Strawberry Brand Studio Lisbon, Portugal

Project made for Raglan Defenders in the Automotive industry for a B2B / B2C audience in 2021.Born from the desire to breathe new life into the classic Defender, Raglan salutes heritage enthusiasts. Defender aficionados who understand that although times are irresistibly changing, some things should remain the same. Discerning connoisseurs who long for authenticity every step of the way - from houses to furniture to cars, Raglan collectors are always on the hunt for the untold stories behind objects, the most timeless pieces, and the ineffably extraordinary experiences.

Project made for The Other Bottle in the E-commerce industry for a B2C audience in 2022.Launched in the summer of 2021, The Other Bottle is Lisbon’s first alcohol-free shop. The project is the brainchild of friends-turned-business partners who traded their life in London to sunny Lisbon recently to lead a more balanced way of life. To honour their desire to create a community of like-minded people, we developed the brand concept of ‘’Celebrate life, mindfully’‘. So of course the visual identity had to be appealing enough so people would feel inspired to embark on, and celebrate, a new way of living. Our challenge was to bring to life the fluidity and spontaneity of the new ceremonies we are trying to be a part of, without loosing a sense of rootedness. Apart from the strategy and visual identity, we also developed their e-commerce site, their marketing and Instagram plan.

Project made for Villa Fjaka in the Travel & Leisure industry for a B2B / B2C audience in 2019.Villa Fjaka is a hidden gem located in the undiscovered island of Pag, Croatia, ideal for those longing to escape the hustle & bustle of everyday but not looking to fock to a cliché beach destination.It was designed for guests longing for a break up with now, time to stop, and to reconnect with themselves and those around. It is also for those craving nature real, raw and rugged nature – that looks untainted and untouched by urban hands, and those in search of newfound lands — because after all, it is nature that breathes life in all of us. Finally, it’s for those looking to be enchanted by the ‘off-the-radar’ island of Pag and the several paths to discover from here.As such, we exuded that feeling via a hammock, an element we created between the letters “f” and “j” to represent this nice break from real life. We created all the narrative of the brand with the intent to invite people to disconnect and reconnect with themselves, with their loved ones and nature that surrounds this beautiful property. We developed a creative campaign around exploring the 5 senses of this untouched island of Pag, and created a treasure hunt map to invite the guests to explore around.

Ongoing project for Eighteen 21 Charm Houses in the Travel & Leisure industry for a B2B / B2C audience since 2018.Eighteen 21 is a family of 5 charm houses located in Portugal that blend old world charm of the Eighteenth century with a contemporary flair of the 21st. Ideal for short term rental, retreats and photoshoots, theses houses are tucked away in dreamy places in Portugal.When it came to defining strategy, it became clear that all Eighteen 21 houses had one thing in common: they all felt more homey than a boutique hotel without it being too personal. Their houses all respected traditional architecture, that only cultural connoisseurs would appreciate. As such we defined the brand essence to be “home away from home for the cultural enthusiasts”. This meant that as we crafted the identity, it honed in on special corners, stories and facts that made any Eighteen 21 house, a truly unique stay.The end result is an identity that reflected the juxtaposition of the Eighteenth and 21st Century, while still ensuring that it exuded a soothing and seamless vibe, both for the mother brand as well as the individual houses’ brands.

Ongoing project for Garrett McNamara in the Sports industry for a B2B / B2C audience since 2018.Garrett McNamara has spent his life traveling the globe to surf the biggest waves on the planet. Since starting a family, Garrett wants to be a living example to help reduce the plastic pollution on the planet and give back to underprivileged youth through surfing.We therefore created an identity that had the power to 'spark warriors of change' and showed that when an ordinary man from an ordinary place fueled only with extraordinary passion andinspiration can only prove that none of us need to be ordinary. Every little bit helps.

Project made for Studio 3A in the Architecture & Planning industry for a B2B / B2C audience in 2019.Studio 3a is an architectural practice that prides itself in designing experiences where people and nature can co-exist seamlessly. They believe that architecture must be designed to be worn and felt by its user, and take a sustainability approach very seriously. When defining how to craft Studio 3a’s essence, the idea of “shape to belong” sprung to our minds and we translated that to an identity where the number 3 felt it belonged to the rest of the name. As if the ‘3’ was part of the alphabet. As if it was meant to be there the whole time.