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The Alloy

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Surrey, United Kingdom
Product Design & Development. Taking product ideas to reality. Award-winning product design agency.
Alloy is an Industrial Design and Product Design / UX Design consultancy dedicated to design and developing physical and digital products for service providers and technology brands. We create the look, feel and behaviour of products which deliver business success to our clients, and delightful experiences to the end user. Through our own design research, we identify insights that inform design strategies, allowing us to deliver UI/UX programs, identify product service opportunities, run product innovation workshops, and deliver beautiful, usable Industrial Design and Product Design. We call our process Experience-led Design, an approach that blends people, technology, and commercial challenges to generate the best possible product experience.
20 people in their team
Speaks English
10 projects in their portfolio
Sortlist member since 2025
Founded in 1995
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Services

7 services offered by The Alloy

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  • Description
    The industrial design of physical products is the historical core of our business. We understand the human issues in detail, anticipate commercial and technical constraints, and then convert this combined insight into realistic simulations to test and evolve look, feel and behaviour. Alloy combines user insight, technical understanding, and commercial constraints to create realistic product concepts that can be tested, refined, and prepared for production.
    Skills in 3D (9)
    3D Rendering3D Animation3D Modeling3D PrintingIndustrial Design3D Design3D Visualisation3D Product RenderingBlender
    Works in 3D (10)
    Nextbase iQ Dashcamera + App - 3D
    BT Hub + Whole Home Wi-Fi - 3D
    Skuma - Home pure mineral water filter - 3D
    Samsung - Kitchen - 3D
    Clients in 3D (4)
    NextbaseAutomotive
    BTConsumer Electronics
    SkumaBeverage
    SamsungFood
    Learn more about 3D
  • Description
    Shaping Ideas into Visually Compelling Communication Graphic design is the craft of translating ideas into clear, engaging visual experiences. Through layout, typography, colour, imagery, and composition, graphic design shapes how information is understood and remembered. Strong Photoshop skills sit at the heart of this process-enabling precise image editing, retouching, compositing, and visual refinement that elevates concepts from functional to impactful.
    Skills in Graphic Design (11)
    IllustrationLogo DesignVisual DesignCreative DesignLogo DevelopmentUser Centric DesignMockup DesignIntuitive Design2D DesignLogo Graphic Design+1
    Works in Graphic Design (7)
    BT Hub + Whole Home Wi-Fi - Graphic Design
    Skuma - Home pure mineral water filter - Graphic Design
    Stellari – Premium hairbrush range - Graphic Design
    Raymarine – Graphical Identity - Graphic Design
    Clients in Graphic Design (4)
    BTConsumer Electronics
    SkumaBeverage
    Stella CiniClothing & Accessories
    RaymarineConsumer Electronics
    Learn more about Graphic Design
  • Description
    Our digital work has won many awards, from BT consumer apps and custom touch-screens for Raymarine to complex large-screen software for professional film and TV production by Avid and Grass Valley. We convert user insight into functional definitions and interactive graphical design delivered in the form of static or interactive UI simulations and GUI toolkits. If UX is required, we deliver interactive wireframes and functional specifications. We follow up with agile close support for external coding teams, all over the world, using a range of widely-adopted digital collaboration tools.
    Skills in Ergonomy (UX/UI) (14)
    UI DesignUsability TestingUser ResearchUser TestingMobile App UI DesignUI UXUX ExperimentWeb AccessibilityStory MappingMiro+4
    Works in Ergonomy (UX/UI) (6)
    Nextbase iQ Dashcamera + App - Ergonomy (UX/UI)
    BT Hub + Whole Home Wi-Fi - Ergonomy (UX/UI)
    Skuma - Home pure mineral water filter - Ergonomy (UX/UI)
    Raymarine – Graphical Identity - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (4)
    NextbaseAutomotive
    BTConsumer Electronics
    SkumaBeverage
    RaymarineConsumer Electronics
    Learn more about Ergonomy (UX/UI)
  • Description
    From Opportunity to Outcome-Innovation That Delivers: We work with brands like Samsung and Pepsico to make their front-end innovation more efficient. Our ability to create and visualise ideas improves the timing and quality of market validation. Our understanding of development risk helps ensure ideas are less likely to fail later on contact with downstream operations teams. We often work in partnership with specialist customer insight teams.
    Skills in Innovation (7)
    Business IntelligenceInnovation ConsultingOpen InnovationDisruptive InnovationCutting Edge TechnologyInternational InnovationCustomer Pains Discovery
    Works in Innovation (9)
    Nextbase iQ Dashcamera + App - Innovation
    BT Hub + Whole Home Wi-Fi - Innovation
    Skuma - Home pure mineral water filter - Innovation
    Samsung - Kitchen - Innovation
    Clients in Innovation (4)
    NextbaseAutomotive
    BTConsumer Electronics
    SkumaBeverage
    SamsungFood
    Learn more about Innovation
  • Description
    The discovery phase is where we learn about your ideas, research your market, and understand what your customers need. This helps us create a clear plan to design a product that works for both your business and your users. This includes: -Competitor analysis -Product and feature landscape -Highlight key opportunities -User research
    Skills in Market Research (1)
    Market Expansion
    Works in Market Research (7)
    BT Hub + Whole Home Wi-Fi - Market Research
    Skuma - Home pure mineral water filter - Market Research
    Samsung - Kitchen - Market Research
    Aqua Optima — Water Dispenser - Market Research
    Clients in Market Research (4)
    BTConsumer Electronics
    SkumaBeverage
    SamsungFood
    Srix - Aqua OptimaBeverage
    Learn more about Market Research
  • Description
    We support brands in designing packaging that elevates the product experience while remaining practical to manufacture, ship, and recycle. Our approach balances visual impact with functional performance, ensuring the packaging reflects brand values and protects the product through its lifecycle. We work closely with structural engineers and suppliers to deliver viable solutions from concept through to production.
    Skills in Packaging (10)
    Branding PositioningGraphic PackagingRetail PackagingCustom PackagingProduct PackagingPackingCreative PackagingPackaging LabelsBeverage PackagingProtective Packaging
    Works in Packaging (4)
    Nextbase iQ Dashcamera + App - Packaging
    BT Hub + Whole Home Wi-Fi - Packaging
    Stellari – Premium hairbrush range - Packaging
    Inverse Speaker - Packaging
    Clients in Packaging (4)
    NextbaseAutomotive
    BTConsumer Electronics
    Stella CiniClothing & Accessories
    AlloyConsumer Electronics
    Learn more about Packaging
  • Description
    Shaping Brand Stories into Lasting Market Impact - Brand identity is the collection of visual elements, messaging, and overall personality that distinguishes a brand and makes it recognisable to its audience. This includes everything from logos to typography, all of which work together to create a cohesive and consistent image. The purpose of brand identity is to shape how your brand is perceived, building a connection with your consumers while establishing trust and loyalty.
    Skills in Branding & Positioning (7)
    Brand IdentityBrand DevelopmentBrand NamingBrand ExperienceBrand DesignCorporate Identity DesignBrand Guidelines
    Works in Branding & Positioning (3)
    ORCA - Quantum computing hardware - Branding & Positioning
    EVIE - Branding & Positioning
    Inverse Speaker - Branding & Positioning
    Clients in Branding & Positioning (3)
    ORCATechnology Hardware & Equipment
    EvieAutomotive
    AlloyConsumer Electronics
    Learn more about Branding & Positioning
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Team

20 members in The Alloy's team

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StoryWe go above and beyond, for us it's personal. We are employee owned. We are a team of multi-disciplined designers. Specialists in crafting compelling user experiences for our clients, through product & digital design. Since 1999 we have been working with clients big and small, all over the world, from our design studio
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Contact

Contact details of The Alloy

Details

  • Headquarter2 Guildford Business Park Road, Guildford, UK