Operad

Tel-Aviv, Israël

Smart Online Marketing

Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI.

25 personnes dans leur équipe

Parle Hébreu, Anglais

13 projets dans leur portefeuille

Travaille à distance à travers le monde

Membre Sortlist depuis 2021

Fondée en 2008

2 prix décernés

5/5

(5 avis clients)

Comparer avec d'autres agences

Services

14 services offerts par Operad

Nom du service

Niveau d'expérience

Avis clients connexes

À partir de

Description

RESEARCH & STRATEGY • Thorough market research based on The client’s market, products, services and expertise o Competitor analysis (direct and indirect) o Relevant search result features & search platforms o Trends & seasonality analysis around The client’s core terms o Using Google Search Ads PPC data (if available) o Analyzing audience pain points vs The client’s USPs o Benchmarking visibility in search results for branded search terms • Thorough KW & topic research – decided together based on strategy and marketing needs o Demand volume around each selected topic o Identifying and segmenting user needs o Mapping all common questions around each topic cluster o Analyzing user intent types o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads • Defining an impactful organic strategy based on the research o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.) o Defining visibility targeting - features and platforms • Deciding on a number of topics and sub-topics (cluster content) • Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters. TOPIC CLUSTERS • Existing content audit o Mapping all existing content - what do we already have o Where is it located on the website – structure, hierarchy o How well it performs – rankings, traffic, contribution to conversions o Which user intent it addresses o What are we missing to complete the selected cluster o Technical - cannibalization, duplications , crawling & indexing • Creating detailed user intent-based content briefs (according to the agreed content plan) o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side) o Elaborated explanations for each topic and sub-topic o Merging existing content and redirecting old content o Removing redundant content o Guiding the writers based on the findings o Defining an internal and external linking strategy o On-page optimization o Rich content recommendations (visuals, infographics, charts, videos) • Content QA o Operad to get the materials from The client’s in-house /external writers o Reviewing and improvement iterations based on need o Repeat until ready to go live o QA for live version (crawling, indexing, on-page optimization) • Reporting o Data studio dashboard, divided by topic o KW monitoring injected to GDS • Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc. o Social media recommendations o Forums (Reddit, Quora) o Company newsletter o Anywhere The client’s target audience is located and we have access to • Iterations & Improvements o What didn’t work - why o What did work - how can we leverage it o Improve our footprint on rich results o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement o QA, performance tracking, rinse and repeat TECHNICAL HEALTH & INFRASTRUCTURE: • Serving & rendering tests and recommendations • Crawling & indexing management: o Robots.txt o URL parameters management o Duplication management o Pagination management o Sitemaps • Recovering external links to non-existent or error pages • Improving site speed & Core Web Vitals • Mobile compatibility testing & recommendations INFORMATION ARCHITECTURE & WEBSITE HIERARCHY • Categorization, based on research findings & Strategy: o Category refinement o New category opportunities • Develop the information architecture for the site: o Navigation menus o Sub-categorization o Internal linking strategy • Page structure for each page type (Category, service, content etc.) • Manage content topic-sub-topic relationships • Manage category-service relationship • Manage hierarchy signals (breadcrumbs etc.) accordingly ON-PAGE & SERP VISIBILITY: • META data optimization based on research • Recommendations for image & video optimization (Google Images, YouTube) • Headings and content guidelines • Service page optimization for featured snippets in SERP • Structured data implementation for better visibility in SERP • Optimizing brand visibility in SERP MONITORING: • META data updates to maximize CTR according to performance • New sections / pages opportunity monitoring • Server responses monitoring • Overall technical health monitoring and management MONTHLY REPORTING: • Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues • Performance measurement based on predefined KPIs, decided along with The client

Compétences en Référencement naturel (16)

Référencement naturel (SEO)

Infographie

Seo local

Référencement mobile

Référencement on-site

Analyse SEO

SEO technique

Xing

YouTube ads

PPC

Projets en Référencement naturel (12)

Technical SEO & Content Strategy / Western Digital - Référencement naturel

Technical SEO & Content Strategy // Taboola - Référencement naturel

Professional SEO Consultancy // Wix - Référencement naturel

Complete Digital Marketing Services // Keter - Référencement naturel

Clients en Référencement naturel (4)

Western DigitalMatériel et Equipement IT | international

TaboolaMarketing & Publicité | international

WixMarketing & Publicité | international

KeterVente au détail | international

En savoir plus sur Référencement naturel

Description

The service includes • Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.) • Campaigns' concept & setup on the following platforms: o Google Ads o Facebook ads (including Instagram) o Native ad platforms (Taboola, OutBrain) o Any Other paid platform needed and agreed upon with the client • Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc. • Reporting: o Daily automatic performance Dashboard o Monthly Report with activity summary and action items for following activity.

Compétences en Publicité en ligne (10)

Publicité native

Annonces Facebook

Instagram ads

Numérique

la publicité en ligne

Contenu en ligne

Présence en ligne

Vente en ligne

SEO en ligne

vidéo en ligne

Projets en Publicité en ligne (11)

Technical SEO & Content Strategy // Taboola - Publicité en ligne

Paid Campaigns Management // Royal Caribbean - Publicité en ligne

Complete Digital Marketing Services // Keter - Publicité en ligne

Complete Digital Marketing Services // Maytronics - Publicité en ligne

Avis client en Publicité en ligne (1)

Ido Bracha

Clients en Publicité en ligne (4)

TaboolaMarketing & Publicité | international

Royal CaribianVoyage et Loisirs | international

KeterVente au détail | international

MaytronicsVente au détail | international

En savoir plus sur Publicité en ligne

Description

Aucune description n'est fournie pour ce service.

Compétences en Stratégie de contenu (3)

Rédaction web

Contenu publicitaire

Contenu en ligne

Projets en Stratégie de contenu (12)

Technical SEO & Content Strategy / Western Digital - Stratégie de contenu

Technical SEO & Content Strategy // Taboola - Stratégie de contenu

Professional SEO Consultancy // Wix - Stratégie de contenu

Complete Digital Marketing Services // Keter - Stratégie de contenu

Clients en Stratégie de contenu (4)

Western DigitalMatériel et Equipement IT | international

TaboolaMarketing & Publicité | international

WixMarketing & Publicité | international

KeterVente au détail | international

En savoir plus sur Stratégie de contenu

Description

Aucune description n'est fournie pour ce service.

Compétences en Data Consulting (2)

Data mining

Analyse des données

Projets en Data Consulting (13)

Technical SEO & Content Strategy / Western Digital - Data Consulting

Technical SEO & Content Strategy // Taboola - Data Consulting

Paid Campaigns Management // Royal Caribbean - Data Consulting

Professional SEO Consultancy // Wix - Data Consulting

Clients en Data Consulting (4)

Western DigitalMatériel et Equipement IT | international

TaboolaMarketing & Publicité | international

Royal CaribianVoyage et Loisirs | international

WixMarketing & Publicité | international

En savoir plus sur Data Consulting

Description

Aucune description n'est fournie pour ce service.

Compétences en E-commerce (4)

E-commerce

E-commerce B2B

Marketing E-Commerce

SEO e-commerce

Projets en E-commerce (10)

Paid Campaigns Management // Royal Caribbean - E-commerce

Complete Digital Marketing Services // Keter - E-commerce

Complete Digital Marketing Services // Maytronics - E-commerce

Digital Marketing // Strategy & Management - WHN - E-commerce

Clients en E-commerce (4)

Royal CaribianVoyage et Loisirs | international

KeterVente au détail | international

MaytronicsVente au détail | international

Women's Health NetworkHôpitaux et Santé | international

En savoir plus sur E-commerce

Description

Aucune description n'est fournie pour ce service.

Projets en Web analytique/Big data (5)

Technical SEO & Content Strategy // Taboola - Web analytique/Big data

Complete Digital Marketing Services // Keter - Web analytique/Big data

Complete Digital Marketing Services // Maytronics - Web analytique/Big data

Paid Campaigns Management // Yves Rocher - Web analytique/Big data

Clients en Web analytique/Big data (4)

TaboolaMarketing & Publicité | international

KeterVente au détail | international

MaytronicsVente au détail | international

Yves RocherE-commerce | national

En savoir plus sur Web analytique/Big data

Description

Aucune description n'est fournie pour ce service.

Compétences en Stratégie digitale (3)

CRO

Marketing data driven

Marketing online

Projets en Stratégie digitale (6)

Technical SEO & Content Strategy // Taboola - Stratégie digitale

Paid Campaigns Management // Royal Caribbean - Stratégie digitale

Complete Digital Marketing Services // Keter - Stratégie digitale

Complete Digital Marketing Services // Maytronics - Stratégie digitale

Clients en Stratégie digitale (4)

TaboolaMarketing & Publicité | international

Royal CaribianVoyage et Loisirs | international

KeterVente au détail | international

MaytronicsVente au détail | international

En savoir plus sur Stratégie digitale

Description

Aucune description n'est fournie pour ce service.

Compétences en Publicité (1)

Marketing de Recherche

Projets en Publicité (2)

Complete Digital Marketing Services // Keter - Publicité

Complete Digital Marketing Services // Maytronics - Publicité

Clients en Publicité (2)

KeterVente au détail | international

MaytronicsVente au détail | international

En savoir plus sur Publicité

Description

Aucune description n'est fournie pour ce service.

Projets en Planification médias (2)

Complete Digital Marketing Services // Keter - Planification médias

Complete Digital Marketing Services // Maytronics - Planification médias

Clients en Planification médias (2)

KeterVente au détail | international

MaytronicsVente au détail | international

En savoir plus sur Planification médias

Description

Aucune description n'est fournie pour ce service.

Compétences en Application web (1)

Rédaction web

En savoir plus sur Application web

Équipe

25 membres dans l'équipe de Operad

HistoireWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide. We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy. We see ourselves as partners, not just service providers. We make sure we understand yo

Récompenses

Operad a été récompensé 2 fois

Facebook Partner2017-01-01

Google Partner2012-12-31

Avis clients

5 Avis clients pour Operad

5/5

(5 avis clients)

Ido BrachaData & Analytics Manager chez Pelephone Communications

Service: Publicité en ligne

Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.

5/5

Tanya MishlovskiGlobal Digital Manager chez Maytronics

Internal stakeholders are pleased with Operad’s contributions to the project, noting their satisfaction with the results. Throughout the project, the team has been dedicated to providing solutions, going above and beyond to deliver.

5/5

Orr PelessDigital Marketing Manager chez Start-Up Nation Central

Operad is a reliable and trustworthy partner that gives sound advice even if it hurts them financially. Their professionalism and dedication are impressive. They constantly ask questions to ensure the project’s long-term success. Ultimately, their team is personable, talented, and communicative.

5/5

Vous avez travaillé avec Operad?

Partagez votre expérience avec nous.

Écrire un avis

Contact

Coordonnées de Operad

Détails

Siège socialSoncino St 16, Tel Aviv-Yafo, Israel