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weselect – Employer Branding & Recruitment Marketing

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Stockholm, Sweden
Data-driven employer marketing – just like marketing, but built specifically for hiring.
We don't believe in trading long-term attraction for quick wins. Most agencies will sell you applications, we build the reason candidates apply in the first place. We call it Employer Marketing. weselect is a Stockholm employer branding agency that pioneered Employer Marketing – a methodology that fuses long-term Employer Branding with performance-driven Recruitment Marketing, so brand investment and hiring results live on the same P&L instead of fighting each other for budget. Creative edge meets data precision: Employer Branding grounded in real candidate insight, content built to perform in paid social, and campaigns measured against cost-per-hire – not just impressions. The result for 600+ employers: a talent pipeline that gets stronger every quarter you invest, not weaker the moment you pause the ads.
30 people in their team
Speaks Swedish, English
2 projects in their portfolio
Sortlist member since 2023
Founded in 2011
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Services

6 services offered by weselect – Employer Branding & Recruitment Marketing

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  • Description
    weselet is an employer branding agency in Stockholm that helps companies define what makes them attractive as an employer and turn it into content, campaigns, and candidate experiences that perform. We build Employer Value Propositions (EVPs) grounded in employee research and labor-market data, then activate them across social media, career sites, and recruitment campaigns. Services include employer brand strategy, target audience analysis, content production, career site copy, and ongoing check-ins. Best for: scale-ups, mid-market and enterprise employers who want to increase the visibility or strengthen their employer brand.
    Skills in Branding & Positioning (6)
    Employer BrandingCorporate Identity DesignEmployer BrandEVPTarget Market DefinitionEVP Development
    Works in Branding & Positioning (2)
    How We Made Epidemic Sound the #1 Employer of Choice for Tech Talent - Branding & Positioning
    How we help Dryft attract and recruit skilled craftsmen - Branding & Positioning
    Clients in Branding & Positioning (2)
    Epidemic SoundSoftware & Computer Services
    DryftConstruction
    Learn more about Branding & Positioning
  • Description
    weselect's recruitment software connects employer branding campaigns, career pages, and applicant tracking into one seamless candidate flow. Built in-house, the platform handles job distribution, career-site publishing, candidate capture, and campaign analytics – so marketing spend, application data, and hiring outcomes all live in one view. Best for: in-house TA teams that want their job ads, career site, and recruitment analytics unified – instead of running campaigns in one tool and tracking results in another.
    Skills in Website Creation (5)
    Recruitment SoftwareATSCandidate experienceCareer Page DesignCampaign tracking
    Learn more about Website Creation
  • Description
    weselect manages employer branding and recruitment marketing projects end-to-end for Swedish employers – coordinating strategy, content, paid media, and hiring delivery across teams, markets, and stakeholders. Each client is paired with a dedicated project lead who owns timeline, budget, channel mix, and reporting. We run everything from single-role recruitment campaigns to multi-quarter EB rollouts spanning HR, marketing, communications, and external creative partners. Because our project managers sit inside an agency that also owns the content production, paid-social execution, and recruitment software, handoffs disappear – what would normally take three vendors and a steering group becomes a monthly check-in and one dashboard. What's included: dedicated project lead, kickoff and discovery, briefing and stakeholder alignment, content and media production scheduling, campaign launch coordination, monthly reporting against KPIs, and continuous optimization. Available as project-based engagements or ongoing retainers. Best for: in-house HR or talent acquisition teams running multi-channel recruitment programs who need one accountable partner managing the full delivery.
    Skills in Digital Strategy (10)
    Motion GraphicsProject ManagementPost ProductionDigital AdvertisingVideo EditingImage EditingMotion Design 3DMotion GraphicGraphic Design AdvertisingEmployer Brand Content Creation
    Works in Digital Strategy (2)
    How We Made Epidemic Sound the #1 Employer of Choice for Tech Talent - Digital Strategy
    How we help Dryft attract and recruit skilled craftsmen - Digital Strategy
    Clients in Digital Strategy (2)
    Epidemic SoundSoftware & Computer Services
    DryftConstruction
    Learn more about Digital Strategy
  • Description
    weselect runs data-driven social media job advertising and recruitment marketing campaigns for employers across primarily across Sweden. We reach both active and passive candidates on Meta, LinkedIn, TikTok, YouTube, and programmatic display – using audience targeting built from a decade of Nordic recruitment data. Every campaign is optimized continuously against cost-per-application and quality-of-hire, not vanity metrics. As the official job advertising provider for Region Stockholm, we also run high-volume public-sector recruitment campaigns at scale. Best for: employers who need to fill volume roles fast, reach passive candidates, or who have tried generic job boards and want measurable paid-social performance instead.
    Skills in Advertising (5)
    Full-ServiceOut Of Home AdvertisingDigital Media AdvertisingSocial Media AdvertisingContent Development
    Works in Advertising (2)
    How We Made Epidemic Sound the #1 Employer of Choice for Tech Talent - Advertising
    How we help Dryft attract and recruit skilled craftsmen - Advertising
    Clients in Advertising (2)
    Epidemic SoundSoftware & Computer Services
    DryftConstruction
    Learn more about Advertising
  • Description

    No description provided for this service.

    Work in Social Media (1)
    How we help Dryft attract and recruit skilled craftsmen - Social Media
    Client in Social Media (1)
    DryftConstruction
    Learn more about Social Media
  • Description

    No description provided for this service.

    Works in Content Strategy (2)
    How We Made Epidemic Sound the #1 Employer of Choice for Tech Talent - Content Strategy
    How we help Dryft attract and recruit skilled craftsmen - Content Strategy
    Clients in Content Strategy (2)
    Epidemic SoundSoftware & Computer Services
    DryftConstruction
    Learn more about Content Strategy
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Team

30 members in weselect – Employer Branding & Recruitment Marketing's team

StoryWe know that great companies need great people in order to grow. That’s why we’ve made it easier than ever to attract and hire top talent.Our mission is to transform recruitment through technology, data-driven insights, and a commitment to excellence. Together, we'll shape the future of Employer Marketing.
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Details

  • HeadquarterStockholm, Sweden