Criterion Global
"Growth for the New Global Economy.℠"
Criterion Global is a paid media agency helping companies grow across markets, channels, and customer segments. Criterion Global helps PE-backed and multi-brand, multi-market companies find waste, prioritize markets, and turn paid media into a more disciplined growth lever. 41 people in their team
Speaks English, Japanese, Chinese, Spanish, Korean
1 project in their portfolioWorks remotely across the globe
Sortlist member since 2014
Founded in 2008
11 awards conferredServices
18 services offered by Criterion Global
Service name
Experience level
Related reviewsStarting fromTeam
41 members in Criterion Global's team
StoryIn the 2008 recession, our focus on "Technology & Tenacity" in paid media services set us apart as an independent media buying agency. Today, across North America, APAC, EMEA, and LATAM, we help challenger brands acquire new customers and expand efficiently, impacting global economic growth directly.
Awards
Criterion Global was awarded 11 times
Gramercy Institute, Gold, Media Buying, Private Equity2026-04-01Gold, Media Buying, Private Equity
Financial Communications Society, Silver, Media Strategy for a Financial Institution2026-04-01Silver, Media Strategy for a Financial Institution
Festival of Media APAC, SHORTLIST2023-12-01Best Campaign by an Independent Media Buying Agency
Festival of Media North America, GOLD2023-11-01Best Campaign by an Independent Media Buying Agency
Reviews
1 review for Criterion Global
5/5
(1 reviews)KP
Katherine Pokrass-AckletonSenior Global Marketing Manager at Amazon
- Service
- Media Planning
- Sector
- E-commerce
- Team
- 10001 - 10002
Katherine Pokrass-Ackleton recommends this agency
What was the objective behind your collaboration?
We were introduced through a search firm that - admittedly - included Criterion Global as a "wild card" independent media agency option. The brief/objective was selecting media agency for international media buying to enhance our market presence across 16 key growth markets in APAC, EMEA, and some in Latin America. Criterion Global won out as a firm that could provide a more senior, fluent, and sophisticated approach compared to global holdco media buying firms.
What did you enjoy the most during your collaboration?
Criterion Global is very trnsparent and tells it straight. No surprises. We enjoyed the agency’s deep expertise and blunt insight. Their team demonstrated a thorough understanding of international media buying, tailoring campaigns to our specific needs and effectively reaching our target audiences. Their dedication and personalized service set them apart from the pitch phase and every renewal thereafter, making our collaboration highly effective over time.
Are there any areas for improvements?
There were some internal limitations on decision making based on the organization of our marketing leadership. While their work in collaboration was excellent, more frequent updates on campaign performance from OUR side would have helped align our goals. The team is proactive and responsive and still ensured we achieved our objectives efficiently, despite this.
5/5
- Budget
- Quality
- Schedule
- Collaboration
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Contact
Contact details of Criterion Global
Details
- Headquarter407 Lincoln Rd, Miami Beach, FL 33139, USA
- 325 W 38th St, New York, NY 10018, USA
- 1 Keong Saik Rd., The Working Capitol, The Working Capitol, Singapore 089109, Singapore