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RedFern Digital

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Shanghai, China
Making Brands Have Impact.
We are an award-winning independent brand management agency that develops, manages, and distributes brands across Asia. RedFern Digital is responsible for the strategic direction, growth, and performance of some of the largest and most successful brands across a dynamic range of categories in the market, covering Research, Branding, Strategy, Social Media marketing, E-commerce & Technical Integration. We don’t help brands; we make them have IMPACT. Having impact means beating the market and your competitors at everything you do. Our insights, experience and kick-ass team mean that your brand is not only in safe hands but is about to thrive.
50 people in their team
Speaks Chinese, English, Vietnamese
19 projects in their portfolio
Sortlist member since 2020
Founded in 2010
3 awards conferred
No review yetBe the first to write one

Services

21 services offered by RedFern Digital

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  • Description
    We bring experts from across our departments and category teams covering Food and Beverage, Beauty, Mother and Baby, and Professional Services to help brands understand how they should enter the market or reinvent themselves.

    We leverage our partners, distributors, and experts to detail changing market dynamics to help brands better understand where they are now, and where they need to be.

    We also leverage our tools such as INRES, Data mining, Qualitative studies, and more to help guide our brands in the right direction. Our key is that we not only focus on research but also work with our partners through execution providing us with a strong sense of actionable outcomes and suggestions for market with the brand objectives in mind.
    Skills in Digital Strategy (15)
    Digital MarketingDesignSocial MediaDigitalCompetitive AnalysisConsumer Marketingbranding graphic designonline marketing campaignintegrated digital marketingbranding marketing+5
    Works in Digital Strategy (19)
    Digital and O2O Strategy for Frank and Oak - Digital Strategy
    China Market Research for Frank Body - Digital Strategy
    China Market Research for Grainshaker - Digital Strategy
    China Market Research for NED - Digital Strategy
    Clients in Digital Strategy (19)
    Frank and OakClothing & Accessories | international
    Frank BodyBeauty | international
    FireballWine & Spirits | international
    GrainshakerWine & Spirits | international
    Learn more about Digital Strategy
  • Description
    Our ecommerce team focuses on setting up shop and driving sales for the brand. We ensure a smooth experience for every customer and encourage each to make a purchase.
    Skills in E-commerce (5)
    Ecommerce Websitee commerce solutionsb2b ecommercedigital commerceecommerce marketing
    Works in E-commerce (3)
    Marketing & E-commerce for Niki's - E-commerce
    Ecommerce, Production, & Branding for John West - E-commerce
    China Market Entry & Ecommerce for Nutura - E-commerce
    Clients in E-commerce (3)
    Niki's Natural WipesHousehold Products | international
    NuturaFood | international
    John WestFood | international
    Learn more about E-commerce
  • Description
    We have our own in-house team of creative writers and designers with backgrounds in visual arts, communications, and literature in both Mandarin and English. Our creative team has experience in every step of the branding process, from initial product packaging design to developing key visuals.
    Skills in Branding & Positioning (3)
    RebrandingPackaging DesignKey Visual
    Works in Branding & Positioning (19)
    Digital and O2O Strategy for Frank and Oak - Branding & Positioning
    China Market Research for Frank Body - Branding & Positioning
    China Market Research for Grainshaker - Branding & Positioning
    China Market Research for NED - Branding & Positioning
    Clients in Branding & Positioning (19)
    FireballWine & Spirits | international
    Frank and OakClothing & Accessories | international
    Frank BodyBeauty | international
    GrainshakerWine & Spirits | international
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Skills in Advertising (5)
    CreativeDigital advertisingsocial mediab2b advertisingseo advertising
    Works in Advertising (12)
    Digital and O2O Strategy for Frank and Oak - Advertising
    Digital Marketing Strategy for Dermal Therapy - Advertising
    Social Media Marketing for Hawkers - Advertising
    Production & Digital Marketing for Sara Lee - Advertising
    Clients in Advertising (12)
    Mo MilkBeverage | international
    Frank and OakClothing & Accessories | international
    Dermal TherapyBeauty | international
    HawkersClothing & Accessories | international
    Learn more about Advertising
  • Description

    No description provided for this service.

    Skills in Social Media (6)
    social advertisingsocial media strategysocial marketingSocial Media MarketingSocial Media Listeningb2b social media
    Works in Social Media (12)
    Digital and O2O Strategy for Frank and Oak - Social Media
    Digital Marketing Strategy for Dermal Therapy - Social Media
    Social Media Marketing for Hawkers - Social Media
    Production & Digital Marketing for Sara Lee - Social Media
    Clients in Social Media (12)
    Mo MilkBeverage | international
    Sara LeeFood | international
    Hive+WellnessFood | international
    SunRiceFood | international
    Learn more about Social Media
  • Description

    No description provided for this service.

    Skills in Website Creation (2)
    web pageweb site
    Learn more about Website Creation
  • Description

    No description provided for this service.

    Works in Content Strategy (17)
    Digital and O2O Strategy for Frank and Oak - Content Strategy
    China Market Research for Frank Body - Content Strategy
    China Market Research for Grainshaker - Content Strategy
    China Market Research for NED - Content Strategy
    Clients in Content Strategy (17)
    Mo MilkBeverage | international
    Ella's KitchenFood | international
    Ritter SportFood | international
    SunRiceFood | international
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Works in Copywriting (6)
    Digital and O2O Strategy for Frank and Oak - Copywriting
    Production & Digital Marketing for Sara Lee - Copywriting
    Research & Marketing for Hive+Wellness Australia - Copywriting
    Digital Marketing & Branding for Ritter Sport - Copywriting
    Clients in Copywriting (6)
    Frank and OakClothing & Accessories | international
    FireballWine & Spirits | international
    Ella's KitchenFood | international
    Ritter SportFood | international
    Learn more about Copywriting
  • Description

    No description provided for this service.

    Works in Graphic Design (10)
    Digital and O2O Strategy for Frank and Oak - Graphic Design
    Production & Digital Marketing for Sara Lee - Graphic Design
    Research & Marketing for Hive+Wellness Australia - Graphic Design
    Market Research & China Brand Strategy for SunRice - Graphic Design
    Clients in Graphic Design (10)
    John WestFood | international
    Niki's Natural WipesHousehold Products | international
    Ella's KitchenFood | international
    Ritter SportFood | international
    Learn more about Graphic Design
  • Description

    No description provided for this service.

    Works in Media Planning (19)
    Digital and O2O Strategy for Frank and Oak - Media Planning
    China Market Research for Frank Body - Media Planning
    China Market Research for Grainshaker - Media Planning
    China Market Research for NED - Media Planning
    Clients in Media Planning (19)
    Ritter SportFood | international
    SUNNEIClothing & Accessories | international
    Fusion HealthPharmaceuticals & Biotech | international
    F45Sports | international
    Learn more about Media Planning
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Team

50 members in RedFern Digital's team

RedFern Digital cover
StoryHere at RedFern Digital, we challenge our people to deliver measurable and successful campaigns for our brands no matter the budget, no matter the platform. We pride ourselves on our ability to commercially understand all aspects of the consumer journey from point of contact to purchase.
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Awards

RedFern Digital was awarded 3 times

2022 Transform Awards Asia2022-11-1Best implementation of a brand development project
2022 Transform Awards Asia2022-11-1Best localisation of an international brand
2022 Transform Awards Asia2022-11-1Best visual identity from the FMCG sector

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Contact

Contact details of RedFern Digital

Details

https://redferndigital.cn/landing/
  • Headquarterno.80 Pingwu Road, Changning District, Shanghai, China
  • 90 Nguyễn Hữu Cảnh, Phường 22, Bình Thạnh, Thành phố Hồ Chí Minh, Vietnam