Labbrand
Ihre Marke ist Ihre Stärke
Willkommen bei Labbrand! Die einzige globale Markenberatung mit Hauptsitz in China. Wir bieten systematische Markenentwicklung von Ende zu Ende. Bei Labbrand glauben wir, dass Ideen mächtig sind und Branding Ideen zum Leben erweckt und die Wirkung optimiert. Unser Ziel ist es, Menschen als Gemeinschaft rund um diesen Glauben zu vereinen, zusammen mit unseren Kunden und Partnern, um sie auf ihrer Markenreise zu begleiten. Mit Expertise in Forschung, Strategie, Naming, Design, Markenerlebnis & Markenkultur ermöglicht Labbrand Kunden, wirkungsvolle Marken aufzubauen und einen Unterschied auf dem Markt zu machen. Heute hat sich das Unternehmen erfolgreich zu einem multinationalen Beratungsunternehmen entwickelt, das von 5 globalen Niederlassungen in Shanghai (Hauptsitz), Paris, New York, Singapur und Malaysia aus tätig ist. Mit einem robusten Portfolio und einem dynamischen globalen Team wird Labbrand weltweit als Branchenführer und vertrauenswürdiger Partner für renommierte Marken in allen Branchen anerkannt. Wir arbeiten mit globalen Organisationen zusammen, um Markenstrategie, kreative Erfahrung und Kultur als Teil umfassender Markensysteme zusammenzubringen. Wir nutzen Branding-Methoden, um: - Ihre Identität aufzubauen - Ihre Produkte, Dienstleistungen und Kommunikation zu differenzieren - Ihr gesamtes Markenerlebnis - Ihre Fähigkeit zur Umsetzung mit Richtlinien, Unternehmenskultur und Entwicklungsplan für alle Teams im Unternehmen zu stärken 80 Personen im Team
Spricht Englisch, Chinesisch, Französisch, Deutsch, Japanisch... Mehr anzeigen
44 Projekte in ihrem PortfolioArbeitet remote auf der ganzen Welt
Sortlist Mitglied seit 2014
Gegründet 2005
27 Auszeichnung*en erhaltenDienstleistungen
16 Dienstleistungen angeboten von Labbrand
Beschreibung We offer a unique research solution suite (cultural, qualitative and quantitative) that creates strong foundation for innovation, brand experience and management. We ensure to deliver the value of research. We develop clear and actionable strategies that translate into business and brand equity growth. We provide comprehensive Verbal services for brands to achieve most optimal and attractive solutions for effective brand impact. We guarantee the name is safe to use, registrable and ownable. Our designers engage effectively with stakeholders and brands, going beyond expectations with passion to ultimately create impact through design.Skills in Markenbildung & Positionierung (18) NamingBranded ContentMarkenarchitekturBrand IdentityMarkenbenennungPositionierungDigital BrandingRebrandingBrand EntwicklungMarke Buchgestaltung+8Referenzen in Markenbildung & Positionierung (30) Bewertung in Markenbildung & Positionierung (1) Lu LiuKunden in Markenbildung & Positionierung (4) BluephaArzneimittel & BiotechChunyueLebensmittel | nationalbooking.comReise & FreizeitDiorBeauty
Erfahren Sie mehr über Markenbildung & PositionierungBeschreibung Labbrand’s packaging design solutions go beyond visuals—we craft brand-driven, culturally relevant designs that stand out on shelf and connect with consumers. From single SKU to full portfolio design strategy, we deliver impactful, expandable, and consistent packaging that strengthens brand perception, drives product innovation, and enhances consumer experience.Skills in Verpackungsdesign (10) Verpackung EntwicklungBranding PositionierungVerpackungsetikettenLebensmittelverpackungNicht-LebensmittelverpackungKreative VerpackungIndividuelle VerpackungEinzelhandelsverpackungProduktverpackungGetränkeverpackungReferenzen in Verpackungsdesign (3) Bewertung in Verpackungsdesign (1) RONALD DRIEDUITEKunden in Verpackungsdesign (3) DodieHaushaltsproduktePetit BateauKleidung & AccessoiresThe Coca Cola CompanyGetränke
Erfahren Sie mehr über VerpackungsdesignBeschreibung We help brands unlock growth through data-led, future-ready digital strategies that align business objectives with customer needs. Our digital strategy services encompass transformation roadmaps, brand positioning, and go-to-market planning—powered by deep digital insights and marketing research. With proven expertise in digital transformation, branding, and innovation prototyping, we design actionable strategies that connect the dots between your brand, technology, and audience. Whether you're launching a new offering or recalibrating your digital presence, we deliver tailored solutions that accelerate decision-making and drive measurable impact across channels. From C-suite alignment to agile execution, we act as a strategic partner focused on long-term brand value and digital excellence.Skills in Digitale Strategie (7) Digitale StrategieDigitale TransformationDigital BrandingMarketingforschungDigital Asset ManagementDigitales MarketingWeb-MarketingReferenzen in Digitale Strategie (5) Kunden in Digitale Strategie (4) Harley-DavidsonAutomobilETROKleidung & Accessoires | internationalShopifyE-CommercePetit BateauKleidung & Accessoires
Erfahren Sie mehr über Digitale StrategieBeschreibung Our advertising service merges strategic creativity with media precision to deliver performance-driven campaigns across digital, social, programmatic, and traditional channels. From brand campaigns to direct-response advertising, we develop audience-centric messaging backed by analytics and A/B testing to maximize ROI. Clients trust us to align ad strategy with brand and business goals—whether that’s driving awareness, acquisition, or conversion.Skills in Werbung (15) Display MarketingFull-ServiceWerbekampagneWerbung ProduktionGrafische WerbungWerbe-PitchB2B WerbungBusiness-Werbungdigitale Medien WerbungAußenwerbung+5Referenzen in Werbung (3) Kunden in Werbung (3) HiltonKrankenhäuser & GesundheitswesenKidslandEinzelhandelAlipaySoftware & Computerservice
Erfahren Sie mehr über WerbungBeschreibung Our Web Application service empowers businesses to design, develop, and deploy scalable digital platforms with speed and precision. From early-stage prototyping and UI/UX design to full-stack development, CI/CD integration, and DevOps automation, we offer end-to-end capabilities tailored to your product and infrastructure needs. We specialize in building progressive web apps, enterprise dashboards, and data-driven platforms that are secure, responsive, and built for long-term growth. With deep expertise in software architecture, testing, and agile delivery, we help startups and enterprises alike bring complex digital products to market faster—without compromising on quality or scalability. Ideal for companies seeking a development partner who understands both the code and the business logic behind web innovation.Skills in Webanwendung (8) CI IntegrationDevOps AutomationDevOps ImplementierungFull Stack EntwicklungWeb PrototypingQualitätssicherungSoftware ArchitectureWebanwendungReferenzen in Webanwendung (3) Kunden in Webanwendung (3) ETROKleidung & Accessoires | internationalShopifyE-CommerceFliggyReise & Freizeit
Erfahren Sie mehr über WebanwendungBeschreibung Labbrand is a global brand innovation agency; we strategically guide our client partners in their innovation journey from insights gathering to strategic implications and creative implementation. Stemming from our unique in-house research capabilities, we identify customer-centric insights and transform them into business growth opportunities and brand strategies. What sets Labbrand apart is our brand-led approach to innovation: we support our client’s growth strategies with a human-centric approach turning ideas into an innovative product or service brand that resonates with target customers and end consumers. As a global agency headquartered in Shanghai, we are uniquely positioned in the most dynamic place for innovation and speed into market.Skills in Innovation (7) Sensory MarketingCustomer-Pains-Discoverydigitale Signatur Workflowdisruptive InnovationWeltneuheitInnovationsmanagementFührungstrainingReferenzen in Innovation (8) Kunden in Innovation (4) BluephaArzneimittel & BiotechHarley-DavidsonAutomobilChunyueLebensmittel | nationalETROKleidung & Accessoires | international
Erfahren Sie mehr über InnovationBeschreibung At Labbrand, a world-renowned market research agency, we are strategic guides in addition to being skilled data analysts. Our team of semiologists, qualitativists, quantitativists, ethnographers, sociologists work hand in hand with brand strategists, advertisers, designers, and digital experts to output strategic insights that serve as the foundation for brand innovation. We dive deep into consumer insights, market trends, and cultural analysis to provide our clients with insights for brand Innovation, brand experience and brand management.Skills in Marktforschung (2) MarktausweitungVerbrauchermarketingReferenzen in Marktforschung (11) Kunden in Marktforschung (4) booking.comReise & FreizeitDiorBeautyETROKleidung & Accessoires | internationalSchindlerUnterhaltungselektronik | national
Erfahren Sie mehr über MarktforschungBeschreibung Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact. Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market.Skills in Grafische Identität (1) Identity DesignReferenzen in Grafische Identität (3) Kunden in Grafische Identität (3) Club Med JoyviewReise & FreizeitFliggyReise & FreizeitKidslandEinzelhandel
Erfahren Sie mehr über Grafische IdentitätBeschreibung We craft data-driven content strategies that align brand voice with business goals—ensuring every asset drives measurable impact across the funnel. From audience segmentation and SEO content planning to channel mapping and editorial governance, our team builds scalable content ecosystems tailored to your market, industry, and growth stage. Whether you're launching a new brand, entering new regions, or looking to increase organic visibility and engagement, we develop actionable content roadmaps that integrate performance insights, keyword intelligence, and storytelling craft to elevate relevance and ROI. Our content strategies power everything from campaign messaging and website architecture to thought leadership and always-on content engines.Skills in Content-Strategie (8) StorytellingSoziale InhaltsstrategieBlogging StrategieContent Werbungmehrsprachige InhalteShareable ContentSpezifikation SchreibenZielgruppe DefinitionReferenzen in Content-Strategie (8) Kunden in Content-Strategie (4) DanoneGetränkeClub Med JoyviewReise & FreizeitHilton Maldives Amingiri Resort & SpaReise & FreizeitLa Festa Phu QuocAnderes
Erfahren Sie mehr über Content-StrategieBeschreibung We select the most suitable media platforms for the brand’s communication campaigns and plan the allocation of communication budgets across different media channels to maximize the brand's reach and impact. From strategy to execution, our target audience insight, channel strategy and performance tracking put ROI at the core of our creative solution. We manage the brand's social media presence across various platforms, including WeChat, Weibo, RED, TikTok, and Instagram. Our services encompass developing tailored social media strategies, crafting content, scheduling and publishing posts, engaging with the audience, and monitoring social media performance. The aim is to build a strong online community, increase brand awareness, and foster customer engagement.Skills in Social Media (9) SM AnalytikSocial-Media-StrategieSocial Media ManagementSocial Media MarketingSocial Media BeratungSocial Media PlanningSocial Media Video ProductionSocial Media-AnalyseSocial Media TrainingReferenzen in Social Media (3) Kunden in Social Media (3) BluephaArzneimittel & BiotechETROKleidung & Accessoires | internationalPetit BateauKleidung & Accessoires
Erfahren Sie mehr über Social Media
Team
80 Mitglieder in Labbrand's Team
GeschichteLabbrand was founded in 2005 by Vladimir Djurovic in Shanghai, China, with an aspiring belief that branding has a positive power. At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact.
Auszeichnungen
Labbrand wurde 27 Mal ausgezeichnet
Labbrand Best Luxury Brand Experience Consultancy in Southeast Asia 20242024-08-01
XCMG Construction Machinery Co., Ltd. and LABBRAND 2022 Transform Awards Asia silver award2022-11-01Best localization of an international brand
Petit Bateau and MADJOR 2022 Transform Awards Asia gold award2022-11-01Best localisation of an international brand
2022 Transform Awards Asia gold award Lanvin Group and Labbrand2022-11-01Best brand evolution (corporate)
Bewertungen
2 Bewertungen für Labbrand
5/5
(2 Bewertungen)
RD
RONALD DRIEDUITEGeneral Manager bei Lotus Bakeries
DienstleistungVerpackungsdesign
SektorLebensmittel
Team1001 - 5000
We worked with Labbrand on a consumer research testing our evolving packaging, Labbrand also created the Chinese name of Lotus and of the Biscoff biscuit product. I have great memories of our collaboration, we progressed smoothly through project milestones, building insights and actionable recommendations along the way. Looking at a new product introduction we will be working again with Labbrand!
LL
Lu LiuMarketing Director bei MADJOR
DienstleistungMarkenbildung & Positionierung
Was war das Ziel Ihrer Zusammenarbeit?We need a professional branding agency to help organize brand development structure
Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?Labbrand had a clear path to achieve the goal
Lu Liu empfiehlt diese Agentur
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Kontakt
Kontaktdetails von Labbrand
Details
- HeadquarterLabbrand China Consulting, Putuo, China
- Paya Lebar Link, LABBRAND - A Global Branding Agency (Singapore), Singapore
- Labbrand, Broadway, New York, NY, USA