About


FIGURA cover
FIGURA logo

FIGURA Moscow, Russia

This agency profile and details are managed by the agency owner.
15 people in their team
Speaks English, Russian, Ukrainian
11 projects in their portfolio
2 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2018

Services

3 services offered by FIGURA

Service name
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  • Description

    FIGURA creates your unique brand, creates magic special for you. In our experience, usually the initial development of the identity includes at least 10 components. Once created, all elements must be combine into a single guide — a guideline. But before creating it is necessary to determine the posi...

    Skills in Branding & Positioning (15)
    Graphic DesigncommunicationsBrandCreativeIdentityContentPublic RelationsPRAdvertisingPositioning+5
    Works in Branding & Positioning (6)
    Promotion of industrial goods equipment - Branding & Positioning
    Promotion of construction company - Branding & Positioning
    PR campaign for Blom - Branding & Positioning
    How to engage your social network with game - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Svetlana Yarkova
    Irakli Khazalia
    Clients in Branding & Positioning (6)
    Vkusi MiraFood | national
    LLC "GazProfService"Industrial Goods & Services | regional
    STROYENERGOPROEKT LLCConstruction | regional
    LLC BlomHospitals & Healthcare | national

    Learn more about Branding & Positioning


  • Description

    FIGURA creates innovative and unique strategies that achieve short-term and long-term goals through expert marketing and fresh new ideas We create marketing strategy for our client, take your brand, platform, and the business you’ve worked into the world through online and offline tools. FIGURA prep...

    Skills in Social Media (16)
    Creative AdvertisingDigitalDesignMarketingDigital MarketingWebsiteContentDigital AdvertisingMarketing StrategyOnline Advertising+6
    Works in Social Media (9)
    Promotion of PR agency - Social Media
    Promotion of industrial goods equipment - Social Media
    How to engage your social network with game - Social Media
    Promotion of the movie - Social Media
    Reviews in Social Media (3)
    Vitalina Eremeeva
    Maria Tollari
    Antonino Cantone
    Clients in Social Media (9)
    Vkusi MiraFood | national
    LLC Igra SlovMarketing & Advertising | national
    LLC "GazProfService"Industrial Goods & Services | regional
    LLC FaberlicClothing & Accessories | national

    Learn more about Social Media


  • Description

    When creating a personal brand or promoting a brand online, you must first of all know why your business needs social networks, what goals they will fulfill, what will be the payback period of investments in promotion in social networks. How to use PR and performance? For this, our digital consultin...

    Skills in Digital Strategy (16)
    PRSERMbrandformancepr searchpr and marketingmarketing and advertisingrelationship marketingcreative marketingeffective marketingEmail Advertising+6
    Works in Digital Strategy (9)
    Promotion of PR agency - Digital Strategy
    Promotion of industrial goods equipment - Digital Strategy
    Promotion of construction company - Digital Strategy
    How to engage your social network with game - Digital Strategy
    Reviews in Digital Strategy (2)
    Katerina Makarova
    Pavel Myselovka
    Clients in Digital Strategy (9)
    LLC Shot TVEntertainment & Events | regional
    LLC Pavel MyselovkaTravel & Leisure | national
    LLC TrokotTransportation | local
    LLC Igra SlovMarketing & Advertising | national

    Learn more about Digital Strategy

In need of one of those services?

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Portfolio

11 projects performed by FIGURA

Promotion of PR agency
Promotion of PR agency

Project made for LLC Igra Slov in the Marketing & Advertising industry for a B2B / B2C audience in 2021.How Content Funnel Helped Improve Lead Quality and Conversion to Sales Traditionally, marketers use social networks and targeted advertising for b2c sales, but few people know how and undertake to sell services for business through them. Spoiler alert: we can. Our client of this case is a PR agency. They help businesses get into the top media, build and promote a personal brand, organize conference speeches, and provide other PR services. Product USP - “Effective PR with immersion in your brand. We register the media and the terms in the contract. " In general, the product is well packaged, the sales department worked promptly (the customer was called on average within an hour after leaving the contact). In the process of preparing an advertising campaign, we decided to use the face of the agency - its founder and director. The source was chosen - Facebook + Instagram.

AdvertisingContent StrategyDigital Strategy+4
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Promotion of industrial goods equipment
Promotion of industrial goods equipment

Project made for LLC "GazProfService" in the Industrial Goods & Services industry for a B2B / B2C audience in 2020.The key to success: how to optimize your site and bring it to the top of the search in a few months.A new case from the agency FIGURA, in which we will tell you how to approach brand promotion from the most understandable and simple way and get maximum results. The company "GazProfService" started its activity in 2013. Then it all started with two employees. Now the staff of LLC "GazProfService" is 24 specialists and the team is constantly growing, allowing the company to take an ever more confident position in the market. By 2020, GazProfService has become a certified service center for more than 15 popular brands of gas boilers.

AdvertisingBranding & PositioningContent Strategy+6
Read more
Promotion of construction company
Promotion of construction company

Project made for STROYENERGOPROEKT LLC in the Construction industry for a B2B / B2C audience in 2020.What a builder is, so is a house: a case study for SEO promotion from a rather difficult niche that will pleasantly surprise you In this case, the FIGURA agency will tell you about its experience of promotion in one of the most competitive and difficult niches to promote - construction. A good example of how best to cope with such a difficult task and get the maximum result.Since 2014, STROYENERGOPROEKT LLC has been working in the design and installation of engineering systems. All these years, our client has carried out diamond drilling and cutting in the framework of projects for the installation of ventilation systems, pipelines for water supply, heating and sewerage systems. In 2017, it was decided to separate diamond drilling and cutting into a separate area.

AdvertisingBranding & PositioningContent Strategy+5
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PR campaign for Blom
PR campaign for Blom

Project made for LLC Blom in the Hospitals & Healthcare industry for a B2C audience in 2020.Blom is a startup producing eye patches with bio-soluble hyaluronic microneedles, launched in 2017 by the Moscow-based company Micronidl Industrial (a Skolkovo resident). Microneedle technology allows the delivery of active substances to the epidermal tissue without affecting the nerve endings and blood vessels of the skin. The product can be used in cosmetology, dermatology, immunotherapy and vaccination, as well as in the treatment of various skin diseases.

Branding & PositioningContent StrategyMedia Planning+4
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How to engage your social network with game
How to engage your social network with game

Project made for LLC Faberlic in the Clothing & Accessories industry for a B2C audience.Client: Faberlic is the company considered one of the Russian leaders in direct sales of cosmetic products, and its most popular direction is oxygen cosmetics. Faberlic cares about its customers and, in order to keep up with the times, is expanding its product line, inviting consumers to think about their diet by including healthy products. For example, replacing one of the meals with a protein mix, with which our team was to work. Goal: The client set a goal for us - to increase the attendance and activity of subscribers of the group https://vk.com/faberlicofficial. We, in turn, have defined a task for ourselves - to create a cover for Vkontakte and introduce an interactive method of interacting with the audience. To implement the plans of the FIGURA team, the following plan was developed: Develop and describe game mechanics Render creatives Program cover Draw up the conditions of the competition Provide technical support for the period of the competition (21 days)

AdvertisingBranding & PositioningContent Strategy+5
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Promotion of the movie
Promotion of the movie

Project made for LLC Shot TV in the Entertainment & Events industry for a B2C audience in 2020. The award-winning project Invisible Heroes is a collaboration of Chilean and Finnish filmmakers on diplomacy in the midst of the excesses of Pinochet's military junta. In favor of watching the film, one can cite the fact that it is based on genuine events known all over the world, and its main character is a real person, whom Russian viewers did not know about before the appeal of SHOT TV, the only and largest channel for short films, in our agency FIGURA. “The protagonist of the historical drama is Tapani Brotherus, a 35-year-old Finnish diplomat who works at the Finnish Embassy in Santiago. All events unfold in 1973, exactly when, with the support of the CIA, a military coup took place in Chile under the leadership of General Pinochet. " The FIGURA team was faced with the task of effectively promoting an entertaining series, a laureate of many international awards, to a potential audience - Russians aged 25. The target audience was not chosen by chance - the drama is aimed at lovers of biography and history, while modern youth will prefer light and positive serials to this motion picture.

AdvertisingContent StrategyDigital Strategy+5
Read more
Trokot & tiktok promo campaign
Trokot & tiktok promo campaign

Project made for LLC Trokot in the Transportation industry for a B2C audience in 2020. Client: Auto curtains Trokot are curtains for cars that are easy to install manually on any vehicle. They protect the interior from both insects and overheating from the sun's rays. The target audience of the products are car owners over 25 years old. Together with the client, we identified two main tasks for ourselves at once: to test the TikTok platform and bring traffic to the landing page. Plan: To implement the plans of the FIGURA team, the following plan was developed: 1)Select ads for the test 2)Design and test multiple landing page 3)Analyze an advertising campaign and identify the most conversion option 4)Divide the audience into several target groups and identify the most effective.

AdvertisingContent StrategyDigital Strategy+4
Read more
Promotion of youtube channel
Promotion of youtube channel

Project made for LLC Pavel Myselovka in the Travel & Leisure industry for a B2C audience in 2021. Task: The client asked to promote his YouTube channel. Topic: travel, yachting. KPI: It was necessary to increase the number of views by 40 thousand per month.

AdvertisingDigital StrategyMedia Planning+3
Read more
Our showreel 2019
Our showreel 2019

Project made for FIGURA in the Entertainment & Events industry for a B2B / B2C audience.

AdvertisingBranding & PositioningContent Strategy+7
Read more
Digital marketing campaign for Corzan
Digital marketing campaign for Corzan

Project made for Corzan in the Industrial Goods & Services industry for a B2B audience in 2020.Corzan is old well known industrial company in the industry with nearly 60 years of experience with chlorinated polyvinyl chloride (CPVC).

AdvertisingContent StrategyDigital Strategy+5
Read more
Social media marketing strategy for Vkusi Mira
Social media marketing strategy for Vkusi Mira

Project made for Vkusi Mira in the Food industry for a B2C audience in 2019.

AdvertisingBranding & PositioningGraphic Design+2
Read more
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Team

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Awards

FIGURA was awarded 0 times


Reviews

7 reviews for FIGURA

5/5
(7 reviews)
Irakli KhazaliaCEO at LLC Mzeo service
ServiceBranding & Positioning
SectorFood
Team11 - 50
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?

Create branding, logo, website and promo materials

What did you enjoy the most during your collaboration?

Agency provided with many design ideas and also created a content strategy

Irakli Khazalia recommends this agency


ServiceBranding & Positioning
SectorFood
Team11 - 50

Svetlana YarkovaExecutive producer at LLC Shot TV
ServiceBranding & Positioning
SectorEntertainment & Events
Team11 - 50
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?

To create website, promotion strategy and prepare collaborations with local journalists and magazines

What did you enjoy the most during your collaboration?

Amazing results we even got new subscribers to our channel even though the goal was to promote movie

Svetlana Yarkova recommends this agency


ServiceBranding & Positioning
SectorEntertainment & Events
Team11 - 50

Vitalina Eremeeva Head of Social Media Marketing department at LLC Faberlic
ServiceSocial Media
SectorClothing & Accessories
Team1001 - 5000
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?

To create a unique experience for the audience of corporate social network and promote new product

What did you enjoy the most during your collaboration?

Great ideas, great executions, set up a record of engagement in our social network

Vitalina Eremeeva recommends this agency


ServiceSocial Media
SectorClothing & Accessories
Team1001 - 5000

Katerina MakarovaCEO at LLC Igra Slov
ServiceDigital Strategy
SectorMarketing & Advertising
Team11 - 50
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?

To promote PR agency and bring more B2B clients.

What did you enjoy the most during your collaboration?

Team is very proactive and helped me also with my website and SEO.

Katerina Makarova recommends this agency


ServiceDigital Strategy
SectorMarketing & Advertising
Team11 - 50

Pavel MyselovkaOwner of youtube channel about yachting at Sole proprietorship Pavel Myselovka
ServiceDigital Strategy
SectorEntertainment & Events
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?

The agency helped to promote my youtube channel to the right audience I was looking for.

What did you enjoy the most during your collaboration?

Our agreed KPI was overdone by 40% more! I liked it. Attention to details they even helped me with titles and content.

Pavel Myselovka recommends this agency


ServiceDigital Strategy
SectorEntertainment & Events

Maria TollariMarketing manager at Vkusi Mira
ServiceSocial Media
SectorFood
Team51 - 200
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?

They created social media marketing strategy for our brand and then implemented it.

What did you enjoy the most during your collaboration?

Their creativity and ability to think outside the box. They came up with so many ideas.

Maria Tollari recommends this agency


ServiceSocial Media
SectorFood
Team51 - 200

Antonino CantoneMarketing Communication Specialist at Lubrizol Advanced Materials
ServiceSocial Media
SectorIndustrial Goods & Services
Team10001 - 10002
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?

Create and manage a digital campaign in the Russian market

What did you enjoy the most during your collaboration?

Great professionalism, proactive attitude and attention to the details

Antonino Cantone recommends this agency


ServiceSocial Media
SectorIndustrial Goods & Services
Team10001 - 10002
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Contact

Contact details of FIGURA


Details



  • HeadquarterMoscow, Russia

  • St Petersburg, Russia

  • Ufa, Republic of Bashkortostan, Russia

  • Khabarovsk, Khabarovsk Krai, Russia

  • Great Britain, United Kingdom

  • Barcelona, Spain

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