Gravitas Partnership

Shanghai, Chine

Award-winning agency with vast traditional & digital experience in China, & S.E.Asia . Contact NOW!!

Your minimum budget of Euro 1-3K is NOT enough to do anything much in China, even if we are not selected. China is an expensive place to do marketing in! Please read further as it's VERY Important Info for Those Potential Clients Wanting to Offer Your Brand/Goods/Services to China The budgets that continue to be posted by the majority of you and that we have seen for most tasks that may be of interest are WAY OFF the mark. Particularly if these budgets include media costs. BUT you should state, up front what you are expecting to include in your budget, rather than hide it until the next stage. If you only have, say, Euro 1-3k (!!) how can you expect to then pay the media costs (which would make these budgets pale into significance).This kind of budget will go nowhere in China I'm sorry to tell you. Or, you'll get some small, inexperienced agency who will give you bad / unhelpful advice and you'll just lose your money. And local costs (admin / infrastructure / staff / marketing etc) are not as cheap as perhaps many would have you believe. China is a costly world to enter and get right. Particularly now with the trade stand-off. The upside, if done properly, is huge of course. But many get it wrong (even the big blue-chips), as they won't change / can't change the way they do business for the China consumer. So, please! have a more serious think about what you want to do and achieve and what, therefore, you are prepared to spend in order to achieve that. China is not really about dipping your toe in the water I'm afraid. I hope this helps. (P.S - if however, someone is crazy enough to tell you they can do whatever your asking / expecting for the budget you say you have, I'm sorry but it will result in nothing of the sort. Most projects like this are done half-cocked, with little positive result (if any - but I'll take the money) and no longer term gain....) Who Are We? The Gravitas Partnership is a group of very senior blue-chip professionals with unrivalled commercial expertise, operational experience and track records in Asia across many product and service industries. We are not a consultancy. Rather, we are hands-on business solutions providers with the proven skills to not only devise effective growth strategies, but to also implement recommended programs down to the finest detail. Our partners have all had long, successful careers as thinkers, problem solvers and program executors with major international corporations operating at the front lines of the Asian business world. To Those Who Have Contacted Us Already: We say "Thanks! We're flattered". However, and on a need to know basis, SEAsia, and particularly China (as well as Korea and Japan) are not 'cheap' places to do business any longer and certainly not to advertise / build websites and apps etc For example we've had a few companies that have been in touch looking for service providers that build anything from website AND an app (!!!) for Euro10-20K and another looking for digital strategy (ideas) for a little more. There have been others. My concern is that the budgets identified suggest many are in for a shock (and / or a bad job when finished). The issue and challenge is therefore about how a company here (like mine) can make reasonable money on such tasks if an 'average to good suit' here will earn Rmb50K+ / month and a have decent 'creative lead' will earn about the same. Obviously line workers are a little cheaper, but not much (a newbie fresh-grad designer will earn Rmb8-12K a month) Why do I tell you this? Because if you're serious about making it happen in China, then you need to more seriously think about what you can afford because you'll get nothing half decent with these budgets and you'll need more input and reference points regarding the costs and expenses of doing things that work (properly!) here too. And then it's all got to work hand-in-hand with,. and be sustainable within, the China way of doing things (their own media and social media and infrastructure etc and which is little or nothing to do with how it all happens in the West) and that's not cheap either. Of course there's a large handful of 'cheaper' options for sure, but there won't be any value-add or ongoing dialogue when your business starts and needs a better, more understanding 'push' and advice. What Do We Do? Our core competency is helping companies operating in (or seeking entry into) Asia and China, with strategies, tactics and programs to drive their businesses towards achieving sustainable and profitable growth. We do not dispense vague solutions and then walk away leaving you holding the bag. Rather, we specialize in practical, no-nonsense, real-world solutions that we can then put into action for you. We have all been providing complete, carried-through-to-the-end business building solutions in Asia for decades. In short, we have all "been there, done that". And done it well. We focus on three key areas: * New Market Entry * Integrated Marketing and Branding Strategies and Implementation of Tactics * eBusiness Solutions (incl. Social Media)

10 personnes dans leur équipe

Parle Anglais, Chinois, Thaï

5 projets dans leur portefeuille

Travaille à distance à travers le monde

Membre Sortlist depuis 2019

Fondée en 2001

1 prix décerné

Aucun avis client pour le momentSoyez le premier à en ajouter un

Services

17 services offerts par Gravitas Partnership

Description
We're a small, tight-knit China / Asia based, award winning, creative marketing professionals team with vast knowledge and experience of branding as well as traditional and digital communications strategies and tactics.
We have tended to specialise in fmcg, but also have huge knowledge of retail, fintech and luxury marketing, as well as telcos and travel.
We've been lucky enough to have worked on almost everything from fast food to fast cars, managing the strategy, creative and production processes for a plethora of unique marketing initiatives. On the digital front we have lead the design and build of some of Asia’s largest and most complex digital entities including hsbc.com and cathaypacific.com, among countless others.
And in the past 10+years we’ve become exceptionally well versed in the art of social media, which is increasingly a part of our daily client ritual as more seek to address this actually quite time-consuming art.
We continue to consult on marketing strategy and creative solutions issues and integrated marketing and digital communications and offer training workshops in branding and digital branding and marketing, as well as prepare companies for their digital futures which seem to be more akin now to business change-management than marketing as such.
Compétences en Publicité (27)
Integrated MarketingDigital CommunicationLuxury MarketingBrandingSocial MediaArt DirectionDigital TransformationDigital BrandingAdvertising CampaignCreative Direction+17
Projets en Publicité (5)
Clients en Publicité (5)
Shanghai Government Police DepartmentGouvernement et administration | local
HKTAVoyage et Loisirs | international
DunhillRestaurants | regional
W HotelsVoyage et Loisirs | regional
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Description
We're a small, tight-knit China / Asia based, award winning, creative marketing professionals team with vast knowledge and experience of branding as well as traditional and digital communications strategies and tactics.
We have tended to specialise in fmcg, but also have huge knowledge of retail, fintech and luxury marketing, as well as telcos and travel.
We've been lucky enough to have worked on almost everything from fast food to fast cars, managing the strategy, creative and production processes for a plethora of unique marketing initiatives. On the digital front we have lead the design and build of some of Asia’s largest and most complex digital entities including hsbc.com and cathaypacific.com, among countless others.
And in the past 10+years we’ve become exceptionally well versed in the art of social media, which is increasingly a part of our daily client ritual as more seek to address this actually quite time-consuming art.
We continue to consult on marketing strategy and creative solutions issues and integrated marketing and digital communications and offer training workshops in branding and digital branding and marketing, as well as prepare companies for their digital futures which seem to be more akin now to business change-management than marketing as such.
Compétences en Stratégie digitale (24)
Facebook MarketingWechatdigital businessebusinessecommerce servicesLinkedin Advertisingchina search engine advertisingchinabusiness change managementchina marketing+14
Projets en Stratégie digitale (2)
Clients en Stratégie digitale (2)
Mandarin Oriental Hotels GroupVoyage et Loisirs | international
HKTAVoyage et Loisirs | international
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Description
Aucune description n'est fournie pour ce service.
Projets en Image de marque & branding (5)
Clients en Image de marque & branding (5)
W HotelsVoyage et Loisirs | regional
DunhillRestaurants | regional
HKTAVoyage et Loisirs | international
Mandarin Oriental Hotels GroupVoyage et Loisirs | international
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Description
Aucune description n'est fournie pour ce service.
Compétences en Réseaux sociaux (8)
Facebook MarketingDigital Media Marketingsocial media promotionInstagram MarketingSocial Media CampaignSocial Media MarketingSocial MediaSocial Media Services
Projet en Réseaux sociaux (1)
Client en Réseaux sociaux (1)
Shanghai Government Police DepartmentGouvernement et administration | local
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Description
Aucune description n'est fournie pour ce service.
Projets en Référencement naturel (2)
Clients en Référencement naturel (2)
HKTAVoyage et Loisirs | international
Mandarin Oriental Hotels GroupVoyage et Loisirs | international
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Description
Aucune description n'est fournie pour ce service.
Projets en Stratégie de contenu (3)
Clients en Stratégie de contenu (3)
Mandarin Oriental Hotels GroupVoyage et Loisirs | international
Shanghai Government Police DepartmentGouvernement et administration | local
HKTAVoyage et Loisirs | international
En savoir plus sur Stratégie de contenu
Description
Aucune description n'est fournie pour ce service.
Projets en Rédaction et traduction (5)
Clients en Rédaction et traduction (5)
DunhillRestaurants | regional
Shanghai Government Police DepartmentGouvernement et administration | local
Mandarin Oriental Hotels GroupVoyage et Loisirs | international
W HotelsVoyage et Loisirs | regional
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Description
Aucune description n'est fournie pour ce service.
Projets en Ergonomie (UX/UI) (2)
Clients en Ergonomie (UX/UI) (2)
Mandarin Oriental Hotels GroupVoyage et Loisirs | international
HKTAVoyage et Loisirs | international
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Description
Aucune description n'est fournie pour ce service.
Compétences en Création de site internet (1)
Website Redesign
Projets en Création de site internet (2)
Clients en Création de site internet (2)
Mandarin Oriental Hotels GroupVoyage et Loisirs | international
HKTAVoyage et Loisirs | international
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Description
Aucune description n'est fournie pour ce service.
Projets en Web analytique/Big data (2)
Clients en Web analytique/Big data (2)
HKTAVoyage et Loisirs | international
Mandarin Oriental Hotels GroupVoyage et Loisirs | international
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