Operad

Tel Aviv-Yafo, Israel

Smart Online Marketing

Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI.

25 people in their team

Speaks Hebrew, English

13 projects in their portfolio

Works remotely across the globe

Sortlist member since 2021

Founded in 2008

2 awards conferred

5/5

(5 reviews)

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Services

14 services offered by Operad

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Starting from

Description

RESEARCH & STRATEGY • Thorough market research based on The client’s market, products, services and expertise o Competitor analysis (direct and indirect) o Relevant search result features & search platforms o Trends & seasonality analysis around The client’s core terms o Using Google Search Ads PPC data (if available) o Analyzing audience pain points vs The client’s USPs o Benchmarking visibility in search results for branded search terms • Thorough KW & topic research – decided together based on strategy and marketing needs o Demand volume around each selected topic o Identifying and segmenting user needs o Mapping all common questions around each topic cluster o Analyzing user intent types o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads • Defining an impactful organic strategy based on the research o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.) o Defining visibility targeting - features and platforms • Deciding on a number of topics and sub-topics (cluster content) • Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters. TOPIC CLUSTERS • Existing content audit o Mapping all existing content - what do we already have o Where is it located on the website – structure, hierarchy o How well it performs – rankings, traffic, contribution to conversions o Which user intent it addresses o What are we missing to complete the selected cluster o Technical - cannibalization, duplications , crawling & indexing • Creating detailed user intent-based content briefs (according to the agreed content plan) o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side) o Elaborated explanations for each topic and sub-topic o Merging existing content and redirecting old content o Removing redundant content o Guiding the writers based on the findings o Defining an internal and external linking strategy o On-page optimization o Rich content recommendations (visuals, infographics, charts, videos) • Content QA o Operad to get the materials from The client’s in-house /external writers o Reviewing and improvement iterations based on need o Repeat until ready to go live o QA for live version (crawling, indexing, on-page optimization) • Reporting o Data studio dashboard, divided by topic o KW monitoring injected to GDS • Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc. o Social media recommendations o Forums (Reddit, Quora) o Company newsletter o Anywhere The client’s target audience is located and we have access to • Iterations & Improvements o What didn’t work - why o What did work - how can we leverage it o Improve our footprint on rich results o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement o QA, performance tracking, rinse and repeat TECHNICAL HEALTH & INFRASTRUCTURE: • Serving & rendering tests and recommendations • Crawling & indexing management: o Robots.txt o URL parameters management o Duplication management o Pagination management o Sitemaps • Recovering external links to non-existent or error pages • Improving site speed & Core Web Vitals • Mobile compatibility testing & recommendations INFORMATION ARCHITECTURE & WEBSITE HIERARCHY • Categorization, based on research findings & Strategy: o Category refinement o New category opportunities • Develop the information architecture for the site: o Navigation menus o Sub-categorization o Internal linking strategy • Page structure for each page type (Category, service, content etc.) • Manage content topic-sub-topic relationships • Manage category-service relationship • Manage hierarchy signals (breadcrumbs etc.) accordingly ON-PAGE & SERP VISIBILITY: • META data optimization based on research • Recommendations for image & video optimization (Google Images, YouTube) • Headings and content guidelines • Service page optimization for featured snippets in SERP • Structured data implementation for better visibility in SERP • Optimizing brand visibility in SERP MONITORING: • META data updates to maximize CTR according to performance • New sections / pages opportunity monitoring • Server responses monitoring • Overall technical health monitoring and management MONTHLY REPORTING: • Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues • Performance measurement based on predefined KPIs, decided along with The client

Skills in SEO (16)

SEO

Infographic Design

Local SEO

SEO Mobile Optimization

On-Page SEO

SEO Analyse

Tech SEO

Xing

Youtube Advertising

Pay Per Click

Works in SEO (12)

Technical SEO & Content Strategy / Western Digital - SEO

Technical SEO & Content Strategy // Taboola - SEO

Professional SEO Consultancy // Wix - SEO

Complete Digital Marketing Services // Keter - SEO

Clients in SEO (4)

Western DigitalTechnology Hardware & Equipment | international

TaboolaMarketing & Advertising | international

WixMarketing & Advertising | international

KeterRetail | international

Learn more about SEO

Description

The service includes • Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.) • Campaigns' concept & setup on the following platforms: o Google Ads o Facebook ads (including Instagram) o Native ad platforms (Taboola, OutBrain) o Any Other paid platform needed and agreed upon with the client • Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc. • Reporting: o Daily automatic performance Dashboard o Monthly Report with activity summary and action items for following activity.

Skills in Online Advertising (10)

Native Advertising

Facebook Ads

Instagram Advertising

Digital Online

Online Ad

Online Content

Online Presence

Online Retail

Online SEO

Online Video

Works in Online Advertising (11)

Technical SEO & Content Strategy // Taboola - Online Advertising

Paid Campaigns Management // Royal Caribbean - Online Advertising

Complete Digital Marketing Services // Keter - Online Advertising

Complete Digital Marketing Services // Maytronics - Online Advertising

Review in Online Advertising (1)

Ido Bracha

Clients in Online Advertising (4)

TaboolaMarketing & Advertising | international

Royal CaribianTravel & Leisure | international

KeterRetail | international

MaytronicsRetail | international

Learn more about Online Advertising

Description

No description provided for this service.

Skills in Content Strategy (3)

Web Content

Content Advertising

Online Content

Works in Content Strategy (12)

Technical SEO & Content Strategy / Western Digital - Content Strategy

Technical SEO & Content Strategy // Taboola - Content Strategy

Professional SEO Consultancy // Wix - Content Strategy

Complete Digital Marketing Services // Keter - Content Strategy

Clients in Content Strategy (4)

Western DigitalTechnology Hardware & Equipment | international

TaboolaMarketing & Advertising | international

WixMarketing & Advertising | international

KeterRetail | international

Learn more about Content Strategy

Description

No description provided for this service.

Skills in Data Consulting (2)

Data Mining

Data Analysis

Works in Data Consulting (13)

Technical SEO & Content Strategy / Western Digital - Data Consulting

Technical SEO & Content Strategy // Taboola - Data Consulting

Paid Campaigns Management // Royal Caribbean - Data Consulting

Professional SEO Consultancy // Wix - Data Consulting

Clients in Data Consulting (4)

Western DigitalTechnology Hardware & Equipment | international

TaboolaMarketing & Advertising | international

Royal CaribianTravel & Leisure | international

WixMarketing & Advertising | international

Learn more about Data Consulting

Description

No description provided for this service.

Skills in E-commerce (4)

Ecommerce

B2B eCommerce

eCommerce Marketing

Ecommerce SEO

Works in E-commerce (10)

Paid Campaigns Management // Royal Caribbean - E-commerce

Complete Digital Marketing Services // Keter - E-commerce

Complete Digital Marketing Services // Maytronics - E-commerce

Digital Marketing // Strategy & Management - WHN - E-commerce

Clients in E-commerce (4)

Royal CaribianTravel & Leisure | international

KeterRetail | international

MaytronicsRetail | international

Women's Health NetworkHospitals & Healthcare | international

Learn more about E-commerce

Description

No description provided for this service.

Works in Web analytics/Big data (5)

Technical SEO & Content Strategy // Taboola - Web analytics/Big data

Complete Digital Marketing Services // Keter - Web analytics/Big data

Complete Digital Marketing Services // Maytronics - Web analytics/Big data

Paid Campaigns Management // Yves Rocher - Web analytics/Big data

Clients in Web analytics/Big data (4)

TaboolaMarketing & Advertising | international

KeterRetail | international

MaytronicsRetail | international

Yves RocherE-commerce | national

Learn more about Web analytics/Big data

Description

No description provided for this service.

Skills in Digital Strategy (3)

Conversion Rate Optimization

Data Driven Marketing

Online Marketing

Works in Digital Strategy (6)

Technical SEO & Content Strategy // Taboola - Digital Strategy

Paid Campaigns Management // Royal Caribbean - Digital Strategy

Complete Digital Marketing Services // Keter - Digital Strategy

Complete Digital Marketing Services // Maytronics - Digital Strategy

Clients in Digital Strategy (4)

TaboolaMarketing & Advertising | international

Royal CaribianTravel & Leisure | international

KeterRetail | international

MaytronicsRetail | international

Learn more about Digital Strategy

Description

No description provided for this service.

Skills in Advertising (1)

Search Marketing

Works in Advertising (2)

Complete Digital Marketing Services // Keter - Advertising

Complete Digital Marketing Services // Maytronics - Advertising

Clients in Advertising (2)

KeterRetail | international

MaytronicsRetail | international

Learn more about Advertising

Description

No description provided for this service.

Works in Media Planning (2)

Complete Digital Marketing Services // Keter - Media Planning

Complete Digital Marketing Services // Maytronics - Media Planning

Clients in Media Planning (2)

KeterRetail | international

MaytronicsRetail | international

Learn more about Media Planning

Description

No description provided for this service.

Skills in Web Application (1)

Web Content

Learn more about Web Application

Team

25 members in Operad's team

StoryWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide. We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy. We see ourselves as partners, not just service providers. We make sure we understand yo

Awards

Operad was awarded 2 times

Facebook Partner2017-01-01

Google Partner2012-12-31

Reviews

5 reviews for Operad

5/5

(5 reviews)

Ido BrachaData & Analytics Manager at Pelephone Communications

Service: Online Advertising

Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.

5/5

Tanya MishlovskiGlobal Digital Manager at Maytronics

Internal stakeholders are pleased with Operad’s contributions to the project, noting their satisfaction with the results. Throughout the project, the team has been dedicated to providing solutions, going above and beyond to deliver.

5/5

Orr PelessDigital Marketing Manager at Start-Up Nation Central

Operad is a reliable and trustworthy partner that gives sound advice even if it hurts them financially. Their professionalism and dedication are impressive. They constantly ask questions to ensure the project’s long-term success. Ultimately, their team is personable, talented, and communicative.

5/5

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Contact

Contact details of Operad

Details

HeadquarterSoncino St 16, Tel Aviv-Yafo, Israel