IPG Mediabrands Belgium

Hoeilaart, Belgium

At IPG Mediabrands, we believe that deploying the latest technology is not enough. Our people make the difference. We believe in data and empathy driven strategies. Our 160 experts work collaboratively around 5 key pillars: Business critical intelligence Srategic consultancy Ceative content Marketing communications planning Media investment optimization Listen to Engage. At IPG Mediabrands we bet on curiosity as a culture. It all starts with listening. We listen continuously to the consumers, to our clients, to our partners. Weare also looking constantly for new solutions and partnerships to produce high level and actionable data driven insights to create engagement and emotion in the real-world. But listening is not enough! We want to anticipate the tomorrow’s challenges and innovations. IPG Mediabrands is a new world agency group designed with dynamic marketing at its core. In Belgium, we are 160 strategists, media lovers, marketing communication and technology specialists at your service. Every year, new pole of expertizescomplete the scope in order to deliver on our commitment: building new relevant solutions. IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. The group counts more than 8,500 marketing communication specialists in more than 130 countries. IPG Mediabrands is a new world agency group designed with dynamic marketing at its core. Our speed, agility and data smarts ensure we continue to create growth for many of the world’s biggest brands. IPG Mediabrands’ network of agencies includes UM, Initiative as well as about fifteen areas of expertise going from strategy, to research, SEO and SEA, Mobile, e-commerce, Adtech, Social , creative concept, etc IPG Mediabrands. Dynamic by Design.

160 people in their team

Speaks Dutch, English, French, Spanish

2 collaborations started on Sortlist

Sortlist member since 2016

3 awards conferred

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Services

15 services offered by IPG Mediabrands Belgium

Description
Dynamic Creative Optimisation (DCO)
Brand Manifesto
Unique Story Proposition - Storytelling Transmedia - Storymaking transmedia
Consultancy Creative Pitch
SEO projects
Skills in Content Strategy (1)
Storytelling
Learn more about Content Strategy
Description
Digital Transformation
Skills in Digital Strategy (1)
Transformación digital
Learn more about Digital Strategy
Description
SEA Campaigns
SEA tool (bGenius)
SEA tool Doubleclick for Search
GMail Sponsored Promotions
Instore & Outstore events
Learn more about E-commerce
Description
All digital solutions from Display to automated, including Search, Social and Content.
Strategic input, creative development, planning, buying, optimisation.
Learn more about Online Advertising
Description
MEDIA INVESTMENT OPTIMIZATION

- Awareness Modelling
- KPI Modelling
- Competitors Efficiency
Learn more about Media Planning
Description
Range of services from audit to optimisation - team of SEO specialists and proprietary tools
Skills in SEO (1)
SEO Audit
Learn more about SEO
Description
Business Critical Intelligence :

- Consumer Insights : Audience profiling, qualitative research, Omnibus questions, Search Audit...
- Brand Insights : Brand Pulse, E-Spy, Buzz monitoring
- Competitors Insights : Barometer, Spot Alert, Qualitative Pige,..
- Data Visualisation : Dynamic dashboarding, reporting, cartography,...
Learn more about Branding & Positioning
Description
Social Community Management
Social Media Event
Social Influencers Ambassatron
Creative Services - Banner creation/video
Learn more about Social Media
Description
Strategic Consultancy & Trainings :

Media Expertise
Media Landscape
Inspiration sessions
Strategy - C-Level
Crisis Communication
Skills in Data Consulting (1)
Crisis Communication
Learn more about Data Consulting
Description
Digital expertise with proprietary Tools - presentation on demand
Learn more about Web analytics/Big data

Awards