Web Presence In China
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About Web Presence In China
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Web Presence in China is a full-service digital agency, providing all services necessary to drive online revenue in the Chinese and larger APAC market. Working with Web Presence in China means western service standards matched to proven in-market, on the ground experience. Our service doesnt stop at top rankings, PPC leads, or other succesfuly deliverables. Instead, we connect results to revenue, whether that means close work with your Chinese team, daily reports to headquarters, or intergrated leads tracking dashboards. All projects begin with agreed targets, and all targets go green, no exceptions. We work to understand our clients objectives, help them plan for feasible wins, and deliver unmatched ROI everytime.
One of the most important markers of a successful business is its return on investment as an indicator of efficiency and profitability. Since 2005, Web Presence in China has been proudly driving ROI for our clients who need to advertise in China. Our clients have seen quick wins, reduction in cost per lead and huge growth from our effective marketing campaigns. We cover each aspect of marketing from PPC, to SEO, to Social Media & Content Marketing and much more.
For any company looking to successfully operate in the China and APAC market two things are necessary. Firstly, a fast loading, well designed website that is hosted locally and secondly, a mobile responsive website or mobile app. Mobile China sales are continuing to soar, and with over 620 million people in China using smartphones it is no wonder why having a state of the art, responsive mobile site is so essential. Understanding this potentially massive customer requires clear, concise and accurate data. Web Presence in China has developed powerful scraping and analytical tools that provide clients with vital information, essential to understanding the complex Chinese market.
China is home to a high number of counterfeit violators. It is therefore essential to protect your brand with a scientific approach. Luckily, Web Presence in China deploys programattic scraping technology and produce a comprehensive list of trademark violators, counterfeiters and grey market resellers. By leveraging long-standing relationships with China platforms, WPIC can quickly remove violators, ensuring top rankings on search engines, reducing advertising competition and protecting your unique brand experience.
We have worked with a number of high-profile clients such as Honeywell, Crucial, Danaher and Arrow Electronics, to name but a few. Each saw massive wins, fast. Anything is possible in a massive market, quickly evolving into a consumer-driven economy. Web Presence in China understand the complexities of the China market. We provide our clients with clear data, expert market analysis and huge wins. Whether you are new to the China market and are looking to expand your companies global footprint, or you already have a presence in the China market, Web Presence in China can assist you. Let the experts take control.
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Web Presence In China@Web Presence In China.com
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Enterprise SupportNovember 2016
Optimization and localization of websites and marketing platforms moved the needle quickly. Web based marketing was reprioritized and led to a 500% increase in qualified leads generated.
Danaher requested a reworking of their entire China difital program for their operating companies already doing business in China. Convergence, transparency and optimization were top ptiority for the multi-brand conglomerate. WPIC opened up the digital market by performing a deep audir - identifying problems and disseminating solutions to 100+ stakeholders across Danaher.
A rebuild of the entire digital program was structured to move the needle quickly. Mass hosting inside of China allowed for centralization, stability, fast load times, added security and monitoring options. Installation of WPIC's proprietary web analytics tool allow for stakeholders to capture and analyze data for deeper insight and retooling of high-level strategies.
SEO campaigns harvested low hanginig fruit and PPC costs decreased consistently, resulting in top ROI.
From zero to her on six months.
Enterprise SupportNovember 2016
Arrow Verical was pursuing an aggressive ‘land and expand’ China strategy and required a wide range of diverse Enterprise services from one centralized, in China source. Along with the Arrow and Verical stakeholders, WPIC defined and developed an action plan and timeline, outlining procedures to set up legal, business, technical and marketing aspects necessary for a streamlined and profit generating entity.
Complex digital architecture was developed to ensure maximum security and seamless and automated migration of data. IPSEC VPN, MySQL, Nagios monitoring, Arrow applications, production and translation servers were developed and deployed resulting in a robust China digital infrastructure.
WPIC managed legal proceedings to reclaim web assets, including a domain recovery process, as well as obtaining an ICP license for hosting website within China. Tax payment and receipt pathways were set up and audited to ensure compliance. Convenient payment gateways, such as Alipay, were set up to increase conversion rates. In-China fulfillment was set up, including cross-border legal, freight forwarding, and third party logistic centers (3PLs). 3PLs and freight forwarders were identified, categorized, audited and approved by Verical stakeholder teams.
Customer Resource Centers were audited and new staff trained and a closed-loop tracking system was established to minimize lead loss. Regular cadence was set to determine which SKUs could be fulfilled within China, identify high demand products, and to determine fulfillment speed, conversions rates and ultimately ROI. Lead management pathways were set and audited including creation and validation of a 400 number and performance management systems developed to closely track strengths and weaknesses. Verical teams were trained onsite for using Baidu marketing platforms, by WPIC experts.
For quick wins, a PPC campaign was developed: obtaining business licenses, setting up banking and payment pathways, setting up Baidu account, hosting landing pages within China, collecting and disseminating leads through WPIC’s proprietary CRM system, and analyzing data with Chinalytics, WPIC’s web analytics partner. This allowed Verical to start generating leads and determine product demand and pricing strategies, influencing long-term strategy, as well as capturing revenue for short term ROI.
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