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InBold

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Copenhagen, Denmark
STORIES ARE BETTER SHARED
We are InBold We’re a strategic, innovative, and creative communications agency driven by one key belief: Stories are better shared . We find, create, and reimagine stories for brands, making sure these stories resonate with the right audience, and deliver them precisely, anywhere they need to go, from the news article to the social media screen to the public square. We create transformative brand stories, and we deliver them precisely. InBold. We help brands from across the world connect to Nordic audiences and help Nordic brands connect to global audiences. InBold develops brand and communication strategies, provides consultation, masters creativity, and carries out communication activities in the Nordics, Southeast Asia, and globally. We offer services within brand activation, social and digital media, production, events, influencer marketing, and PR. More about our key offerings: Brand Messaging : From brand creation to key messaging and campaigns, we help brands engage with audiences consistently, creatively, and effectively. Public Relations : We are experienced brand custodians, shaping narratives and helping brands communicate to audiences exactly as they intend. Scandinavian Specialists : With teams in Sweden, Norway, and Denmark, we help brands from across the world connect to Nordic audiences and help Nordic brands connect to global audiences. Digital : We are digital natives who deliver stories with the precision and scaled efficiency brands need in today’s extremely fast-moving information space. Media: We offer storytelling based content strategy development and execution from content creation, to managing and moderating community, paid media and social media channels. Global Production Power : Our 24/6 global production team delivers efficient, scaled, on-time solutions for brands of all kinds across the world. Influencer Marketing & Events : We specialize in creating unique influencer campaigns and events that capture and hold the audience's attention.
160 people in their team
Speaks Danish, English, Norwegian, Swedish, Finnish... See more
76 projects in their portfolio
10 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2004
10 awards conferred
Open website

Services

33 services offered by InBold

Description
We plan and run marketing for local, Nordic and global brands. Strategy, creative, media and production sit under one roof, with teams in Copenhagen, Stockholm, Oslo and Saigon. That gives you one partner from the first brief to the final report. We measure results against the goals we agree with you, and we adjust along the way.
Skills in Marketing (28)
Crisis Management
Sustainable Marketing
Ethnic Marketing
Operational Marketing
Luxury Marketing
Marketing Analytics
Marketing Consulting
B2C Marketing
B2B Marketing
Cross Platform Marketing
Works in Marketing (37)
Xomnia - Marketing
Knitting for Olive - Marketing
Kinera - Marketing
Clipper - Marketing
Clients in Marketing (4)
XomniaTechnology Hardware & Equipment
Knitting For OliveClothing & Accessories
KineraReal Estate
ClipperBeverage
Learn more about Marketing
Description
We develop advertising that moves your audience to act. It starts with a clear position and the right media choice. Our creative team writes and designs campaigns for TV, digital, social, print and outdoor. Our own production team then adapts every asset to each market and format, so the campaign stays consistent across the Nordics and beyond.
Skills in Advertising (30)
Copywriting
Trade Marketing
Point of Sale (POS) Display
Infographic Design
Graphic Communication
Social Media Listening
Social Media Strategy
Creative
Billboard Design
Social Media Campaign
Works in Advertising (32)
Xomnia - Advertising
Knitting for Olive - Advertising
A Coca-Cola for a kiss - Advertising
Kinera - Advertising
Clients in Advertising (4)
XomniaTechnology Hardware & Equipment
Knitting For OliveClothing & Accessories
Coca-ColaBeverage
KineraReal Estate
Learn more about Advertising
Description
We build and protect reputation through strategic PR. Our advisors think like journalists and know the Nordic media landscape, so your story reaches the media that matter to your audience. We run press offices, product PR, launches, media training and CEO positioning. When issues or crises hit, we advise at C-level, 24/7. Singapore Airlines has used us as its Nordic PR agency for more than a decade.
Skills in Public Relations (PR) (30)
Content Creation
Social Media Strategy
PR Strategy
Media Relations
Press Kit
PR Coaching
Online Public Relations
PR Consulting
Press Release Copywriting
Online Public Relations
Works in Public Relations (PR) (38)
A Coca-Cola for a kiss - Public Relations (PR)
Hevea - Public Relations (PR)
The Pandora Christmas Workshop - Public Relations (PR)
Go-to-market communication for new ice tea brand - Public Relations (PR)
Reviews in Public Relations (PR) (4)
Thomas Brinch-Møller
G. Portela
Louise Wendelbo
Andreas Holm
Clients in Public Relations (PR) (3)
Coca-ColaBeverage
HeveaPharmaceuticals & Biotech
PandoraClothing & Accessories
Learn more about Public Relations (PR)
Description
A brand is a story. We help you find the one that sets you apart, and make it consistent in everything you say and show. Through research and workshops we define positioning, core narrative and key messages. We then connect them to visual identity and campaigns, so the brand is recognized and remembered. Recent work includes the rebranding of Bikable.
Skills in Branding & Positioning (30)
Brand Strategy
Branded Content
Brand Identity
Storytelling
Brand Positioning
Brand Activation
Visual Identity
B2B Positioning
Ideal Customer Profile Definition
B2C Positioning
Works in Branding & Positioning (47)
Xomnia - Branding & Positioning
Knitting for Olive - Branding & Positioning
A Coca-Cola for a kiss - Branding & Positioning
Kinera - Branding & Positioning
Reviews in Branding & Positioning (2)
Nguyễn Hoàng Nam
Nguyen The Nhat Toan
Clients in Branding & Positioning (4)
XomniaTechnology Hardware & Equipment
Knitting For OliveClothing & Accessories
Coca-ColaBeverage
KineraReal Estate
Learn more about Branding & Positioning
Description
We run concept- and data-driven influencer campaigns for local, Nordic and global brands. We match your brand with the right creators, from micro to mega, and give them a creative framework that keeps content authentic and on brand. We handle negotiation, contracts and approvals, and we report on reach, engagement and ROI using third-party tools. Recent launches include Maybelline with more than 30 Nordic influencers.
Skills in Influencer Marketing (22)
Influencer Strategy
Instagram Influencer
Nano Influencers
Influencer Recruitment
Macro influencers
Snapchat Influencers
Youtube Influencers
Influencer affiliation
Micro Influencers
LinkedIn Influencers
Works in Influencer Marketing (11)
Loreal Maybelline - Influencer Marketing
Clipper - Influencer Marketing
Ooni - Pizza Around the Clock - Influencer Marketing
Go-to-market communication for new ice tea brand - Influencer Marketing
Clients in Influencer Marketing (4)
Maybelline NewYorkBeauty
ClipperBeverage
OoniFood | international
Coca-ColaBeverage | international
Learn more about Influencer Marketing
Description
Our design team creates campaign key visuals, brochures, banners, packaging and presentations. With a 24/7 production team in Copenhagen and Saigon, we also adapt and localize designs for international markets at scale, without losing your brand identity. Nilfisk and Jabra use us for global design and production across many markets.
Skills in Graphic Design (30)
Branding
Design
Visual Identity
Advertising
Point of Sale (POS) Display
Brand Identity
Business Card Design
2D Design
Cartoon Design
Canvas Design
Works in Graphic Design (35)
Xomnia - Graphic Design
Knitting for Olive - Graphic Design
Kinera - Graphic Design
Clipper - Graphic Design
Clients in Graphic Design (4)
XomniaTechnology Hardware & Equipment
Knitting For OliveClothing & Accessories
KineraReal Estate
ClipperBeverage
Learn more about Graphic Design
Description
Some stories need to be experienced. We create events and brand activations that people take part in and talk about afterwards. We handle the full process, from concept and venue to production, PR and influencer invites. Examples include the Marc Jacobs Daisy Love launch in Copenhagen and Stockholm, and a 3D projection show for Coca-Cola Zero Sugar on Culture Night in Copenhagen.
Skills in Event (21)
Event Production
Event Management
Brand Events
Brand Activation
Event Planning
Experiential Marketing
Internal Company Event
Conference Organisation
Immersive Experience
Exhibition Organization
Works in Event (25)
A Coca-Cola for a kiss - Event
Hevea - Event
The Pandora Christmas Workshop - Event
Go-to-market communication for new ice tea brand - Event
Review in Event (1)
Kristian Bye
Clients in Event (3)
Coca-ColaBeverage
HeveaPharmaceuticals & Biotech
PandoraClothing & Accessories
Learn more about Event
Description
We plan, create and manage social media for brands across the Nordics. That covers strategy, content production, community management and paid social. We combine organic content with influencer and KOL partnerships, so your channels build reach and a real community. You get regular reporting on what works and what we change.
Skills in Social Media (30)
Social Media Strategy
Social Media Management
Content Creation
Media Buying
Analytics
B2B Influencer Marketing
Instagram Influencer
Marketing Services
Influencer
SM Analytics
Works in Social Media (33)
Knitting for Olive - Social Media
Clipper - Social Media
Hevea - Social Media
Ooni - Pizza Around the Clock - Social Media
Clients in Social Media (4)
Knitting For OliveClothing & Accessories
ClipperBeverage
HeveaPharmaceuticals & Biotech
OoniFood | international
Learn more about Social Media
Description
We build visual identities that make a brand recognizable in every channel. Logo, typography, color, imagery and tone come together in one system. We document it in a practical brand book with templates your teams and partners can actually use. When the identity rolls out across markets, our production team handles the adaptation.
Skills in Graphic Identity (17)
Identity Design
Graphic Identity
Brand Identity Design
Corporate Identity Design
Visual Identity
Brand Design
Brand Identity
Logo Graphic Design
Branding Graphic Design
Logo Branding
Works in Graphic Identity (4)
Xomnia - Graphic Identity
Kinera - Graphic Identity
Brøndum - Graphic Identity
Bikable Brand Renewal - Graphic Identity
Clients in Graphic Identity (4)
XomniaTechnology Hardware & Equipment
KineraReal Estate
BrøndumBeverage
BikableSports | international
Learn more about Graphic Identity
Description
We plan, run and optimize paid campaigns on Meta, TikTok, Google Ads, YouTube, Threads and ReadPeak. Every campaign is connected to a destination built to convert, such as a landing page or webshop. We follow results continuously and move budget to what performs.
Skills in Online Advertising (26)
Content Development
Content Marketing
Content Strategy
Social Media
Integrated Marketing Communication
Social Media Strategy
Paid Media
Social Media Management
Social Media Services
Social Content Strategy
Works in Online Advertising (12)
Knitting for Olive - Online Advertising
Clipper - Online Advertising
Hevea - Online Advertising
Brøndum - Online Advertising
Clients in Online Advertising (4)
Knitting For OliveClothing & Accessories
ClipperBeverage
HeveaPharmaceuticals & Biotech
BrøndumBeverage
Learn more about Online Advertising
In need of one of those services?

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Team

160 members in InBold's team

InBold cover
Story
At InBold, we find strength in our differences. We are a blend of 160+ employees with mixed skills, nationalities, and experiences. With a passion for problem-solving, we create ambitious and creative solutions, whether it is within production, PR, branding, marketing, or design.
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Awards

InBold was awarded 10 times

MMA Smarties 20262026-10-29Silver - Innovative Use of AI in Advertising; Bronze - AI-Driven Creative Excellence
Dragons of Asia Awards 20252025-10-01Bronze Dragon in the Small Budget Category; Blue Dragon for Best Campaign in Vietnam
SERMO Globes Awards2021-12-01Influencer & PR Campaign
PR News CSR Awards2018-02-28Honorable Mention

Reviews

13 reviews for InBold

4.83/5

(13 reviews)

Review summary

AI Generated
  • Proactive and solution-oriented
  • Innovative and creative
  • Strong collaboration and communication
  • Professionalism and reliability
  • Flexibility and adaptability

Proactive Solutions

Clients consistently praise the agency's proactive, solution-oriented approach, highlighting their ability to anticipate needs, respond quickly, and provide effective strategies throughout projects.

Innovative Thinking

The agency is recognized for its innovative and creative ideas, often bringing fresh perspectives and out-of-the-box solutions that help clients stand out in their respective markets.

Collaborative Partnership

Reviewers value the agency's collaborative methods, open communication, and willingness to act as a true partner, making teamwork smooth and aligning well with client goals.

NT
Nguyen The Nhat ToanCustomer & Brand Marketing Director at Central Retail Vietnam
Service
Branding & Positioning
Sector
Retail
Team
1001 - 5000
Nguyen The Nhat Toan recommends this agency

What was the objective behind your collaboration?

Inbold helped to bring a discruptive idea to our new re-brand campaign and wow all of our internal stakeholder

What did you enjoy the most during your collaboration?

The understanding, willingness to learn and creative items

Are there any areas for improvements?

more understanding in retail and balance both practical (business needs) & creative

4.75/5

Budget
Quality
Schedule
Collaboration
NH
Nguyễn Hoàng NamMarketing Manager at Hoa Lan Township JVC
Service
Branding & Positioning
Sector
Real Estate
Team
201 - 500
Nguyễn Hoàng Nam recommends this agency

What was the objective behind your collaboration?

The agency helped to develop a high-impact brand identity system that positions Kinera as a standout in the Vietnamese real estate market

What did you enjoy the most during your collaboration?

What we enjoyed most was InBold’s refreshing approach and the way they helped us see things from new angles. Their collaborative methods, like workshops, made it much easier for our team to align and move forward

Are there any areas for improvements?

It would be great to improve communication channels beyond email, as responses could sometimes be slow. Also, better alignment upfront on deliverables versus budget would help avoid misunderstandings—there were moments when our requests were declined due to cost, even though expectations hadn’t been clarified early on.

4.25/5

Budget
Quality
Schedule
Collaboration
TH
Terese HoffeldtCEO at Hevea
Service
Public Relations (PR)
Sector
Others
Team
1 - 10
Terese Hoffeldt recommends this agency

What was the objective behind your collaboration?

o drive awareness about period poverty in a new and engaging way

What did you enjoy the most during your collaboration?

That they were innovative and brave, thinking out of the box

Are there any areas for improvements?

We can make it more cost effetive next time as we have more timing to do the sourcing etc.

5/5

Budget
Quality
Schedule
Collaboration
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Contact

Contact details of InBold

Details

  • HeadquarterInBold, Dronningens Tværgade, Copenhagen Municipality, Denmark
  • Kaptensgatan 6, 114 57 Stockholm, Sweden
  • Maries gate 5, 0368 Oslo, Norway
  • 400/8B Đường Ung Văn Khiêm, Thanh My Tay, Ho Chi Minh, Vietnam
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