Gravitas Partnership, Shanghai | Sortlist

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Gravitas Partnership Shanghai, China

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Award-winning agency with vast traditional & digital experience in China, & S.E.Asia . Contact NOW!!

Your minimum budget of Euro 1-3K is NOT enough to do anything much in China, even if we are not selected. China is an expensive place to do marketing in! Please read further as it's VERY Important Info for Those Potential Clients Wanting to Offer Your Brand/Goods/Services to China


The budgets that continue to be posted by the majority of you and that we have seen for most tasks that may be of interest are WAY OFF the mark. Particularly if these budgets include media costs. BUT you should state, up front what you are expecting to include in your budget, rather than hide it until the next stage.


If you only have, say, Euro 1-3k (!!) how can you expect to then pay the media costs (which would make these budgets pale into significance).This kind of budget will go nowhere in China I'm sorry to tell you. Or, you'll get some small, inexperienced agency who will give you bad / unhelpful advice and you'll just lose your money.


And local costs (admin / infrastructure / staff / marketing etc) are not as cheap as perhaps many would have you believe.


China is a costly world to enter and get right. Particularly now with the trade stand-off. The upside, if done properly, is huge of course. But many get it wrong (even the big blue-chips), as they won't change / can't change the way they do business for the China consumer.


So, please! have a more serious think about what you want to do and achieve and what, therefore, you are prepared to spend in order to achieve that. China is not really about dipping your toe in the water I'm afraid.


I hope this helps.


(P.S - if however, someone is crazy enough to tell you they can do whatever your asking / expecting for the budget you say you have, I'm sorry but it will result in nothing of the sort. Most projects like this are done half-cocked, with little positive result (if any - but I'll take the money) and no longer term gain....)




Who Are We?


The Gravitas Partnership is a group of very senior blue-chip professionals with unrivalled commercial expertise, operational experience and track records in Asia across many product and service industries.

We are not a consultancy.
Rather, we are hands-on business solutions providers with the proven skills to not only devise effective growth strategies, but to also implement recommended programs down to the finest detail. Our partners have all had long, successful careers as thinkers, problem solvers and program executors with major international corporations operating at the front lines of the Asian business world. 


To Those Who Have Contacted Us Already:


We say "Thanks! We're flattered".


However, and on a need to know basis, SEAsia, and particularly China (as well as Korea and Japan) are not 'cheap' places to do business any longer and certainly not to advertise / build websites and apps etc


For example we've had a few companies that have been in touch looking for service providers that build anything from website AND an app (!!!) for Euro10-20K and another looking for digital strategy (ideas) for a little more. There have been others. My concern is that the budgets identified suggest many are in for a shock (and / or a bad job when finished).


The issue and challenge is therefore about how a company here (like mine) can make reasonable money on such tasks if an 'average to good suit' here will earn Rmb50K+ / month and a have decent 'creative lead' will earn about the same. Obviously line workers are a little cheaper, but not much (a newbie fresh-grad designer will earn Rmb8-12K a month)


Why do I tell you this? Because if you're serious about making it happen in China, then you need to more seriously think about what you can afford because you'll get nothing half decent with these budgets and you'll need more input and reference points regarding the costs and expenses of doing things that work (properly!) here too. And then it's all got to work hand-in-hand with,. and be sustainable within, the China way of doing things (their own media and social media and infrastructure etc and which is little or nothing to do with how it all happens in the West) and that's not cheap either.


Of course there's a large handful of 'cheaper' options for sure, but there won't be any value-add or ongoing dialogue when your business starts and needs a better, more understanding 'push' and advice.




What Do We Do?


Our core competency is helping companies operating in (or seeking entry into) Asia and China, with strategies, tactics and programs to drive their businesses towards achieving sustainable and profitable growth. We do not dispense vague solutions and then walk away leaving you holding the bag. Rather, we specialize in practical, no-nonsense, real-world solutions that we can then put into action for you. 

We have all been providing complete, carried-through-to-the-end business building solutions in Asia for decades. In short, we have all "been there, done that". And done it well. 

We focus on three key areas: 


* New Market Entry


* Integrated Marketing and Branding Strategies and Implementation of Tactics


* eBusiness Solutions (incl. Social Media)





10 people in their team
Speaks Chinese, English, Thai
5 projects in their portfolio
Works remotely across the globe
Sortlist member since 2019
Founded in 2001
1 award conferred
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Services

2 services offered by Gravitas Partnership

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  • Description
    We're a small, tight-knit China / Asia based, award winning, creative marketing professionals team with vast knowledge and experience of branding as well as traditional and digital communications strategies and tactics. We have tended to specialise in fmcg, but also have huge knowledge of retail, fintech and luxury marketing, as well as telcos and travel. We've been lucky enough to have worked on almost everything from fast food to fast cars, managing the strategy, creative and production processes for a plethora of unique marketing initiatives. On the digital front we have lead the design and build of some of Asia’s largest and most complex digital entities including hsbc.com and cathaypacific.com, among countless others. And in the past 10+years we’ve become exceptionally well versed in the art of social media, which is increasingly a part of our daily client ritual as more seek to address this actually quite time-consuming art. We continue to consult on marketing strategy and creative solutions issues and integrated marketing and digital communications and offer training workshops in branding and digital branding and marketing, as well as prepare companies for their digital futures which seem to be more akin now to business change-management than marketing as such.
    Skills in Advertising (22)
    BrandingSocial MediaArt DirectionDigital TransformationAdvertising CampaignCreative DirectionStrategic MarketingCreative DevelopmentDigital Media ConsultingDigital Marketing Strategy+12
    Works in Advertising (5)
    Shanghai Government Road Safety Campaign - Advertising
    Mandarin Oriental Hotels Website - Advertising
    Hong Kong Tourist Association Website - Advertising
    101 East Campaign Launch, KL, Malaysia - Advertising
    Clients in Advertising (5)
    Mandarin Oriental Hotels GroupTravel & Leisure | international
    W HotelsTravel & Leisure | regional
    Shanghai Government Police DepartmentGovernment & Administration | local
    HKTATravel & Leisure | international

    Learn more about Advertising


  • Description
    We're a small, tight-knit China / Asia based, award winning, creative marketing professionals team with vast knowledge and experience of branding as well as traditional and digital communications strategies and tactics. We have tended to specialise in fmcg, but also have huge knowledge of retail, fintech and luxury marketing, as well as telcos and travel. We've been lucky enough to have worked on almost everything from fast food to fast cars, managing the strategy, creative and production processes for a plethora of unique marketing initiatives. On the digital front we have lead the design and build of some of Asia’s largest and most complex digital entities including hsbc.com and cathaypacific.com, among countless others. And in the past 10+years we’ve become exceptionally well versed in the art of social media, which is increasingly a part of our daily client ritual as more seek to address this actually quite time-consuming art. We continue to consult on marketing strategy and creative solutions issues and integrated marketing and digital communications and offer training workshops in branding and digital branding and marketing, as well as prepare companies for their digital futures which seem to be more akin now to business change-management than marketing as such.
    Skills in Digital Strategy (22)
    Social Media MarketingSocial MediaWebsite DesignDigital AdvertisingSocial Media StrategyDigital StrategyInnovationDigital CampaignFacebook MarketingMobile Marketing+12
    Works in Digital Strategy (2)
    Mandarin Oriental Hotels Website - Digital Strategy
    Hong Kong Tourist Association Website - Digital Strategy
    Clients in Digital Strategy (2)
    Mandarin Oriental Hotels GroupTravel & Leisure | international
    HKTATravel & Leisure | international

    Learn more about Digital Strategy

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Portfolio

5 projects performed by Gravitas Partnership

Shanghai Government Road Safety Campaign
Shanghai Government Road Safety Campaign

Project made for Shanghai Government Police Department in the Government & Administration industry for a B2C audience.

AdvertisingBranding & PositioningContent Strategy+3
Read more
Mandarin Oriental Hotels Website
Mandarin Oriental Hotels Website

Project made for Mandarin Oriental Hotels Group in the Travel & Leisure industry for a B2C audience.

AdvertisingBranding & PositioningContent Strategy+9
Read more
Hong Kong Tourist Association Website
Hong Kong Tourist Association Website

Project made for HKTA in the Travel & Leisure industry for a B2B / B2C audience.

AdvertisingBranding & PositioningContent Strategy+8
Read more
101 East Campaign Launch, KL, Malaysia
101 East Campaign Launch, KL, Malaysia

Project made for Dunhill in the Restaurants industry for a B2C audience.

AdvertisingBranding & PositioningCopywriting+2
Read more
W Hotels Launch Campaign, Seoul, South Korea
W Hotels Launch Campaign, Seoul, South Korea

Project made for W Hotels in the Travel & Leisure industry for a B2C audience.

AdvertisingBranding & PositioningCopywriting+2
Read more
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Team

10 members in Gravitas Partnership's team

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Awards

Gravitas Partnership was awarded 1 time

More than 50 international awards2000-12-31Various - from traditional to digital


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Contact

Contact details of Gravitas Partnership

Details


https://www.linkedin.com/company/gravitaspartnership

  • HeadquarterPutuo, Shanghai, China, 200122

  • Phra Khanong, Khlong Toei, Bangkok 10110, Thailand

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