FIGURA (+ 8 reviews) | Sortlist

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FIGURA Moscow, Russia

This agency profile and details are managed by the agency owner.

We create and implement digital strategies for the achievement of the business goals.

FIGURA digital consulting agency. We create and implement digital strategies for the achievement of the business goals through variety of internet-marketing tools. Never use alike templates for the promotion of products and services: we analyze client’s niche, business model, business process and the competitors. We establish goals according to your plans for an active scaling. We create your unique figure! Our main distinction from usual marketing agency is the team. We manage and put together our team of specialists according to the project’s specifics: The brand manager governs and manages the processes and implements the strategy, works close with client without actual enrollment to the client’s team.

15 people in their team
Speaks English, Russian, Ukrainian
13 projects in their portfolio
3 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2018
Open website

Services

3 services offered by FIGURA

Service name
Experience level

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  • Description
    FIGURA creates your unique brand, creates magic special for you. In our experience, usually the initial development of the identity includes at least 10 components. Once created, all elements must be combine into a single guide — a guideline. But before creating it is necessary to determine the positioning and creative concept and positioning. We will breathe life into your company story, develope branding that advances your unique image. The photo and video production team works on the content for social media, websites, and publishing under the control of the FIGURA’s art director. - 2&3D video - Self-explanatory video - Infographic video - Photo and video content production
    Skills in Branding & Positioning (15)
    Graphic DesigncommunicationsBrandCreativeIdentityContentPublic RelationsPRAdvertisingPositioning+5
    Works in Branding & Positioning (7)
    Brandformance campaign for Swiss Business School - Branding & Positioning
    Promotion of industrial goods equipment - Branding & Positioning
    Promotion of construction company - Branding & Positioning
    PR campaign for Blom - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Svetlana Yarkova
    Irakli Khazalia
    Clients in Branding & Positioning (7)
    Vkusi MiraFood | national
    FIGURAEntertainment & Events | local
    LLC FaberlicClothing & Accessories | national
    LLC BlomHospitals & Healthcare | national

    Learn more about Branding & Positioning


  • Description
    FIGURA creates innovative and unique strategies that achieve short-term and long-term goals through expert marketing and fresh new ideas We create marketing strategy for our client, take your brand, platform, and the business you’ve worked into the world through online and offline tools. FIGURA prepare the Brand with a solid lead generation strategy and the metrics to back it up. We prepare complex strategy to achieve exposure through social media, offline events, advertisement, influencers, creative concepts and overarching campaigns will stick with your consumers. The photo and video production team works on the content for social media, websites, and publishing under the control of the FIGURA’s art director. - 2&3D video - Self-explanatory video - Infographic video - Photo and video content production
    Skills in Social Media (16)
    tech advertisingDigitalDesignMarketingDigital MarketingWebsiteContentDigital AdvertisingMarketing StrategyOnline Advertising+6
    Works in Social Media (11)
    Brandformance campaign for Swiss Business School - Social Media
    Brand awareness for Crypto bank - Social Media
    Promotion of PR agency - Social Media
    Promotion of industrial goods equipment - Social Media
    Reviews in Social Media (3)
    Vitalina Eremeeva
    Antonino Cantone
    Maria Tollari
    Clients in Social Media (11)
    Pointpay LLCBanking & Financials | international
    BHMSEducation | international
    FIGURAEntertainment & Events | local
    Vkusi MiraFood | national

    Learn more about Social Media


  • Description
    When creating a personal brand or promoting a brand online, you must first of all know why your business needs social networks, what goals they will fulfill, what will be the payback period of investments in promotion in social networks. How to use PR and performance? For this, our digital consulting agency offers the service of creating a strategy for the presence in social networks, PR and brandformance. Brandformance strategy is a new approach to advertising that combines branding and performance goals (KPI measurements). Here they exist together and influence each other, which allows the business to develop significantly and increase sales. In simple words, the task of Brandformance marketing is to simultaneously please the consumer and sell the product, to assess the effectiveness of the advertising campaign.
    Skills in Digital Strategy (16)
    PRcreative marketingeffective marketingEmail AdvertisingDigital CampaignPerformance MarketingDigital StrategyDigital AdvertisingPublic RelationsSMM+6
    Works in Digital Strategy (11)
    Brandformance campaign for Swiss Business School - Digital Strategy
    Brand awareness for Crypto bank - Digital Strategy
    Promotion of PR agency - Digital Strategy
    Promotion of industrial goods equipment - Digital Strategy
    Reviews in Digital Strategy (3)
    Pavel Myselovka
    Katerina Makarova
    Magdy Attalla
    Clients in Digital Strategy (11)
    CorzanIndustrial Goods & Services | international
    FIGURAEntertainment & Events | local
    LLC Pavel MyselovkaTravel & Leisure | national
    LLC TrokotTransportation | local

    Learn more about Digital Strategy

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Portfolio

13 projects performed by FIGURA

Brandformance campaign for Swiss Business School
Brandformance campaign for Swiss Business School

Project made for BHMS in the Education industry for a B2C audience in 2021.The client came to us with specific tasks:1) Performans strategy: creating a marketing strategy (competitor analysis, target audience analysis, selection of traffic channels, selection of positioning, development of USP)2) Creating a pool of marketing hypotheses for testing a) Google and Yandex advertising b) Targeted advertisingc) Webinar funnels5) Email Marketing6) Chat bots7) Automated lead generation8) Boost the conversion rate from lead to sale

Branding & PositioningContent StrategyCopywriting+7
Read more
Brand awareness for Crypto bank
Brand awareness for Crypto bank

Project made for Pointpay LLC in the Banking & Financials industry for a B2C audience in 2021.Client came to us with a request: "People don't recognise our brand and have no idea what we can do for them. Also we need to boost number of platform users".

AdvertisingContent StrategyDigital Strategy+3
Read more
Promotion of PR agency
Promotion of PR agency

Project made for LLC Igra Slov in the Marketing & Advertising industry for a B2B / B2C audience in 2021.How Content Funnel Helped Improve Lead Quality and Conversion to Sales Traditionally, marketers use social networks and targeted advertising for b2c sales, but few people know how and undertake to sell services for business through them. Spoiler alert: we can. Our client of this case is a PR agency. They help businesses get into the top media, build and promote a personal brand, organize conference speeches, and provide other PR services. Product USP - “Effective PR with immersion in your brand. We register the media and the terms in the contract. " In general, the product is well packaged, the sales department worked promptly (the customer was called on average within an hour after leaving the contact). In the process of preparing an advertising campaign, we decided to use the face of the agency - its founder and director. The source was chosen - Facebook + Instagram.

AdvertisingContent StrategyDigital Strategy+4
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Promotion of industrial goods equipment
Promotion of industrial goods equipment

Project made for LLC "GazProfService" in the Industrial Goods & Services industry for a B2B / B2C audience in 2020.The key to success: how to optimize your site and bring it to the top of the search in a few months.A new case from the agency FIGURA, in which we will tell you how to approach brand promotion from the most understandable and simple way and get maximum results. The company "GazProfService" started its activity in 2013. Then it all started with two employees. Now the staff of LLC "GazProfService" is 24 specialists and the team is constantly growing, allowing the company to take an ever more confident position in the market. By 2020, GazProfService has become a certified service center for more than 15 popular brands of gas boilers.

AdvertisingBranding & PositioningContent Strategy+6
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Promotion of construction company
Promotion of construction company

Project made for STROYENERGOPROEKT LLC in the Construction industry for a B2B / B2C audience in 2020.What a builder is, so is a house: a case study for SEO promotion from a rather difficult niche that will pleasantly surprise you In this case, the FIGURA agency will tell you about its experience of promotion in one of the most competitive and difficult niches to promote - construction. A good example of how best to cope with such a difficult task and get the maximum result.Since 2014, STROYENERGOPROEKT LLC has been working in the design and installation of engineering systems. All these years, our client has carried out diamond drilling and cutting in the framework of projects for the installation of ventilation systems, pipelines for water supply, heating and sewerage systems. In 2017, it was decided to separate diamond drilling and cutting into a separate area.

AdvertisingBranding & PositioningContent Strategy+5
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PR campaign for Blom
PR campaign for Blom

Project made for LLC Blom in the Hospitals & Healthcare industry for a B2C audience in 2020.Blom is a startup producing eye patches with bio-soluble hyaluronic microneedles, launched in 2017 by the Moscow-based company Micronidl Industrial (a Skolkovo resident). Microneedle technology allows the delivery of active substances to the epidermal tissue without affecting the nerve endings and blood vessels of the skin. The product can be used in cosmetology, dermatology, immunotherapy and vaccination, as well as in the treatment of various skin diseases.

Branding & PositioningContent StrategyMedia Planning+4
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Team

15 members in FIGURA's team

Story
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Awards

FIGURA was awarded 0 times


Reviews

8 reviews for FIGURA

5/5
(8 reviews)
Magdy AttallaRegional director at BHMS
ServiceDigital Strategy
SectorEducation
Team51 - 200
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Create digital marketing strategy and manage performance & brand awareness campaigns across Russia, CIS and Middle East markets.
What did you enjoy the most during your collaboration?
Engagement, proactive attitude, thinking out of the box, attention to the details and deep understanding of the business.

Magdy Attalla recommends this agency


ServiceDigital Strategy
SectorEducation
Team51 - 200

Irakli KhazaliaCEO at LLC Mzeo service
ServiceBranding & Positioning
SectorFood
Team11 - 50
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Create branding, logo, website and promo materials
What did you enjoy the most during your collaboration?
Agency provided with many design ideas and also created a content strategy

Irakli Khazalia recommends this agency


ServiceBranding & Positioning
SectorFood
Team11 - 50

Svetlana YarkovaExecutive producer at LLC Shot TV
ServiceBranding & Positioning
SectorEntertainment & Events
Team11 - 50
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
To create website, promotion strategy and prepare collaborations with local journalists and magazines
What did you enjoy the most during your collaboration?
Amazing results we even got new subscribers to our channel even though the goal was to promote movie

Svetlana Yarkova recommends this agency


ServiceBranding & Positioning
SectorEntertainment & Events
Team11 - 50

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Contact

Contact details of FIGURA


Details



  • HeadquarterMoscow, Russia

  • St Petersburg, Russia

  • Ufa, Republic of Bashkortostan, Russia

  • Khabarovsk, Khabarovsk Krai, Russia

  • Great Britain, United Kingdom

  • Barcelona, Spain

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