Operad

Tel Aviv, Israël

Smart Online Marketing

Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI.

25 mensen in hun team

Spreekt Hebreeuws, Engels

13 projecten in hun portfolio

Werkt op afstand over de hele wereld

Sortlist lid sinds 2021

Opgericht in 2008

2 awards gewonnen

5/5

5 reviews

Vergelijk met andere bureaus

Diensten

14 diensten aangeboden door Operad

Naam van dienst

Niveau van ervaring

Gerelateerde beoordelingen

Vanaf

Beschrijving

RESEARCH & STRATEGY • Thorough market research based on The client’s market, products, services and expertise o Competitor analysis (direct and indirect) o Relevant search result features & search platforms o Trends & seasonality analysis around The client’s core terms o Using Google Search Ads PPC data (if available) o Analyzing audience pain points vs The client’s USPs o Benchmarking visibility in search results for branded search terms • Thorough KW & topic research – decided together based on strategy and marketing needs o Demand volume around each selected topic o Identifying and segmenting user needs o Mapping all common questions around each topic cluster o Analyzing user intent types o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads • Defining an impactful organic strategy based on the research o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.) o Defining visibility targeting - features and platforms • Deciding on a number of topics and sub-topics (cluster content) • Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters. TOPIC CLUSTERS • Existing content audit o Mapping all existing content - what do we already have o Where is it located on the website – structure, hierarchy o How well it performs – rankings, traffic, contribution to conversions o Which user intent it addresses o What are we missing to complete the selected cluster o Technical - cannibalization, duplications , crawling & indexing • Creating detailed user intent-based content briefs (according to the agreed content plan) o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side) o Elaborated explanations for each topic and sub-topic o Merging existing content and redirecting old content o Removing redundant content o Guiding the writers based on the findings o Defining an internal and external linking strategy o On-page optimization o Rich content recommendations (visuals, infographics, charts, videos) • Content QA o Operad to get the materials from The client’s in-house /external writers o Reviewing and improvement iterations based on need o Repeat until ready to go live o QA for live version (crawling, indexing, on-page optimization) • Reporting o Data studio dashboard, divided by topic o KW monitoring injected to GDS • Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc. o Social media recommendations o Forums (Reddit, Quora) o Company newsletter o Anywhere The client’s target audience is located and we have access to • Iterations & Improvements o What didn’t work - why o What did work - how can we leverage it o Improve our footprint on rich results o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement o QA, performance tracking, rinse and repeat TECHNICAL HEALTH & INFRASTRUCTURE: • Serving & rendering tests and recommendations • Crawling & indexing management: o Robots.txt o URL parameters management o Duplication management o Pagination management o Sitemaps • Recovering external links to non-existent or error pages • Improving site speed & Core Web Vitals • Mobile compatibility testing & recommendations INFORMATION ARCHITECTURE & WEBSITE HIERARCHY • Categorization, based on research findings & Strategy: o Category refinement o New category opportunities • Develop the information architecture for the site: o Navigation menus o Sub-categorization o Internal linking strategy • Page structure for each page type (Category, service, content etc.) • Manage content topic-sub-topic relationships • Manage category-service relationship • Manage hierarchy signals (breadcrumbs etc.) accordingly ON-PAGE & SERP VISIBILITY: • META data optimization based on research • Recommendations for image & video optimization (Google Images, YouTube) • Headings and content guidelines • Service page optimization for featured snippets in SERP • Structured data implementation for better visibility in SERP • Optimizing brand visibility in SERP MONITORING: • META data updates to maximize CTR according to performance • New sections / pages opportunity monitoring • Server responses monitoring • Overall technical health monitoring and management MONTHLY REPORTING: • Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues • Performance measurement based on predefined KPIs, decided along with The client

Skills in SEO (16)

SEO

Infographic Ontwerp

Local SEO

SEO Mobiele Optimalisatie

OnPage SEO

SEO Audit

Tech SEO

Xing

Youtube Advertenties

ppc

Projecten in SEO (12)

Technical SEO & Content Strategy / Western Digital - SEO

Technical SEO & Content Strategy // Taboola - SEO

Professional SEO Consultancy // Wix - SEO

Complete Digital Marketing Services // Keter - SEO

Klanten in SEO (4)

Western DigitalTechnology Hardware & Equipment | international

TaboolaMarketing & Reclame | international

WixMarketing & Reclame | international

KeterRetail | international

Meer informatie over SEO

Beschrijving

The service includes • Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.) • Campaigns' concept & setup on the following platforms: o Google Ads o Facebook ads (including Instagram) o Native ad platforms (Taboola, OutBrain) o Any Other paid platform needed and agreed upon with the client • Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc. • Reporting: o Daily automatic performance Dashboard o Monthly Report with activity summary and action items for following activity.

Skills in Online Advertising (10)

Native Advertising

Facebook Reclame

Instagram Advertising

Digitaal Online

online advertentie

Online Content

Online Aanwezigheid

Online Retail

Online SEO

online video

Projecten in Online Advertising (11)

Technical SEO & Content Strategy // Taboola - Online Advertising

Paid Campaigns Management // Royal Caribbean - Online Advertising

Complete Digital Marketing Services // Keter - Online Advertising

Complete Digital Marketing Services // Maytronics - Online Advertising

Review in Online Advertising (1)

Ido Bracha

Klanten in Online Advertising (4)

TaboolaMarketing & Reclame | international

Royal CaribianReizen & Vrije tijd | international

KeterRetail | international

MaytronicsRetail | international

Meer informatie over Online Advertising

Beschrijving

Geen beschrijving opgegeven voor deze service.

Skills in Content Strategy (3)

Web Content

Content Reclame

Online Content

Projecten in Content Strategy (12)

Technical SEO & Content Strategy / Western Digital - Content Strategy

Technical SEO & Content Strategy // Taboola - Content Strategy

Professional SEO Consultancy // Wix - Content Strategy

Complete Digital Marketing Services // Keter - Content Strategy

Klanten in Content Strategy (4)

Western DigitalTechnology Hardware & Equipment | international

TaboolaMarketing & Reclame | international

WixMarketing & Reclame | international

KeterRetail | international

Meer informatie over Content Strategy

Beschrijving

Geen beschrijving opgegeven voor deze service.

Skills in Data Consulting (2)

Data Mining

Gegevensanalyse

Projecten in Data Consulting (13)

Technical SEO & Content Strategy / Western Digital - Data Consulting

Technical SEO & Content Strategy // Taboola - Data Consulting

Paid Campaigns Management // Royal Caribbean - Data Consulting

Professional SEO Consultancy // Wix - Data Consulting

Klanten in Data Consulting (4)

Western DigitalTechnology Hardware & Equipment | international

TaboolaMarketing & Reclame | international

Royal CaribianReizen & Vrije tijd | international

WixMarketing & Reclame | international

Meer informatie over Data Consulting

Beschrijving

Geen beschrijving opgegeven voor deze service.

Skills in E-commerce (4)

E-commerce

B2B E-commerce

E-Commerce Marketing

E-commerce SEO

Projecten in E-commerce (10)

Paid Campaigns Management // Royal Caribbean - E-commerce

Complete Digital Marketing Services // Keter - E-commerce

Complete Digital Marketing Services // Maytronics - E-commerce

Digital Marketing // Strategy & Management - WHN - E-commerce

Klanten in E-commerce (4)

Royal CaribianReizen & Vrije tijd | international

KeterRetail | international

MaytronicsRetail | international

Women's Health NetworkZorginstellingen | international

Meer informatie over E-commerce

Beschrijving

Geen beschrijving opgegeven voor deze service.

Projecten in Web analytics / Big data (5)

Technical SEO & Content Strategy // Taboola - Web analytics / Big data

Complete Digital Marketing Services // Keter - Web analytics / Big data

Complete Digital Marketing Services // Maytronics - Web analytics / Big data

Paid Campaigns Management // Yves Rocher - Web analytics / Big data

Klanten in Web analytics / Big data (4)

TaboolaMarketing & Reclame | international

KeterRetail | international

MaytronicsRetail | international

Yves RocherE-commerce | national

Meer informatie over Web analytics / Big data

Beschrijving

Geen beschrijving opgegeven voor deze service.

Skills in Digital Strategy (3)

Conversie Optimalisatie

Data Driven Marketing

Online Game Development

Projecten in Digital Strategy (6)

Technical SEO & Content Strategy // Taboola - Digital Strategy

Paid Campaigns Management // Royal Caribbean - Digital Strategy

Complete Digital Marketing Services // Keter - Digital Strategy

Complete Digital Marketing Services // Maytronics - Digital Strategy

Klanten in Digital Strategy (4)

TaboolaMarketing & Reclame | international

Royal CaribianReizen & Vrije tijd | international

KeterRetail | international

MaytronicsRetail | international

Meer informatie over Digital Strategy

Beschrijving

Geen beschrijving opgegeven voor deze service.

Skills in Reclame (1)

Search Marketing

Projecten in Reclame (2)

Complete Digital Marketing Services // Keter - Reclame

Complete Digital Marketing Services // Maytronics - Reclame

Klanten in Reclame (2)

KeterRetail | international

MaytronicsRetail | international

Meer informatie over Reclame

Beschrijving

Geen beschrijving opgegeven voor deze service.

Projecten in Media Planning (2)

Complete Digital Marketing Services // Keter - Media Planning

Complete Digital Marketing Services // Maytronics - Media Planning

Klanten in Media Planning (2)

KeterRetail | international

MaytronicsRetail | international

Meer informatie over Media Planning

Beschrijving

Geen beschrijving opgegeven voor deze service.

Skills in Web Applicatie (1)

Web Content

Meer informatie over Web Applicatie

Team

25 leden in Operad's team

VerhaalWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide. We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy. We see ourselves as partners, not just service providers. We make sure we understand yo

Prijzen

Operad heeft 2 awards gewonnen

Facebook Partner2017-01-01

Google Partner2012-12-31

Reviews

5/5

(5 reviews)

Ido BrachaData & Analytics Manager bij Pelephone Communications

Service: Online Advertising

Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.

5/5

Tanya MishlovskiGlobal Digital Manager bij Maytronics

Internal stakeholders are pleased with Operad’s contributions to the project, noting their satisfaction with the results. Throughout the project, the team has been dedicated to providing solutions, going above and beyond to deliver.

5/5

Orr PelessDigital Marketing Manager bij Start-Up Nation Central

Operad is a reliable and trustworthy partner that gives sound advice even if it hurts them financially. Their professionalism and dedication are impressive. They constantly ask questions to ensure the project’s long-term success. Ultimately, their team is personable, talented, and communicative.

5/5

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Contact

Contact gegevens van Operad

Details

HoofdkantoorSoncino St 16, Tel Aviv-Yafo, Israel