Smith & Edit
About us
Tokyo’s creative copywriting and communications consultancy. Specialising in Japan, we help business craft and tailor powerful content.
The Smith & Edit story begins with a goal of helping clients communicate effectively into and out of Japan. We provide quality English copywriting, creative content and strategic public relations consulting.
Frustrated by the lack of local options for those seeking fresh content to grow their audiences, we occupy a unique space that sits between monopolising agencies and purely digital outfits.
Straightforward and effective, we stand out by offering the access and cross-border insight of larger competitors, delivered as a personal service working to your needs and deadlines.
We operate across consumer, lifestyle, technology and industry sectors and work with clients at every stage of development, from market entry startups to established brands after fresh direction.
About you
You are unique, but guess what? So are your competitors. You know your business goals, but what's the story you need to tell? Is it a CEO you need to reach, or their gadget-loving teenager?
In a world of echo chambers and information overload, you need credibility, personality and brand values squeezed into every word to make your voice persuade more than all others.
You're looking for crisp content that brings your business to life. You're wondering how to localise it. You need to get it in the hands of journalists, noticed by search engines and read by humans.
You need an easy-to-follow communications strategy that prioritises your growing to-do list, lays out practical next steps and evaluates results to keep you learning and your business winning.
Don't copy and paste; Smith & Edit.
3 people in their team
Speaks English, Japanese
1 project in their portfolioSortlist member since 2018
Founded in 2017
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Services
10 services offered by Smith & Edit
Description You need content that engages. You need copy that sells. Communicate value. Connect customers. Increase your bottom line. Persuasive copywriting is the lifeblood of business. You can fine-tune your product or service for the market, fix logistics and setup marketing automation, but without strategic copywriting that moves real people through your conversion funnel, you’re always going to be chasing competitors. So why do so many businesses rely on rushed industry jargon and still expect to get noticed? Well, they are busy of course. Great writing takes passion. It combines psychology, market research and strategic vision. It turns prospects into profits, blog skimmers into subscribers and smartphone scrollers into armies of loyal fans. Compelling content connects your business' value to your customers' needs, and when done right, it will drive more leads and sales than you thought possible. With a commitment to creativity and quality, we provide English-language copy and content for the following projects: Copywriting and article writing Op-eds, speeches and interviews Press releases and fact sheets TV, radio, print and online ads Websites and landing pages Blog posts and SEO articles Tweets and social media content eBooks, research and white papers Ghost writing Video, webinar and podcast scripts Company names, slogans and taglines B2B and B2C content marketing Marketing brochures and leaflets Newsletters and email marketingSkills in Copywriting (5) Marketing AutomationSmall Business Web DesignArticle WritingConception de SloganRedenschreiben
Learn more about CopywritingDescription You need a practical roadmap. Define your goal. Know your audience. Develop a narrative. Measure success. Most companies can confidently tell you their business objective. They want to meet a sales target for a new product, claim dominant market share or double their customers by the end of the month. Ask these same people what their communications objective is and responses can be varied. A communications strategy maps the best route to achieving your business goal. Built on evidence and insight, it plots the landmarks that must be reached along the way. It identifies the people who must join your cause and the tactics to convince them to do so. It defines what success looks like and holds you accountable to it. You need a communications strategy that is easy to follow, no matter where you sit in an organisation. You need to switch seamlessly between online and offline channels and multipliers without losing the consistency of your message. You need an approach flexible to change, but sturdy enough to give you the confidence to respond effectively when the heat of a crisis is on. A comms strategy shouldn't be confusing. Contact us for an initial consultation and we'll provide a one-page strategy to get you on track. With specialist experience guiding clients through reputation management in Japan and beyond, we provide remote and in-person communications consulting and training in the following areas: Communications and brand strategy Public relations Campaign planning Narrative development Japan market entry and partnership Product launches Crisis communications Spokesperson training Social media policy Reputation audit Stakeholder mapping Evaluation and KPIsSkills in Public Relations (PR) (3) Crisis CommunicationOffline marketingLancement de ProduitWork in Public Relations (PR) (1) Client in Public Relations (PR) (1) STEP APPSports | international
Learn more about Public Relations (PR)Description Japan has the highest newspaper circulations in the world. Its largest paper reaches 14 million. That’s more than Britain’s combined. ‘Golden hour’ TV pulls in millions of viewers nightly. But it’s easy to get distracted by these numbers. Japan is also a nation of enthusiasts. Whatever your niche, there's a specialist publication out there with a motivated readership just waiting to consume your next big thing. The principles of working with media in Japan are the same as anywhere. It’s about people. Access is critical, but successful businesses take time to build relationships, prove themselves with credible and newsworthy information and tell a story that resonates with current news and trends. You need an expert with access to networks large and small, from global news conglomerates to local Japanese press clubs. You need the ability to shape mainstream conversation and secure endorsement from specialist influencers who will fly your flag on your behalf. With our own roots in journalism, we provide remote and in-person media relations services in the following areas: Japanese newspapers and print outlets Specialist magazines and publishers Terrestrial and satellite TV networks Online news apps and aggregators YouTube and blogger networks International news outlets Press release distribution Earned and paid media placements Media roundtables and briefings Interviews and press eventsSkills in Media Planning (1) Youtube Advertising
Learn more about Media PlanningDescription No description provided for this service.
Skills in Marketing (1) Reputation Management
Learn more about MarketingDescription No description provided for this service.
Learn more about PrintDescription No description provided for this service.
Learn more about Email MarketingDescription No description provided for this service.
Learn more about Influencer MarketingDescription No description provided for this service.
Learn more about Social MediaDescription No description provided for this service.
Skills in Branding & Positioning (1) Brand Strategy
Learn more about Branding & PositioningDescription No description provided for this service.
Learn more about Market Research
Team
3 members in Smith & Edit's team
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Contact
Contact details of Smith & Edit
Details
- HeadquarterTokyo Tower Street, Tōkyō, Tōkyō-to, Japan