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Royal Comunicación

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(8 reviews)Contact Royal Comunicación

Certifications of Royal Comunicación

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Location of Royal Comunicación

placeAddressMadrid, Spainkeyboard_arrow_right
Royal Comunicación location

Languages spoken by Royal Comunicación

EnglishSpanishFrenchFinnishItalianPortugueseCatalan

Services (5) offered by Royal Comunicación

Contact info for Royal Comunicación

webWebsitehttps://royalcomunicacion.com/keyboard_arrow_right
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Royal Comunicación

SpainMadrid

About Royal Comunicación

Our company is 12 years old and we have a lot of customers who have stayed with us for those 12 years. Our main customers are: Auchan, Bluespace, PSA Retail, Consum, Udima, Parcel ABC and Man Medical.

We monitor campaigns 365 days a year. We are open 365 days a year to attend incidents 24 hours a day.

We are entrepreneurs, university professors and researchers. We attract talent in the universities and business schools where we teach.

We write scientific articles about digital marketing and web analytics in international JCR and Scopus journals.

We have a very close relationship with all our clients. We speak with them at least once a day, even if we have nothing urgent to talk about, and we meet personally with the steering committee once a week.

Innovation: we answer everyone who would like our help or guidance and we consider all possibilities. This approach is the reason we have partners in 7 countries.

Technology: Our IT team has 16 In-house specialists with huge knowledge of Google Analytics.

We closely follow the Google agency department guidelines. We work side by side to improve Skill Metrics.

Analytics is our passion. We use it intensively for audience targeting, not just for reports. Our team spend many hours every day researching behavior and identifying opportunities.

These are the most important things that we concentrate on: attribution models, assisted conversions, cross device and cross Channel. Both the customers and us have a lot of fun in this part because we all learn a lot together.

We integrate Analytics with the customer's CRM to measure the real conversions. It doesn’t matter if it’s for the sale of a car or a cosmetic surgery operation. In this way we can identify which campaign generated the conversion. In addition, we keep a daily record of customer results, measuring the actual CPA.

We measure calls, forms, whatsapp messages and other conversations.

We use a range of software such as: optimize, spaceboost, cliccease, makemereach and semrush among others.

We carry out quantitative and qualitative research with IBM SPSS statistics software.

Our team has a lot of experience using Smart Biding. We have customer accounts where 100% of the investment is managed with Smart Biding and Smart creatives have been adopted.

We always use the machine learning recommendations that Google makes. We keep track of the actions we activate and check the results to learn lessons. We regularly review these recommendations and provide evaluation alerts for the results. The actions which work are applied to other campaigns and other customers.

We run experimental campaigns to compare how different campaign settings affect the results.

Some of the software we use gives us insights generated by machine learning. We evaluate whether these recommendations are appropriate and we apply them where appropriate.

We compare our company with the operation of a Michelin starred restaurant. We consider that managing a good restaurant is very complex and requires a lot of effort. This metaphor helps us to help our employees understand that things can always be done better, that a higher level of excellence can always be achieved and that our customers are looking for that excellence in us.

Good environment, employee well-being, trust and professional development are key points.

We survey employees to find out what their personal and professional priorities are so we know their expectations and can thus offer a personalized life plan.

Certifications are very important, so employees earn an economic retribution every month for every Google certification they pass.

We have an internal communication application called Dialenga. This application is installed in all the mobile equipment of the team. Using this application, we communicate both formally and informally: birthday greetings, news about customers, and employee of the month, among others.

Recognition of professional merit with nominations for employee of the month. Every month we pick one of our employees and reward them with a check to buy Amazon products.

We offer mobility and telework solutions, health insurance, scholarships for Masters studies, language courses, gym fees, childcare and gourmet checks.

Company management is always close to the employees at difficult times: pregnancies, paternities, maternities, divorce and health or economic problems. Most of our employees have been at Royal for over 8 years.

We test everything!

Works (6) by Royal Comunicación

Lorusso: consultoría sector del lujo internacional by Royal Comunicación
Lorusso: consultoría sector del lujo internacionalJuly 2019
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Alcampo: contenidos, influencers y social ads by Royal Comunicación
Alcampo: contenidos, influencers y social adsJuly 2019
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Bluespace: tecnología y advisory en digital by Royal Comunicación
Bluespace: tecnología y advisory en digitalJuly 2019
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Consum: Desarrollos para la transformación digital by Royal Comunicación
Consum: Desarrollos para la transformación digitalJuly 2019
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Man Medical: Lanzamiento y consolidación digital by Royal Comunicación
Man Medical: Lanzamiento y consolidación digitalJuly 2019
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KIA Latam: Transformación Digital by Royal Comunicación
KIA Latam: Transformación DigitalJuly 2019
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Services (5) offered by Royal Comunicación

SEO

€1000 – €1000000

Trabajamos seo desde hace 13 años y utilizamos las mejores tecnologías para afrontar proyectos competitivos.

Auditoria
link building
Optimización
on page
Off Page

Digital Strategy

€1000 – €1000000
Consultoria
planificación
plan de marketing

Web analytics/Big data

€1000 – €1000000

Diagnostico y proyección basado en analíticas de comportamiento web de los usuarios.

Analítica
asesoría
proyección

Website Creation

€1000 – €1000000
web corporativa
Landing
Ecommerce
apps
desarrollos

Online Advertising

€1000 – €1000000

Optimizamos las acciones a diario, amplia optimización.

SEM
Social Ads
nativa
afiliacion
RTB

Reviews (8) given to Royal Comunicación

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5/5

Fernando GisbertFernando Gisbertcheck_circle_outlineThis reviewer has been verified by Sortlist.

Ejecutivo Fidelización at Consum S Coop V

business Unknown industry

people Unknown size

2 months ago

Royal es una agencia digital que además de conocimientos técnicos y estar al día en las últimas tecnologías, aporta una visión de negocio y de marketing indispensable para llevar a cabo proyectos web con éxito. Tienen un foco muy claro en dar buen servicio a los clientes. Son proactivos en proponer proyectos nuevos, se adaptan a tus necesidades y gestionan los proyectos de forma profesional. Llevamos más de cuatro años trabajando con ellos y lo seguiremos haciendo en el futuro.

Overall rating
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5/5

Raffaele ForgioneRaffaele Forgionecheck_circle_outlineThis reviewer has been verified by Sortlist.

Country Manager for Spain and Italy at Helen Doron Ltd

business Unknown industry

people Unknown size

2 months ago

We have been working with Royal for many years now. We can consider them an asset of our company. Their professionalism and competence have made us achieve great goals both in terms of digital presence and in lead generation for all targets related to our business.

Overall rating
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5/5

Adrián Arsuaga LabordeAdrián Arsuaga Labordecheck_circle_outlineThis reviewer has been verified by Sortlist.

CEO at Laborde Consultores

business Unknown industry

people Unknown size

2 months ago

Gracias a Royal Comunicación hemos alcanzado un nivel de notoriedad y hemos alcanzado nuestro público objetivo. Laborde Consultores no alcanzaría sus objetivos sin contar con una buena estrategia en marketing digital y ésto no sería posible sin contar con el mejor partner que hay hasta la fecha.

Overall rating
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5/5

Angel Azuaga RodríguezAngel Azuaga Rodríguezcheck_circle_outlineThis reviewer has been verified by Sortlist.

Account Manager at Mediterránea

business Unknown industry

people Unknown size

2 months ago

Team of Professionals, who effectively and efficiently solve all online marketing approaches of our Company.

Overall rating
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5/5

Daniel MartínezDaniel Martínezcheck_circle_outlineThis reviewer has been verified by Sortlist.

Marketing Manager at MAN Medical Institute

business Unknown industry

people Unknown size

2 months ago

Llevamos trabajando con Royal casi un año y la experiencia no puede ser mejor. El trato es muy cercano, son uno más del equipo, y lo más importante, tienen una disponibilidad y predisposición que nos permiten huir de la sensación de "abandono" que puedes tener cuando otras agencias te ofrecen packs de horas de trabajo de su personal. Su experiencia en estrategia online, y ser Google Partners, nos ha ayudado a posicionarnos muy rápido y con garantías en el mercado. Si lo que buscas en una agencia es un compañero de viaje que optimice tu presupuesto y multiplique tus resultados, estás en buenas manos.

Overall rating
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5/5

Pedro BrazoPedro Brazocheck_circle_outlineThis reviewer has been verified by Sortlist.

Senior Economist at Fernandez Galbis Ramirez de Cartagena

business Unknown industry

people Unknown size

2 months ago

For us, working with Royal means having the assurance that all the needs of our company will be fulfilled professionally, efficiently and on time. We have worked with different agencies and we really like how quickly they respond. And of course how they always add value to our ideas.

Overall rating
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5/5

Eduard BoschEduard Boschcheck_circle_outlineThis reviewer has been verified by Sortlist.

Marketing Manager at Bluespace

business Unknown industry

people Unknown size

2 months ago

Our company is working with Royal since 2013. Royal is a very professional agency. They are experts in online marketing campaigns. High knowledge in Google SEM, SEO and Social Media. Team is very dynamic and understand easily the projects.

Overall rating
starstarstarstarstar

5/5

Eduard BoschEduard Boschcheck_circle_outlineThis reviewer has been verified by Sortlist.

Marketing Manager at Bluespace

business Unknown industry

people Unknown size

2 months ago

Our company is working with Royal since 2013. Royal is a very professional agency. They are experts in online marketing campaigns. High knowledge in Google SEM, SEO and Social Media. Team is very dynamic and understand easily the projects.

Overall rating
starstarstarstarstar

5/5