddercode. Persoonlijke aanpak. Betrokkenheid. Open communicatie. Expertise. Daadkracht. Het klinkt alvast veelbelovend. En dat is het ook. Beloofd! We trekken ten strijde om de missie, visie & waarden van jouw onderneming of merk op een creatieve, strategische en professionele manier uit te dragen.
Looking for work in Email Marketing Automation
Located in Kortrijk, Belgium
From €1,000 for Email Marketing Automation
Worked in Architecture & Planning (+25)
Speaks English, Dutch(+1)
1-10 members
BIG SMILE AGENCY
5
(6 reviews)
Life seems tasteless without a Big Smile !
Big Smile Agency est une agence de communication Web fondée en 2006. Aujourd'hui, l'agence compte 15 personnes full time et quelques freelance habituels. L'entreprise met son expertise à votre service: - Website Building : Big Smile Agency prend en charge l'analyse fonctionnelle, le design, la réalisation de vos sites, mini-sites ou applications Internet. Que ce soit via un CMS existant, sur mesure ou encore en programmation pure, nous nous adaptons à la solution la plus optimale pour le client. - Display Advertising : Banners, Leaderboards, Skyscrapers, IMU, Splash pages, Expandables, Video banners, etc. Experte en programmation html5 et full certifiée Google, elle est experte en DCO (Dynamic Content Optimization) et s'occupe également de la gestion des third parties servers (DCM, Sizmek, Google Display,...) - E-mail Marketing : Stratégie d'email-marketing et création d'e-mails en html responsives (campagnes reflex, mails ponctuels et templates réutilisables). Grâce à notre partenariat de longue date avec la société e-mailR (www.emailr.com) nous pouvons prendre en charge la gestion de vos campagnes d'e-mail marketing de A à Z. - Database Cleaning : Nous disposons de tous les outils pour nettoyer votre base de données, la remettre en bonne forme et la tester. La gestion permanente des grosses comme des plus petites databases de nos clients est notre quotidien. - Print Production : Design, création et gestion de production de toutes vos communications off-line. Qu'il s'agisse d'affiches, de direct mailing, de matériel PLV, de packaging, de flyers ou autres... une équipe professionnelle senior est dédiée à cet aspect de notre métier. Le tout, toujours avec le plus grand sourire.
Looking for work in Email Marketing Automation
Located in Woluwe-Saint-Lambert, Belgium
From €1,000 for Email Marketing Automation
Worked in Automotive (+16)
Speaks French, Dutch, Belgium(+1)
11-50 members
NYBE
4.7
(13 reviews)
Own your journey, don't let it own you.
Top awarded
Dit kun je verwachten Werken veel interne processen nog zoals in de jaren '90? Denk aan Excel als beste vriend en voorraad handmatig beheren. Dan is het misschien tijd om nieuwe wegen in te slaan. We helpen je technologie af te stemmen op de bedrijfsdoelen. Denk aan webshops, websites met integraties en maatwerk software. Daarnaast kun je bij ons terecht om meer klanten te verwelkomen. Het resultaat? Teams werken efficiënter en productiever, met de flexibiliteit om op afstand de voortgang te monitoren.
1 work in Email Marketing Automation
Located in Hasselt, Belgium
From €950 for Email Marketing Automation
Worked in Home Services (+18)
Speaks Dutch, Dutch, Belgium(+1)
1-10 members
Mc Arnolds
4.8
(4 reviews)
Creative fuel for your Brand
Top awarded
Depuis plus de 16 ans, Mc Arnolds est réputée pour sa créativité et son expertise dans la création d'Identité visuelle (& supports identitaires), de Sites Web & Eshop sur mesure, de Photographie et de Marketing digital. Chacun de nos membres est spécialisé dans son domaine d'expertise, tout en bénéficiant d'une équipe dont l'implication et la détermination font toute la différence. L'internalisation de ces missions et leur gestion par une équipe dédiée nous permettent de construire des systèmes cohérents, minutieusement travaillés et parfaitement appliqués dans l'ensemble de nos missions. --- Mc Arnolds has been an expert in the creation of Brand Identity (& branding supports), Custom Websites, Photography and Digital Marketing for more than 16 years. Each of our members is specialised in his or her own area of expertise, while benefiting from a team whose involvement and determination makes all the difference. The internalization of these missions and their management by a dedicated team allows us to build coherent systems, meticulously worked and perfectly applied for all our missions.
Looking for work in Email Marketing Automation
Located in Uccle, Belgium
From €1,000 for Email Marketing Automation
Worked in Clothing & Accessories (+16)
Speaks French, Dutch, Belgium(+1)
11-50 members
EVO Agency
4.5
(3 reviews)
Put the power of a performance agency behind your digital marketing !
We are a digital marketing agency with a results-oriented mindset. We create long-term solutions to accelerate your growth and reach your goals. See what a difference performance marketing can make ! We are both CREATIVELY DRIVEN & DATA & MEDIA DRIVEN Our objective is to combine a performance-oriented media strategy, execution and optimisation aligns with digital creativity to find your brand breakthrough. STRATEGY The strategy team pinpoints your needs and the most effective digital solution, ranging from digital consultancy to the creation of campaign structures and annual communication plans : Digital expertise, consultancy and workshop. Advice, review, vision and planning, push/pull strategy, digital campaigns and annual media plans, E-loyalty and follow-up scripts strategies. MEDIA The media team are digital experts. They apply key skills to all the digital channels required for your online business. Working hand in hand with the strategic team they create data driven marketing strategies and an annual media plan to meet all your business objectives : Media buying: Google, Facebook, Native etc. Data-driven marketing analysis: Google analytics reports, Hasoffer, Facebook Business Manager, Google Data Studio, Tableau. Copywriting, configuration and optimization of Google Ads search campaigns, Google Ads Display and video (YouTube) campaigns, Facebook and Instagram, LinkedIn campaigns. Affiliate marketing experts. DESIGN The design team create and implement your campaign in fixed or animated digital formats: display, native, social media etc. They also master UX / UI and web design : Graphic identity, website design, UX / UI analysis, video & motion design, ads design & production – if your campaign needs it, we provide it. DEVELOPMENT The development teams create powerful web solutions such as effective landing pages, websites and fluid forms that increase the impact or conversion rates of your campaigns. Boost ROI with a maximum of form entries, e-mail or SMS sign-ups and fewer basket abandons : Open-source or custom websites, web services, back-office management, admin, front-end solutions. Google Analytics, traffic, beacon management and pixel implementation. Let’s unleash the full potential of your product, service or company together and talk about your project !
Looking for work in Email Marketing Automation
Located in Brussels, Belgium
From €1,000 for Email Marketing Automation
Worked in Non-profit (+7)
Speaks French, Dutch, Belgium(+1)
11-50 members
26lights
4.9
(9 reviews)
We help you grow
Recommended
We are growth architects! For the past 13 years, we've worked with about 150 start-ups, scale-ups and ambitious SMEs. We have contributed to the success of businesses you may know like Cowboy, Lizy, Sharingbox, RingTwice, Be Angels, Monizze and Yields.io. We have offices in Paris and Brussels. We are a solid team of experts (business coach, tech engineers and marketing experts) working as a growth partner for our clients with a true focus on quality, reliability, and flexibility to support the development of strategic projects and this, only when needed. Here's where we can bring value: - Dev/IT: We can temporarily be your tech team, reinforce your team, build MVPs, or join as a B team that focuses on projects your dev team can't handle right now. Only top engineers across technologies. - Marketing/Growth: We co-construct your marketing strategy and implement every aspect of the funnel, from branding to customer acquisition. We can also train your team. - Strategy/Organization: We build everything from business strategy to processes, to business and financial plans, to funding applications, to recruitment. At 26lights, we believe that launching or running a company is an incredible but challenging journey. Finding good partners is one of the toughest challenges. We will help you grow.
Looking for work in Email Marketing Automation
Located in Forest, Belgium
From €1,000 for Email Marketing Automation
Worked in Hospitals & Healthcare (+10)
Speaks English, French
11-50 members
wtb.agency
(0 review)

Looking for work in Email Marketing Automation
Located in Brussels, Belgium
From €1,000 for Email Marketing Automation
Works in multiple industries
Speaks English, French(+2)
1-10 members
Synchrone
(0 review)
Agence digitale créative - Des solutions uniques, pour des ambitions uniques
Top awarded
Située à Blegny (Liège), Synchrone est l'agence digitale qui accompagne les entreprises dans leur transformation numérique depuis 2001. Nous proposons des solutions complètes, allant de la conception de sites vitrines et e-commerce à des développements sur mesure, en intégrant créativité et technologies de pointe. Nous nous concentrons sur trois services clés pour propulser votre activité en ligne : Notre expertise se concentre sur : Développement Web Nous créons des sites vitrines, des plateformes e-commerce et des applications sur mesure, en utilisant des technologies de pointe pour répondre à vos besoins spécifiques. Site internet Site e-commerce Intranet/Extranet Développement sur-mesure Marketing Digital Notre équipe élabore des stratégies de marketing digital efficaces pour améliorer votre visibilité en ligne, attirer de nouveaux clients et fidéliser votre clientèle existante. Référencement Optimisation site web Stratégie digitale Design Nous concevons des identités visuelles impactantes et des interfaces intuitives, garantissant une expérience utilisateur agréable et engageante. Création de logo Charte graphique Conception graphique Envie de donner vie à vos idées digitales ? Contactez-nous dès maintenant et travaillons ensemble pour atteindre vos objectifs. Avec Synchrone, construisons ensemble votre succès digital !
Looking for work in Email Marketing Automation
Located in Blegny, Belgium
From €1,000 for Email Marketing Automation
Worked in Others (+19)
Speaks French, English
11-50 members
Blue Pixel - Agence web & marketing
5
(3 reviews)
Blue Pixel vous propose de nombreux services pour développer efficacement votre entreprise.
Recommended
Top awarded
Blue Pixel est une agence créative et dynamique basée en Province de Liège, spécialisée dans l’accompagnement de vos projets digitaux. Nous aidons nos clients à maximiser leur impact en ligne grâce à une stratégie de communication sur mesure, principalement axée sur les réseaux sociaux et la création de sites web optimisés. Que ce soit pour développer votre présence digitale, concevoir une identité graphique percutante ou élaborer une stratégie de communication complète, nous mettons notre expertise à votre service. Notre équipe écoute attentivement vos besoins afin de vous proposer des solutions innovantes et adaptées, garantissant des résultats concrets. Bien que nous travaillions principalement avec des clients en Province de Liège, notre savoir-faire s’étend à des collaborations fructueuses à travers toute la Belgique. Faites confiance à Blue Pixel pour donner vie à vos idées et renforcer votre image de marque dans un environnement numérique en constante évolution.
Looking for work in Email Marketing Automation
Located in Liège, Belgium (+1)
From €200 for Email Marketing Automation
Worked in Marketing & Advertising (+4)
Speaks English, French
1-10 members
Culture Kids
5
(4 reviews)
Impactful digital storytelling for B2B and B2C brands.
Unleash your potential with bold marketing that operates at the intersection of culture and creativity. Our 360-degree marketing campaigns are infused with unmatched creativity and executed with a robust delivery plan, resulting in highly relevant and engaging digital experiences. The outcome for your business? More brand awareness Enhanced lead generation Improved sales Our all-star team of digital natives is dedicated to empowering B2B and B2C brands to tell their stories. We’re energetic and ambitious, bringing Gen Z digital expertise where it’s needed the most. Seriously – nobody in our office is over 30. But we don’t kid around when it comes to our results. Our office in Antwerp is a creative hub for all things marketing strategy, content creation, influencer marketing, social media management, performance marketing, and SEO. So – are you ready? Let’s boost your brand and make intelligent marketing moves that ensure your impact in the ever-evolving digital world.
Looking for work in Email Marketing Automation
Located in Antwerp, Belgium
From €1,000 for Email Marketing Automation
Worked in Energy & Oil (+7)
Speaks English, Dutch, Belgium(+1)
11-50 members
Varamedia
4.9
(12 reviews)
Delivering leads and driving growth
Highly recommended
Varamedia, your one-stop 🚀 to your leadgeneration goals! Wij houden niet van smalltalk, wél van grootse resultaten. Samen gaan we voor een maximale groei met meer én betere offerte-aanvragen, afspraken, klanten, LEADS … Bij Varamedia draait alles om het aantrekken van waardevolle leads voor jouw bedrijf - mensen die echt geïnteresseerd zijn in jouw producten of diensten en bereid zijn actie te ondernemen. We gaan verder dan alleen het vergroten van websiteverkeer en we combineren sales en marketing om die warme leads te genereren. Met onze expertise in websiteverkeer en conversieoptimalisatie zorgen we ervoor dat meer bezoekers op je website overgaan tot waardevolle acties, zoals het aanvragen van informatie of het doen van aankopen. Bij Varamedia streven we ernaar jouw bedrijf te laten groeien door effectieve leadgeneratie, met de focus op het behalen van concrete resultaten.
Looking for work in Email Marketing Automation
Located in Beernem, Belgium
From €1,000 for Email Marketing Automation
Worked in Beauty (+11)
Speaks English, Dutch(+2)
1-10 members
Root Agency
4.9
(7 reviews)
Your dedicated digital marketing, design & development team.
Top awarded
Root Agency is the dedicated digital marketing, design & webdevelopment team that marketing managers & business owners dream of . We're here to take your existing marketing to the next level with our digital & branding expertise. Just getting started? Then we'll launch your new brand with a bang. We love making a positive impact for our clients, big and small , with our campaigns. We work with SMB's as well as StartUps & Scale-Ups . Both nationally & internationally. To date we have had the pleasure of working in the following industries: Retail Energy Biotech Hospitality Food & Drinks Pharmaceuticals Culture & Events Higher Education Professional Services Industry & Manufacturing Real Estate & Project Development Our core values Full transparency A full-service approach Focused on real measurable results Working with clients, instead of for them Our expertises: E-commerce Graphic Design Digital Strategy Lead Generation Website Creation Online Advertising Marketing Automation Branding & Visual Identity ======================================== Nederlands ======================================== Root Agency is het dedicated team voor digitale marketing, design & webdevelopment waar marketingmanagers & bedrijfseigenaars van dromen. Wij zijn er om je bestaande marketing naar een hoger niveau te tillen met onze digitale & branding expertise. Ga je pas van start met een nieuwe business of brand? Dan lanceren we jou met een knal. Wij houden ervan om met onze campagnes een positieve impact te maken voor onze klanten, groot en klein. Root Agency werkt met KMO's als met StartUps & Scale-Ups. Zowel nationaal als internationaal. Tot nu toe hebben wij het genoegen gehad om in de volgende sectoren te werken: Detailhandel Energie Biotechnologie Hospitality Food & Drinks Farmaceutica Cultuur & Evenementen Hoger Onderwijs Professionele Diensten Industrie & Productie Vastgoed & Projectontwikkeling Onze kernwaarden Volledige transparantie Een full-service aanpak Gericht op echte meetbare resultaten Met klanten werken, in plaats van voor hen Onze expertises: E-commerce Grafisch ontwerp Digitale strategie Lead generation Website creatie Online reclame Marketing automatisering Branding & visuele identiteit
Looking for work in Email Marketing Automation
Located in Gingelom, Belgium
From €1,000 for Email Marketing Automation
Worked in Pharmaceuticals & Biotech (+13)
Speaks English, Dutch(+2)
1-10 members
Sevendays
4.6
(3 reviews)
We build digital web based solutions tailored to your needs
Sevendays is an innovative digital agency in Antwerp. Sevendays helps to answer your business challenges by creating and building performant and bespoke integrated web solutions . Our in-house developers work in an agile and pragmatic way, in close collaboration with our clients. Our PM's hold budget and timing tight. Boosting your online business is our primary focus! Our services include: web applications, configurators, portals, system integrations (API), websites and webshops . We are in it for the long run, ready to adapt whenever new challenges present itself.
Looking for work in Email Marketing Automation
Located in Antwerp, Belgium (+1)
From €1,000 for Email Marketing Automation
Worked in Clothing & Accessories (+7)
Speaks English, Dutch(+3)
1-10 members
shakeUp
4.9
(11 reviews)
Strategische performance marketing agency
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shakeUp is een performance marketing agency dat bestaat uit 3 teams met elk hun eigen expertise, samen schrijven ze voor jullie een uitgestippelde marketingstrategie uit waardoor ze weten welke aanpak werkt voor jouw organisatie. Aan de hand van deze strategie en de juiste marketing dashboards optimaliseren we maand na maand jouw campagnes op basis van data. Wil je ook een ROI+ verhaal dankzij een vooropgestelde marketingstrategie? Neem dan zeker contact Up!
Looking for work in Email Marketing Automation
Located in Erpe-Mere, Belgium
From €1,000 for Email Marketing Automation
Worked in Technology Hardware & Equipment (+3)
Speaks English, Dutch, Belgium
11-50 members
MENTALL BV
4.8
(5 reviews)
Consider it done.
MENTALL, een merk-waardige creative studio met grote ambities en een knowhow die veel meer omvat dan coole designs & witty taglines. Als full service creative studio helpen we onze klanten hun concurrenten een stap voor te blijven met creatieve en relevante marketingoplossingen.
Looking for work in Email Marketing Automation
Located in Hasselt, Belgium
From €1,000 for Email Marketing Automation
Worked in Technology Hardware & Equipment (+15)
Speaks Dutch, Dutch, Belgium(+1)
1-10 members

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Insights From a Brussels Expert: Navigating Email Marketing Automation Agencies

Brussels stands as a vibrant hub for digital marketing, with a particular prowess in Email Marketing Automation. For businesses aiming to enhance customer interaction and streamline their digital communications, understanding local market dynamics and leveraging skilled agencies in Brussels is key.

Awards and Recognitions

Local agencies specializing in Email Marketing Automation in Brussels have not only met but exceeded global standards. Many agencies boast notable achievements, such as receiving awards in categories like ‘Best Innovations in Email Marketing’ during European Digital Marketing Conferences. These accolades underscore their capability to adapt and innovate in a fast-evolving digital landscape, making them an excellent choice for businesses aiming to enhance their digital communication strategies.

Steering Through Email Marketing with Proven Expertise

Client Success Stories

The effectiveness of these Brussels-based agencies is reflective in their impressive portfolio including collaboration with several international corporations and European SMEs. Their expertise in crafting customized email sequences, integrating advanced automation tools, and executing campaigns that dramatically improve engagement rates counts among their service highlights. Although specific client names remain confidential, their widespread accolades bear testament to the positive impact they bring to businesses across varied industries.

Budgeting Wisely for Email Marketing Automation

When considering investment in email marketing automation, it’s vital to remain aware of budget constraints while expecting good returns on investment. Agencies in Brussels offer diverse pricing models that scale with your business’s size and needs. For small businesses or startups, an initial setup with basic automation might require a budget from €1,500 to €5,000. For medium to large enterprises, where extensive customization and integration with existing CRM systems are necessary, the costs could move between €10,000 to €50,000 depending on the complexity and scope of the services required.

Choosing the Right Agency for Your Needs

Considering the sizeable number of experienced agencies within Brussels—boasting a total of over 80 significant projects and celebrated with 8 positive reviews—it’s crucial to select one that aligns perfectly with your business’s digital strategy goals. Whether you aim to enhance customer retention or boost your marketing automation flows, there’s assuredly an agency equipped to meet these needs skillfully in Brussels. Commit to an agency that not only fits your budget but also shares a vision for forward-thinking marketing automation practices.

In summary, navigating the dense market of Email Marketing Automation in Brussels with a knowledgeable view helps in crafting a strategy that is not only cost-efficient but also competitive and innovative. As a local expert of Sortlist in Brussels, I encourage businesses to engage deeply with the expertise available in our vibrant city to elevate your digital marketing techniques and achieve sustained growth.

Written by Mahmoud Arfaoui Sortlist Expert in BrusselsLast updated on the 23-03-2025

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Frequently Asked Questions.

Email marketing automation is a powerful tool for B2B companies in Brussels to gather customer insights and improve brand positioning. Here's how businesses can leverage this technology effectively:

Behavioral Tracking: Implement advanced tracking to monitor how Brussels-based B2B customers interact with your emails. This includes open rates, click-through rates, and engagement with specific content. These insights can help you understand what topics and offers resonate most with your local audience.
Progressive Profiling: Use automated email sequences to gradually collect more information about your B2B customers. Each interaction can be an opportunity to learn more about their preferences, challenges, and needs specific to the Brussels business landscape.
Segmentation and Personalization: Utilize the gathered data to create detailed customer segments. This allows for highly targeted and personalized email campaigns that speak directly to the unique needs of different B2B sectors in Brussels, from EU institutions to local tech startups.
A/B Testing: Continuously test different elements of your emails, such as subject lines, content, and calls-to-action. This iterative process provides valuable insights into what drives engagement among Brussels B2B customers.
Feedback Loops: Automate follow-up emails after interactions or purchases to gather direct feedback. This can provide qualitative insights to complement your quantitative data.
Customer Journey Mapping: Use automation to track the entire customer journey, from initial contact to conversion and beyond. This holistic view can reveal opportunities for improving brand touchpoints and positioning.
Content Engagement Analysis: Monitor which types of content (e.g., industry reports, case studies, or webinars) generate the most engagement. This can inform your content strategy and help position your brand as a thought leader in the Brussels B2B community.
Integration with CRM: Connect your email automation platform with your CRM system to create a comprehensive view of customer interactions across all channels, providing deeper insights for brand positioning.

By leveraging these strategies, B2B companies in Brussels can gain a competitive edge. For instance, a recent study by the Belgian Digital Marketing Association showed that companies using advanced email automation techniques saw a 25% increase in customer engagement and a 20% improvement in brand perception among B2B clients.

Remember, the key to success in Brussels' B2B market is to balance data-driven insights with a personal touch. While automation provides valuable data, it's crucial to maintain the human element in your communications, reflecting the relationship-focused business culture of Brussels.

Lastly, ensure compliance with EU data protection regulations, particularly GDPR, when collecting and using customer data. This not only avoids legal issues but also reinforces your brand's commitment to data privacy, a crucial factor for B2B trust in the Brussels market.

Integrating email marketing automation with other digital marketing channels is crucial for creating a cohesive B2B brand experience in Brussels. As the capital of Belgium and a major European business hub, Brussels-based companies can leverage this integration to stand out in a competitive market. Here's how to achieve this seamless integration:

1. Unified Data Management

Implement a robust Customer Data Platform (CDP) that centralizes data from all channels, including email, social media, website interactions, and CRM systems. This allows for a 360-degree view of your B2B customers, enabling personalized and consistent messaging across all touchpoints.

2. Cross-Channel Content Consistency

Ensure that your brand message, tone, and visual elements are consistent across all channels. This consistency helps reinforce your brand identity and creates a unified experience for your B2B audience in Brussels.

3. Omnichannel Marketing Automation

Utilize marketing automation platforms that support multi-channel campaigns. For example, trigger email sequences based on actions taken on your website or social media platforms. This creates a more responsive and personalized experience for your B2B clients.

4. Social Media Integration

Integrate your email marketing efforts with social media platforms popular among Brussels' B2B professionals, such as LinkedIn. Use email to promote your social content and vice versa, creating a symbiotic relationship between these channels.

5. Content Synergy

Develop content that works across multiple channels. For instance, create a comprehensive whitepaper that can be:

Promoted via email campaigns
Shared on social media
Featured on your website
Used as a lead magnet in paid advertising

This approach ensures a consistent message and maximizes the reach of your content.

6. Retargeting and Remarketing

Use email subscriber data to create custom audiences for retargeting campaigns on platforms like Google Ads and social media. This reinforces your message and keeps your brand top-of-mind for B2B decision-makers in Brussels.

7. Event Integration

Brussels is known for hosting numerous B2B events and conferences. Integrate your email marketing with event marketing by:

Sending targeted email invitations
Creating event-specific landing pages
Following up with attendees via personalized email sequences
Sharing event highlights across all digital channels

8. Mobile Optimization

Ensure all your digital touchpoints, including emails, landing pages, and social media content, are optimized for mobile devices. This is crucial for reaching busy B2B professionals in Brussels who are often on the go.

9. Personalization Across Channels

Use the data collected from email interactions to personalize experiences on other channels. For example, if a subscriber shows interest in a particular product or service via email engagement, reflect this interest in the content they see on your website or in display ads.

10. Analytics and Optimization

Implement cross-channel analytics to understand how your B2B audience in Brussels interacts with your brand across different touchpoints. Use these insights to continuously optimize your integrated marketing strategy.

Channel	Integration Tactic	Benefit for B2B Brand Experience
Email + Website	Personalized landing pages based on email segments	Consistent, tailored user journey
Email + Social Media	Social sharing buttons in emails, email sign-ups on social profiles	Expanded reach and cross-channel engagement
Email + Content Marketing	Email nurture sequences featuring relevant content pieces	Educated leads and established thought leadership
Email + Paid Advertising	Custom audiences for ad targeting based on email engagement	More efficient ad spend and reinforced messaging

By implementing these strategies, B2B companies in Brussels can create a cohesive brand experience that resonates with their target audience across all digital touchpoints. This integrated approach not only enhances brand consistency but also improves the overall effectiveness of marketing efforts in the competitive Brussels B2B landscape.

Email marketing automation offers exciting opportunities for B2B companies in Brussels to establish thought leadership and brand authority. Here are some innovative strategies to leverage this powerful tool:

Personalized content series: Develop an automated email series that delivers tailored thought leadership content based on the recipient's industry, job role, or interests. Use Brussels-specific insights and case studies to make the content more relevant to the local market.
Interactive assessments: Create automated email campaigns that include interactive assessments or quizzes. These can help Brussels-based businesses evaluate their current strategies or industry knowledge, positioning your brand as an authority.
AI-powered content recommendations: Implement AI algorithms to analyze recipient behavior and automatically suggest relevant thought leadership articles, whitepapers, or webinars, ensuring your audience always receives valuable, personalized content.
Multilingual automation: Given Brussels' multilingual environment, set up automated campaigns that deliver content in the recipient's preferred language (Dutch, French, or English), showcasing your brand's local expertise and commitment to personalization.
Event-triggered thought leadership: Create automated email sequences triggered by industry events or news relevant to the Brussels market. This demonstrates your brand's ability to provide timely, insightful commentary on current trends.
Collaborative content automation: Partner with other Brussels-based industry leaders or complementary businesses to create co-branded automated email campaigns. This expands your reach and reinforces your authority through association.
Data-driven insights: Use automation to deliver regular, data-driven reports or insights specific to the Brussels B2B landscape. This positions your brand as a valuable source of market intelligence.
Automated expert Q&A series: Set up an email automation flow that delivers a series of expert answers to common industry questions, positioning your brand as a go-to resource for B2B professionals in Brussels.
Predictive content delivery: Utilize predictive analytics to anticipate when a contact might need specific information, automatically sending relevant thought leadership content at the right time in their buyer's journey.
Automated webinar follow-ups: Create post-webinar email sequences that provide additional insights, related content, and next steps, extending the value of your thought leadership events and nurturing attendee relationships.

To maximize the effectiveness of these strategies, consider the following best practices:

Ensure all automated content is mobile-responsive, as 61% of email opens occur on mobile devices (Adestra, 2021).
Regularly update your automation flows to reflect the latest industry trends and Brussels market conditions.
Use A/B testing to optimize subject lines, content, and send times for better engagement.
Integrate your email automation with other marketing channels for a cohesive thought leadership strategy.
Always provide value first, focusing on educating and informing rather than overtly selling.

By implementing these innovative email marketing automation strategies, B2B companies in Brussels can effectively establish and reinforce their thought leadership position, building brand authority in a competitive market. Remember, the key is to consistently deliver high-quality, relevant content that addresses the specific needs and interests of your Brussels-based audience.