The Obsidian Co.

Larnaca, Cyprus

Business Growth Through Strategic Marketing

We are Obsidian. A full service digital marketing agency providing cutting edge services across the whole marketing spectrum. We generate more innovative ideas than a rushing waterfall. We adopt the latest technologies faster than lava can become obsidian and we harness the power of data to help your brand climb the tallest mountains, in terms of performance through strategic marketing. Give your business what it deserves. The choice of industry leaders, ground-breaking start-ups and everything in between.

8 people in their team

Speaks English, Greek

1 project in their portfolio

Works remotely across the globe

Sortlist member since 2021

Founded in 2020

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Services

17 services offered by The Obsidian Co.

Description
Marketing Strategy
The backbone of all marketing activities. From identifying and setting marketing goals, creating customer profiles, mapping out consumer journeys, and selecting channels to achieve growth and smashing business goals, all through an integrated plan.

Market Research
Find what the market needs and fill that gap. Conducting market research can be a life and budget saver for businesses. By finding out what the market needs, a product or service launch can be tailored to consumer needs and result in massive success.
Skills in Digital Strategy (9)
social advertisingLead GenerationBrandingOnline AdvertisingDigital Campaignmarketing designDigital advertisingonline ademail marketing campaign
Work in Digital Strategy (1)
Client in Digital Strategy (1)
Ancoria Insurance Public LtdInsurance |
Learn more about Digital Strategy
Description
Strategy
Platform-specific, audience guided, and result-driven by nature. Each social media platform serves a different purpose for your audience and there is no “one size fits all” approach. We create specific plans, tailored to each platform, its audience, and purpose resulting in success stories.

Management
Channel tested, brand approved, people desired. Daily social media management includes ideal usage of each platform’s marketing tools. Through rapid experimentation, multivariate testing, and optimisation, we implement the best tactics to achieve your marketing goals.

Ads
Every channel matters. We leverage every platform to engage the most suitable audiences and tap into evolving ones using the latest tools and privacy-forward strategies. Not every channel is a match for every brand. We start small and grow fast.

Influencer Marketing
Collaborate with the new generation’s stars! Influencers are social media users and other content creators who influence communities. Utilise the niche community of influencers to maximise brand awareness and improve customer acquisition rates.

Content Creation
Allow your content to stand out through the plethora of information. Create relevant content and cement your position as a go-to destination for your customers, whether it be for entertainment, education, or inspiration.
Skills in Social Media (8)
Social Media AdsSocial Media Strategy & ImplementationSocial Media Account Managementsocial media growthsocial media campaignsSocial Media MarketingSocial Media Growthsocial media design
Work in Social Media (1)
Client in Social Media (1)
Ancoria Insurance Public LtdInsurance |
Learn more about Social Media
Description
Copywriting
Mediocre copywriting is bad copywriting. Show value and product/service benefits most attractively through amazing, engaging, and impactful copywriting.
Skills in Copywriting (2)
BrandingDigital advertising
Work in Copywriting (1)
Client in Copywriting (1)
Ancoria Insurance Public LtdInsurance |
Learn more about Copywriting
Description
Social Media Ads
Every channel matters. We leverage every platform to engage the most suitable audiences and tap into evolving ones using the latest tools and privacy-forward strategies. Not every channel is a match for every brand. We start small and grow fast.

PPC Ads
We focus on keywords that convert. By deeply understanding your marketing objectives, we distinguish the type of traffic you need and apply data-driven strategies to achieve your goals. Conversion is the cornerstone of what we do.
Skills in Online Advertising (5)
ppc marketingdigital advertisingsocial media marketingsocial media advertisingPpc Marketing
Work in Online Advertising (1)
Client in Online Advertising (1)
Ancoria Insurance Public LtdInsurance |
Learn more about Online Advertising
Description
Videography/Photography
90% of the information transmitted to the brain is visual. 65% of the population are visual learners. Visually communicate a product or service the way it deserves, and soon enough customers who value quality and are willing to pay for it will be captivated.

Brand Identity Design
An identity is a brand’s set of visual elements. Complement and reinforce the existing reputation of a brand with the creation of a logo, colors, fonts, icons, letterhead, business cards, envelopes, packaging, and email signatures; all communicating the same clear and consistent values.

Bespoke Productions
Why create boundaries that don't need to exist? Bespoke is the art of custom-made services tailored to a company's needs. Allow the unique personality of a product or a service to reflect through your next brochure, banner, or billboard.
Skills in Graphic Design (6)
brandingmultimedia designmultimedia contentcontent creationdesigngraphic design
Work in Graphic Design (1)
Client in Graphic Design (1)
Ancoria Insurance Public LtdInsurance |
Learn more about Graphic Design
Description
Email Marketing
Personalised, purposeful, and converting. One of the most powerful digital marketing tools regarding effectiveness and ROI. Monetize your email database by distributing content for lead generation, sales, lead nurturing, and customer retention.
Skills in Email Marketing (4)
mail automationemail marketing campaignemail marketingemail advertising
Learn more about Email Marketing
Description
Building a website without SEO is like building a road without direction. SEO with us means more than just interfering with title tags and keywords. We create custom, scalable SEO solutions based on data without guesswork.
Skills in SEO (2)
seo marketingLocal SEO
Learn more about SEO
Description
Data is the new currency. Every day an abundance of information is given by consumers on digital channels. Track progress, measure return on investment, and maximise your business's growth.
Skills in Web analytics/Big data (3)
Big Dataanalytics consultingbig data analytics consulting
Learn more about Web analytics/Big data
Description
Video Ads
The creative advantage of your on-demand team. 81% of businesses use video as a marketing tool. Lure your audience in with eye-catching videography and influential visual storytelling with the help of our creative masterminds.

Videography/Photography
90% of the information transmitted to the brain is visual. 65% of the population are visual learners. Visually communicate a product or service the way it deserves, and soon enough customers who value quality and are willing to pay for it will be captivated.
Skills in Video Production (4)
video advertisingfilm productionanimation advertisingmovie maker
Learn more about Video Production
Description
Website creation
A website can act as a company's portfolio or even a fully functional 24/7 e-shop for anyone, anytime, and anywhere. Open important opportunities for increasing profitability by building a professional website of any scale, from simple websites to highly functional and high-traffic web apps.

Website creation
A website can act as a company's portfolio or even a fully functional 24/7 e-shop for anyone, anytime, and anywhere. Open important opportunities for increasing profitability by building a professional website of any scale, from simple websites to highly functional and high-traffic web apps.
Skills in Website Creation (5)
webdesignweb siteBrandingdesignweb content
Work in Website Creation (1)
Client in Website Creation (1)
Ancoria Insurance Public LtdInsurance |
Learn more about Website Creation

Team

8 members in The Obsidian Co.'s team

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Contact

Contact details of The Obsidian Co.

Details

https://theobsidianco.com

HeadquarterWJJ7+9JP, Larnaca, Cyprus