FIGURA creates your unique brand, creates magic special for you. In our experience, usually the initial development of the identity includes at least 10 components. Once created, all elements must be combine into a single guide — a guideline. But before creating it is necessary to determine the posi...
FIGURA creates innovative and unique strategies that achieve short-term and long-term goals through expert marketing and fresh new ideas We create marketing strategy for our client, take your brand, platform, and the business you’ve worked into the world through online and offline tools. FIGURA prep...
When creating a personal brand or promoting a brand online, you must first of all know why your business needs social networks, what goals they will fulfill, what will be the payback period of investments in promotion in social networks. How to use PR and performance? For this, our digital consultin...
Project made for LLC Igra Slov in the Marketing & Advertising industry for a B2B / B2C audience in 2021.How Content Funnel Helped Improve Lead Quality and Conversion to Sales Traditionally, marketers use social networks and targeted advertising for b2c sales, but few people know how and undertake to sell services for business through them. Spoiler alert: we can. Our client of this case is a PR agency. They help businesses get into the top media, build and promote a personal brand, organize conference speeches, and provide other PR services. Product USP - “Effective PR with immersion in your brand. We register the media and the terms in the contract. " In general, the product is well packaged, the sales department worked promptly (the customer was called on average within an hour after leaving the contact). In the process of preparing an advertising campaign, we decided to use the face of the agency - its founder and director. The source was chosen - Facebook + Instagram.
Project made for LLC "GazProfService" in the Industrial Goods & Services industry for a B2B / B2C audience in 2020.The key to success: how to optimize your site and bring it to the top of the search in a few months.A new case from the agency FIGURA, in which we will tell you how to approach brand promotion from the most understandable and simple way and get maximum results. The company "GazProfService" started its activity in 2013. Then it all started with two employees. Now the staff of LLC "GazProfService" is 24 specialists and the team is constantly growing, allowing the company to take an ever more confident position in the market. By 2020, GazProfService has become a certified service center for more than 15 popular brands of gas boilers.
Project made for STROYENERGOPROEKT LLC in the Construction industry for a B2B / B2C audience in 2020.What a builder is, so is a house: a case study for SEO promotion from a rather difficult niche that will pleasantly surprise you In this case, the FIGURA agency will tell you about its experience of promotion in one of the most competitive and difficult niches to promote - construction. A good example of how best to cope with such a difficult task and get the maximum result.Since 2014, STROYENERGOPROEKT LLC has been working in the design and installation of engineering systems. All these years, our client has carried out diamond drilling and cutting in the framework of projects for the installation of ventilation systems, pipelines for water supply, heating and sewerage systems. In 2017, it was decided to separate diamond drilling and cutting into a separate area.
Project made for LLC Blom in the Hospitals & Healthcare industry for a B2C audience in 2020.Blom is a startup producing eye patches with bio-soluble hyaluronic microneedles, launched in 2017 by the Moscow-based company Micronidl Industrial (a Skolkovo resident). Microneedle technology allows the delivery of active substances to the epidermal tissue without affecting the nerve endings and blood vessels of the skin. The product can be used in cosmetology, dermatology, immunotherapy and vaccination, as well as in the treatment of various skin diseases.
Project made for LLC Faberlic in the Clothing & Accessories industry for a B2C audience.Client: Faberlic is the company considered one of the Russian leaders in direct sales of cosmetic products, and its most popular direction is oxygen cosmetics. Faberlic cares about its customers and, in order to keep up with the times, is expanding its product line, inviting consumers to think about their diet by including healthy products. For example, replacing one of the meals with a protein mix, with which our team was to work. Goal: The client set a goal for us - to increase the attendance and activity of subscribers of the group https://vk.com/faberlicofficial. We, in turn, have defined a task for ourselves - to create a cover for Vkontakte and introduce an interactive method of interacting with the audience. To implement the plans of the FIGURA team, the following plan was developed: Develop and describe game mechanics Render creatives Program cover Draw up the conditions of the competition Provide technical support for the period of the competition (21 days)
Project made for LLC Shot TV in the Entertainment & Events industry for a B2C audience in 2020. The award-winning project Invisible Heroes is a collaboration of Chilean and Finnish filmmakers on diplomacy in the midst of the excesses of Pinochet's military junta. In favor of watching the film, one can cite the fact that it is based on genuine events known all over the world, and its main character is a real person, whom Russian viewers did not know about before the appeal of SHOT TV, the only and largest channel for short films, in our agency FIGURA. “The protagonist of the historical drama is Tapani Brotherus, a 35-year-old Finnish diplomat who works at the Finnish Embassy in Santiago. All events unfold in 1973, exactly when, with the support of the CIA, a military coup took place in Chile under the leadership of General Pinochet. " The FIGURA team was faced with the task of effectively promoting an entertaining series, a laureate of many international awards, to a potential audience - Russians aged 25. The target audience was not chosen by chance - the drama is aimed at lovers of biography and history, while modern youth will prefer light and positive serials to this motion picture.
Project made for LLC Trokot in the Transportation industry for a B2C audience in 2020. Client: Auto curtains Trokot are curtains for cars that are easy to install manually on any vehicle. They protect the interior from both insects and overheating from the sun's rays. The target audience of the products are car owners over 25 years old. Together with the client, we identified two main tasks for ourselves at once: to test the TikTok platform and bring traffic to the landing page. Plan: To implement the plans of the FIGURA team, the following plan was developed: 1)Select ads for the test 2)Design and test multiple landing page 3)Analyze an advertising campaign and identify the most conversion option 4)Divide the audience into several target groups and identify the most effective.
Project made for LLC Pavel Myselovka in the Travel & Leisure industry for a B2C audience in 2021. Task: The client asked to promote his YouTube channel. Topic: travel, yachting. KPI: It was necessary to increase the number of views by 40 thousand per month.
Project made for FIGURA in the Entertainment & Events industry for a B2B / B2C audience.
Project made for Corzan in the Industrial Goods & Services industry for a B2B audience in 2020.Corzan is old well known industrial company in the industry with nearly 60 years of experience with chlorinated polyvinyl chloride (CPVC).
Create branding, logo, website and promo materials
Agency provided with many design ideas and also created a content strategy
Irakli Khazalia recommends this agency
To create website, promotion strategy and prepare collaborations with local journalists and magazines
Amazing results we even got new subscribers to our channel even though the goal was to promote movie
Svetlana Yarkova recommends this agency
To create a unique experience for the audience of corporate social network and promote new product
Great ideas, great executions, set up a record of engagement in our social network
Vitalina Eremeeva recommends this agency
To promote PR agency and bring more B2B clients.
Team is very proactive and helped me also with my website and SEO.
Katerina Makarova recommends this agency
The agency helped to promote my youtube channel to the right audience I was looking for.
Our agreed KPI was overdone by 40% more! I liked it. Attention to details they even helped me with titles and content.
Pavel Myselovka recommends this agency
They created social media marketing strategy for our brand and then implemented it.
Their creativity and ability to think outside the box. They came up with so many ideas.
Maria Tollari recommends this agency
Create and manage a digital campaign in the Russian market
Great professionalism, proactive attitude and attention to the details
Antonino Cantone recommends this agency