Zahara Consult

Zahara Consult has helped us reach over 45,000 course participants in a year. We got over 5,000 active Facebook users and over 100,000 unique website users, with 30% coming from organic searches. We've also gathered over 50% of local organic searches for relevant keywords. We contacted Zahara Consult right before our official launch - with just a single idea and a visionary idea for the future of education. Our team was looking for professional consultancy and niche expertise in marketing. Our goals included building a platform, successfully launch of our first courses, building an audience, gaining recognition and brand awareness, and achieving our KPIs for students and participants in our first educational program. This meant creating a digital presence from the ground up - from website development, through copywriting, overall content, student information, creating and developing social networks, maintaining profiles, creating groups and overall building an active community interested in finance, investment and business. When selecting a vendor, we were looking for a responsible team of professionals that has the niche expertise and understands our industry and the challenges ahead of us. Another important thing for us was to find a dedicated team that would give us special attention and wasn't afraid the run the extra mile with a startup. They have helped us to develop a strong online presence for our academy which lead to amazing results and astonishing growth – from a startup with an ambitious idea to a leading provider of financial education in the region. To achieve that, we received from Zahara Consult a full stack of marketing activities. First, the team did marketing research to make sure that they know everything about the industry, the scope of our work and the strategies that our existing competitors use. After that, the build a marketing strategy that included every aspect of our digital presence - social media, SEO, content, mailing list, community management in the group etc. The SEO activities included: SEO research website wireframing keyword research keyword mapping content strategy technical SEO They also helped us out with the website development and the whole content on the MVP of the platform (copywriting, design, wireframe, SEO structure). We then created a blog together and followed an SEO content strategy - we ranked on the first pages of Google in our country within the first 6 months. The team also helped us out with the execution of the social media strategy, creative copywriting for our ads, engaging content for our groups etc. Publicity, PR activities and media relations too. The project and began to function effectively in December 2020 and by the end of 2021, after almost a year of preparation of marketing activities, we reached over 4,500 course participants. We've worked with a lot of different people from Zahara some of which were: Marketing Experts Business Consultants Social Media Experts Designers Copywriters SEO experts The workflow between the teams was amazing and followed no by a vendor, but by a partnership approach. We were able to get an impressive amount of work done in a short period of time and everyone was very efficient and collaborative. I think Zahara's partnership approach is a great way to collaborate and it really helps to get things done quickly. What's most important, it didn't feel as if we were outsourcing our marketing activities, but as if they were done by an internal team. We found it really impressive that Zahara's team was very active in the marketing process - they've given us a lot of ideas and are always running the extra mile with the execution. Definitely exceeded our expectations.