Nour Nashat

Desouk, Egypt

Hands-on performance marketing lead for DTC and e-commerce brands in Egypt and the Gulf

Nour Nashat is a digital marketing lead who runs your paid media himself and brings in a designer, copywriter and store developer when the account needs them. The person on your calls is the person running your ads. Who this fits DTC and e-commerce brands already selling on Meta, TikTok, Snapchat or Google, where ROAS is too low to leave real margin. Past accounts cover skincare, perfume, modest fashion, footwear, food, pets and real estate. Results from past accounts Lolla's: EGP 1.6M in gross sales and 525 orders on Shopify at 8x ROAS in three months NOIR: EGP 180K in revenue at 5.88x ROAS, conversion rate up 42% Slic (Saudi footwear): SAR 50,518 in sales from 216 orders on Zid over Ramadan and Eid, from SAR 28,314 in ad spend Boutiqaat Abaya (Saudi marketplace): from zero to 47 live merchants and 272 products Koma Agency (B2B): 140 qualified leads at EGP 40 each, 10 clients closed in under 90 days How an account runs 1. Audit: tracking (GA4, Meta Pixel and CAPI, TikTok), funnel drop-off, offer and average order value, current creatives. 2. Plan: audiences, angles, offers, budget split and KPIs per platform. 3. Run: launch, daily optimization, creative tests based on what customers respond to. 4. Report: weekly numbers from the store's own orders, tied to revenue and cost per order. Background In marketing since 2019. Digital Marketing Lead at Kava Company, a Saudi holding company, running paid and social for Boutiqaat Abaya and Arqa Sakan. Earlier roles at Swarms, Koma, Dr. Scent and Future Academy. Works in Arabic and English, remotely from Egypt. Minimum ad spend: 30,000 EGP per month, or the equivalent outside Egypt.

4 people in their team

Speaks Arabic, English

10 projects in their portfolio

Works remotely across the globe

Sortlist member since 2025

Founded in 2025

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Services

12 services offered by Nour Nashat

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Starting from

Description

Paid media run hands-on across Meta (Facebook and Instagram), TikTok, Snapchat and Google for DTC and e-commerce brands. Each account starts with a tracking check (Meta Pixel and CAPI, GA4, TikTok events), then audience and angle research, offer and AOV changes, and creative testing based on what customers respond to. Results are reported from the store's own orders. Past results: EGP 1.6M in sales at 8x ROAS for Lolla's, and SAR 50,518 from 216 orders on Zid for Slic over Ramadan and Eid. Minimum ad spend: 30,000 EGP per month or equivalent.

Skills in Online Advertising (7)

Online Advertising

Media Buying

Google Advertising

Facebook Ads

Snapchat Advertising

TikTok Advertising

Social Media Advertising

Works in Online Advertising (8)

Arqa Sakan: paid media audit and leads for a Qatif project - Online Advertising

Pontou: EGP 90K in sales at 5.6x ROAS for a toys store - Online Advertising

Dr. Scent Egypt: 300% ROI from paid media and SEO - Online Advertising

Koma Agency: 140 B2B leads at EGP 40, 10 clients closed in 90 days - Online Advertising

Clients in Online Advertising (4)

Arqa SakanReal Estate | local

PontouToys | national

Dr. Scent EgyptBeauty | national

Koma AgencyMarketing & Advertising | national

Learn more about Online Advertising

Description

Marketing lead for brands that need a senior person owning the numbers without hiring a full-time head of marketing. Covers the marketing audit, positioning and offer, full-funnel media plan with budget split and KPIs per platform, landing page and tracking requirements, and weekly reporting tied to revenue. Background: Digital Marketing Lead at Kava Company (Saudi holding) for Boutiqaat Abaya and Arqa Sakan, managing a team of three, plus account and strategy work at Swarms and Koma across Egypt and the Gulf.

Skills in Digital Strategy (7)

Digital Strategy

Growth Marketing

Marketing Strategy

Performance Marketing

eCommerce Marketing

Media Planning And Buying

Digital Marketing Strategy

Works in Digital Strategy (6)

Herb & Oil: go-to-market strategy for JOLLYOUR skincare - Digital Strategy

Arqa Sakan: paid media audit and leads for a Qatif project - Digital Strategy

Koma Agency: 140 B2B leads at EGP 40, 10 clients closed in 90 days - Digital Strategy

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Digital Strategy

Clients in Digital Strategy (4)

Herb & Oil TradeBeauty | national

Arqa SakanReal Estate | local

Koma AgencyMarketing & Advertising | national

Boutiqaat AbayaE-commerce | national

Learn more about Digital Strategy

Description

WooCommerce and Shopify stores built to sell and to run ads on. The base package includes 50 products uploaded, an SEO-friendly build, GA4, Meta and TikTok tracking, COD, delivery and returns shown before checkout, hands-on training with a training file, and a PageSpeed report at handover. Extra products, custom features and 3D elements are quoted separately. Hosting, domain and payment fees are paid by the client directly to the providers.

Skills in E-commerce (5)

Conversion Rate Optimization

Shopify Development

WooCommerce

WordPress

Ecommerce Website

Works in E-commerce (5)

Pontou: EGP 90K in sales at 5.6x ROAS for a toys store - E-commerce

Dr. Scent Egypt: 300% ROI from paid media and SEO - E-commerce

Yaso: an Arabic-first WooCommerce pet store with 400 products - E-commerce

Clients in E-commerce (4)

PontouToys | national

Dr. Scent EgyptBeauty | national

YasoPets | national

NOIRClothing & Accessories | national

Learn more about E-commerce

Description

Growth work for DTC and e-commerce brands that sell but convert too little of the traffic they pay for. Covers funnel audits, offer and average order value changes, merchandising such as Frequently Bought Together, landing page fixes and tracking, then scaling media only after the store converts. Example: Lolla's grew to EGP 1.6M in gross sales and 525 orders at 8x ROAS in three months by combining scattered winners before adding budget.

Skills in Growth Marketing (4)

Conversion Rate Optimization

Growth Hacking

Growth Marketing

Performance Marketing

Works in Growth Marketing (5)

Dr. Scent Egypt: 300% ROI from paid media and SEO - Growth Marketing

Koma Agency: 140 B2B leads at EGP 40, 10 clients closed in 90 days - Growth Marketing

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Growth Marketing

Clients in Growth Marketing (4)

Dr. Scent EgyptBeauty | national

Koma AgencyMarketing & Advertising | national

NOIRClothing & Accessories | national

Boutiqaat AbayaE-commerce | national

Learn more about Growth Marketing

Description

Media plans built before any money goes live: target audience and personas, platform choice between Meta, TikTok, Snapchat and Google, monthly budget split by funnel stage, and KPIs per platform such as cost per purchase, ROAS and cost per lead. Budgets move by measured cost per purchase from the store's own orders. For Slic's Ramadan and Eid campaigns this meant splitting SAR 28,314 across Meta, TikTok and Snapchat by cost per purchase.

Skills in Media Planning (4)

Media Planning

Media Buying

Media Marketing

Media Planning And Buying

Works in Media Planning (4)

Arqa Sakan: paid media audit and leads for a Qatif project - Media Planning

Slic: SAR 50,518 in sales from 216 orders over Ramadan and Eid - Media Planning

Lolla's: EGP 1.6M in sales at 8x ROAS in three months - Media Planning

Clients in Media Planning (4)

Arqa SakanReal Estate | local

NOIRClothing & Accessories | national

SlicClothing & Accessories | national

Lolla'sClothing & Accessories | national

Learn more about Media Planning

Description

Tracking setup so ad decisions rest on real orders: Google Tag Manager, GA4 e-commerce events, Meta Pixel and Conversions API, TikTok and Snapchat events, UTM rules, and Looker Studio dashboards. Each setup is checked against the store's own order data (Shopify, Zid, WooCommerce or Odoo). Example: at Slic, GA4 showed zero checkouts against 44 real orders, so reporting moved to Zid, where 216 orders were recorded while the ad platforms counted 129.

Skills in Web analytics/Big data (5)

Web Analytics/Big data

Google Analytics

Google Tag Manager

Conversion Tracking

Web Analytics

Works in Web analytics/Big data (4)

Koma Agency: 140 B2B leads at EGP 40, 10 clients closed in 90 days - Web analytics/Big data

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Web analytics/Big data

Slic: SAR 50,518 in sales from 216 orders over Ramadan and Eid - Web analytics/Big data

Clients in Web analytics/Big data (4)

Arqa SakanReal Estate | local

Koma AgencyMarketing & Advertising | national

Boutiqaat AbayaE-commerce | national

SlicClothing & Accessories | national

Learn more about Web analytics/Big data

Description

Positioning and go-to-market work that comes before ads: who the brand sells to, why they buy, what stops them, the offer and the message per audience, and how the brand should look and sound so it does not get cheapened by discounts. Used at Boutiqaat Abaya, a Saudi abaya marketplace that started as a logo and an empty Odoo, and at NOIR, a luxury kids brand that grew at 5.88x ROAS with only limited 15% offers.

Skills in Branding & Positioning (4)

Branding & Positioning

Brand Positioning

Product branding and positioning

Works in Branding & Positioning (3)

Yaso: an Arabic-first WooCommerce pet store with 400 products - Branding & Positioning

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Branding & Positioning

Clients in Branding & Positioning (3)

YasoPets | national

NOIRClothing & Accessories | national

Boutiqaat AbayaE-commerce | national

Learn more about Branding & Positioning

Description

Monthly content plans for Facebook, Instagram and TikTok built from what sells: content pillars, a posting calendar, Reel scripts and post briefs for the designer, and Arabic and English copy. Arabic copy is written the way an Egyptian or Gulf customer reads it, not translated. Content and ads share one plan, so organic posts feed the creative tests and winning angles move into paid.

Skills in Content Strategy (5)

Content Strategy

Creative Copywriting

Content Marketing

Social Content Strategy

Works in Content Strategy (3)

Dr. Scent Egypt: 300% ROI from paid media and SEO - Content Strategy

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Content Strategy

Clients in Content Strategy (3)

Dr. Scent EgyptBeauty | national

NOIRClothing & Accessories | national

Boutiqaat AbayaE-commerce | national

Learn more about Content Strategy

Description

Websites and landing pages built to receive paid traffic: WordPress, Elementor or a custom theme, Arabic and English, SEO-ready structure, GA4 and Meta tracking from day one, and a PageSpeed report at handover. Every page is built around one action, whether that is an order, a WhatsApp message or a lead form. Store builds start at 15,000 EGP in Egypt; hosting and domain are paid by the client directly.

Skills in Website Creation (5)

Website Creation

WooCommerce

WordPress

Website Design

Webdesign

Works in Website Creation (3)

Dr. Scent Egypt: 300% ROI from paid media and SEO - Website Creation

Yaso: an Arabic-first WooCommerce pet store with 400 products - Website Creation

Boutiqaat Abaya: a Saudi marketplace from zero to 47 live merchants - Website Creation

Clients in Website Creation (3)

Dr. Scent EgyptBeauty | national

YasoPets | national

Boutiqaat AbayaE-commerce | national

Learn more about Website Creation

Description

SEO for stores and service businesses that want search traffic that buys: technical and on-page audits, product and category page structure, metadata, schema, Arabic and English content, local search with Google Business Profile, and visibility in AI answers such as ChatGPT and Google AI Overviews. Yaso, a WooCommerce pet store, scored SEO 100 on mobile and desktop in Google PageSpeed at handover.

Skills in SEO (5)

SEO Analyse

Google SEO

SEO audit

SEO optimization

Works in SEO (2)

Dr. Scent Egypt: 300% ROI from paid media and SEO - SEO

Yaso: an Arabic-first WooCommerce pet store with 400 products - SEO

Clients in SEO (2)

Dr. Scent EgyptBeauty | national

YasoPets | national

Learn more about SEO

Team

4 members in Nour Nashat's team

StoryIn marketing since 2019, running paid media for brands in Egypt and Saudi Arabia such as Lolla's, Slic, NOIR and Boutiqaat Abaya. Nour leads every account himself and brings in a designer, copywriter and developer as the work needs, with results reported from the store's own orders.

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Contact

Contact details of Nour Nashat

Details

HeadquarterIbrahim El-Desouky, Kafr Ibrahim, Desouk, Kafr el-Sheikh, Egypt