Roman.ua

We are top-notch experts in PPC ✅ Web analytics ✅ Email & retention marketing ✅ B2B digital marketing The world of online marketing has split into those who work on branding tools and those who concentrate on performance-based marketing. The former sell views, reach, recognition and image. The latter – transactions, conversions, callings and useful activities. Those who sell branding dream about projects for advertising festivals. We dream about turnover and revenue increase for our Client. Since 2008, we have been evaluating the effectiveness of advertising campaigns in money and useful activities.

Our web marketing experts audit, manage, measure and analyze your digital marketing actions in order to optimize the acquisition, conversion and retention of your audience and thus ensure your online success. In our experience, audits reveal holes that allow you to save 20% to 30% of the budget. We check the accuracy of data collection in Google Analytics, goals setup, filters, events, the e-commerce module, pixels settings (for example, Facebook), and Google Tag Manager setup. Checking email marketing setup and customer retention systems. We study forms for collecting leads on the website (including forms with certain offers: coupons, personal discounts, sweepstakes), segmentation of the contact base, triggered emails setup, deliverability, push notifications and chatbots. We detect errors. As part of the audit, we provide recommendations on account structure, breakdown by region and device, use of strategies, search terms grouping, Ad formats, additional tools, use of UTM tags, remarketing campaigns setup and using scripts. We will also analyze your growth points and suggest how you can further expand advertising channels. If some of your advertising channels or mechanics are not set up, then we will provide a mini-strategy for using them.

https://roman.ua/en/ppc/