Pioneer Marketing and Public Affairs (+ reviews) | Sortlist
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Pioneer Marketing and Public Affairs

Hoàn Kiếm, Vietnam
Deliver insight-driven solutions. Since 2004.
Pioneer Marketing and Public Affairs is a premier consultancy agency that specializes in helping multinational companies navigate Vietnam's market. Headquartered in Hanoi with a national and global reach, our goal is to provide bespoke consultancy services that assist multinational brands in penetrating the local market and strengthening their business operations. We use a strategic approach that is driven by specific insights and tailored to our clients' global perspectives and local circumstances. Our services include media relations, digital engagement, issue management, event management, marketing, and regulatory affairs. We have an extensive network of contacts and 19 years of working experience, which allows us to have a profound understanding of the market and stakeholders. We are committed to enhancing our clients' brand value and relationships with key stakeholders. Our expertly crafted winning PR strategies and solutions have helped some of the world's best-known brands, such as Abbott Laboratories,, ACCA, Bosch Home Appliances, Erikson, Mambu, McKinsey, ICAEW, Qatar Airways, and Hutchinson. We are constantly evolving to meet ever-changing times and embrace every advantage that the digital era offers to allow our clients to be successful in today's competitive environment.
10 people in their team
Speaks English, Vietnamese
Works remotely across the globe
Sortlist member since 2017
Founded in 2004
Open website


9 services offered by Pioneer Marketing and Public Affairs

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  • Description
    Our team takes a meticulous and strategic approach to public relations campaigns. We begin by establishing campaign objectives and crafting a comprehensive plan that includes specific strategies for each media segment and content. With an extensive network of local and international media outlets, we maintain active communication with contacts from each publication to gather insights that enable us to build the most effective media list for our clients. We analyze each publication and create a tailored plan that outlines the best approach for working with them.
    Skills in Public Relations (PR) (5)
    Content DevelopmentStrategic PlanningPublic AffairsMedia RelationsCrisis Management
    Review in Public Relations (PR) (1)
    Dang Thi Mai Trang

    Learn more about Public Relations (PR)

  • Description
    If you're seeking a top-notch event management service in Vietnam, you don't need to look any further than Pioneer. As a leading marketing agency with nationwide coverage, we specialize in crafting innovative and unforgettable events that have a lasting impact. Our professional team is dedicated to turning creative ideas into flawless execution, whether it's a press conference, product launch, or corporate celebration. Unlike some event planners who only focus on logistics and infrastructure, we go the extra mile to ensure that your brand experience remains memorable for consumers. We're committed to innovation and performance, which means that your event is guaranteed to stand out from the competition. Our tailor-made services include award ceremonies, graphic artwork for exhibitions and displays, and more. Partner with us today and take your event to the next level.
    Skills in Event (3)
    Event ManagementEvent ConceptualizationEvent Coordination

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  • Description
    We develop our media plans based on a thorough understanding of the local media and their practices. Additionally, we frequently communicate with contacts from high-ranking media outlets to gain insights into their leadership and editorial management. This enables us to effectively pitch and place our content.
    Skills in Media Planning (2)
    Media PlanningMedia Relations, Content Marketing, Content creation, Communication Advice, Copywriting, Crisis Communication, Change Communication, Internal/External Communication, Customer Cases, Media Training, Social Media Management, Commercial Mailings, Newsletters

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  • Description
    At Pioneer, we focus on assisting clients in differentiating themselves in a crowded competitive marketplace. Our branding and positioning services extend beyond the mere creation of a logo and tagline. We collaborate closely with our clients to discover their distinctive selling points and design a holistic brand strategy that connects with their intended audience. Our team of professionals produces a coherent brand identity kit that comprises messaging, brand guidelines, and other components, guaranteeing a steady and unforgettable brand encounter for their clients.
    Skills in Branding & Positioning (4)
    Corporate BrandingOffline & Online BrandingBranding and Brand developmentCorporate Communication

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  • Description
    At Pioneer Digital, we provide top-notch digital marketing services to assist businesses in connecting with their online audience. Our team of experts offers a wide range of support, such as digital strategy advice, social media marketing, display ads, search marketing, mobile and email marketing, and digital creative production. Our services are personalized to fit the unique needs of each client. By employing user experience and social media campaigns, we aim to reach and connect with customers more effectively. Our network of influential forum administrators and super moderators helps us understand the desires and expectations of our client's target audience while promoting their brands and products.
    Skills in Digital Strategy (6)
    Search MarketingGoogle AdWordsSocial Media MarketingGoogle Analytics/Google Tag Manager/Advanced web analyticsSEO/SEMSocial Media Strategy

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  • Description
    The advent of social media has drastically changed the way we connect and conduct business. Our team of social media experts is adept at utilizing its power to the fullest. We create compelling and pertinent content that appeals to our clients' target audience. We handle and optimize social media platforms, examine data, and pinpoint areas for enhancement. We foster genuine connections with followers, promoting our clients' brands and expanding their social media reach.
    Skills in Social Media (8)
    Social Media PlanningSocial Media MarketingSocial Media AnalysisFacebook MarketingSocial Media ListeningFacebook Reach OptimizationSocial Media ConsultingLinkedIn Strategy

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  • Description
    We prioritize the importance of content and our clients always come first when it comes to our content strategy services. Our process starts with a deep understanding and definition of their intended audience, message, and channels for sharing their content. Once we have this information, we develop a comprehensive content plan to guide our team of experts in creating a variety of content types. These include bylined articles, op-eds, executive interviews, feature articles, thought leadership pieces, and more - all crafted to speak directly to the intended audience.
    Skills in Content Strategy (5)
    Multilingual ContentStorytellingAnalysisMarket ResearchTarget Audience Definition

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  • Description
    In this digital era, advertising online is essential. Our team of experts specializes in creating and managing effective online advertising campaigns that generate traffic, leads, and sales. We utilize various platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, among others, to ensure our clients reach their intended audience and achieve the highest return on investment.
    Skills in Online Advertising (11)
    Mobile AdvertisingRetargetingDigital AdvertisingPerformance MarketingSearch Engine AdvertisingGoogle AdvertisingProgrammatic AdvertisingPaid MediaSEO AdvertisingSocial Media Advertising+1

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  • Description
    The impact of influencer marketing continues to grow, and our team has the expertise to help our clients capitalize on this trend. We identify and collaborate with influencers who align with our clients' objectives and successfully promote a range of products and services. We understand the importance of selecting the right influencers and work closely with them to ensure effective communication of our clients' messages to their audiences.
    Skills in Influencer Marketing (5)
    Influencer SelectionMacro influencersMicro InfluencersSocial Media InfluencerInfluencer Recruitment

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1 review for Pioneer Marketing and Public Affairs

(1 reviews)
Dang Thi Mai TrangHead of ICAEW Vietnam at ICAEW
ServicePublic Relations (PR)

We engaged Pioneer Communications and Marketing to launch and raise the profile of ICAEW for nearly three years because we were looking for an agency which truly understood the great work that we do for students, academia, accounting and finance professionals and shared our ambition to contribute to developing the accounting and finance profession in Vietnam. Following the successful launch of our office, the Pioneer team crafted a highly customised media relations strategy based on a profound understanding of our businesses model and objectives. The strategy was brought to life by an action plan packed with story ideas and media angles that helped build our profile with the right audiences.

ServicePublic Relations (PR)
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Contact details of Pioneer Marketing and Public Affairs


  • Headquarter60 Lê Văn Hưu, Phan Chu Trinh, Hoàn Kiếm, Hà Nội, Vietnam

  • Hanoi, Hoàn Kiếm, Hanoi, Vietnam

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