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We shape creative minds and ideas relevant to the connected age.


We are an indie creative agency in Shanghai. We assist brands targeting Chinese consumers & netizens, by conceptualizing and developing tailored creative and digital solutions.

We house a Creative Think-Tank, Activations Hub and Innovation Lab under one roof; bringing together a collective of entrepreneurs, tech innovators, storytellers, digital communications and branding specialists.

We look beyond digital channels, seeking instead lasting ideas and narratives to reach and inspire digital native consumers within an ever-connected age. We pursue and embrace Storytelling for the Digital Age. Let us tell your story.


to enhance our humanity

In an age where digitalization is increasingly more ubiquitous in our daily lives, we understand that effective communications are still rooted in human-centric interactions, values, and perspectives that speak truly to each of us on an emotional and humane level.

Through creative communications and storytelling, we seek to inspire and perpetuate the pursuit of Human Ingenuity: what makes us creative and inspiring Beings; Individually and collectively. To safeguard us from losing touch with our humanity.


We provide relevant-first creative COMMUNICATIONS solutions.

We believe effective communications are built around a clear brand and product equity, articulated throughout a consumer-centric and psychographics-led platform(s) relevancy.

At AEXELE, we take a highly integrated & tailored approach revolving around brand partners’ business & communication objectives; while matching them with the digital consumption habits of their core target audience.

We've done some very exciting work with a plethora of brands ranging from luxury, lifestyle, travel to FMCG with successful engagements such as brand positioning & digital communications localization strategy to creative campaign ideation & execution as well as digital asset production (web, H5, WeChat, VR/AR) and social media execution/KOL procurement & management. 

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Works (10) by AEXELE

Social CRM by AEXELE
Social CRMDecember 2019
Virtual Reality by AEXELE
Virtual RealityDecember 2019
China Market Integration by AEXELE
China Market IntegrationDecember 2019
Branding & Communication by AEXELE
Branding & CommunicationSeptember 2019
Online to Offline by AEXELE
Online to OfflineDecember 2019
Online Influencers Outreach by AEXELE
Online Influencers OutreachDecember 2019
Campaign Creative by AEXELE
Campaign CreativeDecember 2019
Market Entry Strategy by AEXELE
Market Entry StrategyDecember 2019
Social Media Management by AEXELE
Social Media ManagementDecember 2019
Market Research by AEXELE
Market ResearchDecember 2019
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