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Destinazionemercurio

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Milan, Italy
Creative Boutique Agency based in Milan.
Destinazionemercurio is a boutique agency founded in Milan by Ilaria Montalti and Stefania Mirarchi, supporting mission-driven fashion and lifestyle brands in connecting with today’s belief-driven consumers. Destinazionemercurio offers art direction, content production, social media management, influencer and talent campaigns, copywriting, direct email marketing, press office and media relations, events, and more. We provide a 360-degree approach, developing tailor-made projects. Starting from brand needs and data analysis, we craft innovative solutions by combining strong creative ideas with a balanced integration of online and offline experiences. Our capabilities strategically support the entire funnel for lifestyle brands across the fashion, accessories, beauty, food & beverage, design, and sports sectors.
4 people in their team
Speaks Italian, English
11 projects in their portfolio
Works remotely across the globe
Sortlist member since 2025
Founded in 2020
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Services

13 services offered by Destinazionemercurio

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  • Description
    We develop social media strategies and communication plans tailored to each brand, from content strategy and creative direction to content production, publishing, community management, and performance analysis. Our approach combines strategic thinking and creative execution to build a consistent brand presence, engage the right audiences, and turn social media into a meaningful tool for awareness, positioning, and business growth. For B2C projects, we typically work through a minimum 6-month collaboration, allowing enough time to develop a clear strategy, establish a consistent tone of voice and visual identity, build the community, and measure and optimize results over time. For events and specific activations, we also offer one-off projects, covering the social media strategy and communication before, during, and after the event.
    Skills in Social Media (19)
    Social MarketingSocial SellingInstagram InfluencerInstagram MarketingLinkedIn MarketingSocial Media StrategySocial Media ManagementSocial Media MarketingInstagram AdvertisingLinkedIn Strategy+9
    Works in Social Media (6)
    BRAND IDENTITY, SOCIAL MEDIA, PRESS OFFICE | Feat. - Social Media
    CONTENT, SOCIAL MEDIA, INFLUENCER, DEM | Emsibeth Cosmetics - Social Media
    CONTENT & SOCIAL MEDIA | Dell'Oglio & Dell'Oglio Taormina - Social Media
    CONTENT & SOCIAL MEDIA | La Bottega di To' - Social Media
    Clients in Social Media (4)
    Feat.Restaurants | local
    Emsibeth CosmeticsBeauty | international
    Dell'OglioClothing & Accessories | international
    La Bottega di To'Food | national
    Learn more about Social Media
  • Description
    We develop PR strategies and media relations tailored to each brand, from communication strategy and press office activities to press releases, media kits, journalist outreach, event PR, and ongoing media relations. Our approach combines strategic positioning with strong relationships across the media landscape to generate relevant coverage, build brand reputation, and ensure consistent and effective communication. To support our PR activities, our agency works with Mediaddress, providing access to continuously updated databases of journalists, including both editorial teams and freelance professionals, and Eco della Stampa, which allows us to monitor coverage through a timely and constantly updated press review. These tools enable us to work with accurate media contacts and track results efficiently, ensuring that our PR strategies are both targeted and measurable. For ongoing PR activities, we typically recommend a minimum 6-month collaboration, allowing sufficient time to build meaningful media relationships, develop a consistent communication strategy, and generate measurable results. For specific launches, events, or individual projects, we also offer one-off PR support tailored to the scope and objectives of the activation.
    Skills in Public Relations (PR) (7)
    Online Public RelationsPR StrategyPress KitPublic RelationsPR ManagementPublic Relations (PR)Media Relations
    Works in Public Relations (PR) (4)
    BRAND IDENTITY, SOCIAL MEDIA, PRESS OFFICE | Feat. - Public Relations (PR)
    PRESS OFFICE | Beurer - Public Relations (PR)
    PRESS OFFICE | La Redoute - Public Relations (PR)
    SOCIAL MEDIA, INFLUENCER, CONTENT, PRESS OFFICE | Thermal Haircare - Public Relations (PR)
    Clients in Public Relations (PR) (4)
    Feat.Restaurants | local
    BeurerBeauty | national
    La RedouteHousehold Products
    Emsibeth CosmeticsBeauty | international
    Learn more about Public Relations (PR)
  • Description
    We support influencer engagement projects across the main social media platforms, developing tailored strategies to identify the right profiles, build meaningful collaborations, and create content that aligns with the brand’s positioning and campaign objectives. From influencer selection and outreach to campaign coordination and performance monitoring, we manage the entire process to ensure relevant and effective partnerships. We work on both earned and paid influencer projects, adapting the approach to the specific goals, budget, and nature of each campaign. We can also manage the contractual aspects of collaborations, including agreements, deliverables, usage rights, timelines, and coordination between brands and creators. Our support can range from individual activations and product launches to broader, ongoing influencer strategies, with a focus on building authentic relationships, generating relevant content, and maximizing visibility and engagement across social platforms.
    Skills in Influencer Marketing (16)
    InfluencerInstagram InfluencerInstagram MarketingCelebrity MarketingInfluencer RecruitmentYoutube InfluencersMicro InfluencersInfluencer StrategyLinkedIn InfluencersNano Influencers+6
    Works in Influencer Marketing (2)
    CONTENT, SOCIAL MEDIA, INFLUENCER, DEM | Emsibeth Cosmetics - Influencer Marketing
    SOCIAL MEDIA, INFLUENCER, CONTENT, PRESS OFFICE | Thermal Haircare - Influencer Marketing
    Client in Influencer Marketing (1)
    Emsibeth CosmeticsBeauty | international
    Learn more about Influencer Marketing
  • Description

    No description provided for this service.

    Skills in Event (11)
    Event ManagementEvent MarketingSponsoringTeam Building OrganizationConference OrganisationEvent ProductionGrand Opening OrganizationPR EventsTradeshow OrganizationEvent Content Creation+1
    Learn more about Event
  • Description
    We specialize in the strategy, planning, and development of communication through DEMs and email marketing, from defining objectives and editorial planning to content creation, creative concepts, newsletter design, and campaign management. We use email as a strategic channel to build meaningful relationships with audiences, strengthen brand positioning, foster customer loyalty, and generate measurable results. Our email marketing projects typically require a minimum 6-month collaboration, allowing us to develop a consistent strategy, establish a recognizable communication style, monitor performance over time, and continuously optimize content, frequency, and approach based on data and results.
    Skills in Email Marketing (7)
    Email CopywritingEmailingNewsletterNewsletter DesignEmail Template DesignMailchimpSendinblue
    Works in Email Marketing (2)
    CONTENT, SOCIAL MEDIA, INFLUENCER, DEM | Emsibeth Cosmetics - Email Marketing
    SOCIAL MEDIA, INFLUENCER, CONTENT, PRESS OFFICE | Thermal Haircare - Email Marketing
    Client in Email Marketing (1)
    Emsibeth CosmeticsBeauty | international
    Learn more about Email Marketing
  • Description

    No description provided for this service.

    Skills in Content Strategy (3)
    StorytellingSocial Content StrategyContent Advertising
    Works in Content Strategy (7)
    CONTENT PRODUCTION | Thermal Haircare - Linea Sun - Content Strategy
    BRAND IDENTITY, SOCIAL MEDIA, PRESS OFFICE | Feat. - Content Strategy
    CONTENT, SOCIAL MEDIA, INFLUENCER, DEM | Emsibeth Cosmetics - Content Strategy
    CONTENT & SOCIAL MEDIA | Dell'Oglio & Dell'Oglio Taormina - Content Strategy
    Clients in Content Strategy (3)
    Emsibeth CosmeticsBeauty | international
    Feat.Restaurants | local
    Dell'OglioClothing & Accessories | international
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Skills in Photography (9)
    Photo RetouchPhoto ShootingProduct PhotographyCommercial PhotographyEvent PhotographyFood PhotographyOutdoor PhotographyPhoto RetouchFashion Photography
    Works in Photography (4)
    CONTENT PRODUCTION | Thermal Haircare - Linea Sun - Photography
    CONTENT & SOCIAL MEDIA | Dell'Oglio & Dell'Oglio Taormina - Photography
    CONTENT & SOCIAL MEDIA | La Bottega di To' - Photography
    CONTENT & SOCIAL MEDIA | Ethè - Photography
    Clients in Photography (3)
    Emsibeth CosmeticsBeauty | international
    Dell'OglioClothing & Accessories | international
    La Bottega di To'Food | national
    Learn more about Photography
  • Description

    No description provided for this service.

    Learn more about Graphic Design
  • Description

    No description provided for this service.

    Learn more about Product Management
  • Description

    No description provided for this service.

    Works in Branding & Positioning (4)
    BRAND IDENTITY | Aperitivo Fumagalli - Branding & Positioning
    BRAND IDENTITY, SOCIAL MEDIA, PRESS OFFICE | Feat. - Branding & Positioning
    CONTENT & SOCIAL MEDIA | Dell'Oglio & Dell'Oglio Taormina - Branding & Positioning
    CUSTOM FONT | Fusetti Bitter - Branding & Positioning
    Clients in Branding & Positioning (4)
    Appero srlBeverage | international
    Feat.Restaurants | local
    Dell'OglioClothing & Accessories | international
    Vita SrlWine & Spirits | international
    Learn more about Branding & Positioning
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Team

4 members in Destinazionemercurio's team

Destinazionemercurio cover
StoryIlaria Montalti, PR & Digital PR specialist, and Stefania Mirarchi, with experience across leading luxury brands, met while working on an international menswear project. Their shared vision and complementary expertise led to the creation of a refined, contemporary agency rooted in strategy and culture today, globally.
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Contact

Contact details of Destinazionemercurio

Details

  • HeadquarterAlzaia Naviglio Pavese, 120, Milano, MI, Italia