Innate Motion
We are business humanizers specialized in Purposeful Brand Positioning and Content Strategy. For us, positioning starts from understanding the people we serve and the ecosystem in which we operate. We exist since 2006 and a proud accredited member of the B Corp community since 2015, a network of companies using business as a force for good. Our motto is to apply more human logic to business, in a world that applies too much business logic to humans. We do not take positioning and content as a task or job to be done. We design empathic journeys to allow broad teams (including partner agencies) to embrace and bring to life people-centered growth. Doing so, we transform the way they think, innovate and operate in substance creating a long-term competitive edge. What allows us to link business and people for purposeful positioning and content are: Our clients are very diverse. From big corporations like Unilever, Danone, Samsung, Sanofi, Renault to smaller players like Ben and Jerry’s, Tom's, Materialise, Livekindly to NGO's and institutions like UNCDF and Fairtrade. Some things we are proud of: We are a highly diverse team of 45 people, with no bricks (no office), no borders (working remotely from more than 25 different countries), no bosses (100% owned by the team). Through our local research partners who help us on the logistic side of what we do, we have done 2000+ positioning and research projects in more than 75+ countries. As a B Corp member, we consider the impact of our decisions on our workers, customers, suppliers, community, and the environment, and we use business to build a sustainable future for all. For Innate Motion, this also means fuelling the regenerative business movement for people as people, and crafting brand that stand up for a better world. We buy locally and respect people and their privacy. We are pioneers of remote working since our creation, and offset the environmental impact of all travel, offsetting 634.56 tons of CO2 equivalents in 2018. Our advice when it comes to purposeful brand positioning: do not outsource the work but find an agile partner who be your fellow traveler.
45 mensen in hun team
Spreekt Afrikaans, Chinees, Duits, Engels, Frans... Zie meer
10 projecten in hun portfolioWerkt op afstand over de hele wereld
Sortlist lid sinds 2020
Opgericht in 2006
5/5
Diensten
10 diensten aangeboden door Innate Motion
Beschrijving Our positioning journeys guide the team to co-create purposeful brands. We start from more existential questions to craft brand icons that have relevance beyond their category.
It is a highly participative and memorable experience for the team. After scoping our potential human spaces for greater relevance, the team immerses people's lives to develop empathy. We then craft a positioning articulated around people we want to serve, a tension to tap into, a cultural brand point of view that creates an aspiration, a product/service vision that brings the brand point of view to life, and a solution within the category.
On this journey, we use digital proprietary tools that enable broad teams to work remotely.Skills in Branding & Positionering (10) Brand PositioningSegmentationpurposeinternational brandingmovement brandsbrand archetypespeople immersionscultural researchproduct market fitInternational BrandingProjecten in Branding & Positionering (10) Reviews in Branding & Positionering (2) Nicolas LambertMARIANA SANTOS RODRIGUESKlanten in Branding & Positionering (10) Ben & Jerry’sVoedsel | internationalBeauty RevolutionEntertainment & Events | nationalMaterialiseSoftware & Computer ServicesSunsilkHuishoudelijke Producten | international
Meer informatie over Branding & PositioneringBeschrijving We develop clear execution guidelines to bring the brand positioning to life.
We work with archetypes thinking to strategize action. We invite activists in co-creative workshops to imagine how we can stage our brand and engage a broader group of people behind our purpose. We use qualitative research and social listening (Brand Watch) to identity cultural movements to tap into, support and weave. We move teams from looking at brand puporse as a narrow platform for communicating to a broader space for impact and relationship building with consumers/users, communities, institutions, partners, retailers.Skills in Content Strategy (3) Social Listeningcultural relevanceonline community researchProjecten in Content Strategy (9) Klanten in Content Strategy (9) BledinaVoedsel | nationalZewaHuishoudelijke ProductenAxeHuishoudelijke Producten | internationalMagnumVoedsel | international
Meer informatie over Content StrategyBeschrijving We approach innovation by bringing our own set of skills and expertise while also unlocking the power of the collective. We co-create with consumers, experts and a diverse blend of our client team to conceptualize humanized product and services innovations with practical applications.Skills in Innovatie (5) StrategyCo-creationConceptsHumanized productsHumanized servicesProjecten in Innovatie (2) Klanten in Innovatie (2) MaterialiseSoftware & Computer ServicesBeauty RevolutionEntertainment & Events | national
Meer informatie over InnovatieBeschrijving We excel in brand advertising, delivering purposeful narratives that are touching people in the heart.Skills in Reclame (1) Brand AdvertisingProject in Reclame (1) Klant in Reclame (1) Beauty RevolutionEntertainment & Events | national
Meer informatie over ReclameBeschrijving Geen beschrijving opgegeven voor deze service.
Skills in Digital Strategy (1) Strategy
Meer informatie over Digital StrategyBeschrijving Geen beschrijving opgegeven voor deze service.
Skills in Evenement (1) Corporate Event ManagementProject in Evenement (1) Klant in Evenement (1) Beauty RevolutionEntertainment & Events | national
Meer informatie over EvenementBeschrijving Geen beschrijving opgegeven voor deze service.
Skills in Social media (1) Social Media Listening
Meer informatie over Social mediaBeschrijving Geen beschrijving opgegeven voor deze service.
Meer informatie over MarketingBeschrijving Geen beschrijving opgegeven voor deze service.
Meer informatie over PrintBeschrijving Geen beschrijving opgegeven voor deze service.
Project in Marktonderzoek (1) Klant in Marktonderzoek (1) Ben & Jerry’sVoedsel | international
Meer informatie over Marktonderzoek
Team
45 leden in Innate Motion's team
Prijzen
Innate Motion heeft 0 awards gewonnen
Reviews
Reviews
5/5
(4 reviews)
MS
MARIANA SANTOS RODRIGUES Brand Director bij Whirlpool
ServiceBranding & Positionering
SectorHuishoudelijke Producten
Wat was het doel van de samenwerking?InnateMotion helped us humanizing our target and land in a meaningful purpose for our brand
Wat vond je het leukst tijdens de samenwerking?The collaboration and the tools we used during the process. We started the process just before COVID and the agency was able to turn it in an opportunity to connect with consumers and run workshops in a different way.
MARIANA SANTOS RODRIGUES beveelt dit bureau aan
AL
Anouk LagaeCEO Accent (and former President Core Europe Duvel Moortgat) bij Duvel Moortgat
If you want to do extraordinary things in life, you need to surround yourself with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenges our thinking – they are my (professional) oxygen.
NL
Nicolas LambertCEO bij Fairtrade Belgium
ServiceBranding & Positionering
SectorNon-profit
Team11 - 50
Wat was het doel van de samenwerking?We worked together at 2 different occasion. First to redefine our brand purpose at local level and then in a similar process at global level. In the second process, they also worked on the execution of the new brand identity.
Wat vond je het leukst tijdens de samenwerking?Very deep and thorough, starting from the public, very participative to make sure the new brand vision is deeply embedded in the organization.
Nicolas Lambert beveelt dit bureau aan
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Details
http://innatemotion.com
- HoofdkantoorParis, France