Branding & Positioning
All the work we do at strawberry brand studio stem from a strong strategic base. Helmed by Sylvia Cardim de Melo, a global brand strategist, our strategic phase delves into your industry, story, purpose and ambition. We fuse insight generation with third party qualitative and quantitative research to identify the real drivers behind people's decisions. This in turn enables us to understand how to position brands to become relevant in people's lives. Industry-agnostic and with experience in the US, Europe, Latin America and Asia, Sylvia brings a bird's eye view to every project, while at the same time, having the skills to drill down to the core of every opportunity. With a strategic foundation set, Sylvia then briefs the design team to bring the brand essence to life across a compelling and cohesive visual identity program.