Marketing Practicality
Straightforward, Practical, Data-Driven Solutions To Raise Your Revenue
Marketing Practicality, LLC is a solution-oriented, hands-on internet marketing and marketing strategy partner, focused on providing business marketing solutions. We provide organizations with comprehensive marketing solutions and increase revenue through internet marketing, search engine optimization and CRM marketing. This connects top line expense to bottom line revenue - showing the way to improved profitably. Simply put, we help your business generate more revenue, fill your sales pipeline and improve your marketing metrics. Our approach to integrated digital marketing is systematic, creates streamlined processes, tracks results, optimizes marketing dollars and improves marketing ROI. 1 person in their team
Speaks English
1 project in their portfolioWorks remotely across the globe
Sortlist member since 2026
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Services
7 services offered by Marketing Practicality
Description I started my business after years and years of marketing in the corporate world. My teeth were cut in marketing in the 1990s doing direct mail campaigns for some of the world's largest, most sophisticated credit card companies. After the dot-com revolution, direct marketing processes dovetailed perfectly with the burgeoning world of Internet marketing. It was a natural fit and I got interested and involved with SEO and PPC back in the earliest days. When I eventually started my own business back in 2008, it was based on real-world observations from what I had experienced: 1. Everyone wanted more leads 2. Once companies had an effective lead stream(s) – they wanted to convert those leads to sales more efficiently 3. The most efficient way to generate leads was online through SEO and Paid Search 4. The best way to improve conversions was leveraging a CRM system like Salesforce or HubSpot and integrating the CRM with your Marketing Since 2008 I have mastered many other efficient lead generation channels, such as email outreach, LinkedIn outreach, Social Media, and more. At Marketing Practicality our focus is client-centric. Simply put, we focus on our clients’ needs and believe everything takes care of itself when that is done well. No task is too big, and no company is too small. We have had tremendous success growing local businesses as well as the Fortune 250 including companies like RR Donnelley, Envac Group, and Barnes Group, among others. Recently, we delivered these results for a prestigious New Jersey criminal law firm (law firms are a specialty of ours): 1. a 93% increase in leads 2. a 47% reduction in the cost per lead, 3. and a +60% increase in conversion rate. We also ran International SEO and Google Ads campaigns in 12 different countries in 10 different languages for a Fortune 250 company. This campaign included translated, locally optimized and localized websites and landing pages. And we've done everything in between. Let's have a conversation about how we can grow your business. Located in Rehoboth Beach, DE.Skills in Digital Strategy (6) Google AdsSEO StrategyLinkedIn MarketingEmail Marketing CampaignDigital MarketingWeb MarketingWork in Digital Strategy (1) Client in Digital Strategy (1) New Jersey BankrtupcyLegal Services | local
Learn more about Digital StrategyDescription In today’s competitive digital landscape, cold email outreach remains one of the most effective ways to generate leads, build relationships, and drive conversions. At Marketing Practicality, we specialize in delivering cold email outreach services that deliver results while maintaining personalization and scalability. Cold email outreach allows businesses to directly target potential clients, partners, or customers with personalized messages, making it a powerful tool for lead generation and customer acquisition. Cold emails are a cost-effective, proven B2B channel that provides an immediate connection with your audience. However, success with cold email requires more than sending mass emails to a list. Without the right strategy, tools, and content, your outreach efforts could end up in spam folders or fail to get responses. That’s where we come in.Skills in Email Marketing (4) EmailingEmail CopywritingOutbound MailingEmail Marketing Campaign
Learn more about Email MarketingDescription Pay Per Click Campaign Management For full-service campaign management, we offer the following: Campaign Strategy Development Advanced Keyword Research Keyword Selection Account Setup Ad Development, Creative Testing Campaign Management & Organization Bid Management & Optimization Targeted Ad Groups Geo-Targeting of Campaigns (if necessary) Optimal Use of Keyword Match Types Conversion Tracking Landing Page Development & Testing Google Analytics Integration Dynamic Keyword Integration Reporting & Analysis Ongoing Campaign Management & Improvement Dedicated, Experienced Account Management Ongoing, Responsive CommunicationSkills in Online Advertising (10) RetargetingDigital AdvertisingPerformance MarketingSocial Media AdvertisingSearch Engine AdvertisingDisplay AdvertisingPaid MediaROI OptimizationSEO AdvertisingWebsite Advertising
Learn more about Online AdvertisingDescription Marketing Practicality provides full scale SEO marketing service, support and implementation. Nearly all of our clients request some level of SEO marketing service. And the reason is clear, the web is an increasingly competitive environment and if your business has or desires a significant web presence, your website - and your profits - will benefit from a well crafted SEO marketing strategy.Skills in SEO (12) Local SEOOn-Page SEOSEO AuditSEO StrategyTechnical SEOKeyword ResearchSEO ConsultingMobile SEOWebsite SEOSEO Copywriting+2Work in SEO (1) Client in SEO (1) New Jersey BankrtupcyLegal Services | local
Learn more about SEODescription SEO Friendly Website Designs We have been developing top quality WordPress websites for small and mid-sized businesses for over a decade. Our unique approach to web design yields a top-quality product, customized to your exact needs all within a very reasonable budget.Skills in Website Creation (10) Website DevelopmentResponsive Web DesignWeb ContentSmall Business Web DesignWeb Hosting ManagementWebsite OptimizationFront End DevelopmentBack-End DevelopmentWebsite DesignWeb Design
Learn more about Website CreationDescription Search Engine Marketing (SEM) is a powerful tool for driving targeted traffic to your website. To maximize its effectiveness, analytics play a pivotal role. By harnessing the insights gained from analytics, you can fine-tune your SEM strategies and achieve better results. One of the key techniques is A/B split testing, which allows you to optimize various aspects of your SEM campaigns.Skills in Web analytics/Big data (7) Data AnalyticsVisitor TrackingWeb StrategyConversion TrackingWeb Analytics Big DataConversion Rate TrackingAnalytics Consulting
Learn more about Web analytics/Big dataDescription No description provided for this service.
Work in Advertising (1) Client in Advertising (1) New Jersey BankrtupcyLegal Services | local
Learn more about Advertising
Team
1 member in Marketing Practicality's team
StoryThere is no boiler plate plan for our clients.
Our business marketing consulting process starts with identifying your goals and developing a plan to achieve them. Let's align the following two lists in a skilled and disciplined manner so you can move your business forward.
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Details
- Headquarter9 Richardson Way, Rehoboth Beach, DE, USA