Leapforce

I partnered with Joost and Bas to design and implement a scalable lead-scoring and lifecycle framework in HubSpot. The work covered a current-state audit, a behavior- and profile-based scoring model, HubSpot-aligned lifecycle stages and lead statuses, and a dashboard for the marketing-sourced pipeline. We’ve implemented the framework in HubSpot; the scoring mechanism goes live shortly and we’ll measure impact after. Collaboration was smooth: clear alignment, quick iterations, and pragmatic execution. I’m very satisfied with the process and the partnership.

Our firm works with Leapforce, a strategic partner that helps us take our digital findability to the next level. Thanks to their expertise in SEO strategy, we have increased our brand awareness, generated more quality leads and significantly increased conversions. To achieve this, Leapforce developed not only a modern, professional website for our office, but also an efficient work-at-home site. SEO optimization made us much more findable online and attracted exactly the right target audience. What we especially appreciate is their proactive thinking and clear communication. They constantly analyze our results and adjust where necessary so that we continue to grow.

Last March we completed our migration for Marketing Automation from SharpSpring to HubSpot together with Leapforce, and we’ve been really happy with the integration so far, especially considering the short timeline we had to complete the migration. Made extra complicated by the connection with the Salesforce CRM that we use internally. We're happy with the insights that the tool gives us now into our marketing efforts and work together with Leapforce to drive our marketing forward. Thanks to Jorn, Thomas, Bas and the rest of the Leapforce team for all the hard work.