Nour Nashat

Desouk, Egypte

Hands-on performance-marketinglead voor DTC- en e-commercemerken in Egypte en de Golf

Nour Nashat is een digitalmarketinglead die je betaalde media zelf beheert en een designer, copywriter en webshopontwikkelaar inschakelt wanneer het account dat nodig heeft. De persoon met wie je belt, is dezelfde persoon die je advertenties beheert. Voor wie dit geschikt is DTC- en e-commercemerken die al verkopen via Meta, TikTok, Snapchat of Google, maar waarvan de ROAS te laag is om een echte marge over te houden. Eerdere accounts waren actief in huidverzorging, parfum, bescheiden mode, schoenen, voeding, huisdieren en vastgoed. Resultaten van eerdere accounts Lolla's: EGP 1,6 miljoen aan bruto-omzet en 525 bestellingen op Shopify met een ROAS van 8x in drie maanden NOIR: EGP 180.000 omzet met een ROAS van 5,88x en een conversieratio die met 42% steeg Slic (Saoedische schoenen): SAR 50.518 omzet uit 216 bestellingen op Zid tijdens de ramadan en Eid, uit SAR 28.314 advertentie-uitgaven Boutiqaat Abaya (Saoedische marketplace): van nul naar 47 actieve verkopers en 272 producten Koma Agency (B2B): 140 gekwalificeerde leads voor EGP 40 per lead, 10 klanten gesloten in minder dan 90 dagen Hoe een account wordt beheerd 1. Audit: tracking (GA4, Meta Pixel en CAPI, TikTok), uitval in de funnel, aanbod en gemiddelde bestelwaarde, huidige creatives. 2. Plan: doelgroepen, invalshoeken, aanbiedingen, budgetverdeling en KPI’s per platform. 3. Uitvoering: lancering, dagelijkse optimalisatie en creatieve tests op basis van waar klanten op reageren. 4. Rapportage: wekelijkse cijfers uit de eigen bestellingen van de webshop, gekoppeld aan omzet en kosten per bestelling. Achtergrond Sinds 2019 werkzaam in marketing. Digital Marketing Lead bij Kava Company, een Saoedische holding, waar hij paid media en social beheert voor Boutiqaat Abaya en Arqa Sakan. Eerdere functies bij Swarms, Koma, Dr. Scent en Future Academy. Werkt in het Arabisch en Engels, op afstand vanuit Egypte. Minimale advertentie-uitgaven: EGP 30.000 per maand, of het equivalent buiten Egypte.

4 mensen in hun team

Spreekt Arabisch, Engels

10 projecten in hun portfolio

Werkt op afstand over de hele wereld

Sortlist lid sinds 2025

Opgericht in 2025

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Diensten

12 diensten aangeboden door Nour Nashat

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Beschrijving

Paid media run hands-on across Meta (Facebook and Instagram), TikTok, Snapchat and Google for DTC and e-commerce brands. Each account starts with a tracking check (Meta Pixel and CAPI, GA4, TikTok events), then audience and angle research, offer and AOV changes, and creative testing based on what customers respond to. Results are reported from the store's own orders. Past results: EGP 1.6M in sales at 8x ROAS for Lolla's, and SAR 50,518 from 216 orders on Zid for Slic over Ramadan and Eid. Minimum ad spend: 30,000 EGP per month or equivalent.

Skills in Online Advertising (7)

Online Advertising

Media Buying

Google Ads

Facebook Reclame

Snapchat Reclame

TikTok Reclame

Social Media Adverteren

Projecten in Online Advertising (8)

Arqa Sakan: paid media audit and leads for a Qatif project - Online Advertising

Pontou: EGP 90K in sales at 5.6x ROAS for a toys store - Online Advertising

Dr. Scent Egypt: 300% ROI from paid media and SEO - Online Advertising

Koma Agency: 140 B2B leads at EGP 40, 10 clients closed in 90 days - Online Advertising

Klanten in Online Advertising (4)

Arqa SakanVastgoed | local

PontouSpeelgoed | national

Dr. Scent EgyptSchoonheid | national

Koma AgencyMarketing & Reclame | national

Meer informatie over Online Advertising

Beschrijving

Marketing lead for brands that need a senior person owning the numbers without hiring a full-time head of marketing. Covers the marketing audit, positioning and offer, full-funnel media plan with budget split and KPIs per platform, landing page and tracking requirements, and weekly reporting tied to revenue. Background: Digital Marketing Lead at Kava Company (Saudi holding) for Boutiqaat Abaya and Arqa Sakan, managing a team of three, plus account and strategy work at Swarms and Koma across Egypt and the Gulf.

Skills in Digital Strategy (7)

Digitale Strategie

Growth Marketing

Marketing Strategie

Performance Marketing

E-Commerce Marketing

Mediaplanning en-Inkoop

Digitale Marketingstrategie

Projecten in Digital Strategy (6)

Herb & Oil: go-to-market strategy for JOLLYOUR skincare - Digital Strategy

Arqa Sakan: paid media audit and leads for a Qatif project - Digital Strategy

Koma Agency: 140 B2B leads at EGP 40, 10 clients closed in 90 days - Digital Strategy

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Digital Strategy

Klanten in Digital Strategy (4)

Herb & Oil TradeSchoonheid | national

Arqa SakanVastgoed | local

Koma AgencyMarketing & Reclame | national

Boutiqaat AbayaE-commerce | national

Meer informatie over Digital Strategy

Beschrijving

WooCommerce and Shopify stores built to sell and to run ads on. The base package includes 50 products uploaded, an SEO-friendly build, GA4, Meta and TikTok tracking, COD, delivery and returns shown before checkout, hands-on training with a training file, and a PageSpeed report at handover. Extra products, custom features and 3D elements are quoted separately. Hosting, domain and payment fees are paid by the client directly to the providers.

Skills in E-commerce (5)

Conversie Optimalisatie

Shopify Ontwikkeling

WooCommerce

WordPress

e-commerce website

Projecten in E-commerce (5)

Pontou: EGP 90K in sales at 5.6x ROAS for a toys store - E-commerce

Dr. Scent Egypt: 300% ROI from paid media and SEO - E-commerce

Yaso: an Arabic-first WooCommerce pet store with 400 products - E-commerce

Klanten in E-commerce (4)

PontouSpeelgoed | national

Dr. Scent EgyptSchoonheid | national

YasoHuisdieren | national

NOIRKleding & Accessoires | national

Meer informatie over E-commerce

Beschrijving

Growth work for DTC and e-commerce brands that sell but convert too little of the traffic they pay for. Covers funnel audits, offer and average order value changes, merchandising such as Frequently Bought Together, landing page fixes and tracking, then scaling media only after the store converts. Example: Lolla's grew to EGP 1.6M in gross sales and 525 orders at 8x ROAS in three months by combining scattered winners before adding budget.

Skills in Growth Marketing (4)

Conversie Optimalisatie

Growth Hacking

Growth Marketing

Performance Marketing

Projecten in Growth Marketing (5)

Dr. Scent Egypt: 300% ROI from paid media and SEO - Growth Marketing

Koma Agency: 140 B2B leads at EGP 40, 10 clients closed in 90 days - Growth Marketing

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Growth Marketing

Klanten in Growth Marketing (4)

Dr. Scent EgyptSchoonheid | national

Koma AgencyMarketing & Reclame | national

NOIRKleding & Accessoires | national

Boutiqaat AbayaE-commerce | national

Meer informatie over Growth Marketing

Beschrijving

Media plans built before any money goes live: target audience and personas, platform choice between Meta, TikTok, Snapchat and Google, monthly budget split by funnel stage, and KPIs per platform such as cost per purchase, ROAS and cost per lead. Budgets move by measured cost per purchase from the store's own orders. For Slic's Ramadan and Eid campaigns this meant splitting SAR 28,314 across Meta, TikTok and Snapchat by cost per purchase.

Skills in Media Planning (4)

Media Planning

Media Buying

Media Marketing

Mediaplanning en-Inkoop

Projecten in Media Planning (4)

Arqa Sakan: paid media audit and leads for a Qatif project - Media Planning

Slic: SAR 50,518 in sales from 216 orders over Ramadan and Eid - Media Planning

Lolla's: EGP 1.6M in sales at 8x ROAS in three months - Media Planning

Klanten in Media Planning (4)

Arqa SakanVastgoed | local

NOIRKleding & Accessoires | national

SlicKleding & Accessoires | national

Lolla'sKleding & Accessoires | national

Meer informatie over Media Planning

Beschrijving

Tracking setup so ad decisions rest on real orders: Google Tag Manager, GA4 e-commerce events, Meta Pixel and Conversions API, TikTok and Snapchat events, UTM rules, and Looker Studio dashboards. Each setup is checked against the store's own order data (Shopify, Zid, WooCommerce or Odoo). Example: at Slic, GA4 showed zero checkouts against 44 real orders, so reporting moved to Zid, where 216 orders were recorded while the ad platforms counted 129.

Skills in Web analytics / Big data (5)

Web analytics / Big data

Google Analytics

Google Tag Manager

Conversies Tracken

Web analytics / Big data

Projecten in Web analytics / Big data (4)

Koma Agency: 140 B2B leads at EGP 40, 10 clients closed in 90 days - Web analytics / Big data

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Web analytics / Big data

Slic: SAR 50,518 in sales from 216 orders over Ramadan and Eid - Web analytics / Big data

Klanten in Web analytics / Big data (4)

Arqa SakanVastgoed | local

Koma AgencyMarketing & Reclame | national

Boutiqaat AbayaE-commerce | national

SlicKleding & Accessoires | national

Meer informatie over Web analytics / Big data

Beschrijving

Positioning and go-to-market work that comes before ads: who the brand sells to, why they buy, what stops them, the offer and the message per audience, and how the brand should look and sound so it does not get cheapened by discounts. Used at Boutiqaat Abaya, a Saudi abaya marketplace that started as a logo and an empty Odoo, and at NOIR, a luxury kids brand that grew at 5.88x ROAS with only limited 15% offers.

Skills in Branding & Positionering (4)

Branding & Positionering

positionering

Productbranding en positionering

Projecten in Branding & Positionering (3)

Yaso: an Arabic-first WooCommerce pet store with 400 products - Branding & Positionering

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Branding & Positionering

Klanten in Branding & Positionering (3)

YasoHuisdieren | national

NOIRKleding & Accessoires | national

Boutiqaat AbayaE-commerce | national

Meer informatie over Branding & Positionering

Beschrijving

Monthly content plans for Facebook, Instagram and TikTok built from what sells: content pillars, a posting calendar, Reel scripts and post briefs for the designer, and Arabic and English copy. Arabic copy is written the way an Egyptian or Gulf customer reads it, not translated. Content and ads share one plan, so organic posts feed the creative tests and winning angles move into paid.

Skills in Content Strategy (5)

Content Strategie

Creatief Tekstschrijven

Inhoud Marketing

Sociale content strategie

Social Media Copywriting

Projecten in Content Strategy (3)

Dr. Scent Egypt: 300% ROI from paid media and SEO - Content Strategy

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Content Strategy

Klanten in Content Strategy (3)

Dr. Scent EgyptSchoonheid | national

NOIRKleding & Accessoires | national

Boutiqaat AbayaE-commerce | national

Meer informatie over Content Strategy

Beschrijving

Websites and landing pages built to receive paid traffic: WordPress, Elementor or a custom theme, Arabic and English, SEO-ready structure, GA4 and Meta tracking from day one, and a PageSpeed report at handover. Every page is built around one action, whether that is an order, a WhatsApp message or a lead form. Store builds start at 15,000 EGP in Egypt; hosting and domain are paid by the client directly.

Skills in Website Creatie (5)

Website Creatie

WooCommerce

WordPress

Website design

Webdesign

Projecten in Website Creatie (3)

Dr. Scent Egypt: 300% ROI from paid media and SEO - Website Creatie

Yaso: an Arabic-first WooCommerce pet store with 400 products - Website Creatie

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Website Creatie

Klanten in Website Creatie (3)

Dr. Scent EgyptSchoonheid | national

YasoHuisdieren | national

Boutiqaat AbayaE-commerce | national

Meer informatie over Website Creatie

Beschrijving

SEO for stores and service businesses that want search traffic that buys: technical and on-page audits, product and category page structure, metadata, schema, Arabic and English content, local search with Google Business Profile, and visibility in AI answers such as ChatGPT and Google AI Overviews. Yaso, a WooCommerce pet store, scored SEO 100 on mobile and desktop in Google PageSpeed at handover.

Skills in SEO (5)

SEO Audit

Google SEO

SEO -audit

SEO -optimalisatie

Projecten in SEO (2)

Dr. Scent Egypt: 300% ROI from paid media and SEO - SEO

Yaso: an Arabic-first WooCommerce pet store with 400 products - SEO

Klanten in SEO (2)

Dr. Scent EgyptSchoonheid | national

YasoHuisdieren | national

Meer informatie over SEO

Team

4 leden in Nour Nashat's team

VerhaalIn marketing since 2019, running paid media for brands in Egypt and Saudi Arabia such as Lolla's, Slic, NOIR and Boutiqaat Abaya. Nour leads every account himself and brings in a designer, copywriter and developer as the work needs, with results reported from the store's own orders.

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Contact

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Details

HoofdkantoorIbrahim El-Desouky, Kafr Ibrahim, Desouk, Kafr el-Sheikh, Egypt