ZAli Digital
Paid media built to grow US eCommerce, DTC and Shopify brands profitably
Most eCommerce brands don't have a traffic problem. They have a profit problem: ad spend climbs while new-customer margins shrink. Zali Digital exists to fix that. We are a performance marketing agency for direct-to-consumer and Shopify brands, with the United States as our primary market and clients internationally. Our work covers Meta (Facebook and Instagram) advertising, Google Ads and PPC (Search, Shopping and Performance Max), paid social on TikTok and Snapchat, media buying, Shopify and eCommerce marketing, conversion rate optimization, and marketing analytics with GA4, Meta Pixel and Conversions API. Engagements begin with a structured audit of your ad accounts, tracking and storefront. From there we set one commercial target, such as new-customer acquisition cost or contribution margin, and build the campaign structure, creative testing and budget allocation around it. Reporting stays plain and tied to that number. Zali Digital is led by founder Zulfiqar Ali, a Meta Certified Media Buying Expert and Google Ads certified marketer with more than 12 years in marketing, 7 of them running paid media. Over that time he has managed upwards of $50M in ad spend for 200+ brands. Clients work with him directly. Published US work includes a fashion brand scaled on Meta Ads and an apparel brand whose Shopify store and funnel were rebuilt before spend increased. Full case studies are at zalidigital.com/work. Headquartered in Lahore, Pakistan, and working remotely with brands across the US, UK and Europe. 10 people in their team
Speaks English
2 projects in their portfolioWorks remotely across the globe
Sortlist member since 2026
Founded in 2026
No review yetBe the first to write one
Services
6 services offered by ZAli Digital
Description Every engagement starts with a strategy audit: ad accounts, tracking, store and offer. From that we set one commercial goal, map which channels and funnel stages should carry it, and lay out a 90-day test-and-scale plan. The strategy is reviewed against real numbers each month rather than set once and left alone.Skills in Digital Strategy (2) Performance MarketingDigital Marketing Strategy
Learn more about Digital StrategyDescription Paid search and paid social for eCommerce and DTC brands, run against new-customer acquisition cost and margin. On Google we build Search, Shopping and Performance Max campaigns around your most profitable products. On Meta (Facebook and Instagram) we run full-funnel prospecting, catalog retargeting and structured creative testing, with TikTok and Snapchat added where the audience fits. Tracking is checked first (GA4, Meta Pixel, Conversions API) so budget decisions rest on reliable data.Skills in Online Advertising (6) RemarketingPay Per Click MarketingFacebook AdsAdwordsGoogle AdvertisingGoogle ShoppingWork in Online Advertising (1) Client in Online Advertising (1) USA Fashion Brand (confidential)Retail
Learn more about Online AdvertisingDescription Paid social that sells, not just reaches. We run Meta (Facebook and Instagram) campaigns with a clear funnel: broad and lookalike prospecting, engagement audiences in the middle, and catalog-driven dynamic retargeting at the bottom. Creative is tested continuously, from UGC-style videos to offer-led statics, and budget moves toward what lowers new-customer cost. TikTok and Snapchat are added when the product and audience suit them.Skills in Social Media (8) Facebook AdsSocial Media MarketingTiktokInstagram AdvertisingSnapchatSocial Media AdvertisingSocial Media AdsSocial Media AdsWorks in Social Media (2) Clients in Social Media (2) USA Apparel Brand (confidential)RetailUSA Fashion Brand (confidential)Retail
Learn more about Social MediaDescription Growth for eCommerce and Shopify brands comes from more than ads. We look at the full path to purchase: collection and product-page structure, offers, landing pages and checkout friction, then run conversion rate optimization tests alongside paid media so each visitor is worth more. Every recommendation is tied to a measurable commercial outcome such as conversion rate, average order value or new-customer acquisition cost.Skills in Growth Marketing (5) Conversion Rate OptimizationGrowth MarketingShopifyPerformance MarketingeCommerce MarketingWork in Growth Marketing (1) Client in Growth Marketing (1) USA Apparel Brand (confidential)Retail
Learn more about Growth MarketingDescription Media buying and planning across Meta, Google, TikTok and Snapchat. Rather than fixed channel splits, we shift budget toward whichever platform is delivering the best marginal return at that moment, separate full-price and promotional activity so they do not compete, and plan spend around launches and seasonal peaks. The founder has managed $50M+ in paid media across 200+ brands.Skills in Media Planning (2) Media PlanningMedia Buying
Learn more about Media PlanningDescription Reliable tracking before any budget decision. We audit and set up GA4, Meta Pixel and Conversions API, fix attribution gaps between ad platforms and Shopify, and build reporting around the numbers that matter to the business, such as new-customer acquisition cost, contribution margin and ROAS by funnel stage.Skills in Web analytics/Big data (4) Marketing AnalyticsGoogle AnalyticsConversion TrackingWeb Analytics
Learn more about Web analytics/Big data
Team
10 members in ZAli Digital's team
StoryZali Digital was founded by Zulfiqar Ali after more than a decade in marketing and years of managing paid media for brands at scale. The idea is simple: give growing eCommerce brands senior, hands-on media buying tied to profit, with the founder personally on every account.
Reviews
No review for ZAli Digital yet
Worked with ZAli Digital?
Share your experience with us.
Write a review
Contact
Contact details of ZAli Digital
Details
- 801 New Jersey 73, Marlton, NJ, USA