iPinYou

Pékin, Chine

Established in 2008, iPinYou has set its sights to be China’s leading platform in marketing strategies through its cutting-edge big data and artificial intelligence technologies. By having one of the best big data analysis and machine learning teams in China, iPinYou is a pioneer in the ad tech industry especially in the field of big data study. The company’s real-time bidding platform meets international standards and offers the most technologically advanced solutions in audience profiling. Through strategic collaborations with third-party measurement vendors, iPinYou has built up data resources that put its demand side platform (DSP) at an advantageous position in China’s fast-moving internet space. The company has also been working with more clients and brand marketers from Asia, Europe, and North America, offering them a one-stop solution for intelligent marketing and marketing strategy. In 2011, iPinYou was the first in the Chinese market to launch its DSP real-time bidding system. Moving ahead to 2012, iPinYou released the first audience profiling system in China for digital marketing (DAAT) which got patented later, making it the first in the industry to use tagging in audience profile analysis. In 2016, iPinYou launched its fully transparent trading platform - Optimus Prime, that guarantees brand safety and transparency in ad serving. Currently, iPinYou is able to integrate online and offline data support mobile, video, PC, OTT in cross-screen strategy and management. Marketing intelligence can be applied to multiple industries, while the daily amount of data that the company processes reaches the level of petabytes, churning out 400,000 smart strategies in every second. It is undeniably one of the leading big data and AI platforms in China. The current market share of iPinYou in China’s programmatic ad market stands at 59.8 percent. Until December 2016, iPinYou’s clients in ad tech numbering more than 1,800 include brands from various sectors such as ecommerce, retail, auto, IT, finance, travel, real estate and games. Among them were big brands such as Unilever, General Motors, Ctrip, Air China, Sunning while more than 300 of Fortune 500 companies were involved in collaborations with iPinYou. The company also helped around 10 of its clients to build data management platform (DMP), streamlining AI-powered marketing data management. The company has been acknowledged by Google, Alibaba, Tencent and Baidu as the best partner in programmatic marketing, while it has also received prizes at the Chinese International Advertising Festival, Great Wall Awards, ROI Festival, among other industry recognitions received. iPinYou is on a mission to streamline marketing strategies and platforms usage through AI and big data to help brand marketers maximize their ROI.

250 personnes dans leur équipe

Parle Anglais, Chinois

Membre Sortlist depuis 2018

Fondée en 2008

3 prix décernés

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Services

8 services offerts par iPinYou

Description
We are China's premier independent digital marketing platform, and we specialize at helping our clients identify, engage, and analyze their target consumers in China.

International brands that partner with iPinYou are able to maximize their advertising efficiency and improve their overall marketing ROI in China by leveraging our unique media inventory and 3rd party data partnerships.

We would love to learn more about your current China marketing strategy and discuss potential partnership opportunities.
Compétences en Publicité (17)
Digital advertisingProgrammatic BuyingDynamic BrandingBig Data AnalyticsLocalizationDSPSocial Media AdsBrandingRetargetingNative Advertising+7
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Compétences en Web analytique/Big data (1)
Big Data Analytics
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Compétences en Innovation (1)
Machine Learning
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Compétences en Application mobile (1)
App Localization
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Compétences en Publicité en ligne (1)
Machine Learning
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Compétences en Stratégie digitale (1)
Retargeting
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Récompenses

iPinYou a été récompensé 3 fois

China Advertising Great-wall Award2015-5-1

The most growth in emerging enterprises Top 20 of the future2013-3-1

2017 Campaign Asia's the A-List in China2017-4-1

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Contact

Coordonnées de iPinYou

Détails

http://en.ipinyou.com/

Siège socialDong San Huan Zhong Lu, JianWai DaJie, Chaoyang Qu, Beijing Shi, China
Xu Hui Yi Shu Guan, Xuhui Qu, Shanghai Shi, China
Tian He Jie Xiao Qu, Tianhe Qu, Guangzhou Shi, Guangdong Sheng, China, 510620
Kirkland Ave, Kirkland, WA 98033, USA