Data Story

Queenstown, New Zealand

Analytics and strategy for long customer journeys

Data Story is the analytics and strategy agency for marketing leaders whose customers take a long journey to buy. We measure that journey across every stage, find where it is losing people, and do the work that closes the gap, so you can decide where to invest and show your board the numbers. Our services are analytics and strategy, AI search visibility (GEO) and SEO, paid ads, website UX and conversion, and HubSpot CRM and marketing automation. Tourism and destinations are where our proof is deepest. We also work in health and aged care, property, education, fundraising and financial services. Founded in Queenstown in 2018. Google Partner, Meta Business Partner and HubSpot Certified Partner.

13 people in their team

Speaks English

22 projects in their portfolio

Sortlist member since 2026

Founded in 2018

1 award conferred

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Services

7 services offered by Data Story

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Description

We measure your customer journey across every stage, find where it is losing people, then prioritise the work that closes the gap across ads, CRM, web, SEO and AI search. For Release NZ, this lifted revenue 27% and bookings 70% from May to July 2025, compared with the same months in 2024.

Skills in Growth Marketing (3)

Growth Marketing

Travel Marketing

Tourism Marketing

Works in Growth Marketing (10)

Women's Refuge: 40% more recurring donations - Growth Marketing

Aspiring Guides: 237% more form submissions from Google Ads - Growth Marketing

Horowhenua: 120% more traffic to accommodation pages - Growth Marketing

Tairāwhiti Gisborne: 24% more operator listing conversions - Growth Marketing

Clients in Growth Marketing (4)

Women's RefugeOthers

Aspiring GuidesTravel & Leisure

Horowhenua NZTravel & Leisure

Tairāwhiti GisborneTravel & Leisure

Learn more about Growth Marketing

Description

We build your visibility in Google and AI answers, and tie it to the stages of your customer journey. Faisandier's organic sessions rose 79% year on year in May. Applying the same method to our own site lifted our AI citation rate from 14.7% to 23.1% across 4 questions.

Skills in SEO (1)

On-Page SEO

Works in SEO (4)

Queenstown Medical Centre: website built to rank by service - SEO

Faisandier: 79% more organic sessions - SEO

Destination Queenstown: 48.5% more search visibility - SEO

Kāpiti Coast: AI readiness score from 7.9 to 9.2 - SEO

Clients in SEO (4)

Queenstown Medical CentreHospitals & Healthcare

FaisandierReal Estate

Destination QueenstownTravel & Leisure

Kāpiti Coast District CouncilGovernment & Administration

Learn more about SEO

Description

We set up HubSpot CRM and marketing automation so your emails follow the customer journey and your enquiries are followed up. For MountainWatch Travel, traffic from email rose 200%, clicks from automated emails rose 47% and email replies rose 104%.

Skills in Email Marketing (1)

HubSpot

Works in Email Marketing (3)

Queenstown Medical Centre: survey opens from 18% to 76% - Email Marketing

MountainWatch Travel: 200% more traffic from email - Email Marketing

Clients in Email Marketing (3)

ARRIVAL TravelTravel & Leisure

Queenstown Medical CentreHospitals & Healthcare

MountainWatch TravelTravel & Leisure

Learn more about Email Marketing

Description

We connect your web, ad and CRM data into one source of truth that you own, then measure every stage of the customer journey. You see what's working and can show your board the numbers. For Te Whatu Ora, we set up accurate performance data across 20+ websites.

Skills in Web analytics/Big data (1)

Marketing Analytics

Works in Web analytics/Big data (3)

Te Whatu Ora: 187% more form submissions on Smokefree - Web analytics/Big data

Te Whatu Ora: accurate data across 20+ websites - Web analytics/Big data

NZSki: 3 ski websites rebuilt on guest data - Web analytics/Big data

Clients in Web analytics/Big data (2)

Te Whatu OraHospitals & Healthcare

NZSkiTravel & Leisure

Learn more about Web analytics/Big data

Description

We read your whole customer journey each month, name where to invest next and why, then do the work it points to. The person who reads the data does the work. For MountainWatch Travel, this approach lifted revenue 27% year on year with no increase in ad budget.

Skills in Digital Strategy (1)

Marketing Strategy

Works in Digital Strategy (4)

Tairāwhiti Gisborne: 24% more operator listing conversions - Digital Strategy

MountainWatch Travel: 27% more revenue, same budget - Digital Strategy

Release NZ: 27% more revenue from Google Ads - Digital Strategy

NZSki: 3 ski websites rebuilt on guest data - Digital Strategy

Clients in Digital Strategy (4)

Tairāwhiti GisborneTravel & Leisure

MountainWatch TravelTravel & Leisure

Release NZTravel & Leisure

NZSkiTravel & Leisure

Learn more about Digital Strategy

Description

We use your data to find where people drop out of your website, then test the changes that move them on to book or enquire. For West Coast Wilderness Railway, an A/B test lifted clicks to the booking site by 49%. For Destination Queenstown, a UX audit lifted primary conversion by 26%.

Skills in Ergonomy (UX/UI) (1)

Conversion Rate Optimization

Works in Ergonomy (UX/UI) (5)

Women's Refuge: 40% more recurring donations - Ergonomy (UX/UI)

Sutherland Self Help Trust: 116% higher grant conversion - Ergonomy (UX/UI)

Quitstrong.nz: 323% higher overall conversion rate - Ergonomy (UX/UI)

West Coast Wilderness Railway: 49% more booking clicks - Ergonomy (UX/UI)

Clients in Ergonomy (UX/UI) (4)

Women's RefugeOthers

Sutherland Self Help TrustOthers

Quitstrong.nzHospitals & Healthcare

West Coast Wilderness RailwayTravel & Leisure

Learn more about Ergonomy (UX/UI)

Description

We plan and run Google, Meta, Microsoft and LinkedIn ads against your bookings or leads, with budget moved to where the numbers support it. For Ultimate Hikes, a lead campaign brought in 342 leads at a cost per booking 24% below its overall average.

Skills in Online Advertising (1)

Google Ads

Works in Online Advertising (3)

Release NZ: 27% more revenue from Google Ads - Online Advertising

Ultimate Hikes: 24% lower cost per booking - Online Advertising

Clients in Online Advertising (3)

Aspiring GuidesTravel & Leisure

Release NZTravel & Leisure

Ultimate HikesTravel & Leisure

Learn more about Online Advertising

Team

13 members in Data Story's team

StoryWe started Data Story in Queenstown in 2018, and we're a team of 13. We work with marketing leaders whose customers take a long journey to buy. The person who reads your data does the work, you own your data warehouse, and we show you the numbers that aren't flattering.

Awards

Data Story was awarded 1 time

Finalist, YouTube-NZ Marketing Awards 20242024-09-04Marketing Campaign: Women's Refuge, The 17,680 Nights of July

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Contact

Contact details of Data Story

Details

Headquarter211A Glenda Drive, Frankton, Queenstown, New Zealand