Factivity
Services
4 services offered by Factivity
Description Journalists are not a distribution channel. They are an audience that needs to be understood, respected and approached with stories worth their time. We build aan maintain genuine relationships with the media that matter to your sector, and we pitch stories individually rather than broadcasting to a list. The result is coverage that carries weight: placed with the right outlet, at the right moment, for the right reason. Breaking into the Belgian market means navigating a media landscape that is multilingual, relationship-driven and rewards local knowledge above all else. For international brands entering or expanding here, that complexity requires a genuinely local approach. We act as your dedicated Belgian PR partner: translating not just your language, but your positioning, your tone and your ambitions into something that lands credibly in the market.Skills in Public Relations (PR) (15) PRPublic RelationsMedia RelationsPress ReleasesPress Relationsmediavisibilityambassadorshippress articlesPR Coaching+5Works in Public Relations (PR) (6) Reviews in Public Relations (PR) (3) Hannah PatronoudisAnnelies VanherteryckMathieu D'HondtClients in Public Relations (PR) (4) GenanoHospitals & Healthcare | localBlue MoonEntertainment & Events | nationalMobieTrainSoftware & Computer Services | internationalWazeSoftware & Computer Services | national
Learn more about Public Relations (PR)Description We help B2B and tech companies build a clear, compelling narrative: from core messaging and storylines to audience definition and media positioning. The result is a strategic foundation that keeps your communication consistent and credible, across every channel and every conversation. We advise on editorial collaborations with broadcasters, publishers and content creators. We identify the opportunities, match with the partners, and guide you through the process from first conversation to final publication. The goal is meaningful editorial presence that builds reputation, not advertising in disguise.Skills in Content Strategy (12) CopywritingContent CreationStorytellingStrategyPREmployer BrandingMedia StrategyMarketing Communicationscreative writingtestimonials+2Works in Content Strategy (4) Review in Content Strategy (1) Sven De PaepeClients in Content Strategy (4) Blue MoonEntertainment & Events | nationalMobieTrainSoftware & Computer Services | internationalWazeSoftware & Computer Services | nationalIcappsSoftware & Computer Services | national
Learn more about Content StrategyDescription We write journalistic, high-quality work for both PR and your own channels: expert articles, opinion pieces, interviews, whitepapers, web copy, blogs and LinkedIn posts. Sharp, credible, and aligned with your positioning. In an era of automated everything, good tools can sharpen the work. But human editorial judgment is still what makes it stand out.Skills in Copywriting (9) Copycreative writingtechnical writingeditorial writingTechnical WritingEditorial WritingArticle WritingCreative WritingInhoud MarketingWork in Copywriting (1) Client in Copywriting (1) IcappsSoftware & Computer Services | national
Learn more about CopywritingDescription Thought leadership & CEO positioning // People buy from people they trust. We help founders and executives build the kind of public profile that earns that trust, through strategic positioning, opinion pieces, media introductions and speaking opportunities. Not a manufactured persona, but a recognisable, authoritative voice that reflects who they actually are and what they genuinely know.Skills in Branding & Positioning (1) Employer BrandingReview in Branding & Positioning (1) Jasper D'Hooghe
Learn more about Branding & Positioning
Team
4 members in Factivity's team
Reviews
6 reviews for Factivity
What was the objective behind your collaboration?Objective behind the collaboration When we entered the Belgian market during COVID-19, we faced a dual challenge: I had troubles getting appointments as our product didn’t have any brand recognition and healthcare environments require the approval from Belgium's National Health Council. We partnered with Factivity to build credibility from the ground up — not just awareness, but genuine trust among healthcare institutions, the hospitality sector, and ultimately government bodies.
What did you enjoy the most during your collaboration?Factivity's phased approach was key — starting with trade press, adding VITO lab validation, then real-world testimonials. The turning point was when media started seeking us out. The school pilot was a highlight, generating national TV, radio, and press coverage beyond anything we'd anticipated.
Are there any areas for improvements?Areas for improvement A more agile content calendar could have helped us react faster to breaking news. On the digital side, while I personally developed social media accounts, as a company we could have done more — our internal teams were stretched too thin to fully leverage that channel alongside traditional PR.
Guillaume Ooms recommends this agency
What was the objective behind your collaboration?PR launch of our start-up in Belgium Realized some high-impact coverage with the right angles and so was/is a great contributor to our success
What did you enjoy the most during your collaboration?Pragmatic approach Good price/value combination Easy to work with, challenges where needed
Are there any areas for improvements?None
Jasper D'Hooghe recommends this agency
What was the objective behind your collaboration?The agency helped to launch our brand online & reviewed our website
What did you enjoy the most during your collaboration?Being on the same page and thinking with us.
Sven De Paepe recommends this agency
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