Taffsellence OÜ

Search visibility as part of the build, not an upsell after launch. Technical foundation first: crawlability, indexing, site structure, heading hierarchy, metadata, sitemap and Search Console. Beyond that: keyword research against real search demand, content structured around what people actually search for, internal linking, and continuous measurement. We report what moved and what did not, including when something we tried failed.

Every project starts with what the business actually needs: who it has to reach and what the site has to achieve, before any design or platform decision is made. We are platform-agnostic: WordPress, Shopify, Wix Studio or Framer, chosen to fit the project rather than our habits. You get a fast, mobile-first site you can manage yourself, with the technical SEO foundation built in: clean structure, heading hierarchy, metadata, sitemap, Search Console setup and indexing verification. Typical delivery is 1–2 weeks, depending mainly on how ready your content and photography are. Payment is split 50/50, half at start, half at handover.

Webshops on Shopify or WooCommerce, built around how the product actually sells. We cover catalogue structure, product presentation, checkout flow, payment and shipping setup, and the analytics needed to see what converts. Expect a store you can run without a developer on call: adding products, changing prices and running promotions stay in your hands. International payments and multi-currency where the market calls for it.

A complete visual identity with written guidelines, so the brand stays consistent whoever applies it next: logo, colour system, typography, imagery direction and usage rules. We start from positioning, who the brand is for and what it has to signal- then build the system around that. You receive the brand book as a usable working document plus production-ready files, not a PDF nobody opens.

Paid campaigns on Google Ads and Meta, built on conversion-focused creative. Account structure, audience and keyword targeting, creative production, and continuous optimisation against cost per result rather than impressions. Expect clear reporting on what each euro returned, and honest recommendations, including when the right move is to spend less.

For sites that work but no longer perform. We audit what the current site actually does - structure, content, speed, mobile behaviour, search visibility, and establish what is worth keeping before changing anything. Redesign preserves your existing search rankings through URL mapping and redirects, so a new look does not cost you the traffic you have already earned. Design that serves the business case, not a showreel. We work from your positioning and audience towards a structure and visual language that makes the next step obvious on every page. Expect mobile-first layouts, clear content hierarchy, and designs built to be maintained, not a one-off artwork that breaks the moment you add a page. Work is reviewed in stages, so you see direction before detail.