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Labbrand

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Shanghai, China
Your Brand is Your Power
Welcome to Labbrand ! The only global brand consultancy headquartered in China. We provide systematic brand development end-to-end. At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact. Our goal is to federate people as a community around the belief together with our clients and partners to guide them through the branding journey. With the expertise in Research, Strategy, Naming, Design, Brand Experience & Brand Culture, Labbrand enables clients to build impactful brands and make a difference in the market. Today, the company has successfully grown into a multinational consulting corporation operating from 5 global offices in Shanghai (headquarter), Paris, New York, Singapore, and Malaysia. With a robust portfolio and a dynamic global team, Labbrand is recognized around the world as an industry leader and a trusted partner for renowned brands across all industries. We work with global organizations to bring brand strategy, creative experience and culture together as part of comprehensive brand systems. We use branding methods to: - Build your Identity - Differentiate your products, services and communication - your overall Brand Experience - Strengthen your ability to execute with guidelines, corporate culture and development plan for all the teams in the company
80 people in their team
Speaks English, Chinese, French, German, Japanese... See more
44 projects in their portfolio
Works remotely across the globe
Sortlist member since 2014
Founded in 2005
27 awards conferred
5/5
(2 reviews)

Services

16 services offered by Labbrand

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  • Description
    We offer a unique research solution suite (cultural, qualitative and quantitative) that creates strong foundation for innovation, brand experience and management. We ensure to deliver the value of research. We develop clear and actionable strategies that translate into business and brand equity growth. We provide comprehensive Verbal services for brands to achieve most optimal and attractive solutions for effective brand impact. We guarantee the name is safe to use, registrable and ownable. Our designers engage effectively with stakeholders and brands, going beyond expectations with passion to ultimately create impact through design.
    Skills in Branding & Positioning (20)
    Brand PositioningNamingBrand ArchitectureVerbal IdentityBrand StrategyBrand GuidelinesBrand BookBrand IdentityBrand ContentBrand Development+10
    Works in Branding & Positioning (30)
    Bluepha | Supporting Ongoing Brand Enhancement - Branding & Positioning
    Chunyue City Walk Campaign - Branding & Positioning
    Booking.com Chinese Brand Name Creation - Branding & Positioning
    Dior Launches Skincare Line Chinese Name 迪奥花秘瑰萃 - Branding & Positioning
    Review in Branding & Positioning (1)
    Lu Liu
    Clients in Branding & Positioning (4)
    BluephaPharmaceuticals & Biotech
    ChunyueFood | national
    booking.comTravel & Leisure
    DiorBeauty
    Learn more about Branding & Positioning
  • Description
    Labbrand’s packaging design solutions go beyond visuals—we craft brand-driven, culturally relevant designs that stand out on shelf and connect with consumers. From single SKU to full portfolio design strategy, we deliver impactful, expandable, and consistent packaging that strengthens brand perception, drives product innovation, and enhances consumer experience.
    Skills in Packaging (10)
    Packaging DesignBranding PositioningRetail PackagingCustom PackagingProduct PackagingFood PackagingNon-food PackagingCreative PackagingPackaging LabelsBeverage Packaging
    Works in Packaging (3)
    Dodie Packaging Design Rejuvenation - Packaging
    PETIT BATEAU | Brand Localization - Packaging
    COCA COLA x PORSCHE | Co-branding Packaging Design - Packaging
    Review in Packaging (1)
    RONALD DRIEDUITE
    Clients in Packaging (3)
    DodieHousehold Products
    Petit BateauClothing & Accessories
    The Coca Cola CompanyBeverage
    Learn more about Packaging
  • Description
    We help brands unlock growth through data-led, future-ready digital strategies that align business objectives with customer needs. Our digital strategy services encompass transformation roadmaps, brand positioning, and go-to-market planning—powered by deep digital insights and marketing research. With proven expertise in digital transformation, branding, and innovation prototyping, we design actionable strategies that connect the dots between your brand, technology, and audience. Whether you're launching a new offering or recalibrating your digital presence, we deliver tailored solutions that accelerate decision-making and drive measurable impact across channels. From C-suite alignment to agile execution, we act as a strategic partner focused on long-term brand value and digital excellence.
    Skills in Digital Strategy (11)
    Digital TransformationDigital StrategyDigital BrandingDigital RoadmapMarketing ResearchDigital Innovation Labs & PrototypingDigital Brand ManagementDigital InsightsDigital Asset ManagementDigital Marketing+1
    Works in Digital Strategy (5)
    Harley-Davidson | Powering up the digital engine - Digital Strategy
    ETRO Digital Experience Design - Digital Strategy
    Shopify in China: Shopify Website Localization - Digital Strategy
    PETIT BATEAU | Brand Localization - Digital Strategy
    Clients in Digital Strategy (4)
    Harley-DavidsonAutomotive
    ETROClothing & Accessories | international
    ShopifyE-commerce
    Petit BateauClothing & Accessories
    Learn more about Digital Strategy
  • Description
    Our advertising service merges strategic creativity with media precision to deliver performance-driven campaigns across digital, social, programmatic, and traditional channels. From brand campaigns to direct-response advertising, we develop audience-centric messaging backed by analytics and A/B testing to maximize ROI. Clients trust us to align ad strategy with brand and business goals—whether that’s driving awareness, acquisition, or conversion.
    Skills in Advertising (15)
    Advertising CampaignDisplay MarketingFull-ServiceAdvertising ProductionBusiness AdvertisingWeb AdvertisingTraditional AdvertisingExternal AdvertisingDigital Media AdvertisingB2B Advertising+5
    Works in Advertising (3)
    Hilton Hotels Evolving Into Unforgettable Brands - Advertising
    Evolution of​ the Most Favored​ Toy Retailer Brand - Advertising
    ALIPAY | Global Campaign & Visual System - Advertising
    Clients in Advertising (3)
    HiltonHospitals & Healthcare
    KidslandRetail
    AlipaySoftware & Computer Services
    Learn more about Advertising
  • Description
    Our Web Application service empowers businesses to design, develop, and deploy scalable digital platforms with speed and precision. From early-stage prototyping and UI/UX design to full-stack development, CI/CD integration, and DevOps automation, we offer end-to-end capabilities tailored to your product and infrastructure needs. We specialize in building progressive web apps, enterprise dashboards, and data-driven platforms that are secure, responsive, and built for long-term growth. With deep expertise in software architecture, testing, and agile delivery, we help startups and enterprises alike bring complex digital products to market faster—without compromising on quality or scalability. Ideal for companies seeking a development partner who understands both the code and the business logic behind web innovation.
    Skills in Web Application (9)
    Web DevelopmentQuality AssuranceFull Stack DevelopmentCI IntegrationSoftware ArchitecturePrototype DevelopmentDevOps AutomationDevOps ImplementationWeb Prototyping
    Works in Web Application (3)
    ETRO Digital Experience Design - Web Application
    Shopify in China: Shopify Website Localization - Web Application
    Fliggy | Brand Identity Creation and VI Design - Web Application
    Clients in Web Application (3)
    ETROClothing & Accessories | international
    ShopifyE-commerce
    FliggyTravel & Leisure
    Learn more about Web Application
  • Description
    Labbrand is a global brand innovation agency; we strategically guide our client partners in their innovation journey from insights gathering to strategic implications and creative implementation. Stemming from our unique in-house research capabilities, we identify customer-centric insights and transform them into business growth opportunities and brand strategies. What sets Labbrand apart is our brand-led approach to innovation: we support our client’s growth strategies with a human-centric approach turning ideas into an innovative product or service brand that resonates with target customers and end consumers. As a global agency headquartered in Shanghai, we are uniquely positioned in the most dynamic place for innovation and speed into market.
    Skills in Innovation (7)
    Sensory MarketingLeadership TrainingInnovation ManagementGlobal InnovationDisruptive InnovationDigital Signature WorkflowCustomer Pains Discovery
    Works in Innovation (8)
    Bluepha | Supporting Ongoing Brand Enhancement - Innovation
    Harley-Davidson | Powering up the digital engine - Innovation
    Chunyue City Walk Campaign - Innovation
    ETRO Digital Experience Design - Innovation
    Clients in Innovation (4)
    BluephaPharmaceuticals & Biotech
    Harley-DavidsonAutomotive
    ChunyueFood | national
    ETROClothing & Accessories | international
    Learn more about Innovation
  • Description
    At Labbrand, a world-renowned market research agency, we are strategic guides in addition to being skilled data analysts. Our team of semiologists, qualitativists, quantitativists, ethnographers, sociologists work hand in hand with brand strategists, advertisers, designers, and digital experts to output strategic insights that serve as the foundation for brand innovation. We dive deep into consumer insights, market trends, and cultural analysis to provide our clients with insights for brand Innovation, brand experience and brand management.
    Skills in Market Research (2)
    Consumer MarketingMarket Expansion
    Works in Market Research (11)
    Booking.com Chinese Brand Name Creation - Market Research
    Dior Launches Skincare Line Chinese Name 迪奥花秘瑰萃 - Market Research
    ETRO Digital Experience Design - Market Research
    Schindler Market Strategy in China - Market Research
    Clients in Market Research (4)
    booking.comTravel & Leisure
    DiorBeauty
    ETROClothing & Accessories | international
    SchindlerConsumer Electronics | national
    Learn more about Market Research
  • Description
    Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact. Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market.
    Skills in Graphic Identity (1)
    Identity Design
    Works in Graphic Identity (3)
    Club Med | Developing New Brand Strategy in China - Graphic Identity
    Fliggy | Brand Identity Creation and VI Design - Graphic Identity
    Evolution of​ the Most Favored​ Toy Retailer Brand - Graphic Identity
    Clients in Graphic Identity (3)
    Club Med JoyviewTravel & Leisure
    FliggyTravel & Leisure
    KidslandRetail
    Learn more about Graphic Identity
  • Description
    We craft data-driven content strategies that align brand voice with business goals—ensuring every asset drives measurable impact across the funnel. From audience segmentation and SEO content planning to channel mapping and editorial governance, our team builds scalable content ecosystems tailored to your market, industry, and growth stage. Whether you're launching a new brand, entering new regions, or looking to increase organic visibility and engagement, we develop actionable content roadmaps that integrate performance insights, keyword intelligence, and storytelling craft to elevate relevance and ROI. Our content strategies power everything from campaign messaging and website architecture to thought leadership and always-on content engines.
    Skills in Content Strategy (8)
    StorytellingShareable ContentSocial Content StrategyBlogging StrategyContent AdvertisingTarget Audience DefinitionMultilingual ContentSpecification Writing
    Works in Content Strategy (8)
    Name Creation for Danone’s Adult Nutrition Brand - Content Strategy
    Club Med | Developing New Brand Strategy in China - Content Strategy
    Hilton | Defining the Brand and Experience - Content Strategy
    Launching A One-Of-A-Kind Travel Destination - Content Strategy
    Clients in Content Strategy (4)
    DanoneBeverage
    Club Med JoyviewTravel & Leisure
    Hilton Maldives Amingiri Resort & SpaTravel & Leisure
    La Festa Phu QuocOthers
    Learn more about Content Strategy
  • Description
    We select the most suitable media platforms for the brand’s communication campaigns and plan the allocation of communication budgets across different media channels to maximize the brand's reach and impact. From strategy to execution, our target audience insight, channel strategy and performance tracking put ROI at the core of our creative solution. We manage the brand's social media presence across various platforms, including WeChat, Weibo, RED, TikTok, and Instagram. Our services encompass developing tailored social media strategies, crafting content, scheduling and publishing posts, engaging with the audience, and monitoring social media performance. The aim is to build a strong online community, increase brand awareness, and foster customer engagement.
    Skills in Social Media (9)
    Social Media MarketingSocial Media ManagementSocial Media AnalysisSocial Media GrowthSM AnalyticsSocial Media TrainingSocial Media PlanningSocial Media Video ProductionSocial Media Consulting
    Works in Social Media (3)
    Bluepha | Supporting Ongoing Brand Enhancement - Social Media
    ETRO Digital Experience Design - Social Media
    PETIT BATEAU | Brand Localization - Social Media
    Clients in Social Media (3)
    BluephaPharmaceuticals & Biotech
    ETROClothing & Accessories | international
    Petit BateauClothing & Accessories
    Learn more about Social Media
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Team

80 members in Labbrand's team

Labbrand cover
StoryLabbrand was founded in 2005 by Vladimir Djurovic in Shanghai, China, with an aspiring belief that branding has a positive power. At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact.
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Awards

Labbrand was awarded 27 times

Labbrand Best Luxury Brand Experience Consultancy in Southeast Asia 20242024-08-01
XCMG Construction Machinery Co., Ltd. and LABBRAND 2022 Transform Awards Asia silver award2022-11-01Best localization of an international brand
Petit Bateau and MADJOR 2022 Transform Awards Asia gold award2022-11-01Best localisation of an international brand
2022 Transform Awards Asia gold award Lanvin Group and Labbrand2022-11-01Best brand evolution (corporate)

Reviews

2 reviews for Labbrand

5/5
(2 reviews)
RD
RONALD DRIEDUITEGeneral Manager at Lotus Bakeries
ServicePackaging
SectorFood
Team1001 - 5000
5/5
Verified review

We worked with Labbrand on a consumer research testing our evolving packaging, Labbrand also created the Chinese name of Lotus and of the Biscoff biscuit product. I have great memories of our collaboration, we progressed smoothly through project milestones, building insights and actionable recommendations along the way. Looking at a new product introduction we will be working again with Labbrand!

ServicePackaging
SectorFood
Team1001 - 5000
LL
Lu LiuMarketing Director at MADJOR
ServiceBranding & Positioning
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We need a professional branding agency to help organize brand development structure

What did you enjoy the most during your collaboration?Labbrand had a clear path to achieve the goal

Lu Liu recommends this agency

ServiceBranding & Positioning
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Contact

Contact details of Labbrand

Details

  • HeadquarterLabbrand China Consulting, Putuo, China
  • Paya Lebar Link, LABBRAND - A Global Branding Agency (Singapore), Singapore
  • Labbrand, Broadway, New York, NY, USA