Criterion Global
La croissance pour la nouvelle économie mondiale.℠
Criterion Global est une agence de médias payants aidant les entreprises à croître sur les marchés, les canaux et les segments de clientèle. Criterion Global aide les entreprises soutenues par le capital-investissement et les entreprises multi-marques et multi-marchés à identifier le gaspillage, à prioriser les marchés et à faire des médias payants un levier de croissance plus discipliné. 41 personnes dans leur équipe
Parle Anglais, Japonais, Chinois, Espagnol, Coréen
1 projet dans leur portfolio Travaille à distance à travers le monde
Membre Sortlist depuis 2014
Fondée en 2008
11 prix décernésServices
18 services offerts par Criterion Global
Nom du service
Niveau d'expérience
Avis clients connexesÀ partir deÉquipe
41 membres dans l'équipe de Criterion Global
HistoireIn the 2008 recession, our focus on "Technology & Tenacity" in paid media services set us apart as an independent media buying agency. Today, across North America, APAC, EMEA, and LATAM, we help challenger brands acquire new customers and expand efficiently, impacting global economic growth directly.
Récompenses
Criterion Global a été récompensé 11 fois
Gramercy Institute, Gold, Media Buying, Private Equity2026-04-01Gold, Media Buying, Private Equity
Financial Communications Society, Silver, Media Strategy for a Financial Institution2026-04-01Silver, Media Strategy for a Financial Institution
Festival of Media APAC, SHORTLIST2023-12-01Best Campaign by an Independent Media Buying Agency
Festival of Media North America, GOLD2023-11-01Best Campaign by an Independent Media Buying Agency
Avis clients
1 Avis clients pour Criterion Global
5/5
(1 avis clients)KP
Katherine Pokrass-AckletonSenior Global Marketing Manager chez Amazon
- Service
- Planification médias
- Secteur
- E-commerce
- Équipe
- 10001 - 10002
Katherine Pokrass-Ackleton recommande cette agence
Quel était l'objectif de votre collaboration ?
We were introduced through a search firm that - admittedly - included Criterion Global as a "wild card" independent media agency option. The brief/objective was selecting media agency for international media buying to enhance our market presence across 16 key growth markets in APAC, EMEA, and some in Latin America. Criterion Global won out as a firm that could provide a more senior, fluent, and sophisticated approach compared to global holdco media buying firms.
Qu'avez-vous le plus apprécié pendant votre collaboration ?
Criterion Global is very trnsparent and tells it straight. No surprises. We enjoyed the agency’s deep expertise and blunt insight. Their team demonstrated a thorough understanding of international media buying, tailoring campaigns to our specific needs and effectively reaching our target audiences. Their dedication and personalized service set them apart from the pitch phase and every renewal thereafter, making our collaboration highly effective over time.
Y a-t-il des domaines où l'agence peut s'améliorer ?
There were some internal limitations on decision making based on the organization of our marketing leadership. While their work in collaboration was excellent, more frequent updates on campaign performance from OUR side would have helped align our goals. The team is proactive and responsive and still ensured we achieved our objectives efficiently, despite this.
5/5
- Budget
- Qualité
- Planification
- Collaboration
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Contact
Coordonnées de Criterion Global
Détails
- Siège social407 Lincoln Rd, Miami Beach, FL 33139, USA
- 325 W 38th St, New York, NY 10018, USA
- 1 Keong Saik Rd., The Working Capitol, The Working Capitol, Singapore 089109, Singapore