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THINGS

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Milan, Italy
Product and Innovation Design
THINGS IS a product & innovation design agency for disrupting global B2C/ B2B markets. We design compelling experiences for hybrid (IoT) or pure digital products & services (including any kind of functional touchpoints: physical devices, web apps/sites, mobile apps, environmental...) and communication touchpoints (websites, interactive showcases, video tutorials, packaging, brochures...). We create easy, immediate & natural (voice, gesture, haptic) interactions to increase inclusivity and bring real value to every stakeholder and user.
18 people in their team
Speaks English, Italian
14 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2016
Founded in 2013
3 awards conferred
5/5
(6 reviews)
Open website

Services

13 services offered by THINGS

Service name
Experience level
Related reviews
Starting from
  • Description
    Website creation is a structured process that involves a combination of strategic planning, creative design, content development, technical implementation, and continuous optimization. The core activities we support begin with defining the website’s purpose, identifying target audiences through user personas, and organizing site content via sitemaps and wireframes. These foundational steps guide the design phase, where visual styles, layout mockups, and user interfaces are developed to reflect the brand’s identity and ensure a positive user experience. Following design, the development stage brings the website to life using selected platforms or technologies, with a focus on responsiveness, accessibility, and performance. Thorough testing ensures quality control across devices and browsers. We involve external developers in coding websites. For no-code solutions, we support them internally. Once launched, the website enters a post-launch phase of performance tracking and iterative improvement based on user behavior and analytics. Together, these activities ensure the website is not only visually appealing and functional but also strategically aligned with business goals and user needs
    Skills in Website Creation (6)
    Web Designwebdesignweb siteweb pageweb storeWeb Design
    Works in Website Creation (6)
    A Digital Ecosystem for Authentic Wine Journeys - Website Creation
    Post Op: End to end surgical pathways - Website Creation
    Twinkly: Decoration Lighting Reinvented. - Website Creation
    GO insurtech - Website Creation
    Clients in Website Creation (4)
    AutoctonoWine & Spirits | national
    Post OpHospitals & Healthcare | international
    TwinklyConsumer Electronics | international
    Grifo TechInsurance | national
    Learn more about Website Creation
  • Description
    Core Specialties in Mobile App Design: -UX Design (User Experience); Focus: How the app works and feels for the user. Specialties: User research & personas, User journey mapping, Wireframing & prototyping, Usability testing, and Information architecture. -UI Design (User Interface) Focus: How the app looks and how users interact visually. Specialties: Visual design & layout, Design systems & components, Typography, color theory, iconography, Interaction design & micro-interactions, Responsive/adaptive layouts -Interaction Design Focus: How users interact with the app in real time. Specialties: Motion design (transitions, animations), Touch gesture design, Feedback and affordances, Navigation flows. We can involve tech developers for the coding of the mobile app experience we design.
    Skills in Mobile App (7)
    mobile designmobile interfaceMobile Prototypinghybrid mobile appMobile AppApp LocalizationLocalization Services
    Works in Mobile App (12)
    4box: Smart Power Control App - Mobile App
    Eye Op: A Vision for the Future of Ophthalmic Care - Mobile App
    A Digital Ecosystem for Authentic Wine Journeys - Mobile App
    Contactless studio space for pianists - Mobile App
    Reviews in Mobile App (2)
    Dario Cislaghi
    Andrea Vizzini
    Clients in Mobile App (4)
    4BOXHome Services | national
    The Stoneygate Eye HospitalHospitals & Healthcare | international
    AutoctonoWine & Spirits | national
    PianoLinkMusic | regional
    Learn more about Mobile App
  • Description
    Web application design encompasses a multidisciplinary process aimed at creating user-centered, functional, and visually engaging digital experiences. The design workflow begins with strategic planning, where objectives are defined, user needs are analyzed through research and personas, and key features are prioritized. Information architecture and user journey mapping help structure the application logically and ensure intuitive navigation. Wireframing and prototyping follow, allowing teams to visualize and test core interactions early in the design process. Visual design focuses on crafting consistent user interfaces aligned with branding, accessibility standards, and platform-specific guidelines. Interaction design further enhances usability through responsive layouts, intuitive touchpoints, and microinteractions. Throughout the process, usability testing, feedback loops, and iterative refinement ensure that the application meets both user expectations and business goals. This holistic approach balances aesthetics, usability, and technical feasibility, resulting in a scalable and user-friendly web application.
    Skills in Web Application (12)
    Web DesignWeb DevelopmentProduct DesignQuality AssurancewebdesignFull Stack Developmentweb basedCI IntegrationPrototype DevelopmentDevOps Automation+2
    Works in Web Application (11)
    Eye Op: A Vision for the Future of Ophthalmic Care - Web Application
    Contactless studio space for pianists - Web Application
    Healthpod for Selfcare - Web Application
    Post Op: End to end surgical pathways - Web Application
    Reviews in Web Application (2)
    Luca Vicentini
    Marcella Tenti
    Clients in Web Application (4)
    The Stoneygate Eye HospitalHospitals & Healthcare | international
    PianoLinkMusic | regional
    CapsulaPharmaceuticals & Biotech | international
    Post OpHospitals & Healthcare | international
    Learn more about Web Application
  • Description
    It’s all about making interfaces more comfortable, intuitive, and efficient for users. The activities involved are: Click Path Analysis, Thumb Zone Testing (Mobile), understanding the relationship between target size/distance and usability, Eye-Tracking or Visual Hierarchy Test (A/B testing included, adjust visual hierarchy (colors, font size, placement) accordingly), Accessibility Ergonomics Audit, Usability Testing with Real Users, Usability Testing with Real Users, UI Component Size Check.
    Skills in Ergonomy (UX/UI) (15)
    UX DesignUI DesignDigital StrategyUser ResearchUser Experience DesignUser TestingInterface DesignUX optimizationUser Experience OptimizationInterface Testing+5
    Works in Ergonomy (UX/UI) (14)
    4box: Smart Power Control App - Ergonomy (UX/UI)
    Eye Op: A Vision for the Future of Ophthalmic Care - Ergonomy (UX/UI)
    A Digital Ecosystem for Authentic Wine Journeys - Ergonomy (UX/UI)
    Contactless studio space for pianists - Ergonomy (UX/UI)
    Review in Ergonomy (UX/UI) (1)
    Sergio Calza
    Clients in Ergonomy (UX/UI) (4)
    4BOXHome Services | national
    The Stoneygate Eye HospitalHospitals & Healthcare | international
    AutoctonoWine & Spirits | national
    PianoLinkMusic | regional
    Learn more about Ergonomy (UX/UI)
  • Description
    Our digital strategy service defines how an organization leverages digital technologies, data, and channels to achieve business objectives, enhance customer experience, and create sustainable value. It aligns business goals with technological capabilities, guiding investments in platforms, tools, and processes. Key elements include in particular: customer engagement through personalized, omnichannel experiences, Data-driven decision making supported by analytics, AI, and automation, Operational efficiency via digitization of processes and integration of systems. and Innovation and scalability, ensuring adaptability to emerging technologies and market trends. In essence, a digital strategy is not just about adopting technology but about reshaping business models, culture, and operations to compete effectively in a connected, fast-evolving environment.
    Skills in Digital Strategy (13)
    Digital TransformationDigital AnalyticsDigital ConsultingDigital InnovationGamification StrategyDigital TransitionDigitalizationDigital ExpertiseDigital EntrepreneurshipKit Digital+3
    Work in Digital Strategy (1)
    Contactless studio space for pianists - Digital Strategy
    Client in Digital Strategy (1)
    PianoLinkMusic | regional
    Learn more about Digital Strategy
  • Description
    We help organizations translate the potential of Artificial Intelligence into real, scalable products and services. Our approach combines AI strategy, product thinking, and human-centered design to identify where AI can create meaningful value across business processes, digital platforms, and connected products. Starting from discovery and research, we analyze your current workflows, user needs, and product ecosystem to uncover opportunities where AI can enhance efficiency, decision-making, and customer experience. We then design and prototype AI-powered solutions, from intelligent digital services and automation tools to data-driven features integrated into apps, platforms, and connected devices. Our methodology blends co-creation workshops, product strategy, UX design, and rapid prototyping, ensuring that AI solutions are not only technically feasible but also usable, scalable, and aligned with your business goals. Whether you are exploring AI adoption for the first time or integrating advanced capabilities into an existing product ecosystem, we help turn complex technologies into practical solutions that deliver measurable impact and long-term innovation
    Skills in Artificial Intelligence (17)
    Machine LearningDeep Learningworkflow automationVirtual AssistantAI DevelopmentAI AlgorithmAI ExpertiseAI ResearchGenerative AIAI Strategy+7
    Learn more about Artificial Intelligence
  • Description
    Graphic design is a creative and strategic discipline that combines visual communication, problem-solving, and aesthetic expression. The design process begins with understanding the client's objectives, target audience, and project requirements through research and briefing sessions. This foundation informs the conceptual development stage, where designers explore ideas, themes, and visual directions aligned with the intended message. Core activities include sketching, layout planning, typography selection, color theory application, and the integration of visual elements such as illustrations, photography, and icons. Designers use tools like Adobe Creative Suite or Figma to translate concepts into compelling visual compositions. Iteration, critique, and feedback are integral parts of the workflow, ensuring the final product effectively communicates its purpose and resonates with the intended audience. Whether applied to branding, advertising, digital media, or print, graphic design activities are guided by both creative intuition and design principles, balancing form and function to produce impactful and purposeful visual content.
    Skills in Graphic Design (5)
    branding graphic designmotion graphicCanvas DesignCartoon Design2D Design
    Works in Graphic Design (10)
    Eye Op: A Vision for the Future of Ophthalmic Care - Graphic Design
    Contactless studio space for pianists - Graphic Design
    Post Op: End to end surgical pathways - Graphic Design
    Twinkly: Decoration Lighting Reinvented. - Graphic Design
    Clients in Graphic Design (4)
    The Stoneygate Eye HospitalHospitals & Healthcare | international
    PianoLinkMusic | regional
    Post OpHospitals & Healthcare | international
    TwinklyConsumer Electronics | international
    Learn more about Graphic Design
  • Description
    We analyse consumer insights, user experiences and business models, inspiring our clients with innovative design trends. We identify strategic scenarios for successful products & services integrating digital and physical worlds.
    Skills in Innovation (14)
    DesignDesign ThinkingProduct DesignIOTUser Experience DesignInternet of ThingsNatural Language ProcessingRobotic Process AutomationMixed Reality DevelopmentSensory Marketing+4
    Works in Innovation (13)
    4box: Smart Power Control App - Innovation
    Eye Op: A Vision for the Future of Ophthalmic Care - Innovation
    A Digital Ecosystem for Authentic Wine Journeys - Innovation
    Contactless studio space for pianists - Innovation
    Review in Innovation (1)
    Chindu Kabir
    Clients in Innovation (4)
    4BOXHome Services | national
    The Stoneygate Eye HospitalHospitals & Healthcare | international
    AutoctonoWine & Spirits | national
    PianoLinkMusic | regional
    Learn more about Innovation
  • Description
    Graphic identity design involves the creation of a cohesive visual system that represents a brand’s personality, values, and positioning across various touchpoints. The process begins with brand discovery and research, where the organization’s mission, target audience, and market landscape are analyzed. Insights from this phase inform the development of key visual components such as logos, color palettes, typography, iconography, and layout systems. Designers explore and refine visual concepts through moodboards, sketches, and digital drafts, ensuring that every element reflects the brand’s essence and communicates consistently. Activities often include creating a logo suite, selecting brand fonts, defining color usage, and establishing visual guidelines for imagery and composition. These elements are documented in a brand style guide to ensure consistent application across media, including print, web, packaging, and social platforms. The goal of graphic identity design is to build a recognizable, memorable, and emotionally resonant visual presence that supports the brand’s strategic goals and fosters trust with its audience.
    Skills in Graphic Identity (13)
    Graphic DesignVisual IdentityLogo DesignIdentity DesignTypographyBrand Namingbrand valuebrand bookBrand CreationBrand Building+3
    Works in Graphic Identity (6)
    Eye Op: A Vision for the Future of Ophthalmic Care - Graphic Identity
    Post Op: End to end surgical pathways - Graphic Identity
    Twinkly: Decoration Lighting Reinvented. - Graphic Identity
    GO insurtech - Graphic Identity
    Clients in Graphic Identity (4)
    The Stoneygate Eye HospitalHospitals & Healthcare | international
    Post OpHospitals & Healthcare | international
    TwinklyConsumer Electronics | international
    Grifo TechInsurance | national
    Learn more about Graphic Identity
  • Description
    Activities for Branding & Positioning, whether you're doing a workshop, brand strategy session, or working on your own project. These are great for teams, startups, designers, marketers — really anyone building or refreshing a brand. Some Branding & Positioning Activities: -Brand Personality Exercise -Competitor Positioning Map -Ideal Customer Persona -Positioning Statement Workshop -Tagline Brainstorm -Brand Identity Matching -Packaging the Brand
    Skills in Branding & Positioning (14)
    BrandingBrand IdentityBrand NamingBrand ExperienceBrand DesignKey Visualcompany brandingBrand Identity DesignB2B PositioningIdeal Customer Profile Definition+4
    Works in Branding & Positioning (7)
    A Digital Ecosystem for Authentic Wine Journeys - Branding & Positioning
    Healthpod for Selfcare - Branding & Positioning
    Post Op: End to end surgical pathways - Branding & Positioning
    Twinkly: Decoration Lighting Reinvented. - Branding & Positioning
    Clients in Branding & Positioning (4)
    AutoctonoWine & Spirits | national
    CapsulaPharmaceuticals & Biotech | international
    Post OpHospitals & Healthcare | international
    TwinklyConsumer Electronics | international
    Learn more about Branding & Positioning
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Team

18 members in THINGS's team

THINGS cover
StoryIndependence, multiculturality & interdisciplinarity are fundamental conditions to succeed in designing global products for consumers with respect to cultural bias, behaviors, and habits. We trust in design methodologies and processes. Only by following strictly design-driven processes we can reduce risks of failure.
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Awards

THINGS was awarded 3 times

CSSDA2022-10-01Ui,UX, innovation, Special kudos
CSSDA2020-01-31Site of The Day
BOLD Awards2022-04-01Design with AI, Social Impact

Reviews

6 reviews for THINGS

5/5
(6 reviews)
LV
Luca VicentiniInnovator | Start Up Founder at VL Industries SRLS
ServiceWeb Application
SectorSoftware & Computer Services
Team1 - 10
5/5
Verified review

THINGS is a very experienced design company able to create solid and creative products out of complex project requirements. Able to design every single aspect of an idea, THINGS creates immersive experiences in a modern and smart way.

ServiceWeb Application
SectorSoftware & Computer Services
Team1 - 10
MT
Marcella TentiPartner at Grifo Holding
ServiceWeb Application
SectorInsurance
Team51 - 200
5/5
Verified review

Excellence and Professionalism: A Work Above Expectations: I found excellence and quality. The quality and attention to detail was a constant throughout every step of the process. The end result exceeded my expectations, and I am extremely pleased with the work performed. The punctuality, professionalism and dedication demonstrated were truly excellent. I would highly recommend THINGS to anyone looking for high quality and reliable service.

ServiceWeb Application
SectorInsurance
Team51 - 200
DC
Dario CislaghiCo-Founder & Marketing Manager at 4Box - A Finder Company
ServiceMobile App
SectorHousehold Products
Team11 - 50
5/5
Verified review

Ottima esperienza. Progetto seguito con dedizione sempre pronti ad ascoltare le nostre esigenze e richieste. Sempre nei tempi.

ServiceMobile App
SectorHousehold Products
Team11 - 50
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Contact

Contact details of THINGS

Details

http://www.things.is
  • HeadquarterCoworld Porta Romana, Via Madre Cabrini, 10, 20122 Milano MI, Italy
  • 566 Chiswick High Rd., Chiswick, London W4 5YA, UK
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