Hovi Digital Lab

Question 1: Please describe your company and position. I am the Digital Marketing Manager of The Talent Enterprise Question 2: Describe what your company does in a single sentence. The Talent Enterprise is the first and only company in the world to pioneer the science of Behaviourmetrics® through our leading-edge talent assessment and capability development solutions. Question 3: What specific goals or objectives did you hire Hovi Digital Lab to accomplish? Generate Sales Qualified leads Question 4: How did you find Hovi Digital Lab? Online Search Question 5: Why did you select Hovi Digital Lab over others? -Good value for cost -Company values aligned Question 6: How many teammates from Hovi Digital Lab were assigned to this project? 6-10 Employees Question 7: Describe the scope of work in detail. Please include a summary of key deliverables. 1. Customer Research: -Customer research -Business model analysis -Reviews collection -Mystery shopping -Social research -Competitor analysis 2. Market Research: -Target market & ICP (Ideal Customer Profile) quantification -Persona creation 3. Outreach Strategy: -Channels of touchpoints -Keyword research -Acquisition strategy 4. Technical Setup: -Custom email domains -Marketing automation -Custom integrations -Content translations -Reporting tools -Opt-in forms 5. Landing Page Execution: -Inspirations and references mockup -Divi pages execution pre-presenting -Custom imagery and iconography -Custom animations and transitions -Brand colors and guidelines creation -Responsiveness -Technical optimization maintenance -Visuals personalization 6. Content Engine: -Calendar setup -Strategy planning documentation -Articles production -Press releases (if needed) -Lead capturing tools/lead magnets -Videos -Emails -Customized imagery 7. Customer Acquisition for the Outreach Framework (monthly ongoing): -Ads campaigns -Paid media -Journeys -Database extraction (per persona) -Leads augmentation (Manually search for contacts and their info) -Growth hacking DMs -Phone lead qualifier 8. Optimization: -Conversion optimization -A/B testing -Redesigns -Repositioning/replacement -Additional sections -Content adjustments 9. Reporting: -Core KPIs/metrics -Tasks analysis and breakdown -Suggestions and recommendations -SQLs (Sales Qualified Leads) analysis and breakdown -Funnel visualization -Revenue reporting -This organized structure outlines the various components of the project, providing a clear overview of the activities and tasks involved in each category. Question 8: What were the measurable outcomes from the project that demonstrate progress or success? Improvements in our search results started to generate leads, with around six highly qualified leads in the third month of our collaboration. Question 9: Describe their project management. Did they deliver items on time? How did they respond to your needs? Hovi has a team of experts who are always responsive, supportive, and proactive in solving any challenges or issues that arise. They deliver everything needed on time and even provide support during holidays Question 10: What was your primary form of communication with Hovi Digital Lab? -Virtual Meeting -Email or Messaging App Question 11: What did you find most impressive or unique about this company? I have been working with Hovi for over five months now, and I am very impressed by their professionalism, expertise, and commitment. They are not just a digital marketing agency; they are a complete solution for lead generation, sales enablement, and growth. They have helped us with their innovative and customised strategies to start generating highly qualified leads from our campaigns. Hovi is more than just a service provider; they are a partner who cares about our success and growth. I highly recommend them to anyone who wants to take their business to the next level with complete digital solutions. Question 12: Are there any areas for improvement or something Hovi Digital Lab could have done differently? I believe that there is always room for improvement and learning in any field, especially digital marketing and sales. That is why, together with Hovi, we constantly monitor our performance, analyse our data, and update our strategies and techniques to keep up with the changing market and customer needs.

Question 1: Please describe your company and position. I am a Consultant for Nu Yu MediSpa Question 2: Describe what your company does in a single sentence. A holding group for several branches of aesthetic medispas in the region Question 3: What specific goals or objectives did you hire Hovi Digital Lab to accomplish? - Establish a new website - Create a platform to share contact and push digital marketing - Enhance Patient Engagement Question 4: How did you find Hovi Digital Lab? Referral Question 5: Why did you select Hovi Digital Lab over others? Alignment of Outcomes Question 6: How many teammates from Hovi Digital Lab were assigned to this project? 2-5 Employees Question 7: Describe the scope of work in detail. Please include a summary of key deliverables. A turnkey project to create a smart and user-engaging website that drives footfall and ROI to the business Question 8: What were the measurable outcomes from the project that demonstrate progress or success? Website inclusive of all brief requirements Google Ads to drive footfall Ecommerce driving Sales Question 9: Describe their project management. Did they deliver items on time? How did they respond to your needs? Sharp and Tight Project Management using smart tools and applications to organize and align the breadth of the work with tight focus on timelines Question 10: What was your primary form of communication with Hovi Digital Lab? Virtual Meeting Question 11: What did you find most impressive or unique about this company? The extent of smart tools used to deliver the project and we've been impressed with the qualifications of the project manager Question 12: Are there any areas for improvement or something Hovi Digital Lab could have done differently? The process is quite lengthy and cumbersome but at no fault of the Hovi.