Data Story

Queenstown, Nieuw-Zeeland

Analytics en strategie voor lange klanttrajecten

Data Story is het analyse- en strategieagentschap voor marketingverantwoordelijken van wie de klanten een lang traject afleggen voordat ze tot aankoop overgaan. We meten dat traject in elke fase, brengen in kaart waar mensen afhaken en voeren het werk uit dat de kloof dicht, zodat u kunt beslissen waarin u investeert en uw bestuur de cijfers kunt laten zien. Onze diensten omvatten analytics en strategie, zichtbaarheid in AI-zoekopdrachten (GEO) en SEO, betaalde advertenties, website-UX en conversie, en HubSpot CRM en marketingautomatisering. Toerisme en bestemmingen zijn de sectoren waarin we de sterkste resultaten kunnen aantonen. Daarnaast werken we in de gezondheidszorg en ouderenzorg, vastgoed, onderwijs, fondsenwerving en financiële dienstverlening. Opgericht in Queenstown in 2018. Google Partner, Meta Business Partner en HubSpot Certified Partner.

13 mensen in hun team

Spreekt Engels

22 projecten in hun portfolio

Sortlist lid sinds 2026

Opgericht in 2018

1 award gewonnen

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Diensten

7 diensten aangeboden door Data Story

Naam van dienst

Niveau van ervaring

Gerelateerde beoordelingen

Vanaf

Beschrijving

We measure your customer journey across every stage, find where it is losing people, then prioritise the work that closes the gap across ads, CRM, web, SEO and AI search. For Release NZ, this lifted revenue 27% and bookings 70% from May to July 2025, compared with the same months in 2024.

Skills in Growth Marketing (3)

Growth Marketing

Toerisme Marketing

Projecten in Growth Marketing (10)

Women's Refuge: 40% more recurring donations - Growth Marketing

Aspiring Guides: 237% more form submissions from Google Ads - Growth Marketing

Horowhenua: 120% more traffic to accommodation pages - Growth Marketing

Tairāwhiti Gisborne: 24% more operator listing conversions - Growth Marketing

Klanten in Growth Marketing (4)

Women's RefugeAnderen

Aspiring GuidesReizen & Vrije tijd

Horowhenua NZReizen & Vrije tijd

Tairāwhiti GisborneReizen & Vrije tijd

Meer informatie over Growth Marketing

Beschrijving

We build your visibility in Google and AI answers, and tie it to the stages of your customer journey. Faisandier's organic sessions rose 79% year on year in May. Applying the same method to our own site lifted our AI citation rate from 14.7% to 23.1% across 4 questions.

Skills in SEO (1)

OnPage SEO

Projecten in SEO (4)

Queenstown Medical Centre: website built to rank by service - SEO

Faisandier: 79% more organic sessions - SEO

Destination Queenstown: 48.5% more search visibility - SEO

Kāpiti Coast: AI readiness score from 7.9 to 9.2 - SEO

Klanten in SEO (4)

Queenstown Medical CentreZorginstellingen

FaisandierVastgoed

Destination QueenstownReizen & Vrije tijd

Kāpiti Coast District CouncilOverheid

Meer informatie over SEO

Beschrijving

We set up HubSpot CRM and marketing automation so your emails follow the customer journey and your enquiries are followed up. For MountainWatch Travel, traffic from email rose 200%, clicks from automated emails rose 47% and email replies rose 104%.

Skills in E-mail Marketing (1)

HubSpot

Projecten in E-mail Marketing (3)

Queenstown Medical Centre: survey opens from 18% to 76% - E-mail Marketing

MountainWatch Travel: 200% more traffic from email - E-mail Marketing

Klanten in E-mail Marketing (3)

ARRIVAL TravelReizen & Vrije tijd

Queenstown Medical CentreZorginstellingen

MountainWatch TravelReizen & Vrije tijd

Meer informatie over E-mail Marketing

Beschrijving

We connect your web, ad and CRM data into one source of truth that you own, then measure every stage of the customer journey. You see what's working and can show your board the numbers. For Te Whatu Ora, we set up accurate performance data across 20+ websites.

Skills in Web analytics / Big data (1)

Marketing Analyse

Projecten in Web analytics / Big data (3)

Te Whatu Ora: 187% more form submissions on Smokefree - Web analytics / Big data

Te Whatu Ora: accurate data across 20+ websites - Web analytics / Big data

NZSki: 3 ski websites rebuilt on guest data - Web analytics / Big data

Klanten in Web analytics / Big data (2)

Te Whatu OraZorginstellingen

NZSkiReizen & Vrije tijd

Meer informatie over Web analytics / Big data

Beschrijving

We read your whole customer journey each month, name where to invest next and why, then do the work it points to. The person who reads the data does the work. For MountainWatch Travel, this approach lifted revenue 27% year on year with no increase in ad budget.

Skills in Digital Strategy (1)

Marketing Strategie

Projecten in Digital Strategy (4)

Tairāwhiti Gisborne: 24% more operator listing conversions - Digital Strategy

MountainWatch Travel: 27% more revenue, same budget - Digital Strategy

Release NZ: 27% more revenue from Google Ads - Digital Strategy

NZSki: 3 ski websites rebuilt on guest data - Digital Strategy

Klanten in Digital Strategy (4)

Tairāwhiti GisborneReizen & Vrije tijd

MountainWatch TravelReizen & Vrije tijd

Release NZReizen & Vrije tijd

NZSkiReizen & Vrije tijd

Meer informatie over Digital Strategy

Beschrijving

We use your data to find where people drop out of your website, then test the changes that move them on to book or enquire. For West Coast Wilderness Railway, an A/B test lifted clicks to the booking site by 49%. For Destination Queenstown, a UX audit lifted primary conversion by 26%.

Skills in Ergonomie (UX / UI) (1)

Conversie Optimalisatie

Projecten in Ergonomie (UX / UI) (5)

Women's Refuge: 40% more recurring donations - Ergonomie (UX / UI)

Sutherland Self Help Trust: 116% higher grant conversion - Ergonomie (UX / UI)

Quitstrong.nz: 323% higher overall conversion rate - Ergonomie (UX / UI)

West Coast Wilderness Railway: 49% more booking clicks - Ergonomie (UX / UI)

Klanten in Ergonomie (UX / UI) (4)

Women's RefugeAnderen

Sutherland Self Help TrustAnderen

Quitstrong.nzZorginstellingen

West Coast Wilderness RailwayReizen & Vrije tijd

Meer informatie over Ergonomie (UX / UI)

Beschrijving

We plan and run Google, Meta, Microsoft and LinkedIn ads against your bookings or leads, with budget moved to where the numbers support it. For Ultimate Hikes, a lead campaign brought in 342 leads at a cost per booking 24% below its overall average.

Skills in Online Advertising (1)

Google -advertenties

Projecten in Online Advertising (3)

Aspiring Guides: 237% more form submissions from Google Ads - Online Advertising

Release NZ: 27% more revenue from Google Ads - Online Advertising

Ultimate Hikes: 24% lower cost per booking - Online Advertising

Klanten in Online Advertising (3)

Aspiring GuidesReizen & Vrije tijd

Release NZReizen & Vrije tijd

Ultimate HikesReizen & Vrije tijd

Meer informatie over Online Advertising

Team

13 leden in Data Story's team

VerhaalWe started Data Story in Queenstown in 2018, and we're a team of 13. We work with marketing leaders whose customers take a long journey to buy. The person who reads your data does the work, you own your data warehouse, and we show you the numbers that aren't flattering.

Prijzen

Data Story heeft 1 award gewonnen

Finalist, YouTube-NZ Marketing Awards 20242024-09-04Marketing Campaign: Women's Refuge, The 17,680 Nights of July

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Contact

Contact gegevens van Data Story

Details

Hoofdkantoor211A Glenda Drive, Frankton, Queenstown, New Zealand