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PLTFRM

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Shanghai, China
PLTFRM is brand consultancy agency specialised in Digital Advertising and E-commerce in China.
PLTFRM is an award-winning brand consultancy agency specialised in localisation, digital advertising and E-commerce in China. Founded in 2012 in Shanghai, PLTFRM is a Sino-French agency. It has grown into a seamless cross-cultural bridge between business and creativity. We are a mix of international and Chinese citizens. China-based, global-minded. We mix design strategy, marketing and e-commerce to boost conversions.
40 people in their team
Speaks Chinese, English, French
27 projects in their portfolio
Works remotely across the globe
Sortlist member since 2021
Founded in 2012
3 awards conferred
4.75/5
(4 reviews)
Open website

Services

15 services offered by PLTFRM

Service name
Experience level
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  • Description
    For our projects, we employ a comprehensive, strategically designed workflow and methodology to meet our client's business objectives.

    We commence with rigorous market research and strategy development, wherein we study the market trends, the target audience's behaviour, preferences, demands, and the competitive landscape. We leverage this data to create a distinct brand voice and value proposition.

    In the brand localisation phase, we meticulously adapt and align the brand's identity and messaging to resonate with the specificity of China, ensuring cultural appropriateness and market relevancy.
    Skills in Branding & Positioning (21)
    Ideal Customer Profile Definitionstrategic thinkingbrand creationbranding positioninglogo graphic designBrand CreationlocalisationB2B PositioningB2C PositioningUniques Attributes Definition+11
    Works in Branding & Positioning (20)
    Cherries from Chile - Branding & Positioning
    Fruits from Chile - Branding & Positioning
    That Boutique-y Whisky Company - Branding & Positioning
    Melitta - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Nicolai Samsing
    Jack Lee
    Clients in Branding & Positioning (20)
    BeglowOthers | international
    Wines of ChileWine & Spirits | international
    That Boutique-y Whisky CompanyWine & Spirits | international
    RicqèsWine & Spirits | international
    Learn more about Branding & Positioning
  • Description
    For our projects, we employ a comprehensive, strategically designed workflow and methodology to meet our client's business objectives.

    Once the brand identity is localised, we transition to marketing execution, focusing on innovative campaigns, engaging storytelling, and compelling content creation for various social media platforms.
    Skills in Advertising (10)
    360º advertisingsocial mediabrandingsocial media campaignsocial advertisingtiktokseo advertisingKOLDigital advertisingAdvertising
    Works in Advertising (17)
    Cherries from Chile - Advertising
    Fruits from Chile - Advertising
    That Boutique-y Whisky Company - Advertising
    Melitta - Advertising
    Review in Advertising (1)
    Jiarui Xu
    Clients in Advertising (17)
    Wines of ChileWine & Spirits | international
    Cherries from ChileFood | international
    ICEXClothing & Accessories | international
    US CranberriesFood | international
    Learn more about Advertising
  • Description
    For our projects, we employ a comprehensive, strategically designed workflow and methodology to meet our client's business objectives.

    We drive towards e-commerce sales activation, deploying targeted marketing strategies to stimulate consumer interest and encourage purchases, thus transforming digital traffic into tangible sales.
    Skills in E-commerce (8)
    Store Atmosphere Designecommerce designecommercecustomer relationship managementsales strategyprice packaging strategyTmall managementDigital advertising
    Works in E-commerce (16)
    Fruits from Chile - E-commerce
    That Boutique-y Whisky Company - E-commerce
    Technogym - E-commerce
    BIC - E-commerce
    Clients in E-commerce (16)
    Wines of ChileWine & Spirits | international
    US CranberriesFood | international
    ColormadBeauty | international
    June JacobsHospitals & Healthcare | international
    Learn more about E-commerce
  • Description
    For our projects, we employ a comprehensive, strategically designed workflow and methodology to meet our client's business objectives.

    We commence with rigorous market research and strategy development, wherein we study the market trends, the target audience's behaviour, preferences, demands, and the competitive landscape. We leverage this data to create a distinct brand voice and value proposition.

    In the brand localisation phase, we meticulously adapt and align the brand's identity and messaging to resonate with the specificity of China, ensuring cultural appropriateness and market relevancy.

    Once the brand identity is localised, we transition to marketing execution, focusing on innovative campaigns, engaging storytelling, and compelling content creation for various social media platforms.

    Lastly, we drive towards e-commerce sales activation, deploying targeted marketing strategies to stimulate consumer interest and encourage purchases, thus transforming digital traffic into tangible sales.
    Skills in Digital Strategy (11)
    content strategyOnline Marketingdigital strategybrand strategyecommercestrategic planningweb strategysocial media strategymedia strategyWeb Strategy+1
    Works in Digital Strategy (24)
    Cherries from Chile - Digital Strategy
    Fruits from Chile - Digital Strategy
    That Boutique-y Whisky Company - Digital Strategy
    Melitta - Digital Strategy
    Clients in Digital Strategy (24)
    June JacobsHospitals & Healthcare | international
    That Boutique-y Whisky CompanyWine & Spirits | international
    RicqèsWine & Spirits | international
    Helen'sWine & Spirits | international
    Learn more about Digital Strategy
  • Description
    For our projects, we employ a comprehensive, strategically designed workflow and methodology to meet our client's business objectives.

    In the brand localisation phase, for content marketing, we meticulously adapt and align the brand's identity and messaging to resonate with the specificity of China, ensuring cultural appropriateness and market relevancy.
    Skills in Content Strategy (11)
    content editionmedia contentweb contentContent Marketingsocial media strategycontent creationsocial mediacontent curationwechat advertisingStorytelling+1
    Works in Content Strategy (25)
    Cherries from Chile - Content Strategy
    Fruits from Chile - Content Strategy
    That Boutique-y Whisky Company - Content Strategy
    Melitta - Content Strategy
    Clients in Content Strategy (25)
    BeglowOthers | international
    ICEXClothing & Accessories | international
    June JacobsHospitals & Healthcare | international
    ColormadBeauty | international
    Learn more about Content Strategy
  • Description
    For our projects, we employ a comprehensive, strategically designed workflow and methodology to meet our client's business objectives.

    In the brand localisation phase, we meticulously adapt and align the brand's identity and messaging to resonate with the specificity of China, ensuring cultural appropriateness and market relevancy. Once the brand identity is localised, we transition to marketing execution, focusing on innovative campaigns, engaging storytelling, and compelling content creation for various social media platforms.
    Skills in Social Media (15)
    wechat advertisingTiktokweiboSocial Media GrowthSM AnalyticsSocial Media ListeningredSocial Media Strategysocial media engagementsocial advertising+5
    Works in Social Media (23)
    Fruits from Chile - Social Media
    That Boutique-y Whisky Company - Social Media
    Melitta - Social Media
    Technogym - Social Media
    Clients in Social Media (23)
    ProchileFood | international
    ICEXClothing & Accessories | international
    US CranberriesFood | international
    MelittaFood | international
    Learn more about Social Media
  • Description
    For our projects, we employ a comprehensive, strategically designed workflow and methodology to meet our client's business objectives.
    In the brand localisation phase, we meticulously adapt and align the brand's identity and messaging to resonate with the specificity of China, ensuring cultural appropriateness and market relevancy. This is made throughout all communication channels, from packaging to social media and posm.
    Skills in Graphic Design (9)
    2d designLogo Graphic Design2D Designonline graphic designgraphic packagingweb graphic designgraphic design servicesgraphic designPackaging Design
    Learn more about Graphic Design
  • Description
    For our projects, we employ a comprehensive, strategically designed workflow and methodology to meet our client's business objectives.
    For marketing execution, we focus on innovative campaigns, engaging storytelling, and compelling content creation for various social media platforms. This extends to KOL management, social media and app collaboration, cross-branding promotions, etc...
    Skills in Online Advertising (15)
    Programmatic AdvertisingPaid MediaAmazon MarketingROI OptimizationDigital AdDisplay AdsAmazon AdvertisingDisplay MarketingRetargetingDigital Advertising+5
    Works in Online Advertising (22)
    Fruits from Chile - Online Advertising
    That Boutique-y Whisky Company - Online Advertising
    Technogym - Online Advertising
    BIC - Online Advertising
    Clients in Online Advertising (22)
    RicqèsWine & Spirits | international
    Salmon de ChileFood | international
    June JacobsHospitals & Healthcare | international
    ColormadBeauty | international
    Learn more about Online Advertising
  • Description
    For our projects, we employ a comprehensive, strategically designed workflow and methodology to meet our client's business objectives.

    In the brand localisation phase, we meticulously adapt and align the brand's identity and messaging to resonate with the specificity of China, ensuring cultural appropriateness and market relevancy. Our web programmation matches future online activities and ensure the brand complies with local regulations.
    Skills in Web Application (1)
    Web Content
    Learn more about Web Application
  • Description
    For our projects, we employ a comprehensive, strategically designed workflow and methodology to meet our client's business objectives.

    In the brand localisation phase, we meticulously adapt and align the brand's identity and messaging to resonate with the specificity of China, ensuring cultural appropriateness and market relevancy both visually and verbally. Once the brand identity is localised, we transition to marketing execution, focusing on innovative campaigns, engaging storytelling, and compelling content creation for various social media platforms.
    Skills in Copywriting (10)
    Content WritingContent DevelopmentCreative CopywritingText WritingCreative WritingContent EditionContent CurationDigital CopywritingWebsite CopywritingTranslation Services
    Works in Copywriting (21)
    Fruits from Chile - Copywriting
    That Boutique-y Whisky Company - Copywriting
    Technogym - Copywriting
    BIC - Copywriting
    Clients in Copywriting (21)
    Wines of ChileWine & Spirits | international
    That Boutique-y Whisky CompanyWine & Spirits | international
    RicqèsWine & Spirits | international
    Helen'sWine & Spirits | international
    Learn more about Copywriting
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Team

40 members in PLTFRM's team

PLTFRM cover
StoryIt started in 2012 with two guys, known as Mr Q and Alex, an eye for e-commerce and storytelling, and a piece of paper.
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Awards

PLTFRM was awarded 3 times

Forbidden City Creative Award2019-9-1
Transform Award2017-6-1
IPA Effectiveness Awards2022-10-1Single Market (China)

Reviews

4 reviews for PLTFRM

4.75/5
(4 reviews)
RZ
Rachel ZhangHead of China- Consumer business at Jabra
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Location of a global brand for overall brand assets that resonated with local market

What did you enjoy the most during your collaboration?The overall creative is quite exciting and response is always on schedule.

Rachel Zhang recommends this agency

JX
Jiarui XuLighter Catergory Regional BD Director at BIC
ServiceAdvertising
SectorHousehold Products
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The objective behind BIC's collaboration with PLTFRM is to have a better understanding of the Chinese consumers, create slogans, key visuals and displays, as well as develop a Wechat mini-program. We have been working closely with PLTFRM since 2017.

What did you enjoy the most during your collaboration?We enjoy the team’s reactiveness, creativity and reliability. PLTFRM is a one-stop shop that has helped us promote our brand in China.

Jiarui Xu recommends this agency

ServiceAdvertising
SectorHousehold Products
NS
Nicolai SamsingAsia Director at Wines of Chile
ServiceBranding & Positioning
4.75/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The objective of collaborating with PLTFRM is to increase the brand visibility, awareness and reputation of Wines of Chile in China.

What did you enjoy the most during your collaboration?The team at PLTFRM is not only professional, but also deeply committed to helping us grow in China. They are a partner we can rely on for many years. They where very flexible and adapted to our needs when neccesary.

Are there any areas for improvements?I would say try to be a little more specific on the knowledge about wine. In general terms they worked very well.

Nicolai Samsing recommends this agency

ServiceBranding & Positioning
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Contact

Contact details of PLTFRM

Details

http://www.pltfrm.cn
  • HeadquarterRoom 204, Building No. 1, No 731 Wanghangdu Road, Jing'An District, Shanghai, 200040, China
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