Arfadia

Yakarta, Indonesia

Despierta la creatividad y las soluciones innovadoras

PT Arfadia Digital Indonesia se estableció el 25 de febrero de 2008 y ha obtenido la aprobación de entidad legal del Ministro de Justicia de la República de Indonesia. La agencia cuenta con la triple certificación ISO, a saber, ISO 9001, ISO 14001. Desde 2008, Arfadia se ha convertido en un socio consultivo basado en IA para marcas en Indonesia y más allá, con más de 120 profesionales en tres oficinas operativas en Yakarta, Bandung y Bali, sirviendo a clientes en más de 50 países. A medida que la IA remodela la forma en que las personas descubren marcas, las empresas deben adaptarse o volverse invisibles. El futuro pertenece a quienes optimizan para el descubrimiento impulsado por IA en todas las plataformas. Arfadia lidera a través de dos enfoques pioneros. OPTIMIZACIÓN DE MOTOR GENERATIVO (GEO). Arfadia ha sido pionera en GEO en Indonesia desde 2023. Su marca se convierte en la respuesta cuando las personas preguntan a plataformas de IA como ChatGPT, Gemini, Perplexity, Claude, Copilot y Grok. El marco propietario RoGEO mide los ingresos generados por la visibilidad de la IA en lugar de métricas de vanidad. OPTIMIZACIÓN DE BÚSQUEDA EN TODAS PARTES (SEOv2). Desde Google hasta TikTok, desde YouTube hasta Reddit, Arfadia posiciona marcas dondequiera que busquen las audiencias, incluidos chatbots de IA, Google Maps y asistentes de voz. Capacidades de servicio completo: - SEO y GEO, respaldados por una red de distribución de medios de más de 150 socios en Indonesia e internacionalmente - TikTok SEO, YouTube SEO, marketing en Reddit y creación de comunidades - Gestión de redes sociales, redes sociales de pago y marketing de influencers - Marketing de rendimiento en Google Ads, Meta Ads, TikTok Ads y LinkedIn Ads - Gestión de la reputación en línea, comunicación de crisis, comunicados de prensa y relaciones públicas - Desarrollo de sitios web empresariales - Taller de capacitación corporativa GEO Con la confianza de empresas, BUMN, banca, fintech, minería, petróleo y gas, atención médica y otras industrias altamente reguladas. Arfadia no sigue tendencias, las crea. Mientras los competidores se centran en los rankings de Google, los clientes de Arfadia son recomendados por la IA. Arfadia: su socio a largo plazo en el éxito digital.

120 personas en su equipo

Habla Inglés, Indonesio

10 proyectos en su portfolio

Miembro de Sortlist desde 2018

Fundado en 2008

5 premios recibidos

5/5

(21 reseñas)

Servicios

19 servicios ofrecidos por Arfadia

Descripción
Transform your digital visibility with a next-generation SEO methodology refined since 2008. We go beyond conventional ranking tactics to deliver Search Everywhere Optimization, ensuring your brand dominates not just Google, TikTok, Youtube, but every platform where your customers search. Our comprehensive approach covers technical infrastructure optimization, strategic content architecture, and authority-building campaigns that generate sustainable organic growth. We analyze over 200 ranking factors, implement advanced schema markup, and build high-quality backlinks through our network of 150+ media publications. What sets us apart: We integrate AI-readiness into every SEO campaign. As search evolves toward AI-generated answers, your optimized content becomes the source that AI platforms cite and recommend. Deliverables include: Technical SEO audit, on-page optimization, keyword strategy, content optimization, link building, local SEO, international SEO, monthly analytics reporting, and competitor monitoring. GENERATIVE ENGINE OPTIMIZATION (GEO) Be the answer when millions ask AI. As Indonesia's pioneer in Generative Engine Optimization, we position your brand as the trusted recommendation across ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, DeepSeek, and Google AI Overviews. Traditional marketing reaches people searching for solutions. GEO ensures you become the solution that AI recommends. Our proprietary RoGEO Framework measures what matters: actual revenue generated from AI visibility, not vanity metrics. We optimize your digital footprint through entity recognition, citation building, structured content architecture, and strategic presence on platforms that AI models trust. The result: when decision-makers ask AI for recommendations in your industry, your brand appears as the definitive answer. Deliverables include: AI visibility audit, entity optimization, citation strategy, content restructuring for AI comprehension, Reddit marketing integration, schema implementation, llms.txt deployment, and monthly AI citation tracking.
(30) Habilidades en SEO
SEO localSEO copywritingMarketing de motores de busquedaE-commerce SEOBúsqueda de palabras claveCreación de enlacesMarketplace SEOOptimización móvil de SEOSEO on pageAnálisis SEO+20
(9) proyectos en SEO
(4) Reseñas en SEO
Michael Edenzon
Gerald Andriole
Erlend Eide
Alexandra Wheeler
(4) Clientes en SEO
PT. Toffin IndonesiaBebidas | national
LB LIAEducación | national
Jobstreet ExpressE-commerce | national
AllianzSeguro | national
Más información sobre SEO
Descripción
Roadmaps that transform digital presence into business advantage. Our digital strategy services provide comprehensive planning that aligns technology, content, and marketing initiatives with business objectives, ensuring every digital investment contributes to measurable outcomes. We begin with thorough assessment: auditing current digital assets, analyzing competitive positioning, understanding customer journeys, and identifying gaps and opportunities. This diagnostic foundation ensures strategies address real challenges rather than assumed problems. Strategy development integrates all digital elements: website and technology infrastructure, content and SEO, paid and organic social, advertising, email, and emerging channels. We prioritize initiatives based on impact potential and resource requirements, creating phased roadmaps that balance quick wins with long-term transformation. Our strategies acknowledge the AI-transformed landscape. As search evolves toward generative AI, as customer expectations shift, as platforms rise and fall, your digital strategy must anticipate and adapt. We build flexibility and future-readiness into every recommendation. Deliverables include: Digital audit and assessment, competitive benchmarking, customer journey mapping, channel strategy, technology recommendations, content strategy, SEO and GEO roadmap, paid media strategy, measurement framework, budget allocation guidance, implementation roadmap, governance recommendations, and ongoing advisory support.
(21) Habilidades en Estrategia digital
Estrategia digitalPlanificación de mediosMedia buyerBranding digitalEstrategia de gamificaciónMarketing entranteMarketing onlineMarketing de motores de busquedaGestión de redes socialesMarketing de Redes Sociales+11
(8) proyectos en Estrategia digital
(4) Reseñas en Estrategia digital
George Hudson
Thomas Ethan
Szymon Sypniewicz
Darius Goore
(4) Clientes en Estrategia digital
LB LIAEducación | national
Jobstreet ExpressE-commerce | national
AllianzSeguro | national
Indonesian Ministry of Energy and Mineral ResourceGobierno y administración | national
Más información sobre Estrategia digital
Descripción
Precision targeting that connects your message with ready-to-act audiences. Our online advertising services maximize digital ad performance across search, social, display, and video channels through strategic planning, creative excellence, and continuous optimization. Digital advertising offers unprecedented targeting capabilities. We leverage these tools to ensure your ad spend reaches prospects most likely to convert: targeting by demographics, interests, behaviors, search intent, and remarketing to past website visitors. Every impression serves strategic purpose. Platform expertise spans the digital ecosystem. Google Ads captures high-intent search traffic and extends reach through display and YouTube. Meta Ads delivers sophisticated targeting across Facebook and Instagram. TikTok Ads reaches engaged audiences through native video formats. LinkedIn Ads connects with professional decision-makers. We select and combine platforms based on where your audience engages. Our optimization process never stops. Continuous A/B testing refines creative elements. Bid adjustments maximize efficiency. Audience insights inform targeting refinements. Performance data shapes ongoing strategy. The result: campaigns that improve over time. Deliverables include: Campaign strategy, audience research and targeting, keyword strategy (search), ad creative development, landing page recommendations, campaign setup and launch, conversion tracking implementation, A/B testing, bid optimization, remarketing campaigns, performance dashboards, and regular optimization reporting.
(16) Habilidades en Publicidad Online
Publicidad en programmaticMarketing de resultadosPublicidad DigitalVisualización webPublicidad para móvilesOnline video advertisingMedios de pagoRetargetingOptimización de ROIPublicidad en redes sociales+6
(7) proyectos en Publicidad Online
(4) Clientes en Publicidad Online
LB LIAEducación | national
Jobstreet ExpressE-commerce | national
Indonesian Ministry of Energy and Mineral ResourceGobierno y administración | national
PT. Asuransi Jiwa ManulifeSeguro | national
Más información sobre Publicidad Online
Descripción
Words that work as hard as you do. Our copywriting services craft persuasive, engaging content across formats: from headlines that capture attention to long-form content that establishes authority, every word is chosen to move your audience toward action. Great copywriting balances art and science. Creative craft produces language that resonates emotionally and reads naturally. Strategic discipline ensures every piece serves business objectives and speaks to audience needs. We bring both to every project. Our copywriting follows the same rigorous 12-step methodology proven across our content operations: Step 1: AI-Powered Research using Claude, ChatGPT, Perplexity, and Gemini to gather comprehensive topic intelligence and identify compelling angles. Step 2: Data Gathering from authoritative sources, with all statistics verified and linked to original references for E-E-A-T compliance. Step 3: Human Writing by professional copywriters who bring natural voice, cultural understanding, and persuasive technique. No AI-generated text. Step 4: Visual Integration with custom infographics, tables, and design elements created by our visual team to enhance engagement. Step 5: Video Integration embedding relevant video content to enhance experience and increase time on page. Step 6: Schema Markup implementing FAQ, Article, HowTo, and other structured data for rich snippet qualification. Step 7: FAQ Creation targeting "People Also Ask" boxes and voice search queries through strategic question-answer content. Step 8: Readability Optimization refining content to Grade 8-9 level using Hemingway Editor for maximum accessibility. Step 9: AI Detection Verification confirming 100% human-written content through Originality.ai and GPTZero. Step 10: Plagiarism Check ensuring 0% duplicate content through Copyscape and Grammarly verification. Step 11: Source Citations linking all claims to authoritative sources for credibility with readers and AI systems. Step 12: SEO Publishing optimizing meta elements, URL structure, internal linking, and technical publishing details. Deliverables include: Website copy, landing page copy, product descriptions, advertising copy, email copy, social media copy, blog posts, long-form articles, whitepapers, case studies, video scripts, and brand messaging.
(16) Habilidades en Copywriting
Escritura académicaCuración de contenidosEdición de contenidoGeneración de contenidosCopywriting creativoCopywriting digitalMarketing de contenidosTraducciónAnálisis de textoRedacción publicitaria+6
(7) proyectos en Copywriting
(4) Clientes en Copywriting
LB LIAEducación | national
Jobstreet ExpressE-commerce | national
Ministry Of Finance IndonesiaGobierno y administración | national
Indonesian Ministry of Energy and Mineral ResourceGobierno y administración | national
Más información sobre Copywriting
Descripción
Earned media that builds lasting credibility. Our public relations services secure coverage across publications your audience trusts, building the third-party validation that influences perception and purchase decisions. We maintain relationships with journalists, editors, and publishers across our network of 150+ media outlets. Indonesian coverage spans tier-one nationals like Kompas and Detik, business publications like Bisnis Indonesia and Kontan, and vertical-specific outlets across industries. International reach extends to publications in USA, UK, Singapore, Thailand, Japan, Korea, and Australia. Our PR approach goes beyond press release distribution. We develop newsworthy angles, craft compelling pitches, and coordinate coverage that tells your story authentically. From product launches to thought leadership positioning, we create narratives that journalists want to share. In the age of AI-powered search, PR has gained new importance. Media mentions provide the authoritative citations that AI systems use to validate and recommend brands. Strategic PR thus serves both traditional reputation building and emerging AI visibility objectives. Deliverables include: PR strategy development, media list building, press release writing, media pitch development, journalist relationship management, interview coordination, coverage monitoring, media placement tracking, crisis communication planning, and monthly coverage reporting.
(20) Habilidades en Relaciones Públicas (RRPP)
Relaciones públicas internacionalesrelaciones públicas en líneaCampaña de relaciones públicasEstrategia de relaciones públicasDossier de prensacomunicación públicaRelaciones Públicas (RRPP)Relaciones públicas B2BRelaciones públicas digitalesRelaciones públicas ecológicas+10
(6) proyectos en Relaciones Públicas (RRPP)
(4) Clientes en Relaciones Públicas (RRPP)
LB LIAEducación | national
AllianzSeguro | national
Indonesian Ministry of Energy and Mineral ResourceGobierno y administración | national
PT. Asuransi Jiwa ManulifeSeguro | national
Más información sobre Relaciones Públicas (RRPP)
Descripción
Digital headquarters built for growth. We design and develop websites that serve as the foundation of your online presence: visually compelling, technically sound, and optimized for both user experience and search visibility. Our approach integrates design and development from the start. UX research identifies user needs and behaviors, informing information architecture that guides visitors toward conversion. Visual design creates compelling aesthetics that reinforce brand identity. Development transforms designs into fast, secure, responsive websites. We build on platforms matched to your needs: custom development for unique requirements, WordPress for content-rich sites requiring easy updates, Webflow for design-forward projects, or Shopify for e-commerce. Technology decisions consider current requirements and future scalability. Every website we create is optimized for performance. Fast loading speeds improve user experience and search rankings. Responsive design ensures flawless display across devices. SEO-ready architecture provides the foundation for organic visibility. Security implementations protect your business and visitors. Deliverables include: Discovery and requirements gathering, information architecture, wireframing, visual design, responsive development, CMS integration, third-party integrations, content migration, SEO setup, performance optimization, security configuration, quality assurance testing, deployment, and training.
(18) Habilidades en Creación de Sitios Web
Desarrollo Back-endDesarrollo front endDiseño responsivoDiseño web para negocios pequeñosDesarrollo de un sitio webOptimización de un sitio webRenovación del sitio webContenido webPágina web multilingüePáginas showcase+8
(4) proyectos en Creación de Sitios Web
Reseña en Creación de Sitios Web (1)
Jordan Samuel
(4) Clientes en Creación de Sitios Web
LB LIAEducación | national
Ministry Of Finance IndonesiaGobierno y administración | national
Indonesian Ministry of Energy and Mineral ResourceGobierno y administración | national
PT. Asuransi Jiwa ManulifeSeguro | national
Más información sobre Creación de Sitios Web
Descripción
Campaigns engineered for measurable business results. Our advertising services span strategy, creation, and optimization across digital and traditional channels, always with relentless focus on return on investment. We approach advertising as performance marketing. Every campaign begins with clear objectives and success metrics. Creative development is informed by audience insights and competitive analysis. Media placement prioritizes efficiency alongside reach. Continuous optimization improves results throughout campaign lifecycles. Digital advertising capabilities include search campaigns capturing active demand, display campaigns building awareness, video campaigns telling stories, social advertising reaching targeted demographics, and retargeting campaigns recapturing interested prospects. We manage platforms including Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and YouTube Ads. Traditional advertising expertise complements digital: print campaigns, outdoor advertising, radio spots, and broadcast integration where appropriate. We evaluate each channel objectively based on its ability to reach your audience cost-effectively. Deliverables include: Advertising strategy, campaign planning, audience targeting, creative development, media buying, A/B testing, landing page recommendations, conversion tracking, campaign optimization, competitive monitoring, and transparent performance reporting.
(27) Habilidades en Publicidad
Display marketingServicio completoPublicidad de pago por clicCampaña de publicidadProducción de publicidadPublicidad DigitalEmpresa gráfica publicitariaPublicidad de guerrillaDiscurso publicitarioPublicidad B2B+17
(3) proyectos en Publicidad
(3) Clientes en Publicidad
AllianzSeguro | national
Indonesian Ministry of Energy and Mineral ResourceGobierno y administración | national
PT. Asuransi Jiwa ManulifeSeguro | national
Más información sobre Publicidad
Descripción
Strategic allocation that maximizes every marketing dollar. Our media planning services determine the optimal mix of channels, timing, and budget distribution to reach your target audience with maximum efficiency and impact. Effective media planning begins with audience understanding. Where do your prospects spend attention? What content do they consume? When are they most receptive? We answer these questions through data analysis and market research, building audience profiles that inform channel selection. We evaluate opportunities across the full media landscape: digital channels including search, social, display, and video; traditional channels including print, outdoor, radio, and television where relevant; and emerging platforms presenting early-mover advantages. Recommendations balance reach, frequency, cost efficiency, and strategic fit. Our plans include detailed implementation guidance: flight schedules, budget allocation by channel and period, creative requirements, and tracking frameworks. You receive not just strategy but actionable roadmaps ready for execution. Deliverables include: Audience analysis, media landscape assessment, channel evaluation and selection, budget allocation modeling, flight scheduling, reach and frequency projections, creative specifications by channel, measurement framework, and optimization recommendations.
(7) Habilidades en Planificación de medios
Media buyerMonitoreo de mediosEstrategia de mediosMedios offlineNuevos mediosPlanificación estratégicaCobertura de Medios
(5) proyectos en Planificación de medios
(4) Clientes en Planificación de medios
LB LIAEducación | national
Jobstreet ExpressE-commerce | national
AllianzSeguro | national
Indonesian Ministry of Energy and Mineral ResourceGobierno y administración | national
Más información sobre Planificación de medios
Descripción
Build communities that become customers. Our social media services transform your presence across platforms into an engine for awareness, engagement, and conversion through strategic content, authentic interaction, and data-driven optimization. We manage the complete social ecosystem: Instagram for visual storytelling, TikTok for viral reach, LinkedIn for professional credibility, Facebook for community building, X for real-time engagement, and YouTube for long-form impact. Each platform receives native strategy respecting its unique algorithm and user expectations. Content creation spans formats: feed posts that stop scrolls, stories that build daily connection, reels and shorts that capture attention, carousels that educate, and live content that humanizes your brand. Our creative team produces platform-optimized content while maintaining consistent brand voice. Beyond posting, we build genuine community. Our community managers respond to comments, engage with followers, participate in conversations, and transform passive audiences into active advocates. This human touch distinguishes meaningful social presence from automated broadcasting. Deliverables include: Social media strategy, content calendar development, content creation (graphics, videos, copy), scheduling and publishing, community management, hashtag strategy, trend monitoring, competitor analysis, paid social coordination, influencer collaboration support, and monthly performance analytics.
(18) Habilidades en Redes Sociales
Análisis SMCrecimiento en redes socialesGestión de redes socialesMarketing de Redes SocialesFacebook business managerConsultoría de Redes SocialesPlaneación de Redes SocialesVideo producción para Redes SocialesOptimización del alcance en facebookCampaña de filtros de instagram+8
(4) proyectos en Redes Sociales
Reseña en Redes Sociales (1)
Richard Mason
(4) Clientes en Redes Sociales
PT. Toffin IndonesiaBebidas | national
AllianzSeguro | national
PT. Asuransi Jiwa ManulifeSeguro | national
MCA IndonesiaSin fines de lucro | international
Más información sobre Redes Sociales
Descripción
Define what makes you unmistakably you. Our branding and positioning services build strategic foundations that differentiate your business, resonate with target audiences, and guide all subsequent marketing efforts. We approach branding as business strategy made visible. Before designing anything, we conduct deep discovery into your market, competitors, customers, and organizational culture. This research reveals positioning opportunities: the unique space you can credibly own in your customers' minds. From strategic positioning, we develop comprehensive brand identities. Visual systems including logos, colors, and typography create instant recognition. Verbal identities including voice, messaging, and taglines ensure consistent communication. Together, these elements form cohesive brand experiences across every touchpoint. Great brands are not just seen and heard; they are felt. We craft brands that forge emotional connections, transforming customers into advocates who choose you not just for what you do, but for what you represent. Deliverables include: Brand discovery and research, competitive positioning analysis, brand strategy development, positioning statement, value proposition, brand architecture, visual identity system (logo, colors, typography), brand voice and messaging guidelines, brand book documentation, and launch planning.
(30) Habilidades en Branding y posicionamiento de marca
Diseño de marcaIdentidad de marcaNaming de marcaImagen corporativaImagen de marca del empleadorDiseño de la identidad corporativaBranding digitalBranding internacionalBranding corporativoIdentidad visual+20
(3) proyectos en Branding y posicionamiento de marca
(3) Clientes en Branding y posicionamiento de marca
PT. Toffin IndonesiaBebidas | national
PT. Asuransi Jiwa ManulifeSeguro | national
MCA IndonesiaSin fines de lucro | international
Más información sobre Branding y posicionamiento de marca

Equipo

120 miembros en el equipo de Arfadia

HistoriaFrom 5 people in 2008 to 120+ professionals across Jakarta, Bandung and Bali today. More than colleagues, we are a team united by a shared interest in digital. One culture: honest communication, genuine teamwork, and full commitment to client outcomes. Partner with Arfadia and you gain a team that treats your wins as o

Premios

Arfadia fue galardonado 5 veces

Best Social Media Agency and Most Engaged Brand, MIX Marketing Communications (SWA Media Group), for the BPJS Ketenagakerjaan campaign2019-11-30Digital Agency

IPRAS Award, Runner-up Most Inspirational PR Program, The 5th Indonesia Public Relations Award and Summit (SPS), for the Gerakan Potong 10% Kementerian ESDM campaign2016-11-01Performance Marketing, PR Campaign

OHSAS 18001: 20072021-03-01

ISO 14001: 20042021-03-01

Reseñas

21 reseñas de Arfadia

5/5

(21 reseñas)

Richard MasonCEO en Northern Star Mortgage Fund

5/5

Reseña verificada

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?Enhancing our social media presence and ensuring consistent, interesting content across all platforms was the primary goal of our partnership.

¿Qué es lo que más has disfrutado durante la colaboración?What I enjoyed most was the Arfadia team's proactive approach and creativity. They not only maintained our social media accounts but also brought fresh ideas that resonated with our audience.

¿Hay algo en lo que podrían mejorar?One area for improvement could be the inclusion of more analytics reporting to track engagement and growth over time. This would help us better understand our audience and refine our strategies.

Richard Mason recomienda esta agencia

ServicioRedes Sociales

SectorOtros

Equipo1 - 10

Darius GooreCEO en Sui Foundation

5/5

Reseña verificada

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?The objective of our collaboration was to establish a clear and effective content strategy that would enhance our brand messaging and engage our audience more effectively.

¿Qué es lo que más has disfrutado durante la colaboración?The Arfadia team's knowledge and inventiveness were what I valued most; they assisted us in identifying important themes and subjects that appealed to our target audience, which led to a well-organized and powerful content strategy. Their cooperative style made the process both pleasurable and effective.

¿Hay algo en lo que podrían mejorar?One area for improvement could be to offer more regular updates on content performance metrics. This would help us better understand the impact of our strategies and adjust as needed.

Darius Goore recomienda esta agencia

ServicioEstrategia digital

SectorBanca y finanzas

Equipo11 - 50

Alex WastonCEO en The Rent Shop

5/5

Reseña verificada

Presupuesto

Calidad

Entrega en plazo

Colaboración

¿Cuál era el objetivo de la colaboración?The main objective of our collaboration was to create a comprehensive digital blueprint that would streamline our digital operations and enhance our online presence.

¿Qué es lo que más has disfrutado durante la colaboración?What I enjoyed most was the Arfadia team's innovative approach and deep understanding of digital ecosystems. They provided insightful recommendations and tailored strategies that perfectly aligned with our business goals. Their collaborative process made it easy for us to implement changes effectively.

¿Hay algo en lo que podrían mejorar?One area for improvement could be the addition of more hands-on workshops during the implementation phase. This would help clients feel even more empowered and confident in executing the strategies developed.

Alex Waston recomienda esta agencia

ServicioEstrategia digital

SectorPropiedad inmobiliaria

Equipo51 - 200

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Contacto

Datos de contacto de Arfadia

Detalles

Sede centralArfadia, Raudha Building, Jalan Kuningan Barat II, Kuningan Barat, Jakarta, Indonesia
Candi Digital Agency, Gang Mecutan 7, Jimbaran, Badung Regency, Bali, Indonesia
cibis nine, Jalan Raya Cilandak KKO, RT.13/RW.5, East Cilandak, South Jakarta City, Jakarta, Indonesia