Operad (+ 5 reviews) | Sortlist
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Operad Tel Aviv-Yafo, Israel

Smart Online Marketing
Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI.
25 people in their team
Speaks English, Hebrew
13 projects in their portfolio
Works remotely across the globe
Sortlist member since 2021
Founded in 2008
2 awards conferred


2 services offered by Operad

Service name
Experience level

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Starting from

  • Description
    • Thorough market research based on The client’s market, products, services and expertise
    o Competitor analysis (direct and indirect)
    o Relevant search result features & search platforms
    o Trends & seasonality analysis around The client’s core terms
    o Using Google Search Ads PPC data (if available)
    o Analyzing audience pain points vs The client’s USPs
    o Benchmarking visibility in search results for branded search terms

    • Thorough KW & topic research – decided together based on strategy and marketing needs
    o Demand volume around each selected topic
    o Identifying and segmenting user needs
    o Mapping all common questions around each topic cluster
    o Analyzing user intent types
    o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads
    • Defining an impactful organic strategy based on the research
    o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.)
    o Defining visibility targeting - features and platforms

    • Deciding on a number of topics and sub-topics (cluster content)

    • Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters.

    • Existing content audit
    o Mapping all existing content - what do we already have
    o Where is it located on the website – structure, hierarchy
    o How well it performs – rankings, traffic, contribution to conversions
    o Which user intent it addresses
    o What are we missing to complete the selected cluster
    o Technical - cannibalization, duplications , crawling & indexing

    • Creating detailed user intent-based content briefs (according to the agreed content plan)
    o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side)
    o Elaborated explanations for each topic and sub-topic
    o Merging existing content and redirecting old content
    o Removing redundant content
    o Guiding the writers based on the findings
    o Defining an internal and external linking strategy
    o On-page optimization
    o Rich content recommendations (visuals, infographics, charts, videos)

    • Content QA
    o Operad to get the materials from The client’s in-house /external writers
    o Reviewing and improvement iterations based on need
    o Repeat until ready to go live
    o QA for live version (crawling, indexing, on-page optimization)

    • Reporting
    o Data studio dashboard, divided by topic
    o KW monitoring injected to GDS

    • Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc.
    o Social media recommendations
    o Forums (Reddit, Quora)
    o Company newsletter
    o Anywhere The client’s target audience is located and we have access to
    • Iterations & Improvements
    o What didn’t work - why
    o What did work - how can we leverage it
    o Improve our footprint on rich results
    o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement
    o QA, performance tracking, rinse and repeat
    • Serving & rendering tests and recommendations
    • Crawling & indexing management:
    o Robots.txt
    o URL parameters management
    o Duplication management
    o Pagination management
    o Sitemaps
    • Recovering external links to non-existent or error pages
    • Improving site speed & Core Web Vitals
    • Mobile compatibility testing & recommendations

    • Categorization, based on research findings & Strategy:
    o Category refinement
    o New category opportunities
    • Develop the information architecture for the site:
    o Navigation menus
    o Sub-categorization
    o Internal linking strategy
    • Page structure for each page type (Category, service, content etc.)
    • Manage content topic-sub-topic relationships
    • Manage category-service relationship
    • Manage hierarchy signals (breadcrumbs etc.) accordingly

    • META data optimization based on research
    • Recommendations for image & video optimization (Google Images, YouTube)
    • Headings and content guidelines
    • Service page optimization for featured snippets in SERP
    • Structured data implementation for better visibility in SERP
    • Optimizing brand visibility in SERP

    • META data updates to maximize CTR according to performance
    • New sections / pages opportunity monitoring
    • Server responses monitoring
    • Overall technical health monitoring and management

    • Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues
    • Performance measurement based on predefined KPIs, decided along with The client
    Skills in SEO (19)
    Tech Seovideo seogoogle seotech seolocal seomobile seoon page seoonline seoseo auditwhite hat seo+9
    Works in SEO (12)
    Technical SEO & Content Strategy / Western Digital - SEO
    Technical SEO & Content Strategy // Taboola - SEO
    Professional SEO Consultancy // Wix - SEO
    Complete Digital Marketing Services // Keter - SEO
    Clients in SEO (12)
    MaytronicsRetail | international
    KeterRetail | international
    Yves RocherE-commerce | national
    Aviation LinksTravel & Leisure | international

    Learn more about SEO

  • Description
    The service includes
    • Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.)
    • Campaigns' concept & setup on the following platforms:
    o Google Ads
    o Facebook ads (including Instagram)
    o Native ad platforms (Taboola, OutBrain)
    o Any Other paid platform needed and agreed upon with the client
    • Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc.
    • Reporting:
    o Daily automatic performance Dashboard
    o Monthly Report with activity summary and action items for following activity.
    Skills in Online Advertising (10)
    Publicidad instagramonline retailonline adonline contentdigital onlineonline videoPublicidad nativaonline presenceFacebook Adsonline seo
    Works in Online Advertising (11)
    Technical SEO & Content Strategy // Taboola - Online Advertising
    Paid Campaigns Management // Royal Caribbean - Online Advertising
    Complete Digital Marketing Services // Keter - Online Advertising
    Complete Digital Marketing Services // Maytronics - Online Advertising
    Review in Online Advertising (1)
    Ido Bracha
    Clients in Online Advertising (11)
    TaboolaMarketing & Advertising | international
    Yves RocherE-commerce | national
    AllJobsHuman Resources | national
    KeterRetail | international

    Learn more about Online Advertising

In need of one of those services?

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13 projects performed by Operad

Technical SEO & Content Strategy / Western Digital
Technical SEO & Content Strategy / Western Digital

Project made for Western Digital in the Technology Hardware & Equipment industry for a B2B / B2C audience.

Content StrategyData ConsultingSEO
Read more
Technical SEO & Content Strategy // Taboola
Technical SEO & Content Strategy // Taboola

Ongoing project for Taboola in the Marketing & Advertising industry for a B2B audience since 2017.

Content StrategyData ConsultingDigital Strategy+3
Read more
Paid Campaigns Management // Royal Caribbean
Paid Campaigns Management // Royal Caribbean

Project made for Royal Caribian in the Travel & Leisure industry for a B2C audience.

Data ConsultingDigital StrategyE-commerce+1
Read more
Professional SEO Consultancy // Wix
Professional SEO Consultancy // Wix

Project made for Wix in the Marketing & Advertising industry for a B2B / B2C audience.

Content StrategyData ConsultingSEO
Read more
Complete Digital Marketing Services // Keter
Complete Digital Marketing Services // Keter

Project made for Keter in the Retail industry for a B2B / B2C audience.

AdvertisingContent StrategyData Consulting+6
Read more
Complete Digital Marketing Services // Maytronics
Complete Digital Marketing Services // Maytronics

Project made for Maytronics in the Retail industry for a B2B / B2C audience.

AdvertisingContent StrategyData Consulting+6
Read more
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25 members in Operad's team

StoryWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide. We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy. We see ourselves as partners, not just service providers. We make sure we understand yo
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Operad was awarded 2 times

Facebook Partner2017-01-01
Google Partner2012-12-31


5 reviews for Operad

(5 reviews)
Ido BrachaData & Analytics Manager at Pelephone Communications
ServiceOnline Advertising

ServiceOnline Advertising

Nami ZuckerSales & Marketing Manger at Autoeurope Israel

Jeff MckinnonOwner at Healthcare Internet Marketing Firm

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Contact details of Operad



  • HeadquarterSoncino St 16, Tel Aviv-Yafo, Israel

  • London, UK

  • New York, NY, USA


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