We are a strategic innovation studio.
We design experiences and brands for unsettling mindsets.
All delivered through digital products, service design and brand strategy.
Sprints & prototype
Digital product design
Test & validation
We do that with journey maps, user research, design sprints, value proposition, service blueprint, prototyping, test and validation, ux, brand identity and personality, positioning, digital systems and apps.
we provoke and
deliver great results.
Project made for Fusion Arena in the Entertainment & Events industry for a B2B / B2C audience. A fusion between virtual and reality needs a brand that does that too. Fusion Arena is the largest virtual reality game arena of Europe, launched in 2018 in Zurich.Updott was responsible for defining its positioning, visual identity, parametric logo, brand and design systems, and website with all the digital experience (UX and UI).
Project made for Sem Hora in the Entertainment & Events industry for a B2B / B2C audience. Ticketing experience reimagined. Sem Hora is a premium marketplace. It offers convenient shopping for tickets as well as access control for unique eventsIts growth, geographically and in the number of consumers, required the company to think of ways to stay strong and competitive. Updott identified the opportunity to rethink their overall experience to set new levels for competitors and position themselves as a distinct marketplace. To recreate their App UX and UI, we first had to go deep in their value proposition to then define their brand strategy and personality, which guided the overall behaviour of the business and their identity. In the end, from the new brand positioning, we redefined the whole identity from logo to the overall brand system, the App user interface and the digital user experience.
Project made for Versen in the Real Estate industry for a B2B audience.A company that was born to transform the real estate development segment. It blends intelligence and sensibility to identify the vocation of the opportunity all the way to developing the product. To propel their way in the market, Updott defined the positioning, name (Versen), visual identity and website.