OMI

Lekki, Nigeria

We build the systems that move markets

OMI is a media intelligence and growth infrastructure company built in Africa for organisations operating in complex markets. We connect market intelligence, strategy, creative, media, technology, data, and performance to help organisations understand their markets, reach the right audiences, and build systems for sustainable growth. Our work spans market research and intelligence, marketing and growth strategy, advertising and media planning, branding and positioning, digital strategy, AI implementation, data consulting, analytics, content strategy, and outdoor media. We also develop proprietary technology and intelligence infrastructure that makes marketing and business decisions more connected, measurable, and responsive. Rather than treating growth as a collection of disconnected services, OMI builds connected systems that move from intelligence to decision, decision to action, and action to measurable learning. Built in Nigeria. Designed for Africa and the markets beyond it.

30 people in their team

Speaks English

Sortlist member since 2026

Founded in 2026

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Services

14 services offered by OMI

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Description

OMI connects analytics and data infrastructure with business and marketing decisions. We help organisations structure, interpret, and operationalise data across customer behaviour, media, digital experiences, and performance so intelligence can continuously inform action.

Learn more about Web analytics/Big data

Description

OMI develops digital strategies that connect business objectives, customer behaviour, technology, data, and experience. We help organisations identify digital opportunities, redesign fragmented systems, and build connected experiences that support growth.

Learn more about Digital Strategy

Description

OMI develops data-informed online advertising strategies that connect audience intelligence, creative, media activation, measurement, and optimisation. We focus on building advertising systems that can be continuously improved against meaningful business outcomes.

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Description

OMI develops content strategies grounded in audience intelligence, market context, brand positioning, and business objectives. We build content systems designed to create relevance across traditional search, social platforms, AI-driven discovery, and emerging digital environments.

Learn more about Content Strategy

Description

OMI combines market, audience, competitive, media, and behavioural intelligence to help organisations understand changing markets and make better strategic decisions. Our research can support market entry, positioning, customer strategy, product development, media investment, and growth planning.

Learn more about Market Research

Description

OMI builds advertising systems that connect market intelligence, creative strategy, media planning, audience understanding, and performance measurement. We help organisations identify where attention and opportunity are moving, develop ideas that matter, and deploy campaigns across relevant channels with a clear connection to business outcomes.

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Description

OMI uses market, audience, media, location, and performance intelligence to design media strategies aligned with business objectives. Our approach covers channel selection, audience planning, investment allocation, campaign architecture, measurement, and optimisation.

Learn more about Media Planning

Description

OMI brings intelligence and technology to outdoor advertising, combining audience, location, mobility, media, and contextual data to improve planning and measurement. Our work extends from conventional OOH strategy into data-driven and programmatic outdoor media infrastructure.

Learn more about Outdoor Advertising

Description

OMI helps organisations turn fragmented data into usable intelligence for decision-making and growth. Our work can include data strategy, market and audience intelligence, measurement, attribution, analytics infrastructure, and AI-ready data systems.

Learn more about Data Consulting

Description

OMI helps organisations identify, design, and implement practical AI systems across marketing, intelligence, customer experience, decision support, automation, and business operations. We combine AI strategy with data, technology, and organisational context rather than treating AI as an isolated tool.

Learn more about Artificial Intelligence

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Details

HeadquarterLekki Estate Road, Lekki Phase I, Lekki, Nigeria