The Heading

Dubai, United Arab Emirates

Full-stack tech and marketing agency: brand, web, software and growth

The Heading is a full-stack tech and marketing agency. Brand, web, software and growth: one team, every layer, from setup to scale. We set the heading, then build every step to it. Headquartered in Dubai, with our design and engineering team in Lucknow, India, we serve brands across the UAE and the GCC, India and Europe. Over the past four years we have worked with more than 100 brands across jewellery and luxury, food and gourmet, beauty and wellness, fashion and lifestyle, D2C and B2B. Engagements vary: theme-based builds delivered quickly, fully custom stores, and audits and redesigns of existing sites. The approach does not vary. Competitor research comes before the first screen is designed, conversion is part of the first wireframe, and every decision is made with the first-time visitor in mind. What we do Build: brand identity, website design and development, Shopify and Shopify Plus stores, migrations from WooCommerce, Wix, Magento and BigCommerce, custom Shopify apps and integrations, and Webflow, Framer, WordPress and WooCommerce builds. Convert: CRO audits, CRO-focused development, speed optimisation, GA4 and custom event tracking, Meta Conversions API and founder dashboards. Grow: SEO, AI search visibility, local SEO and Google Business Profile, performance marketing on Google and Meta, social media, Klaviyo email and retention marketing, website copywriting and content. Marketplaces: Amazon Brand Stores, A+ content, listing optimisation and Amazon Ads. Operate: website maintenance, reputation and review management, and fractional CTO, CMO and CRO support. Selected clients: Colavita India, Aurika, Divas Mantra, Kolan, Fragata India, Haappy Herbs, Oleum Cottage, Silviya and La Vieja Fábrica India. We put you above the fold.

10 people in their team

Speaks English, Hindi, Bengali

10 projects in their portfolio

Works remotely across the globe

Sortlist member since 2026

Founded in 2022

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Services

7 services offered by The Heading

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Description

You bring the name; we build everything it needs to exist as a brand. That means logo, wordmark, typography, colour and the system that holds them together, with packaging, stationery and social assets scoped to what you will actually use. We present one to three directions, refine the one you choose, and hand over guidelines and production-ready files.

Skills in Branding & Positioning (4)

Branding & Positioning

Branding

Brand Positioning

Rebranding

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Description

We audit your funnel by hand, from traffic source to checkout, and report what is leaking, what it costs and what to fix first. We then design and build the changes, measure every one, and leave alone what already earns. The work covers GA4 and Tag Manager tracking, custom event tracking, Meta Conversions API, founder dashboards and speed optimisation, so every decision rests on reliable data.

Skills in Web analytics/Big data (4)

Conversion Rate Optimization

Google Analytics

Conversion Tracking

Web Analytics

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Description

SEO for the searches that end in a purchase, plus AI search visibility so your brand is cited in AI-generated answers. We cover technical SEO, collection and product page optimisation, local SEO and Google Business Profile, and content planned around what your buyers search for.

Skills in SEO (4)

Local SEO

On-Page SEO

Google SEO

SEO audit

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Description

We design and build websites that are beautiful to look at and built to convert. Every project starts with competitor research and a conversion plan, so navigation, page structure and copy are decided by how your customers buy, not by template defaults. We work mostly on Shopify and Shopify Plus, and also build on Webflow, Framer, WordPress and WooCommerce when they are the better fit. Engagements range from fast theme-based launches to fully custom builds and redesigns of existing sites. You can expect a clear scope and timeline up front, mobile-first design, speed and tracking set up properly at launch, and a team that stays on to improve performance after go-live.

Skills in Website Creation (5)

Website Creation

Small Business Web Design

WordPress

Webflow

Web Design

Works in Website Creation (10)

Silviya: Shopify store for silver jewellery and coins - Website Creation

Clients in Website Creation (4)

La Vieja Fábrica IndiaFood | national

GehenClothing & Accessories | national

SilviyaLuxury Goods & Jewelry | national

Oleum CottageBeauty | national

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Description

Klaviyo email and retention marketing built around your product cycle. We map your segments first, then build the core flows (welcome, abandoned cart, post-purchase, replenishment and winback) and design campaigns in the format each one needs. Retention extends to WhatsApp and SMS, measured on repeat purchase rate.

Skills in Email Marketing (3)

Email Marketing

Email Marketing Automation

CRM emailing

Work in Email Marketing (1)

Client in Email Marketing (1)

AurikaLuxury Goods & Jewelry | national

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Description

Performance marketing on Google and Meta, read on blended return rather than platform-reported numbers, alongside social content planned and designed in-house. We launch once the website is ready to convert the traffic, so ad spend is not wasted on a leaking funnel.

Skills in Online Advertising (4)

Online Advertising

Facebook Ads

Social Media Advertising

Google Advertising

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Description

Shopify and Shopify Plus stores designed to convert on the first visit and set up to run cleanly for years. We handle theme-based and fully custom builds, migrations from WooCommerce, Wix, Magento and BigCommerce with redirects mapped, and custom Shopify apps, Functions and checkout extensions. Over the past four years we have built for more than 100 brands across jewellery, food, beauty, fashion and B2B.

Skills in E-commerce (8)

E-commerce

Shopify

Shopify Design

Shopify Development

Ecommerce

eCommerce Design

Ecommerce Web Development

Ecommerce Website

Works in E-commerce (10)

Silviya: Shopify store for silver jewellery and coins - E-commerce

Clients in E-commerce (4)

La Vieja Fábrica IndiaFood | national

GehenClothing & Accessories | national

SilviyaLuxury Goods & Jewelry | national

Oleum CottageBeauty | national

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Team

10 members in The Heading's team

StoryThe Heading grew from founder-led work, with brands finding us through reputation and word of mouth. Our designers and developers in Dubai and Lucknow build Shopify stores that are beautiful to look at and built to be bought from, then stay on to make them convert better. We put you above the fold.

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Contact details of The Heading

Details

HeadquarterDubai Marina - Dubai Canal - Dubai - United Arab Emirates
Kiara Residency, Sushant Golf City, Sector G, Pocket 5, Sector B Ansal API, Lucknow, Uttar Pradesh, India