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Gravitas Partnership

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EnglishChineseThai

Services (2) offered by Gravitas Partnership

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Gravitas Partnership

ChinaShanghai

About Gravitas Partnership

Some Important Info for Those of You Wanting to Offer Your Brand/Goods/Services to China

The budgets we have seen for the past few jobs that are of interest are WAY OFF the mark. Particularly if these budgets include media costs.

If you only have, say, Euro 1-3k (!!) how can you expect to then pay the media costs (which would make these budgets pale into significance).

And local costs (admin / infrastructure / staff / marketing etc) are not as cheap as perhaps many would have you believe.

China is a costly world to enter and get right. Particularly now with the trade stand-off. The upside, if done properly, is huge of course. But many get it wrong (even the big blue-chips), as they won't change / can't change the way they do business for the China consumer.

So, please! have a more serious think about what you want to do and achieve and what, therefore, you are prepared to spend in order to achieve that. China is not really about dipping your toe in the water I'm afraid.

I hope this helps.

(P.S - if however, someone is crazy enough to tell you they can do whatever your asking / expecting for the budget you say you have, I'm sorry but it will result in nothing of the sort. Most projects like this are done half-cocked, with little positive result (if any - but I'll take the money) and no longer term gain....)

 

Who Are We?

The Gravitas Partnership is a group of very senior blue-chip professionals with unrivalled commercial expertise, operational experience and track records in Asia across many product and service industries.

We are not a consultancy.
Rather, we are hands-on business solutions providers with the proven skills to not only devise effective growth strategies, but to also implement recommended programs down to the finest detail. Our partners have all had long, successful careers as thinkers, problem solvers and program executors with major international corporations operating at the front lines of the Asian business world. 

To Those Who Have Contacted Us Already:

We say "Thanks! We're flattered".

However, and on a need to know basis, SEAsia, and particularly China (as well as Korea and Japan) are not 'cheap' places to do business any longer and certainly not to advertise / build websites and apps etc

For example we've had a few companies that have been in touch looking for service providers that build anything from website AND an app (!!!) for Euro10-20K and another looking for digital strategy (ideas) for a little more. There have been others. My concern is that the budgets identified suggest many are in for a shock (and / or a bad job when finished).

The issue and challenge is therefore about how a company here (like mine) can make reasonable money on such tasks if an 'average to good suit' here will earn Rmb50K+ / month and a have decent 'creative lead' will earn about the same. Obviously line workers are a little cheaper, but not much (a newbie fresh-grad designer will earn Rmb8-12K a month)

Why do I tell you this? Because if you're serious about making it happen in China, then you need to more seriously think about what you can afford because you'll get nothing half decent with these budgets and you'll need more input and reference points regarding the costs and expenses of doing things that work (properly!) here too. And then it's all got to work hand-in-hand with,. and be sustainable within, the China way of doing things (their own media and social media and infrastructure etc and which is little or nothing to do with how it all happens in the West) and that's not cheap either.

Of course there's a large handful of 'cheaper' options for sure, but there won't be any value-add or ongoing dialogue when your business starts and needs a better, more understanding 'push' and advice.

 

What Do We Do?

Our core competency is helping companies operating in (or seeking entry into) Asia and China, with strategies, tactics and programs to drive their businesses towards achieving sustainable and profitable growth. We do not dispense vague solutions and then walk away leaving you holding the bag. Rather, we specialize in practical, no-nonsense, real-world solutions that we can then put into action for you. 

We have all been providing complete, carried-through-to-the-end business building solutions in Asia for decades. In short, we have all "been there, done that". And done it well. 

We focus on three key areas: 

* New Market Entry

* Integrated Marketing and Branding

* eBusiness Solutions (incl. Social Media)

 

 

Works (5) by Gravitas Partnership

Shanghai Government Road Safety Campaign by Gravitas Partnership
Shanghai Government Road Safety CampaignJune 2019
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Mandarin Oriental Hotels Website by Gravitas Partnership
Mandarin Oriental Hotels WebsiteJune 2019
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Hong Kong Tourist Association Website by Gravitas Partnership
Hong Kong Tourist Association WebsiteJune 2019
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101 East Campaign Launch, KL, Malaysia by Gravitas Partnership
101 East Campaign Launch, KL, MalaysiaJune 2019
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W Hotels Launch Campaign, Seoul, South Korea by Gravitas Partnership
W Hotels Launch Campaign, Seoul, South KoreaJune 2019
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Services (2) offered by Gravitas Partnership

Advertising

€5500 – €1000000

We're a small, tight-knit China / Asia based, award winning, creative marketing professionals team with vast knowledge and experience of branding as well as traditional and digital communications strategies and tactics. We have tended to specialise in fmcg, but also have huge knowledge of retail, fintech and luxury marketing, as well as telcos and travel. We've been lucky enough to have worked on almost everything from fast food to fast cars, managing the strategy, creative and production processes for a plethora of unique marketing initiatives. On the digital front we have lead the design and build of some of Asia’s largest and most complex digital entities including hsbc.com and cathaypacific.com, among countless others. And in the past 10+years we’ve become exceptionally well versed in the art of social media, which is increasingly a part of our daily client ritual as more seek to address this actually quite time-consuming art. We continue to consult on marketing strategy and creative solutions issues and integrated marketing and digital communications and offer training workshops in branding and digital branding and marketing, as well as prepare companies for their digital futures which seem to be more akin now to business change-management than marketing as such.

creative problem solving
Creative Development
Creative Direction
Advertising Campaign
Social Media
Strategic Marketing
strategic consulting
strategic thinking
copywriting services
Art Direction
marketing consultancy
Digital Media Consulting
Digital Marketing Strategy
Digital Transformation
Branding
china search engine advertising
china
asian market
china market
china marketing
china social media
Wechat
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Digital Strategy

€4500 – €1000000

We're a small, tight-knit China / Asia based, award winning, creative marketing professionals team with vast knowledge and experience of branding as well as traditional and digital communications strategies and tactics. We have tended to specialise in fmcg, but also have huge knowledge of retail, fintech and luxury marketing, as well as telcos and travel. We've been lucky enough to have worked on almost everything from fast food to fast cars, managing the strategy, creative and production processes for a plethora of unique marketing initiatives. On the digital front we have lead the design and build of some of Asia’s largest and most complex digital entities including hsbc.com and cathaypacific.com, among countless others. And in the past 10+years we’ve become exceptionally well versed in the art of social media, which is increasingly a part of our daily client ritual as more seek to address this actually quite time-consuming art. We continue to consult on marketing strategy and creative solutions issues and integrated marketing and digital communications and offer training workshops in branding and digital branding and marketing, as well as prepare companies for their digital futures which seem to be more akin now to business change-management than marketing as such.

Digital Strategy
business change management
ebusiness
ecommerce services
Website Design
Social Media Marketing
Social Media Strategy
Webdevelopment
Innovation
digital business
china search engine advertising
china
china social media
china marketing
china strategy
Wechat
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